Entertainment upstart

Chapter 690 Tell Your Story
"Hehe, I still say the same thing. Those are not conclusive. It's too early to make a conclusion. Maybe ten years later, it will be more accurate to come back and judge. I really dare not take everyone's evaluation and praise."

Zhou Xia hurriedly waved his hands modestly. Now some experts and scholars who admire him are praising him, saying that "Charlotte Annoyance", which was produced with a small budget, can create a box office record. The correct way to open movies is a new node in the development of the domestic film industry.

"Director Zhou is too modest. In fact, this statement is now the consensus of most people. The low-budget films produced by Xia Hua have repeatedly won high box office. This mode of focusing on film content has been unanimously recognized by the industry.

And the concept of Internet plus film and television you proposed at the beginning has already expanded to other and more fields. With such a bold contribution, everyone wants to know how you view yourself and the development of the entire industry. "

Lu Yu continued to ask, still wanting to hear Zhou Xia's more professional and in-depth explanation.

"Actually, it's not impossible to say, it's just that my personal history with Xia Hua is too short, and I always feel that it doesn't make much sense to refer to it as a successful model.

But now Xiahua Film and Television has been listed for a year, and its market value has grown rapidly. Xiahua Film and Television has continued to grow in the fields of film and television production, celebrity management, music, variety shows, animation, etc., especially in terms of current content production. Even if there is a gap, it is also qualified to be talked about as a model of success. "

"Yes, now Xiahua has become a huge empire. In terms of various businesses, almost all of them are leaders in China. This year, the Hollywood Reporter ranked Xiahua Film and Television as the eighth in the world's top ten film and television companies. It can be seen that Xiahua Huahua is already an influential film and television star company in the world, and Xiahua's success is naturally worth learning and learning from others."

Lu Yu continued to praise Zhou Xia, hoping that he would talk about the topic just now in more depth, instead of changing the topic.

Seeing this, Zhou Xia no longer declined: "Even so, Xia Hua is still in the early stages of development, and cannot be compared with those global established film and television companies. Compared with foreign film companies, the domestic film industry still has a big gap.

Xiahua is a film and television company based on the domestic market, so at this point we will naturally feed back the entire industry, cultivate professional talents, establish more professional industry norms, etc., all of which will take a certain amount of time.

If we look at the more than 40 years of reform and opening up, there are really too many influential events and people in the development of the domestic film industry, and the timeline is too long. Let me briefly talk about some important things after the reform of the 90s film industry. . "

"Okay, I look forward to Director Zhou's high-level vision and sharing your knowledge and views on the development of the entire industry." Lu Yu immediately nodded happily.

Zhou Xia took the topic and continued: "From the 80s to the early 90s, domestic films have produced many excellent humanistic films. Not only have they repeatedly won international awards for art, they have won many honors for domestic filmmakers and let the outside world know about us. The culture of China has also created a box office myth in China.

Some of these, as far as we look at it now, can be classified as certain types of films, historical, romantic, action, and major changes in social reality, such as "The Wrangler", "Shaolin Temple", "Burning the Old Summer Palace", "Red Sorghum", etc. etc., have achieved great commercial success because they have aroused widespread social attention and the love of the audience.

However, these excellent films are all products of the planned economy system, and the project approval and production cycles are very long, and the quantity is far from meeting people's needs.

Especially as more types of movies from the outside world enter the mainland through imported films or video tapes, the audience's horizons are opened up, with more choices, and the aesthetics and needs of movies are also changing.

Therefore, at the beginning of the 90s, it was difficult for mainland films to attract audiences to theaters, and the entire market entered a period of groping, and it was during that period that private film companies were born.

In 93 and 94, after the release of the two guidelines and opinions on the reform of the film industry by the competent authorities, private capital entered the film industry, and a group of private film companies such as Huayi Brothers were established. The entire domestic film industry entered the market and planned. years of development.

In this era, people in the entire industry are groping forward. Huayi Brothers and Director Feng have explored the successful model of Lunar New Year comedy films. New Screen and Director Zhang are exploring more possibilities. The production of commercial films is now a common model in the industry with a big director plus a company, which was established from the time of failure.

In 2003, following the great success of the two cooperative commercial blockbusters "Hero" in the mainland market, the government authorities issued a new policy, which relaxed the qualifications for the subject of film production, distribution and screening, and hereby On the basis of this, the market access threshold has been further lowered, the scope of opening up of investment and financing entities has been expanded, and the reform achievements of the film industry have been consolidated in the form of laws and regulations.

Because of the introduction of a series of policies and measures to promote the reform of film industrialization, a group of private film and television companies were established and rose rapidly, thus accelerating the development of the entire film and television industry. Since then, the domestic film industry can be said to have entered a period of renaissance. "

"Renaissance period? Director Zhou's description is very interesting." Lu Yu said with great interest, hoping that Zhou Xia could explain it in more detail.

"Yes, during the renaissance period, in 2004, because of the introduction of those policies, the production and types of movies increased, and the quality was also very high. ", "2046", "Peacock", "Kekexil" and so on, these movies are all excellent movies now..."

Zhou Xia roughly reviewed the history of film development in the mainland, and talked about the period he was familiar with. Lu Yu and the audience applauded him from time to time.

"Director Zhou just mentioned that after the listing of Huayi in 2009 and the listing of private film and television companies such as Optical Fiber and Huace in 2010, the domestic film industry has entered an era where capital is king, but it was during this period that you founded your personal work in 2009. In 2010, Xiahua Film and Television was established. From an individual enterprise with a registered capital of 50 yuan, it has developed step by step into an industry leader with nearly 2000 billion yuan in just four years.

How did you lead Xiahua to break out of the capital dilemma, what is your winning strategy, can you share your entrepreneurial experience with all of us, and the wonderful story behind it? "

When Lu Yu heard Zhou Xia finally mentioned this point in time, he hurriedly asked seriously.

The audience in the audience was also very interested and applauded immediately, expecting Zhou Xia to talk about his story.

"It sounds like a story and a legend, but it's actually not the case, it's just doing things seriously."

Zhou Xia smiled helplessly, and continued: "In 2009 and 2010, with the listing of several film and television companies and the inflow of hot money, the influence of capital increased. The big fish eat the small fish, and the competition became more intense, but for For some small film and television companies, it is not that there is no way to survive, and there are still many opportunities to create miracles with a small fortune."

"Does Director Zhou mean to make a box office record "Charlotte Annoyance" just like you? Few people can do that."

When Lu Yu heard Zhou Xia's simplicity, he immediately joked, and the audience burst into laughter.

(End of this chapter)