silent farm

Chapter 377 Agency and Advertisement Ideas (This chapter is updated on Saturday)
Li Sheng didn't expect that they planned to let his second cousin be the person in charge of the drug agency company.Presumably they thought it would be easier for them to talk to each other if he and Mo Jingran were relatives.

But that was their internal decision, and he couldn't comment on it, so he just nodded and said, "I see."

He paused, and then said, "I also have something to tell you about the agents of those two drugs."

"Well, you said."

"In the United States, I hope that I can appoint a first-level agent. I mean, at least let him be one of the first-level agents in the United States."

"You mean, let him compete with us?"

"It's not considered competition. I will fix a certain amount of medicines on his side. The rest of the market is still yours."

Chen Bo heard him say this: "How much will it be? I can explain it to others when I go back."

"Probably accounts for about 30% of the US market. I will let people control the amount at any time."

"Then other people shouldn't have much reaction."

Even if Li Sheng appoints an agent, Huimin Pharmaceutical is still one of the only two first-level agents of Nam Kwong Group in the world, and the agency covers the whole world, while the other is only 30% of the United States. Market, no big deal.

And he felt that since Li Sheng made this request, he probably had some kind of plan.It's useless if they don't agree.

Li Sheng's proposal to ask for some first-level agency rights in the United States does have his plan.

Mourning mentioned before that if you want to control American politicians, you must have a business run by Americans.So he needs a spokesperson.

And he needs to make this spokesperson rich, otherwise he can't have the money to fund those politicians.

The man he chose was Link, who still had an American passport.Link is actually not a person suitable for doing business.So he had to find a business that could make money without using his brain.make him rich.

The money is of course really Link's money.Once people have money, their minds will change.He doesn't have much contact with Link, and he doesn't know Link very well.But he thought of this way to control Link's ambition.He can let Link sell the two new drugs of Nam Kwong Group and let him make money.But these two drugs can also be used to control Link and make Link obey him.

It can be said that he intends to use the drug agency as a thread to hold Link, the kite that he will fly.

But if there is only Link alone, it seems that it is not enough.It may be better if more people can share some.It's just that he doesn't have the right candidates.He planned to ask Mourning to help find a few suitable people.But in this regard, he is not in a hurry yet.

Chen Bo asked him: "Then when do you plan to release those two drugs on the market? We just announced that we have obtained the agency rights of Nam Kwong, and the major hospitals made orders and consultation calls, which almost made the company's operator ask for leave."

"Anytime." Li Sheng didn't care about this matter during this time.And this matter was taken care of by him himself before, without him speaking, the company's senior management would not dare to overstep.Now that Chen Bo asked, he immediately made a decision. "However, the pricing power is in the hands of Nam Kwong Group. Whether you want to sell directly or find a sub-agent, the price of the drug in Huaxia must be sold in the market according to Nam Kwong's pricing."

"I understand." Chen Bo nodded. "Don't forget that I am also a shareholder of Nam Kwong. If something goes wrong with Nam Kwong, I will also lose. I will keep an eye on it."

Now that he has accepted the pricing set by the Huaxia Food and Drug Administration and the Price Bureau, Nanguang must abide by it.Otherwise, Nan Guang would be in trouble.Now Nanguang is the core part of Li Sheng's business in China, and it is also the future cash cow.Of course, it was also his and Luo Zheng's.So the three of them would not want Nan Guang to have problems.

Li Sheng smiled and said, "As for overseas, I don't care how you sell it."

Chen Bo also smiled and said: "We actually have a plan. We have discussed with several other shareholders, and we think that we can still sell directly in the market without hindrance in China. But it will be a bit difficult in foreign countries. So we plan to Except for China, the Middle East and Portugal, every country has to find a secondary agent. Our price is 90% of the domestic market price. As for the price in their market, they can do whatever they want.”

Among the two drugs to be launched by Nam Kwong Group, frogesin is a prescription drug and must be used under the supervision of a doctor. Therefore, in a medical system that integrates medicine like Huaxia, it can be sold directly to hospitals; some medicines in Europe and America are separated. In some countries, it can directly sell to some large drug store chains, and even set up another drug store chain by itself.

Li Sheng didn't expect that they would separate such a big benefit.You must know that if you build a chain of pharmacies in foreign countries, the money you make will not only be the profit of frogex.As the only pharmacy that sells this kind of medicine, it can become a household name in the world almost without advertising, and the business will certainly not be bad.

Now their plan is to only be a first-level agent.The markets of various countries are handed over to local secondary agents.The benefit that is given up is not a star.

However, based on the price they set, Li Sheng could imagine that the price of frogesin in those countries might be more than double that of China.Such a price comparison may have other effects.

He thought for a while, and said, "Wouldn't the domestic hospitals be filled with foreigners?"

He said it as if foreigners were rats or cockroaches.

"Haha, it's good to contribute to China's tourism industry." Chen Bo may have thought of that possibility.

Foreign frogs are so expensive, it will definitely attract foreign disabled people to come to China to seek more economical treatment.

Luo Zheng came back at this time, sat down and asked with a smile, "Brother Bo, what did you say that made you laugh so much?"

"Speaking of the possible contribution to China's tourism industry by handing over foreign pharmaceutical agents to secondary agents." Li Sheng said with a smile.

Luo Zheng also laughed when he heard him say that.But he laughed for a while and said, "I didn't think about this before. I just thought that doing so would allow those second-level agents to handle their domestic affairs. In that way, we would save effort and trouble, and not necessarily earn less. The other is that we are an exclusive business, and it is easy to make people jealous, so it is good to let the secondary agent help us withstand part of the pressure."

Li Sheng also wanted to understand.The addition of an additional level of agents actually extends the interest chain of the two drugs, and Nam Kwong Group can indirectly win over a group of interest alliances.As long as those secondary agents can get enough benefits from these two drugs, they will stand with Nam Kwong Group.

He nodded and said, "You guys are very thoughtful."

Luo Zheng smiled and said, "Although Frogus is famous now, it's only in China. I think we still need to do some advertising."

Advertising is the business of Nam Kwong Group, but Luo Zheng is also a shareholder of Nam Kwong.He has the right and position to offer some opinions on business operations.

Li Sheng thought for a while and said, "I'll let the advertising department plan it."

Luo Zheng also stopped going around, and said directly: "Actually, our advertisement is just a simple TV advertisement. Of course we put it in the domestic market. However, for foreign ones, we can ask the secondary agency to also invest in their own country to put it in." .Also, doing this commercial is very beneficial to the ad actor. If Frogisin is really put on the market, it is destined to be a world-famous drug. Being an ad actor for this drug is not so much because she drives the sales of the drug. The drug will greatly increase his reputation. And the fame is worldwide."

Li Sheng pursed his lips and listened.Hearing Luo Zheng continue to say: "My personal opinion is that Tia can be used as the spokesperson of Frogus. Stirton, you can find another suitable person."

The spokesperson of Frogox will never be affected by any negative effects.But Stepton is actually a kind of [aphrodisiac] drug, and endorsement of this drug may have a certain negative impact on the artist.But on the bright side, this actor will definitely appear in front of the majority of men.

"As for the efficacy of Stirton's medicine, I think a woman in her 40s and [-]s can be used to represent it." Luo Zheng said with a smile. "You said, if we print a woman with completely bare shoulders and a face full of surprises on our medicine, will it be called a pornography advertisement?"

Chen Bo looked at him and said with a smile: "I didn't expect you to even think about the advertisement! But from what you said, it seems that it is really the same thing."

He thought for a while and said, "I think of someone in this ad."

"Who?"

"The S actress from Wanwan. She seems to be in her 30s now, but she is well maintained, and she has always followed the sexy line, so she probably won't care about those negative effects."

Luo Zheng thought for a while, and said, "It's indeed a good candidate. She looks pretty good, I feel that she is very relaxed, and she should be able to make that expression."

He turned to look at Li Sheng and asked, "What do you think?"

"You can contact me." He also felt that if the packaging of the two medicines was bare, it would be a bit rustic, just like the feeling of the 80s.Although it is all about selling quality and effect, but the packaging is not good, it seems a bit sorry for such an expensive price.

As for Luo Zheng's suggestion that Frogus should find Tia to speak for him, he knew that this was an opportunity for Tia, but he couldn't make a decision for Tia, he said: "As for Tia's endorsement for Frogose, wait a moment I'll ask Tia for her opinion."

In fact, Luo Zheng's proposal to have Tia endorse Frogus was not just to save face for Li Sheng.More importantly, the drug Frogex must not have any negative effects because of the spokesperson.Tia herself is very suitable, and she also knows the basics. He can rest assured of Tia's character, and even if there is any negative news about Tia, Li Sheng will definitely delete it immediately.He felt that Tia was the most suitable candidate for Nam Kwong Group.That's why he made such a proposal.

Now that he heard that Li Sheng wanted to ask Tia for her opinion, he couldn't help but say something more: "Actually, the effect of phrogosin is placed there. Such advertisements don't require evil spokespersons to run around, and it's not good for Tia. fame is a big boost.”

Li Sheng knew that he was worried that he would object to Tia's acceptance of his suggestion, but he really had no intention of interfering with Tia's decision.If he really planned to interfere, he would not agree to let Tia enter the entertainment industry.

(End of this chapter)