hotel management

Chapter 1 Introduction to Hotel Operations and Management
Commercial modernization is a concept based on the current status of social development and compared with the advanced level of international commercial development. It is different from the original one-household, mom-and-pop, low-buy and high-sell, and non-scaled , Non-standardized traditional business.Commercial modernization interweaves the concepts of industrial economy and information economy, and is an inevitable trend for business to adapt to the stage of accelerated economic development in China to realize the ultimate value of commodities.

Modern business is a concept that integrates manufacturing, transportation, commercial sales, finance, insurance, and information consulting.The main purpose of business modernization is to promote the overall improvement of business.In view of the current business environment as a whole, in terms of economic functions, commercial modernization mainly has the following development directions: expanding business space and improving the business environment; promoting overall commercial modernization; improving the quality of commercial services; and implementing the protection of consumer rights.There are three major standards for business modernization, namely scale, standardization and informatization.In order to meet the trend of commercial modernization, some modern tools including modern information systems have been invented and widely used.Understanding the new trends of business development and mastering the latest business management knowledge are compulsory courses for Chinese enterprises to cope with the wave of business modernization.

This set of "Business Modernization and Basic Management" series is rich in content and complete, covering multiple business forms in the business field, covering very comprehensive.This series of books develops each business format as a topic, and analyzes it in detail in the space of a book: first, it starts with the concept of a business format, and then introduces its origin, history, development, type and characteristics, etc., and then Explain the specific content of this type of business one by one, such as organizational form, management system, business strategy, and related laws and regulations.The content of the series is not an empty preaching that is divorced from reality, but focuses on various issues closely related to the business operation process of the enterprise; the content is quite specific and comprehensive, and all of them are problems that will be faced in actual operation, with high practical value.After the theoretical explanation, the editor often intersperses some vivid and easy-to-understand cases just right, so that readers can have a more perceptual and profound understanding of the content introduced in the book.The series also pays attention to absorbing advanced foreign research results, introduces to readers the valuable management experience of many world-renowned companies, and at the same time makes an objective evaluation and rational outlook on the current development of domestic commercial modernization, and puts forward some questions. solution.

The series is fluent in writing and clear in thinking. It is not only suitable for business managers with certain practical experience, but also can be used as an entry-level reading material for college students to understand business modernization knowledge.Readers can acquire knowledge and get enlightenment through easy reading.Here I am very happy to recommend this set of works that are simple and easy to understand, and I believe it will become a good teacher and helpful friend for the vast number of commercial economics researchers in China.

It is for the order.

Member of the e-commerce expert group of the Ministry of Education
PhD in Trade Economics, Renmin University of China

Beihang Postdoctorate in Management Science and Engineering
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