Entertainment upstart

Chapter 807 First day box office in North America, celebration banquet
I casually read the movie reviews and reactions on the Internet, and it was already 08:30, so Zhou Xia hurriedly washed up and went downstairs to the restaurant for breakfast.

In the restaurant, Sisi, Yufei, Xiaobai, and their assistants were having breakfast at one table, while Li Lianjie, Zhang Zhao and others were sitting at another table having breakfast.

After Zhou Xia walked over, Li Lianjie laughed happily: "Zhou Xia, the detailed data is out, and the final box office is 680 million!"

"Ah? 680 million, all early?" Zhou Xia asked in surprise and looked at Zhang Zhao.

Previously, the data released by Zhang Zhao was only for the zero-point show, which was the total box office of the zero-point show.

However, after the zero-point screening, some theaters may arrange screenings according to specific circumstances. These screenings can be called advance screenings before the official screening during the day, so some box office will also be provided, but the statistics will not be available until the morning.

"Yes, 680 million!" Zhang Zhao also said happily.

"Okay, very good, what about "Edge of Tomorrow"? How much is the zero-point show and the current box office data?" Zhou Xia didn't see Zhang Zhao's "Edge of Tomorrow" zero-point show data.

"Edge of Tomorrow's zero-point show is not clear, and the total box office of the early show is 420 million." Zhang Zhao said directly.

"420 million? I read Rotten Tomatoes "Edge of Tomorrow" with 89% positive reviews, and the reviews on other film review websites are all very good." Zhou Xia asked puzzled.

The schedules of the two films are similar. Speaking of which, "Edge of Tomorrow" is still a 3D version, with a ticket price of more than 15 US dollars, and "Rookie Detective" is a 2D version, with a ticket price of 8 to 10 US dollars.

"Yes, but Tom Cruise's appeal in the North American market has not been very good in the past two years, and this movie is infinitely reborn as a sci-fi movie. It is a genre like "Source Code" and is not liked by North American audiences."

Zhang Zhao told Zhou Xia about some investigations he had done before.

"It's true, except for "Mission: Impossible 4", Tom Cruise's movies in recent years have not exceeded [-] million US dollars in North America."

Zhou Xia nodded, agreeing.

"Yes, we have achieved a good advantage over other movies. "Maleficent" has earned 7000 million box office in three days since last weekend. As of today, it has only earned 710 million box office in four working days.

Then "X-Men: Days of Future Past" only had a box office of 400 million.Several other films are lower, so we should have no problem winning the daily box office champion today, and this week's weekly box office champion may also be possible. "

Zhang Zhao said beamingly that he really did not expect such a situation.

Many people didn't understand that the boss chose this schedule at the beginning, but now it seems that it is really the same as his sensitivity to the market in China!

"Don't get too excited, two days on the weekend is the key! There are superstars in "Maleficent" and "Edge of Tomorrow", and the two days of the weekend are when the box office is collected. Five days on a weekday may not be as much as one day on the weekend! "

Zhou Xia thought of something, and immediately said calmly to Zhang Zhao.

There is not much data about North American movies in Zhou Xia's memory. It is precisely because of the big dive in the second week of "Maleficent" that he knows more about this time period.

As far as he knows, Tom Cruise's "Edge of Tomorrow" performed mediocre in North America, but it also earned nearly 3000 million dollars in the first week, and the global market performance is also very strong.

As for "Maleficent", it also collected more than 2000 million at the box office in the two days of this weekend. "X-Men: Days of Future Past" and other movies that have been released for more than two weeks, although the performance is not so fierce, but the two-day weekend box office also increased very big.

This is the difference between the North American film market and the mainland. The two-day weekend box office accounted for a higher percentage of the weekly box office, and many films accounted for more than 60%.

Compared with the mainland, the box office on weekdays from Monday to Friday is not so different from that on Saturdays and Sundays.

The box office of a movie that is normally released in the first week will be about 1.5 times that of Friday on Saturday, and about 1.2 times that of Friday on Sunday. The weekend will not account for such a high proportion of the box office of the week, which is about 40%.

Hearing Zhou Xia's reminder, Zhang Zhao also calmed down, nodded and said: "Well, I see, boss, eat quickly, there are still several interviews today."

"it is good."

Zhou Xia didn't say any more, quickly took the breakfast brought by the waiter, and ate it quickly.

Li Lianjie had already finished eating, but he smiled beside him: "It's okay, don't be so pressured, as long as we surpass the box office of "Hero" this time, we have completed the task. Looking at the current situation, there should be no problem. "

"Hehe, what Brother Jie said is true." Zhou Xia smiled slightly and didn't say much.

The total box office of "Hero" in North America is more than 5400 million. That was ten years ago. What was the exchange rate at that time and what is it now.

What was the price then and what is the price now.

So there is still some pursuit.

According to the current situation, there should be no problem with the box office exceeding 3000 million U.S. dollars in the first three days.

But the box office needs to exceed $1000 million, and word of mouth must not collapse before the next blockbuster is released next weekend, otherwise it will be just lingering, earning up to $[-] million a week.

This is estimated to be the most cost-effective, after all, the 3400 million publicity fee is there!
Zhou Xia hurriedly finished his breakfast, then left the hotel with Li Lianjie and Zhang Zhao, and went to the North American branch of Xiahua Film and Television to accept some media interviews that had been arranged earlier.

As for Sisi and Yufei, they have nothing to do today, so they plan to go to Hollywood for a while, and then go to Zhou Xia's villa in Los Angeles.

In the morning and afternoon, he accepted interviews with "USA Today", "Hollywood Reporter", "Rolling Stone", and CNN. In the evening, Zhou Xia and Li Lianjie followed Peter to two theaters of the North American AMC theater chain acquired by Wanda.

By the end of the day, it was already ten o'clock in the evening.

Although very busy, but seeing the real-time box office data of this day, I feel that everything is worth it!
As of ten o'clock, the box office of "New Detective" has reached 1600 million U.S. dollars, including the box office of the zero-point show. It has opened up a gap of 700 million U.S. dollars with "Edge of Tomorrow", and the daily box office champion is firmly in hand. up.

"Boss, are you going back to the hotel, or are you going home?" Assistant Xiao Bai asked after Zhou Xia sat down firmly.

"Go back to the hotel, we want to celebrate with everyone, let Sisi and Yufei come to the hotel too." Zhou Xia understood Xiaobai's meaning and said without hesitation.

Although Zhou Xia has a mansion in Los Angeles, staying at the Billy Mountain Hotel makes it more convenient for her to come to America to promote the film and meet with clients.

As for Xiaobai's question just now, it was because Sisi and Yufei wanted to wait for Zhou Xia to go back to celebrate privately.

"Okay." Xiaobai quickly agreed, and called Sisi and Yufei, who didn't want to attend the banquet at night.

Zhou Xia, Li Lianjie, and the others returned to the hotel. Peter, Harvey, and the others had already booked boxes and prepared a celebration banquet for them.

It can be said that the film can have such a good box office performance, and all the publicity personnel in North America have put in a lot of hard work.

After Zhou Xia walked into the box, besides Peter and several senior executives from Xiahua Film and Television Branch, Harvey and two female executives from Weinstein Films were also there.

"Zhou, congratulations, you succeeded. You proved yourself with this movie in North America. You are welcome to officially join Hollywood!" Seeing Zhou Xia coming in, Harvey stood up and greeted him.
"Haha, thank you, thank you, thanks to you and Weinstein's executives who helped us announce this time, otherwise we would not have achieved such a high box office on the first day." Zhou Xia also said happily, shaking hands and hugging each other .

It's not that he's humble, it's completely different in North America than in China.

Even if Zhou Xia's movie had grossed over 40 billion yuan at the domestic box office, it also performed well in Asia and Europe.

However, in North America, a market where audiences are used to watching all kinds of blockbuster movies, a good foreign movie needs to do more to win the audience's love.

First of all, and the most difficult thing, is to get the support of the theater and have a certain film schedule.

In North America, several major production and distribution companies dominate the distribution rights. Without them to announce and release, it would be difficult for the film to have enough screenings in theaters in North America.

In this way, everything else is naturally out of the question.

However, after Harvey became a consultant of the North American branch of Xiahua Film and Television, after his Weinstein Pictures received Xiahua Film and Television's publicity fee, it helped Xiahua Film and Television break through these restrictions and won more than 3600 movie theaters.

With 3600 theaters, in the large market of North America, the daily film schedule will reach about [-] to [-] shows.

Calculated based on 76000 film schedules, even if there are only 20 people watching each show, the attendance rate is bleak, and each movie ticket costs 8 dollars, and the box office can earn 1200 million dollars that day!

Therefore, today's "New Detective" achieved a box office of more than 1500 million on its first day of release on Friday, and Harvey's contribution is indeed great.

Of course, because of the relationship between the head office and Wanda, the North American branch of Xiahua Film and Television won more than 300 theaters of AMC, the second largest theater chain in North America, and some other theater chains.

"Haha, Zhou, you don't have to thank me so much, as long as you say a few more good things for me in your country after you return to your country, I will be very happy!"

Seeing Zhou Xia admitting his contribution, Harvey immediately said with a smile.

Zhou Xia was slightly taken aback, not understanding what the other party meant.

"Zhou, what I'm saying is true. Director Feng Da in your country said I was a liar, and now no one cooperates with me." Seeing that Zhou Xia didn't understand, Harvey immediately explained.

"Oh I got it."

After Zhou Xia understood it, she couldn't help laughing and said, "I finally understand, you helped me so much, so you are trying to restore your image in the eyes of Chinese filmmakers, and you have taken a fancy to our market."

"Zhou, to be honest, those of mine are normal business operations, and I really can't be considered a liar, what do you think?" Harvey quickly distinguished.

"Okay, okay, I'll give you a good word." Zhou Xia didn't want to talk about it anymore, so she agreed with a smile.

Since Harvey was called a liar by Xiaogangpao, he has never been able to deceive anyone in China.

Of course, there aren't many movies he likes in the country, so he doesn't want to come.

However, after listening to his words just now, Zhou Xia understood that the mainland film market has developed rapidly in the past two years, and Harvey obviously has another plan to go to the mainland market to make money, which is why he is so fully cooperating with him.

Once he regains his former image and reputation of being a "good friend of filmmakers in China", won't he be accepted again and make more money?

After Zhou Xia was seated, within a few minutes, Sisi and Yufei arrived.

The celebration banquet officially started, and everyone chatted happily while eating.

(End of this chapter)