Hong Kong Giant Owl: Rebirth

Chapter 810 Inspection
Seeing Christon's appearance like a mouse looking for rice, Qin Haoran laughed for a while, and said, "You don't need to look for it, these employees in our supermarket have been trained for seven days, so today we let them rest. Leave a small number here on duty."

Christon put his arm around Qin Haoran's shoulders, and asked with a smile: "I heard that your supermarket employs many young girls as salespersons, hehehehehe...You guy, you have bad intentions."

"Where is my intention? Don't treat a gentleman with a villain's heart, okay?" Qin Haoran said angrily: "If the image of the salesperson is more beautiful and fresh, then the customer's shopping will be more pleasing to the eye. This is a marketing strategy, do you understand?"

"I understand, I understand, of course I understand, you don't need to explain, everyone is a man, I understand." Christon smiled tacitly.

Qin Haoran shook his head and sighed: "Forget it, I don't bother to pay attention to you. I went up to the hotel to have a look, are you coming or not?"

"Of course I'm coming. I know that the waitresses in your hotel are prettier than the salesgirls in this supermarket." Seeing Qin Haoran walking towards the elevator, Christon hurriedly followed .

After chasing Qin Haoran, Christon asked, "Actually, why is your shopping mall called a 'supermarket'?"

Qin Haoran took a look at him and said: "The so-called 'supermarket' is a large comprehensive retail mall operated by customers' choice. Its business scope is far beyond the general market, and its products are not limited to All kinds of food, but covers household daily necessities, toys, furniture, clothing and medical supplies, etc. Basically, everything a family needs can be found in supermarkets.”

"That is to say, the products in the supermarket are much more than those in the general vegetable market, and the variety is far more than that of the general department store, right?" Christon asked.

Qin Haoran nodded: "Actually, compared with ordinary stores, the obvious difference between supermarkets is that all kinds of goods that customers choose and buy are settled at the export collection office. Moreover, the gross profit margin of our supermarkets is lower than that of ordinary stores. It’s a lot. I asked the financial staff to estimate that according to the business model of my supermarket, the gross profit rate is generally only about [-]%.”

"No way?" Christon was taken aback: "The gross profit margin of general stores is [-] to [-]%. Are you making money like this?"

"Of course there are. We adopt the method of small profits but quick turnover." Qin Haoran said with a smile: "The price is low, and those low- and middle-income consumers will be continuously attracted. But because the price must be kept low, We have to keep costs down, and in this case, we have to buy in large quantities to lower prices for suppliers."

Christon was originally a rare talent in business, and he understood after hearing Qin Haoran say this: "So you told me before that this supermarket should be made into a chain. Hehe, if it is a chain store, there will be more branches. There will be more goods needed, and if the purchase volume is large, the purchase price can be suppressed to the greatest extent, hehehehe, so it is like this."

"That's right, that's the truth." Qin Haoran said: "However, to become a successful chain store, you must first build up your reputation. Only when you have a good reputation can you attract more customers and hold on to the accumulated customers. Group. Therefore, the goods that are going to enter the shelves of our supermarkets must go through strict inspections to ensure their quality."

"To achieve this level, the cost you have to invest will be very high." Christon frowned.

"This is something that can't be helped. The so-called beginning of everything is difficult." Qin Haoran said with a smile: "I didn't think that this supermarket would be profitable from the very beginning. The most optimistic estimate would take two years to turn this supermarket into a profit." The business is really getting started. But those supervision costs related to the quality of goods, we can still reduce the cost by improving the management system in the future.”

Christon nodded and said, "From what you've said, your supermarket seems to have good potential."

Qin Haoran also laughed: "Of course, in fact, this kind of supermarket model has existed in the United States for a long time, but it has not yet become a formal business strategy."

In fact, supermarkets first emerged in New York, USA in the 30s. A food merchant used his decades of experience in food business to precisely design a low-price strategy and pioneered the commodity category pricing method.

However, even in the United States as the birthplace, the development of today's supermarkets is far behind that of the 21st century, so Qin Haoran, who has these advanced insights, is much more advanced in business strategy than today's society. Sufficient funds gave Qin Haoran a unique advantage.

"Hehe, I see that the decoration and venue of your supermarket are even better than those of those department stores. Those low-income groups can hardly go to a department store once a year, because for them, the inside of a department store The goods are outrageously expensive, but your supermarket can fully meet their needs."

Qin Haoran nodded and said: "The products in department stores are almost all products of big brands. In fact, the products of small brands may not be bad, so the products in our supermarkets are not only products of big brands, but also products of various small brands. Branded products can be found, as long as they pass the quality standard, they can be put on our shelves.”

Qin Haoran basically set up this supermarket according to the model of the 21st century, and the training of its personnel also refers to the 21st century. The salesperson who is responsible for the sales of which products in which area must be familiar with the products in that area, so that he can recommend them. to customers.

Moreover, Qin Haoran gave a death order to the management of the supermarket from the very beginning. The salesperson's service attitude must be good. The company has also established a strict reward and punishment system. Customers are the evaluators. To deduct wages.

Because of the high requirements for employees, the salaries of employees in Qin Haoran's supermarket are also very generous. The salaries of ordinary salespersons are higher than those of department store waiters who claim to be superior.Moreover, Qin Haoran implements a commission system for these salespersons. Every time a product is sold, the salesperson will be rewarded with a certain percentage of the price of the product, so as to increase the enthusiasm of the salesperson.

With these advantages, Qin Haoran believes that once his supermarket opens, those department stores in Hong Kong will not be rivals at all. In this fierce market competition, it has suffered a crushing defeat.

Christon also saw this, and sneered: "The poor department stores don't even know that you have made a tough move. They are just waiting to be caught by you, a tiger lurking in the dark." Eat until there is no dregs left."

"Heh heh heh... In this world, there has always been competition to make progress." Qin Haoran also laughed: "Speaking of which, I have made a great contribution to the progress of the retail industry by doing so. .”

Christon gave Qin Haoran a disdainful look, and then asked: "By the way, I don't even know the name of your supermarket?"

"The name is 'Tang Sheng International'." Qin Haoran smiled slightly.

Hearing this name, Christon glanced at Qin Haoran and said, "It seems that your ambition is not small."

Qin Haoran said lightly: "People without ambition are not suitable for doing business."

As the two talked, the elevator had already reached the floor of the "New World International Hotel".As soon as the elevator door opened, Christon saw a huge archway outside, which was completely in a typical Chinese traditional style. The archway was made of marble and a whole piece of wood. On the central plaque was written "New The world" in three characters.

The floor of this floor is more than six meters high, and the archway of this "New World" is as "indomitable" as the "Nine Dragon Pillar" in the lobby below, so it looks very magnificent, like a hidden building in the "New World Building" Same as the town inside.

At the same time, Christon also saw two rows of twenty female waitresses in light purple cheongsams standing under the archway of "New World".

I saw that each of these waitresses was around 20 years old, and the oldest was no more than 27, and everyone was well-proportioned, and they looked very fresh with the slim and fit cheongsam.These cheongsams are not the kind of long body style, the skirts are just below the knees, not as cumbersome as the long body cheongsams, and it also shows the exquisite legs of these waitresses, plus the Chinese style of the "New World International Hotel" Matching with the wind theme, Christon has a refreshing feeling.

When the twenty female waitresses saw Qin Haoran and Christon walking out of the elevator, they bowed neatly and shouted: "Mr. Chairman and Mr. Christon are warmly welcome to inspect!"

The voices of the twenty waitresses were neat and clear, and they were all pleasing to the eye.

Christon's eyes kept lingering on the faces of these female waitresses, and then he hit Qin Haoran's chest with his fist, and said with a smile: "It's ok, you boy, I've come here with you today, I made this on purpose. Come out, right? Very good, I like it."

Qin Haoran shook his head and smiled: "I didn't do this, I'm afraid that guy Jiang Zhaoheng tipped off the people here, so he made such a show."

Sure enough, a capable woman in her early thirties, wearing a long cheongsam, came out from behind the archway at this moment, and smiled at Qin Haoran and Christon: "Chairman, Mr. Christon, welcome."

(End of this chapter)