Entertainment upstart

Chapter 980 Considering film scheduling, box office in advance
On May 5, Zhou Xiaxin's movie premiered in the mainland, and after three days of publicity, the movie officially landed in theaters on Thursday, May 25.

The mainland film market in May just experienced the ravages of "Fast and Furious 7", and "Avengers 2", which was released half a month ago, took over the big stick of Hollywood movies and continued to sweep the mainland market.

After "Speed ​​7" was released, it quickly broke the Hollywood film record set by "Transformers 4" in the mainland film market last year.

The box office revenue on the first day reached 3.91 million soft sister coins, or 6310 million US dollars, which is twice the record of the first day of release held by "Transformers 4". The latter was released in June last year, and the box office revenue on the first day was 2 million yuan.

午夜场也同样打破《变形金刚4》之前保持的2000万人民币（合330万美元）午夜场记录，创下5000万人民币（合810万美元）的新记录。

The most impressive thing is that "Super 7" sold 1000 million tickets in a single day!

Even in the North American market, there are only a handful of movies with such a high attendance rate, and the number of screens in the mainland is 30% less than that in North America, and the theater seat capacity is less than half of that in North America.

That is to say, "Super 7" had 93000 screenings scheduled on the first day, and 60% of the screenings in the mainland market were almost sold out.

On the first day of its release, the film accounted for 92% of the box office revenue on that day, completely defeating other films released in the same period.

The box office on the first day of release and the zero-point show exceeded 4 million, and it broke 36 million in 5 hours. After three and a half days of release, the box office exceeded 8 million. However, this kind of special effects blockbuster, without local culture as a carrier, can only attract young people. Audiences of other ages are not attractive enough, so they seem to have insufficient stamina. They can't compare with Zhou Xia's domestic films, and the final box office stopped at 20 billion.

This disappointed some people who had high hopes. Originally, they thought that this domestically popular series would surpass some films of Xiahua Film and Television, and catch up with some records of last summer.

But the result was even worse than "Monster Hunt", "囧 in Thailand", and "Journey to the West".

The industry has finally realized some of the real reasons why Xia Hua Film and Television's movies are so popular.

The creative film and television display of local culture, coupled with the superb marketing and publicity capabilities of Xiahua Film and Television, and the large number of users accumulated by the huge Xiahua series of products, this is the reason why Xiahua Film and Television can make money in any movie .

This is the most fundamental power of the so-called new film and television companies based on technology and the Internet.

They have mastered the most important users, and they have also won the recognition of users. They have customized exclusive film and television products for them, and they will naturally get high box office.

But this time Zhou Xia's new movie is different.

He went to Hollywood to shoot a lesbian-themed literary film about American culture. It didn't premiere in North America, but it premiered in Mainland China, which made many filmmakers not understand.

Even if the film’s word-of-mouth is overwhelming now, with the high enthusiasm brought about by the Cannes Film Festival awards controversy, Nicole Kidman and Jennifer Lawrence starring two Oscar-winning actresses, and directed by Zhou Xia, the box office of this film can exceed 15 billion, even 10 billion, many people in China are skeptical.

At least since the theaters only gave 30% of the film schedule in the first week, and refused to squeeze some of the "Avengers 2" film schedule, it can be seen that the theaters are not optimistic about this movie.

This is 2015, not 2013.

At that time, Zhou Xia's second film "Detective Chinatown" dared to give 24% of the film's lineup on the first day of its release. Now the total box office of Zhou Xia's film has doubled dozens of times, proving itself in the global market.

Domestic theaters give such low-ranked films, in case you are in a hurry, when the next blockbuster "Descendants of Yan and Huang", "Chinatown 2" and "New Detective 2" won't be copied for you, will you still hang out?
Originally, the theater wanted to struggle a bit, bargain with Xia Hua, and then give Zhou Xia face and give more than 50% of the film schedule.

But what about the results?

Now Xiahua Film and Television is just doing publicity, and even their own Miaoyan theaters only arrange 30% of the film schedule, they don't pay attention to them at all, and they don't plan to make deals.

Of course, the theaters didn't dare to do anything drastic. They all followed suit. Just like the Miaoyan theaters, they also gave 30% of the film schedule.

Under such a tacit understanding, Zhou Xia's first English-language film, which went to Hollywood to direct and won two Cannes Awards, only had 30% of the overall film schedule after its domestic release.

This filming is only a pass line for the first week of a new film by a major domestic director, and the first day of "Avengers 2" is as high as 63%!

The industry thought that the theaters were not optimistic about Zhou Xia's new movie and gave it a low-ranking movie, but the executives of Xiahua Film and Television felt bitter and couldn't tell.

In fact, this is the result of Zhou Xia's request that the company not to fight for the filming, and it is the result of a special arrangement. They are also a little puzzled.

Now relying on the energy of Xia Hua Film and Television, even if Zhou Xia's film is more artistic, it is very easy to win 50% of the film schedule.

After winning a certain amount of box office in the first week with its popularity and popularity, once the promotional draft comes out, it can even hit a higher box office score.

But now Zhou Xia only allowed to arrange 30% of the filming, which was beyond their expectation.

Zhou Xia didn't explain anything to Xia Hua's management.

He knew very well in his heart that the high-ranking films in the early stage of the film would not bring much benefit to the film.

On the contrary, the long flow of water is the basis for the long-term screening of this kind of word-of-mouth literary and artistic movies in theaters.

If the lineup is too high, the box office sales will not meet expectations, which will affect the popularity, and the lineup will drop quickly, and then the theaters will want to line up as few films as possible to avoid paying more compensation.

But if the initial film schedule is slightly lower, but it achieves a very good box office revenue, it will increase word-of-mouth, and the output ratio is high, so the psychology of the cinema is different.

They feel that they are making money, and they will be much more friendly to the scheduling of the film.

Moreover, there are too many films, occupying a large number of theaters. Some retail audiences have no choice but to watch this movie when they enter the theaters, which will also affect the reputation of the movie.

All these factors were the reasons why Zhou Xia didn't want the company to arrange for this movie to get a high ranking.

He doesn't hope that the film will achieve such brilliant results, but he also wants the film to gain the largest box office revenue by virtue of word-of-mouth.

Sometimes taking a step back will give you more.

It was under such circumstances that "The Price of Love" was officially released in China.

30% of the film schedule made the zero-point show full of seats, and the first day of the advance show ended at 6200 o'clock in the morning that day, and the final box office reached [-] million, which was only lower than Zhou Xia's "Sword" and "New Detective", and higher than other films. .

The early box office data 'thriller' the industry.

"A literary film has surpassed the advance box office of Hollywood blockbusters like "Furious 7". What is the basis for this?"

Zhou Xia just woke up the next morning, lying on the bed and looking at the information received by her mobile phone. Seeing that the box office performance of the early show was so good, and the exaggerated title of a marketing account on Weibo, she couldn't help being a little funny.

Why?Of course, it is based on the psychological function of guiding people.

Although his movie does not have the special effects of those Hollywood blockbusters, it has enough topics and enough attention points.

Not to mention the god-level acting skills of the two Oscar-winning Hollywood goddesses, but because of his first English-language film shot in Hollywood, he missed the attention of the highest Palme d'Or.

Which one will not attract the attention of domestic moviegoers and fans?
After Zhou Xia briefly read the article on this marketing account, he went on to read the comments of some celebrities and film critics.

(End of this chapter)