Entertainment upstart

Chapter 651 Officially Facing the Challenge
Compared with ticket compensation, box office water injection refers to ghost field movies.

The movie "ghost field" refers to the false appearance that theaters line up for screenings at midnight, and the venues are full, which drives up the box office, which has a very bad impact on the development of the domestic film industry.

The movie ticket supplement is equivalent to the red envelopes on e-commerce and takeaway websites such as Baobao and Tuan. The audience buys it at a discounted price, but the box office is charged at the original price, and the difference in price is made up by the website and the merchant.

In fact, this is a promotional method in the early stage of a movie's release, but the advertisement is no longer borne by the distributor.

Both of these methods can push up the box office, but box office water injection is illegal, while ticket supplement is a legal promotion.

In 2017, there was a director, Zhang Lijia, who may not be familiar to many people. He is the director of the movie "Blood of the Machine" starring Cheng Nong, and he is considered a big director.

He once posted a Weibo, revealing that a certain blockbuster film invested 2.5 million yuan and had a box office of 5 million yuan.

What movie was he talking about?Under the circumstances at the time, it was obvious that it was only "Legend of the Demon Cat"!
Because when Chen Kai was interviewed in Cannes earlier, he admitted that the actual investment of the film was 2.5 million, and the box office of the film was 25 million in 5.27 days after its release, which fully met the conditions for this revelation.

Of course, this matter was left alone in the end, and no one was going to give it a real hammer. After all, there is no good thing, and no one is going to do it.

It was 2017, and someone in the circle joked, "Without a minimum budget of 5000 million yuan, you can't even afford the National Day file." Now it is 2013, and it is also the National Day file. It is not so exaggerated, but there is no more than 2000 million If you make up for the ticket and join in rashly, you won't be able to get the filming at all.

This is also why Xiahua Film and Television's movie transfer, the theaters are happy to see the success. Zhou Xia's movie was originally a hit, and there was a high-ticket subsidy promotion. The film distributors are naturally dissatisfied with this.

After hanging up the phone with Yang Tianzhen, Zhou Xia took his mobile phone in the car and prepared to continue watching some revelations about him.

Unexpectedly, as soon as the phone rang, Xiaohu, Yaya, Yufei, Tangtang and others involved in the incident all sent him WeChat messages, asking him what the situation was and how to deal with it.

Zhou Xia had no choice but to comfort them one by one, telling them not to respond, just ignore it, and wait for the company to deal with it.

There will be rumors about him every once in a while, and everyone is used to it, but this time it's a bit menacing, and no one knows if the photo that broke the news is just the first step. If the communication with the person who broke the news doesn't go well, It's hard to say whether other evidence will come out.

Zhou Xia was somewhat worried, although the paparazzi did not hesitate to follow him for many years, took these photos, captured clues from them, and found the evidence they wanted, all for money, not to uphold justice and expose the facts.

But if the other party really has solid evidence, and the lion speaks loudly, or someone pushes behind his back, it will be difficult to handle. If you want to make a big problem small, sometimes you may lose money and avoid disaster, and you may end up in vain.

After all, things like 'see you on Monday' are best not to happen to yourself.

After communicating with a few people, the car has already arrived at the Shanghai Branch. Zhou Xia just got out of the car, and Tang Tang also got out of the car behind. They promoted the movie together. They took the same plane, but in order to avoid disputes, they still took different cars .

Tangtang saw Zhou Xia and wanted to go upstairs with her and ask about the situation, but thinking of the rumors she read on the Internet just now, she still hesitated to stay behind.

When Zhou Xia went upstairs and entered the office, connected to the video with the Imperial Capital Board of Directors again, and continued the meeting, Tangtang could only wait outside.

Since Zhou Xia seldom asks about the company's specific affairs now, he is really not sure whether there is any water injection in the company's movies, so he calls again and confirms with Zhang Zhao that there is no such thing.

In addition, some time ago, he asked Zhang Zhao to deal with the company's taxation. If there is no problem, there is nothing to worry about.

"Boss, other matters have been discussed and resolved. The only thing is the movie scheduling. Now, apart from Miaoyan Movie, Wanda and China Film, several other private theaters plan to give us 10% of the movie scheduling."

After Zhang Zhao told Zhou Xia about other situations, he finally brought up this matter.

"Didn't you sign a release contract with them before?" Zhou Xia frowned. If the other theaters really did this, it would be a lose-lose thing, and it was really irrational.

"It was signed, but obviously the other party deliberately wanted to make things bigger, and united against us, intending to breach the contract."

"If you want to make things bigger and jointly target us, who are they and what is the proportion of the total number of screens?" Zhou Xia didn't care too much, and asked about the situation first.

Due to the strong rise of the Mianyan theaters under the time-space Miaoyan Films, Dadi Cinemas, which was originally ranked No.2, was replaced. The ratio now accounts for about 46% of the country's total.

This is due to the rapid development of domestic theaters in the past two years, and the strong rise of theaters in other places, accounting for the majority of the local box office, which made the proportion of the box office of these three theaters drop.

At the end of last year, the box office ratio of these three theaters was as high as 58%. In addition, the Shanghai United Cinemas, Hengdian Cinemas, etc. have always cooperated happily with Xia Hua, so Zhou Xia is not afraid that those few will reduce the proportion of film schedules. to 10%.

If the other party does this, at least if they look at the theaters, they will fight back. If Xia Hua Film and Television makes a strong counterattack, the other party will suffer even greater losses.

"It's mainly the theaters under several other film companies, and the theaters with which they have strategic cooperation, such as Huayi and Bernard, account for about 21% of the total box office. Their main purpose is to make trouble about our promotion. Great, let the higher-ups coordinate and make restrictions on our future arrangements for film releases."

After Zhang Zhao finished his introduction, he continued to analyze.

"Is that so, isn't it a market behavior for our film to be promoted? Could it be that several of their companies have never done this kind of thing? What are we afraid of if we want to make things big? The films that our Xiahua Film and Television will release this year and next year There will be as many as 20 films, and how much the total box office output will be, don't they know how to weigh it?"

After Zhou Xia finished speaking forcefully, he continued: "Negotiate clearly with them. If you really want to schedule films like this, not only our theaters will also push down their film schedules. In the future, Xia Hua Film and Television's films will not be copied to them, and they will Just play your own movie!"

Zhou Xia also became angry and decided to fight back strongly.

"Boss, then our losses will be great." Zhang Zhao reminded, but now he is on the board of directors.

Although Zhou Xia is the largest shareholder, other major shareholders basically listen to him, but after all, there are shareholder representatives from Wanda, China Film and other investors.

"The loss will be huge? Have they lost marijuana? Besides, in the short term, it is true, but in the long run, there may be better results. I don't believe they can last longer than us. After all, the industry After all, content is still king. Back then, Zhang Weiping dared to showdown with the national theaters and increase the share ratio just because of Director Zhang and his works, let alone our Xiahua Film and Television?

Since they want to fight, let's fight. When the time comes, they want to ask for peace, so I just mentioned this matter. The share of our company's films and theaters is still too low. I think it is necessary to mention a few points! "

(End of this chapter)