First Empress Merchant

Chapter 202: The True and False Statements (2)
Before dinner, Situ drove Wu Changqing and Lu Su back. As soon as Lu Su entered the house, he went to Lu Lishi's study under Wu Changqing's guidance. After taking them to the place, Wu Changqing knew that the two had something to say , very consciously withdrew.

"Uncle Lu, this is the Tieguanyin produced in the tea garden of the villa. It used to be used exclusively for the people of Yangwang's mansion. Now it is sold by itself, but the taste is not different. It is still as good as ever. You can drink it and see." Come on, I'm sure you'll be full of praise." Seeing Lu Su come in, Lu Lishi first made him a cup of tea.

Lu Su took a sip of tea when he heard the words, tasted himself for a while, and then nodded, "This tea is astringent and sweet, and the soup is bright in color. It can be seen that it took a lot of effort to roast and fry. To be honest, this tea is better than tea. The ones sold in the famous shops in the capital are even more mellow, which is really superior. Well, according to the laws of our dynasty, people are not allowed to grow tea privately, but since the Liyuan Villa is in the name of His Royal Highness, it is understandable, but also because In this way, tea is usually only affordable by the upper-middle-class people, especially tea of ​​this quality, which is so expensive that only the upper-class people can afford it. If the lady wants to sell it herself, if the price is high, it will be very difficult It is difficult to open up the market, but if the price is lowered indiscriminately, it will cause turmoil in the tea market, and it may cause a lot of trouble at that time, so how does the young lady plan to deal with it?"

Knowing that he was testing her, Lu Lishi pretended to think for a moment before saying, "I don't know if Mr. Shi told you, but in fact, this mountain villa was originally a mountain specially used for growing tea, but I just said that this tea is specially for tea. The people of King Yang's Mansion drink it, and besides that, His Highness King Yang will transport most of the tea produced each season to the inner courtyard of the palace far away in the capital, so people didn't intend to use it to make money. But after all, we are in a cooperative relationship with him now. Since this mountain is all managed by me, I can’t waste such a good resource, can I? To be honest, at the beginning I only planned to put a small can in each guest room Let the guests drink for free, as a small gift for each guest. As a result, the villa received a group of distinguished guests half a month ago. A total of [-] catties of tea leaves were gone, and then I realized that if the customers thought it was good and bought them by themselves, it would be a fortune, although it may not be much, but it is better than nothing at all."

This must be a fabricated excuse by her. In fact, she had such an idea from the beginning, to give the guests a little sweetness first, and fear that there will be no sales?Of course, the prerequisites must be good enough to make it work.

Lu Su smiled slightly, "You also said that the reason why the tea can be sold for more than [-] catties at a time is because I met a distinguished customer, but such a distinguished customer may not be there every day, right? I just went to the villa in the afternoon to see Yes, some customers just asked about the price and then left. If there are no distinguished guests for more than half a year, what do you plan to do with the backlog of inventory? I heard from Brother Shi that there seem to be several stores opened in the villa, which are specially used to sell The objects produced by the villa also include a tea shop, so you plan to use the tea shop to distribute the stock?"

Lu Lishi "thought about it" and replied: "Actually, Mr. Shi has asked me this question, and after the brainstorming of those in charge of the villa, we came up with a method similar to sales promotion."

Lu Su raised his eyebrows and asked with a smile: "A promotion is a promotion, so what is 'similar'?"

Lu Lishi also laughed, "For customers who have visited Liyuan Villa, we will give them a few discount tickets for each store before they check out. If they feel that the villa is expensive and don't want to buy it, they can use these tickets to go to various stores to buy it." It's the same, I remember that Dad's previous shop also offered discounts to regular customers. In fact, I really didn't understand at the time that even discounts weren't much cheaper, and they still cost money, but I came to the Northwest from the capital. Through the experience along the way, I realized that this is just a kind of human nature that is greedy for cheap, even if it is a few pennies cheaper."

Thanks to the years of online shopping experience gained by my college roommate in the previous life, those merchants seem to be offering a lot of discounts, but in fact they raised the price a little earlier, and in the end it may be more expensive than before. Anyway, there will be no pie in the sky. If a person in business has the idea of ​​losing money, what kind of business is there?But she is not so black-hearted, as long as a little profit is added to the sum of the cost price, production fee, workers' monthly salary, and shop rent, it is enough, of course, the latter two are calculated in proportion.

When Lu Su heard the words, he thought about it secretly and said: "This method is not bad. It will not hurt the face of the customers, and it can sell the things. It is also earned by word of mouth and money. Those who are willing to spend money to buy in the villa As for those of you, won’t they feel that they are at a loss when they know that this discount ticket exists? Also, if things go on like this, will Miss worry that there will be fake discount tickets on the market?”

Lu Lishi shook her head, "Uncle Lu is worrying too much, we have naturally considered this point, as long as the consumption in the villa reaches a certain amount, we will give them a jade badge that symbolizes the status of a VIP while giving them discounted tickets The so-called 'VIP' means that when they come to Liyuan Villa again, as long as they show the jade badge, all consumption will be [-]% off; if the required amount is not reached, we will give some small gifts appropriately, so that the guests will not be disappointed As for whether there will be fake discount tickets in the future, you don’t have to worry about this. The ink pad used to stamp the discount ticket is soaked in special potion by Chang Qing. The color is different from ordinary ink pads, and every time Each discount ticket has a written expiry date, and once the time limit is exceeded, it will be automatically invalidated. Even if someone imitates it, doesn’t it mean that our goods are so good that the supply exceeds demand? Anyway, there will be no loss, and if the profit is small, go But the VIP card is different from the discount ticket. Each card has a different number engraved on it, and it can only be used by the person. If the number on the card or the identity of the licensee is different from the information we have recorded, we will Although he will not drive the guests down the mountain, he will bluntly say that they do not enjoy any preferential treatment and benefits."

To be honest, when she held a meeting to discuss this matter, she spent a lot of thought in order to pass on these ideas to the managers without a trace. Fortunately, she was able to get a satisfactory result in the end, and she was not afraid of Uncle Lu Go ask, but there is one thing she didn't say, that is, if someone fakes the discount ticket, she will definitely change the ticket. Just kidding, the workers in the villa have to be raised, and the shop assistants have to be raised. If the profits are so small, they will definitely go bankrupt in the end.

As for the VIP card, that's a matter of principle. People can enjoy all the high-end treatment after spending money. Why do you take advantage of this good thing if you haven't spent money before?If it is easy to be fooled by others, then the existence of VIP has no meaning.

As soon as he said this, Lu Su couldn't help clapping his hands and applauding, "The so-called wool comes from the sheep, these VIPs are saying that they are spending money to buy benefits, which is really good! I think the advent of this VIP card may become a new kind. Feng Chao, although it is human nature to be greedy for cheap, but there will be an invisible sense of comparison between each other, and no matter how much they spend, the lady will benefit in the end! Heh, when the master recovers from his illness, I am afraid that he will also feel sorry for the lady. It’s a wonderful idea, let’s say something amazing!”

(End of this chapter)