Entertainment upstart

Chapter 892 Stop Marvel's plan

Mina spent two days happily in the crew, and after leaving, Zhou Xia finally breathed a sigh of relief.

Mina's "surprise" aroused Xiaoai's dissatisfaction with Zhou Xia, thinking that Zhou Xia did it on purpose.

She took revenge on Zhou Xia for this emotion.

Fight together with Xiao Ai every night to resist Zhou Xia's attack, let him seek benevolence and get benevolence, and get what he wants.

Zhou Xia fought continuously, feeling a little overwhelmed, and even began to feel tired of the game Doudizhu.

Fortunately, there are only two days. Now that Mina is gone, he can finally rest and recover.

And Zhou Xia lived a shameless life. In the two days of the weekend, after the global release of "Pacific Rim", it earned 2.4 million US dollars at the box office and won the global box office champion this week.

After it was released in the mainland at 19:06 on the 30th, it won a box office of 6000 million soft sister coins before midnight that day.

The two-day schedule on Saturday and Sunday increased to 55%, and they won 1.7 million and 1.2 million box office respectively. In the first week, they won 3.5 million soft sister coins in the mainland.

In the three days of the first weekend in North America, it won a total of 6400 million US dollars at the box office, and a total of 1.2 million US dollars at the box office in other parts of the world.

While winning a high box office, the film also has an excellent reputation in the Mainland.

On movie websites such as Douban, Miaoyan, and Pickup Light, the ratings are all above 8.5 points.

In North America, however, the situation is somewhat different. Although it won the weekly box office championship, the reviews were mediocre, with only [-]% positive reviews.

Many North American viewers are not too satisfied with the fact that the heroine is Asian and there are still many scenes, and the other main creators are not stars.

In particular, the film crew used Zhou Xia as the star and the director to promote and hype it, which aroused the resentment of many viewers who came here admiringly, thinking that they were being fooled.

After all, Zhou Xia is only a supporting role in the movie, and there are not many scenes, and even fewer scenes showing kung fu, there are only four, which are very short.

In addition, in the subtitles at the end, he was only photographed by the fourth assistant director, but the publicity party put the words of his director on the promotional poster.

This is almost deceiving the audience, and it is inevitable to cause dissatisfaction among the audience.

The president of Legendary Films, Tull, naturally knew that doing so would bring about these evil consequences.

But the movie "Pacific Rim" is a new IP, with an investment of up to 2 million US dollars.

The heroine and heroine are not well-known in the world, and the biggest player is Zhou Xia, and they have no choice but to promote it like this.

It is hoped that the quality of the film will allow the audience to be recognized and offset such effects.

Otherwise, if the audience cannot be attracted to the theater, then no matter how good the movie is, it will be useless.

Now the global box office has earned 2.4 million US dollars in the first three days, even if it affects word of mouth, it is worth it.

As long as the first film of a new IP series does not lose money, or does not lose much, then the subsequent films can continue to be filmed, and the initial investment can be earned back.

Zhou Xia is one of Legendary's major shareholders. He participated in and directed the film. Xia Hua Film and Television also participated in the investment and led the promotion in the mainland. He doesn't care if he is consumed like this.

Anyway, he will get what he earns at that time. As for the problem of excessive consumption, this is the price that should be paid.

What Zhou Xia cares most about is how the new Marvel heroes reflect him.

In the past two days, Yang Tianzhen communicated several times and conveyed Zhou Xia's strong dissatisfaction. Marvel couldn't bear it anymore, and revealed that the role of 'Qin' will be reversed in the later stage, and he will be an influential and positive superhero. , and will produce a dedicated biography.

The bosses of Marvel Entertainment and Marvel Pictures even called Zhou Xia and communicated in person, expressing their willingness to cooperate with Xia Hua Film and Television to develop related film and television products for this superhero role in the future.

Now Peter, the head of Xiahua Film and Television North America, is negotiating the details with the other party.

Zhou Xia felt that this was barely a good result.

It is impossible for Marvel to delete characters and animations, and their creations are all within a reasonable range. From a legal point of view, he has nothing to do with them.

The reason why Marvel backed down was because Xiahua Film and Television had a near-monopoly position in the mainland.

If every time Marvel makes a movie, it faces a collision with a blockbuster movie from Xiahua Film and Television, then after a few years, the loss will definitely be much more than the income brought by a new superhero.

Therefore, after all, it is still necessary to rely on interests to make the other party make concessions.

The matter was basically resolved, but Zhou Xia's dissatisfaction with Marvel did not subside.

He is already considering the expansion plan of Xiahua Film and Television North America.

See if you can reorganize and merge Studio8, DreamWorks Animation, and Legendary Pictures.

In Hollywood, large companies have an inherent advantage. With strong capital, they can reduce risks and resist occasional losses.

Xiahua Film and Television has now completed its layout in North America, and can participate in the games of several major Hollywood production companies.

However, considering the US government's defensive and regulatory attitude towards foreign capital, especially Huaxia Capital, Xiahua's offensive in North America must be changed.

Otherwise, some large mergers and acquisitions will definitely be interfered by the US government and disrupted.

This needs to wait for Xiahua Film and Television to go public in North America early next year and have stronger capital before it can further operate.

What Zhou Xia asked Xiahua North America to do now is to start contacting Sony, Fox and other companies that own the copyright of Marvel superheroes.

It is impossible to buy the copyrights of the superheroes in its hands with the strength of Xiahua Film and Television, but it is possible to cooperate with them to develop these superhero movies.

In this way, if Disney, the father of Marvel Pictures, wants to buy back Marvel superheroes in the future, it will be even more difficult, or even impossible.

In the original time and space in 2018, if Fox had not been in debt of 139 billion dollars, how could it have agreed to let Disney acquire it?

Then Marvel can't take back superheroes such as Spider-Man, X-Men, 'mutants', Fantastic Four, etc.

Their Marvel Cinematic Universe will also not be able to continue to expand.

This may be bad news for many Marvel fans, but for Zhou Xia and Xia Hua Film and Television, there are two good news.

It not only expands its own revenue, but also prevents the development of its opponents, why not do it?
Of course, you can also cooperate with Universal, which owns DC animation, to jointly develop the DC superhero universe and fight against Marvel's superhero blockbusters.

These things cannot be accomplished overnight, and need to be done slowly and step by step.

Zhou Xia briefly mentioned it to a few senior executives, and after letting them start the operation, he continued to focus on filming.

Ten days passed in a flash, and it was already National Day.

On September 9, "Qin Shi Mingyue" was officially released, and "Wolf Warrior" held its premiere ceremony that afternoon, and it will officially land in theaters at midnight the next day.

Zhou Xia was busy filming on the set, so she could only send congratulations and blessings on the VCR.

With the addition of these two films to the National Day file, plus "Ruffian Heroes" and "Golden Age", including "Pacific Rim" and "The Return of the Great Sage", which are currently showing hits.

In October 2014, the competition in the mainland film market was particularly fierce.

(End of this chapter)