Entertainment upstart

Chapter 736 Control and comment, prevent troubles from unburned
"Isn't this a couplet? You can use it like this. If you put this kind of thought into your creation, you won't have no works in the past two years!"

After Er Di understood it, he complained angrily.

"You don't know that. I wrote it but didn't publish it. I've been revising it all the time. I'm trying to publish more than two copies this year." Zhou Xia Youyou said.

He is 24 years old now, and as his fame and influence grow, fans and fans, as well as industry insiders, have higher expectations of him.

He can no longer just make commercial films, it is time to make more social contributions, which is one of the reasons why he started making literary films.

Compared with those experts, scholars or media critics who started to do these things, he might as well take the initiative.

This society is like this, the greater the ability, the greater the responsibility, some things still have to be taken care of, Zhou Xia will do more tiring things

Although "Descendants of Yanhuang" is more about love, there are many military and special operations scenes. After all, it shows the love of a soldier and embodies the family and country feelings of the children of Yanhuang.

In particular, the evacuation of overseas Chinese and the participation in UN peacekeeping activities involved are all propaganda for the image of the country, and soldiers originally represent the positive image of the country.

This movie is the beginning of Zhou Xia's experimentation with military themes, and it is also the continuation of his transformation into a more responsible and responsible director.

Lao Mouzi can use some of his methods to spread Chinese cultural symbols, and he can at least use idol movies to spread Chinese culture in Asia.

"Really, tell me, I will reward you as soon as the time comes, or will it be serialized and updated on Xia Hua Chinese Online?" Er Di immediately became interested.

"No, writing scripts for TV dramas and novels is too time-consuming." Zhou Xia explained.

"What type, is it suitable for me to act as the heroine?" Er Di was not disappointed, but looked forward to it even more.

"It's not suitable. Don't ask about anti-corruption themes. I've just collected the materials and I haven't written yet." What Zhou Xia wants to do is "The Justice of the People", but he is not in a hurry. This year's two Movies are enough for him to keep busy.

And he decided to reduce the workload and just do it slowly.

"Are you taking such a big step?" Er Di looked at Zhou Xia dumbly, and didn't expect Zhou Xia to involve this subject.

"Don't worry, I won't mess with you, my legs are long and wide!" Zhou Xia said angrily.

"Hehe...you are so boring."

"It's boring so soon, let's take a bath first, and then continue..."

"You let me go..."

…………

After a hard night, Zhou Xia woke up at nine o'clock the next day. Seeing that Er Di was still asleep, Zhou Xia felt a little better.

It seems like this proves that he won the battle last night more thoroughly.

Picking up the phone beside the bed and turning it on, seeing a lot of information, Zhou Xia remembered that "Tiny Times" was officially released yesterday.

He was busy yesterday and didn't pay attention to what was going on with the movie, so he quickly opened the message sent to him by Miaoyan Movie.

As expected, it is worthy of being a "phenomenal movie" in that time and space. On the first day, with 22.4% of the film schedule, it won more than 1.2 million box office!

You should know that with the winter vacation, there are several new movies released in the past two days, especially China Film’s imported film "Despicable Me 2", which has performed very well at the box office since it was released on the 6th. billion box office.

After all, two blockbuster movies, "New Detective" and "Private Order" are currently in theaters, and the lineup of "Despicable Me 2" is not much, never exceeding 20%.

However, after New Year's Day, the box office of "New Detective" fell off a cliff, and it never got up. The single-day box office did not exceed 24 million. Now it has been released for 36.2 days, and the total box office has accumulated to [-] billion. We will see if it can last until the Spring Festival. , Another wave broke out.

Although Zhou Xia was a little disappointed by this, she knew the reason.

Thirteen days before the release of "New Detective", taking advantage of Christmas and New Year's Day holidays, with the support of ticket subsidies from e-commerce companies, food delivery websites, and all Internet companies, video companies, and game companies in the Xiahua Department, a lot of money has been invested. The publicity will have such a good box office performance.

All in all, the ticket supplement investment is as high as 2 million.

It was at the end of the year, when winter was not conducive to going out, ticket subsidies stimulated more young people to enter the theaters, and "New Detective" broke nearly 60 records, breaking through the box office record of 30 billion in less than half a month after its release .

With the movie-watching boom, and the end of these marketing measures, everything returned to the level it should have been.

Nowadays, audiences who want to watch "New Detective" have basically seen it. The number of people watching the movie has decreased in the past ten days, and the box office of the movie has naturally dropped rapidly, and it has never rushed up again.

But even so, with an average daily box office of 6000 million, it still occupies the throne of the daily box office champion, with about 35% of the films scheduled.

But with the release of "Little Times" today, the film schedule of "New Detective" has dropped sharply to 21%, and the box office is only 5200 million, but it is still much better than "Private Order" and other movies, and it is also better than the newly released " "Little Times" is poor.

After all, it is a movie announced by Xia Hua. With today's attendance and box office performance, the schedule of "Little Times" will increase to at least 35% tomorrow.

Of course, there are Xiao Ai, Qing Zi, Mina, Yang Zi, Bu Fan, Feng Feng, Lin Gou, Yang Yang, and the director Xiao Si who are traffic florets and fresh meat. E-commerce and Internet companies are also very active in ticket subsidies.

These emerging Internet companies are quite keen. They can see the publicity effect brought by these celebrities with good looks and traffic, and they don't hesitate to spend millions or tens of millions to supplement movie tickets.

After hastily reading the box office data, Zhou Xia opened Weibo again.

Yang Tianzhen had already posted on Weibo on his behalf at [-]:[-] last night congratulating "Little Times" on its box office success, so Zhou Xia stopped worrying about it and went to see the so-called movie critics and big V's evaluation of the movie.

In the eyes of most ordinary viewers, no matter what the purpose of going to the movies is, they will eventually come down to the simple evaluation of good or bad.

Even if there are many imperfections in the movie, as long as you think it’s good and worth the fare, then it’s fine. Post your viewing experience and experience, praise or complain, and chat with friends, classmates, and family members around you. Alright, few people will analyze the various deep meanings of this movie and set off a wider discussion.

Therefore, as early as knowing that "Little Times" might face a public opinion environment, Zhou Xia asked the public relations department to take precautions first.

The so-called prevention of unburned thing.

While doing activities to encourage star fans to go to post bars, forums, Weibo and other places to spread high-quality film reviews, Yang Tianzhen also arranged for her 1000yxh to carefully control reviews to ensure that certain film critics are not allowed to lead the way, so that Word of mouth for this movie is flying too fast.

(End of this chapter)