The Writing Weapons McKinsey Taught Me: From Logical Thinking to Copywriting

Chapter 7 Afterword
Want me to write a report and express an opinion without an idea?I clearly listed detailed data before, but the supervisor said I didn't have the point?There are many ideas, but how to implement them into copywriting in one go?How can my report be well-structured and convincing?I believe that every white-collar worker in the workplace will be troubled by these problems when writing reports and designing PPT presentations, and this book is a reference book that teaches us to "write with logic" - to improve writing skills and use useful Logical stories express ideas and convince others.

The author of this book, Takasugi Shangtaka, once worked as a management consultant in McKinsey Consulting Company, and later started his own business, active in logical thinking, business writing and other fields, engaged in corporate research and training, and has assisted dozens of well-known Japanese companies in cultivating thousands of First-class talents with both thinking and writing skills.Based on years of experience, the author combines McKinsey's famous pyramid structure and MECE principles with his original "Takasugi method" and SCQOR story development method to teach readers how to see the core of the problem at a glance, and build a clear-cut copy in 5 minutes Structure, it is logical to lay out a compelling and convincing "business use" story.

The Chinese often say "teaching a man to fish is worse than teaching him how to fish". The writing skills taught by the author of this book, from the initial information screening, word choice and sentence making, to the design of the overall structure and the development of detailed content, can help readers succeed Create a fluent and thoughtful wonderful copy; and in the writing process, the "logical expressiveness" introduced in the book can allow readers to "think about it" while "writing it out", improving the ability of analysis, problem solving and persuasion .However, this book does not stop there, it goes a step further by "teaching people to desire", reminding readers to exercise their brains in their spare time while reading newspapers and drinking coffee, consciously develop the habit of logical thinking, and integrate logic into daily life , become a "knee-conscious" reaction, which is also the unique feature of this book.

The layout of this book is divided into two parts, the basic part and the practical part, which are both theoretical and practical, and combine many practical cases to explain the methods and skills of logical thinking and writing.In the first four chapters of this book, each chapter has practice questions at the end to help readers apply what they have learned, and use logic expressiveness to solve common problems in copywriting in a timely manner.I believe that after reading this book, all professionals in the workplace can develop the habit of logical thinking and easily write good copywriting.

(End of this chapter)