Entertainment upstart

Chapter 753

Hearing Zhou Xia's question about the public relations fee, Zhang Zhao quickly replied: "So far, we have spent 400 million US dollars. Harvey said that we still need to spend 50 US dollars for the final operation. There are not many days until the award ceremony."

Seeing that Zhou Xia seemed to be thinking, Zhang Zhao continued to explain: "These public relations expenses are all used for movie promotion, the production and distribution of promotional posters and videos, investment in publicity personnel, brochures, etc., and some are used for the promotion of Oscars. Some of the more than 6000 judges can lobby and influence the public relations of the judges, and..."

"You don't need to explain, I understand this."

Zhou Xia interrupted Zhang Zhao, knowing what he was worried about, and said with a smile: "Success is not guaranteed, and it doesn't matter if you can't win an award at that time. The four or five million dollars is to promote the popularity of our company and the movie, like now In this way, if the best foreign language film is nominated, most of the global copyright fees will be recovered, so you don’t need to be so stressed.”

"Thank you boss, no matter what, "Starting Line" won the Golden Lion Award and received high awards from all over the world. The standard of the film is unquestionable. Now is an opportunity, and it is indeed worthy of the company's operation. By the way, Hollywood has sent you and the company Invitation, I hope you will definitely attend this Oscars ceremony."

"Okay, then I will arrange time to go with Tangtang." Zhou Xia nodded and agreed.

Although he has no hope of winning the award, the whole company attaches great importance to it, and the relevant leaders of the General Administration are also happy to see the success and hope that he can win the award.

Although the Oscars are an American game, they have a great influence around the world after all. No one in China has ever won an Oscar for the best foreign language film. This does not match the size and influence of our growing into the second largest film market in the world. For the Chinese filmmakers who already care about face, it is indeed a bit embarrassing.

"This is the situation of movies released in recent days. "Predecessor Raiders" was released on Valentine's Day the day before yesterday, and it performed very well. With 24% of the film schedule that day, it earned 8000 million box office, which was 4000 million lower than the first day of "Little Times". If it wasn't for Influenced by "Tiny Times", the box office will definitely be higher."

Zhang Zhao said with some regret, took out a document, stood up and handed it to Zhou Xia.

"Predecessor Raiders" has been very popular since Zhou Xia announced the writing of the second script last year.

After all, Zhou Xia announced the news after the photos of Zhou Xia and Erdi traveling together in Paris and going in and out of the seaside villa were reported at that time, and the second part Zhou Xia and Er Di will star in, this is the first one that is getting so much attention now, The reason it did so well at the box office.

And the night before last on Valentine's Day, Zhou Xia also took the time to come from the set of "Descendants of China" to attend the premiere ceremony, to stand for his former assistant director and screenwriter Zhang Yusheng, who is also the director and screenwriter of this movie.

Now this movie has not caught up with "Little Times", Zhang Zhao is somewhat surprised.

"It shouldn't be, shouldn't it be a good influence?" Zhou Xia picked up the document and looked at Zhang Zhao in doubt.

"Predecessor Raiders" is played by Xiao Ai, Qing Zi, Lin Gou, and Zheng Kai. They are all the protagonists of "Little Times".

Now that "Tiny Times" has been in theaters for 35 days, word of mouth has already spread, but it is more of a criticism of the film itself and the director Xiaosi, and the protagonists have not received much attack.

After all, in a youth idol love movie, the hero and heroine are handsome, and their acting skills are online. They are all young actors, most of whom are only 22 or [-] years old. How much more do you want?
So in Zhou Xia's view, "Little Times" was arranged to be released earlier. With the high popularity and influence of this film, "Predecessor Raiders" starring Na Xiaoai and four other actors will be released on Valentine's Day. Their popularity is very high. With Dongfeng, there is no shortage of enthusiasm, and the publicity is better.

These are all good influences, how could they affect the box office?

"Yes, it does have a good effect in terms of publicity and popularity, but because the protagonists are all the protagonists of "Little Times", some fans will feel bored, and even transfer their disappointment with "Little Times" to "Predecessor" , so the attendance rate is lower.”

"It's okay, "Predecessor Raiders" is a new IP, and it can't be compared with "Little Times". It is already very good to have such a result. It is impossible for every film to be a phenomenon. Besides, the current box office is considered a big hit. Zhou Xia couldn't help but shook his head and said with a smile.

Apparently Xia Hua Film and Television has set various records in various movies in the past two years, and the company's executives have gotten used to it, but if there is something different from expectations, they will feel that it is not normal.

"What the boss said is that other companies also backed down after seeing the performance of "Predecessor Raiders" and adjusted the schedule later." Zhang Zhao said with a smile.

"That's right, it's only February this year, and all three of our movies are big hits, so we should be content."

"Well, there's nothing else, so I won't bother you." Zhang Zhao stood up while speaking.

"Okay, you go and get busy." Zhou Xia said something, and quickly stopped him when he remembered something: ""Fireworks in the Day" participated in the Berlin Film Festival, did our company go to a few main creators?"

"Arrange the work of the company today, and tomorrow I will take people there. One is to buy and sell films, and the other is that "New Detective" will be released in Europe. There are still some things to do."

Zhang Zhao stopped and turned to Zhou Xia.

The three major film festivals in Europe are the best platforms for promotion and promotion of films, for film practitioners to communicate and cooperate, and to exchange and learn. Of course, Xiahua Film and Television's top management cannot be absent.

"Okay. You have worked hard." Zhou Xia nodded and said nothing more.

With him as the hands-off boss, the people under him will naturally be busier.

After Zhang Zhao opened the door and went out, Yang Tianzhen walked in soon and gave Zhou Xia a stack of documents, all of which required his signature.

Zhou Xia roughly scanned and began to sign quickly. When he saw the actor contracts of the three films "Xiu Chun Knife", "Heart Blossoms", and "The Future Will Be Unexpected", he began to look carefully.

"Embroidered Spring Knife" director Lu Yang still attaches great importance to temperament, image and acting skills when selecting actors.

Now that Xiahua Film and Television is leading the investment and publicity of this movie, Lu Yang can only choose suitable actors from Xiahua Film and Television and Xiahua Department, but the original list of actors in the movie has not changed much.

It’s just that the male lead chose Deng Chao, the eldest of the three brothers was still Wang Qianyuan, the third younger brother Jin Yichuan was played by Dou Xiao, and the female lead was still Sisi. The other roles have not changed much, only Wei Zhongxian’s righteous daughter You Huan played by Zhu Dan The sharp Yuan Shanshan starred.

It can be seen that it is difficult for a person's aesthetics and vision to change.

Another one, Ning Hao's "Heart Blossoms on the Road", the cast list has changed a lot, and the male leads are still Huang Bo and Xu Guangtou.

The other four main actresses are quite different from the original film,

Yuan Quan, who played Tang Xiaoyu, was replaced by Xia Hua's Yu Fei.

Is it Liu Yufei?

Zhou Xia thought of Liu Yufei, who was always looking for a breakthrough in style, and felt that it was very suitable.

The role of Tang Xiaoyu is a female man who is "both literary and inconspicuous", doesn't it just satisfy her?

Among the other three roles, Little Yellow Duck won the role of Zhou Lijuan, the girl who killed Matt in the hair salon; while Ma Su's 'Sasha', the pungent and hot-tempered service lady, was awarded the role by Xiao Ai.

Thinking of Xiao Ai, who is originally from the Northeast, playing the unlucky yellow-haired lady with a Northeast accent, Zhou Xia felt very relieved.

In order to break through the image and prove their acting skills, Yu Fei and Xiao Ai worked hard.

(End of this chapter)