Hong Kong Giant Owl: Rebirth

Chapter 514 Spokesperson

In this day and age, not to mention the star effect, even ordinary advertisements develop very slowly. Now the way most merchants promote their products is still in newspapers or outdoor pictorials, but in electronic advertising. The means of publicity in the media field are very poor.

Speaking of it, "Tianma Logistics" sold advertisements for itself through radio broadcasts in Kowloon, which is ahead of the industry.Although there are some companies that sell advertisements on the radio, they did not invest a lot of money like "Tianma Logistics", occupied all the prime time of radio broadcasts, and repeatedly promoted "Tianma Logistics" until "Tianma Logistics" became a household name in Kowloon. .

Qin Haoran originally thought that the development of movies has not yet entered a period of high speed, and television has not yet become popular, so he did not think of publicity methods in this regard, but now he has met Deng Yongxiang, and heard Deng Yongxiang say that movies are slowly replacing Shaoxing opera, Qin Haoran Haoran felt that, in fact, he could now promote his company through movies.

For example, interstitial advertisements, people still don't know what interstitial advertisements are, and they don't feel rejection or resistance.

Qin Haoran thought to himself, using the current appeal of Deng Yongxiang, Ren Jianhui and Bai Xuexian to let them sell advertisements for him will definitely make "Tianma Logistics" known to the citizens of Hong Kong Island in the shortest possible time.

After thinking about this, Qin Haoran smiled at Deng Yongxiang: "Mr. Deng, how did you think of starting a record company with us? How do you know that we have enough funds to cooperate with you?"

Deng Yongxiang shook his head, and said with a smile: "To be honest, I'm not sure about the strength of the two of you, but I see that you two have extraordinary temperament, and you are definitely not ordinary people. For me, it is also important to know a few more friends." There is nothing wrong with it, even if you two are really not interested in cooperating with me, I have nothing to lose, right?"

"Hehe, Mr. Deng is right." Qin Haoran also laughed: "However, I am really interested in cooperating with you."

Now, Deng Yongxiang was surprised, because he didn't have much hope for this before, he just wanted to try his luck, but Qin Haoran was really interested.

Shen Jinghong was also a little surprised, Qin Haoran's idea came too suddenly, but Shen Jinghong didn't speak, and didn't show anything on his face, and Qin Haoran decided everything.

Qin Haoran said slowly: "I think, if Mr. Deng, you have sufficient funds, you will definitely not cooperate with others, because you have seen that it is profitable to start a record company. And the reason why you have insufficient funds When the situation arises, I think it should be that your money is locked up in other places, such as these 'Yongxiang Cinemas'?"

Deng Yongxiang's eyes widened, and he looked at Qin Haoran blankly, thinking how could this young man in front of him guess his own situation?
Before Deng Yongxiang could speak, Qin Haoran continued: "Mr. Deng, how much money do you need from me to establish this record company?"

Hearing Qin Haoran's words, Deng Yongxiang's expression immediately became serious. After thinking about it, he said, "About 20."

"Then how much do you pay? Also, how many shares can I get?"

"I can invest 30 yuan, and you will get 40.00% of the shares. Mr. Qin, what do you think?" Deng Yongxiang said.

Qin Haoran didn't think much about it, and even nodded with a smile without hesitation: "No problem, that's it. You are an expert, so you are responsible for the preparation of the company. I am only responsible for the financing. Under normal circumstances, I will not give pointers to the company's decision-making, you just need to tell me the situation."

Deng Yongxiang blinked his eyes. He didn't expect Qin Haoran to be so easy to get along with. Deng Yongxiang was really worried that Qin Haoran would intervene in the company's decision-making after becoming the company's second largest shareholder, thus making himself tied up.Now Qin Haoran said that he would let Deng Yongxiang take full charge of managing the company's affairs, while he was only in charge of funds.

This really surprised Deng Yongxiang, and he even doubted whether Qin Haoran could really afford 20 yuan to cooperate with him, or whether he was simply playing tricks on himself.

"However, in exchange for providing you with funds, I also need your help with some things." Qin Haoran said.

Sure enough, there is no free lunch in the world, Deng Yongxiang cautiously asked Qin Haoran: "What is it?"

Qin Haoran said: "Some businesses and businesses in my hands need to be publicized to the public, and I hope you can act as the image spokesperson of my company."

"Shape... image spokesperson?" Deng Yongxiang heard such a thing for the first time, and he was puzzled for a while, and he didn't know what an image spokesperson did.

"The so-called image spokesperson is to represent our company's image, use your appeal and influence to let more people know and be familiar with our company, thereby increasing our company's popularity and increasing public confidence in our company." Qin Haoran simply told Deng Yongxiang the concept of image spokesperson.

Deng Yongxiang immediately began to meditate, trying his best to digest this thing that he had never been in contact with or heard of.After a while, Deng Yongxiang seriously asked Qin Haoran: "Mr. Qin, let me ask first, what kind of business does your company do?"

Qin Haoran immediately showed a smile, because Deng Yongxiang is not a simple person. After he heard the concept of the image spokesperson for the first time, he immediately thought of the risks involved - if Qin Haoran's company is doing illegal business , or other businesses that might arouse public disgust, it would be more harm than good for him.

Because Deng Yongxiang represents the image of Qin Haoran's company, at the same time, the image of Qin Haoran's company is also closely related to Deng Yongxiang's, which can be described as a relationship in which both prosperity and loss are related.

This also reflects the difference between Deng Yongxiang and those so-called celebrities in the future. As long as the price is right for those celebrities in the future, they will not care whether the products they endorse are real or fake, good or bad.

"Mr. Deng, you can rest assured that my business is absolutely legal, and your image will not be negatively affected, Mr. Deng." Qin Haoran said with a smile: "We can write it down in the contract, if you find that your endorsement If the product or business is illegal, it is understandable to terminate the endorsement contract and claim compensation from us."

Now that Qin Haoran has said so, Deng Yongxiang believes that the business that Qin Haoran asked him to endorse should be no problem.

I heard Qin Haoran say again: "On the other hand, Mr. Deng, we will never give you any less for your endorsement fee, but we ask Mr. Deng to be the exclusive endorser of our company, that is to say, within the period stipulated in the contract Within the specified period, Mr. Deng, you can only speak for one of our companies, but not for any products of any other company. Otherwise, we will hold you accountable liability for breach of contract."

Deng Yongxiang nodded after thinking about it, and asked at the same time: "What is the time limit stipulated in the contract?"

Qin Haoran stretched out two fingers and said, "20 years."

Deng Yongxiang frowned. Although it was the first time he came into contact with the image spokesperson, he intuitively felt that there was a great business opportunity in it. Once Qin Haoran made this public through himself, it would definitely have a big impact , other companies are very likely to follow suit, and this will bring many opportunities for those stars to make money.

And if he couldn't speak for other companies within 20 years, it would be tantamount to letting Qin Haoran be tied to death.

He looked up at Qin Haoran, and saw a gentle smile on Qin Haoran's face.

Deng Yongxiang's heart trembled, Qin Haoran was clearly not afraid of his disapproval, and even seemed confident, which made Deng Yongxiang very uneasy, fearing that if he did not agree, he might miss the most important opportunity in his life.

After pondering for a long time, Deng Yongxiang said: "Mr. Qin, I can promise you, but I will not sign the relevant contract until you invest the 20 in my record company. Moreover, I need to know the specific situation of your company first." .”

"No problem." Qin Haoran said with a smile: "By the way, Mr. Deng, I wonder if you have friendship with Ren Jianhui and Bai Xuexian?"

"They?" Deng Yongxiang was taken aback for a moment, and then he immediately understood that Qin Haoran not only wanted to speak for him, but also wanted to include both Ren Jianhui and Bai Xuexian.

I only heard Deng Yongxiang say: "Both of them are members of Bahe Guild Hall, and I have the confidence to persuade them to cooperate with you, Mr. Qin."

The Eight Harmony Guild is actually the guild of the Cantonese opera circle. Its duty is to protect the interests of the members of the Cantonese opera circle and ensure the smooth development of each troupe. Deng Yongxiang is the chairman of the Eight Harmony Guild and has great influence in the Cantonese opera circle.

If he came forward to negotiate with Ren Jianhui and Bai Xuexian, the chance of success would be much higher.

After initially reaching a consensus on cooperation with Deng Yongxiang, Qin Haoran decided to formally cooperate with Deng Yongxiang after he came back from the United States. Before that, he could let Deng Yongxiang fully understand "Tianma Logistics".

Afterwards, Qin Haoran and Shen Jinghong left the "Yongxiang Cinema", and Deng Yongxiang personally sent them to the door.

"I really convinced you, watching a movie can make you negotiate a deal." In the car, Shen Jinghong gave Qin Haoran a white look, and said.

Qin Haoran chuckled: "I didn't expect to meet 'Xin Ma Zai', but this is indeed a good opportunity. Before that, I was always worrying about how to make 'Tianma Logistics' gain a foothold in Hong Kong Island in the shortest possible time. Yongxiang, Ren Jianhui, Bai Xuexian and others, this matter is much easier. Compared with their image value, the 20 I provided for Deng Yongxiang is really worth it."

(End of this chapter)