The Writing Weapons McKinsey Taught Me: From Logical Thinking to Copywriting

Chapter 1 Preface: If you can use logic, your story will be wonderful

Improve writing skills, express ideas with logical stories, and convince everyone
This is a tool book for you to learn logical thinking methods and improve your writing ability. The goal is to improve your copywriting skills and help you write an article or report with both logical thinking and clear expression. "Logical expressiveness" is the foundation of all work and business, and it can be called the "operating system" (OS) necessary for white-collar workers in the workplace.Learning this method will definitely help you a lot in your career.

The content of this book is simple and easy to understand for beginners, and the masters will have endless aftertaste after reading it.In addition to the systematicness of textbooks, the whole book also attaches great importance to practical application cases; it also contains many "key skills" related to thinking and expression, which are hardly discussed in other books about logical thinking.

I've heard of MECE, so what?

We all know that the ability to think logically is very important when performing work tasks.In fact, there are many books that talk about "logical thinking".Most of these books are introducing the pyramid structure or the integration method of MECE.Moreover, some books will introduce various frameworks that apply pyramid structure and MECE to analyze problems.Indeed, these methods are very helpful for organizing things or structuring things, and learning them well will benefit you a lot.

However, relying solely on an analysis framework such as MECE may not automatically develop your logical thinking ability, nor will it improve your problem-solving ability, let alone any practical help to your copywriting ability in writing reports or presentations.

Teach you "useful" logic skills

We all know that the ability to think logically is very important when performing work tasks.In fact, there are many books that talk about "logical thinking".Most of these books are introducing the pyramid structure or the integration method of MECE.Moreover, some books will introduce various frameworks that apply pyramid structure and MECE to analyze problems.Indeed, these methods are very helpful for organizing things or structuring things, and learning them well will benefit you a lot.

However, relying solely on an analysis framework such as MECE may not automatically develop your logical thinking ability, nor will it improve your problem-solving ability, let alone any practical help to your copywriting ability in writing reports or presentations.

Improve writing skills and enhance logic

Based on this point of view, this book starts from the origin of understanding logical expressiveness, which is the concept of "information".The focus is on how to express clearly, so that everyone can learn logical thinking naturally by learning writing skills.

After having these basic knowledge, we will learn how to design the structure of copywriting, and learn skills such as conclusion method, abstraction, and topic setting.In the second half of the practical chapter, we will also learn Takasugi's problem-solving story development method, as well as many small techniques to increase persuasiveness.

In addition, in order to confirm everyone's understanding, in the first four chapters, there are practice questions at the end of each chapter. Please challenge and have a look, and you will definitely gain something new.

(End of this chapter)