One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 33 How can a broken industry be reborn? (10)
Google's self-driving cars will hit the market around 2017.More importantly, this technology will completely change the infrastructure construction of developing countries, and in theory, Google can lend a helping hand to the construction of these countries.

据腾讯科技2013年8月26日报道，全球知名打车服务公司Uber宣布投资3.75亿美元购买谷歌第三代GX3200型无人驾驶汽车共计2500辆。谷歌还将为这些汽车安装最新物流软件，分享各种实时交通路况信息。这是谷歌无人驾驶汽车的第一笔订单。

According to "Forbes" report, in the long run, self-driving technology will be worth trillions of dollars, far exceeding the business value of Google's current search, advertising and mobile platforms.

The third step of informatization transformation in the automobile manufacturing industry is the ultimate realization of informatization design plus intelligent 3D printing. What impact will such technology have on the manufacturing industry?Intelligent products, intelligent production, intelligent marketing, independent services, the most important thing is to eliminate inventory and reduce waste.On-demand production becomes possible, informatization controls consumer demand, personalized planned economy becomes possible, on-demand independent production is only possible in the information age.This is the most important idea of ​​Marxism, production on demand, planned economy.

Case
The world's first 3D printed car is available[55]
The world's first 3D printed car, Urbee 2, is released. Urbee 2 is a three-wheeled hybrid car, and all its parts are 3D printed. Urbee is working to change the way we build cars.

The car is the brainstorm of Jim Kor and his Kor Ecologic team, who have been focusing on the future of 3D transportation.They show their vision for future cars on their website: "Use the least energy to drive the farthest distance; minimize the pollution in the production, use, and recycling process; use raw materials near the place where the car is produced as much as possible to produce cars."

Unlike traditional car manufacturing where parts are produced and then assembled together, 3D printers can print out a single, one-piece car body, and then fill it with other parts.It is said that the new version of the 3D car needs about 50 parts, while a standard design car needs hundreds of parts.

Urbee's prototype used asb plastics' fused deposition modeling approach.Vehicles consist of large blocks and many small blocks.According to Wired, the 544kg vehicle took about 2500 hours to print, and the prototype cost about $5 to build.

In the fourth step, the car will form a mobile data platform.At the end of the development of the automobile industry, it no longer relies on selling cars to make money, nor does it rely on car maintenance and spare parts to make money. In the future, the biggest breakthrough in its income will be that cars will become a mobile data platform.Every car is an active information collection source, where the car is driving, where it is parked, what the car needs, what the people in the car need, etc. These data will be recorded and stored.Automakers will establish a global unified information service platform for all their customers. This platform will guide all autonomous and unmanned vehicles to meet the needs of all passengers in different scenarios at different times and locations.For example, passengers can ask where the nearest restaurant is and how it is rated, where is the nearest scenic spot and what is the scenery like, where is the gas station nearby, etc. The information platform will answer customers' questions and provide services for users free of charge.Imagine that at 12:[-] noon, the car owner wants to eat KFC, and he says: "Go to the nearest KFC." This information will be transmitted to the background, and the car will get an instruction to automatically drive to the nearest KFC store , At the same time, the KFC menu is automatically transmitted to the car computer, and the car owner orders the meal with a single click. The order has already been issued before the person arrives, and then the bill is paid through mobile payment.When the car arrived at KFC, the meal ordered by the car owner was already on the table, and the car owner didn't have to queue, and the meal was paid for.However, KFC will share part of the meal fee paid by the car owner to the information platform of the car manufacturer to form a shared benefit.This is the future development of the automobile industry, which ultimately points to platformization, reverse multi-party charging, and continuous profit.

Real estate: Continue to make money by collecting information service fees

Among all industries, real estate seems to be the furthest away from mobile informatization.House sellers do e-commerce, and want to sell a 2000 million yuan villa on the mobile Internet, how can they sell it?Is it possible for a 2000 million yuan villa to be sold on the mobile phone with only two pictures sent by the real estate agent?He will never pay the bill.

Mobile Informatization of Residential Real Estate

Informatization of real estate, the first step is the promotion of mobile phone marketing in the early stage, advertising invitation experience, online can only serve offline services, it is difficult to turn a villa into an offline service for online services.

The second step, the real real estate mobile informatization revolution is to turn every house into an immobile smart phone terminal.What is intelligence?When building a house, build information integration for it, and establish a life intelligent service platform of "software + hardware + mobile gateway" for home life.

Real estate developers turn this house into an information-based product. As long as customers purchase such a house, they can enjoy information-based and personalized family life, which includes:

Automatic adjustment of temperature: When every family member walks into his room, the temperature of the room is the temperature he is used to.

Automatic detection of health: When you use the toilet, the information collected by the toilet sensor is sent to the background for analysis, and the mobile phone will receive a physical examination notice, informing you of your current physical condition, and reminding you how to pay attention to health maintenance, How to eat a reasonable meal.

Home security butler: When you go out and forget to close the doors and windows or turn off the lights, the system will notify you remotely, and you can use your mobile phone to remotely turn them off to ensure safety.If someone smashes the windows of your house, breaks the door and locks of your house, the face and image of the villain will be sent to your mobile phone immediately, and the police will be reported to the nearest police station at the same time.

Take care of family members: Smart homes can detect when the elderly and children are at home.When the elderly and children go out, the portable mobile device will automatically send messages to relatives and friends to locate the location of the elderly and children.No matter where the elderly or children fall, it will immediately notify relatives and friends and the nearest hospital.

Smart housekeeping service: IT-based real estate can help you manage water, electricity, natural gas and gas bills, realize automatic meter reading, automatic deduction, can automatically analyze and combine for you, and tell you how to save water, electricity, and gas money, the most environmentally friendly.

All of this is fundamentally different from real estate in the past.What is sold is not a house, but an information service.

So how do you make money?The key is to establish a platform, such as Wanda and Vanke, to establish a unified national family information data management platform.The houses in each community they develop are all equipped with sensor equipment to realize the service transformation of real estate information.The model of making money has changed. Real estate no longer relies on the model of selling a house and earning money once to make money. Because of this model, no matter how expensive the house price is and how high the profit is, real estate developers can only make money once.Realizing the informatization of real estate and providing residents with informatized life and informatized life services, the way to earn money becomes to charge household informatization per square meter per month or per function per month. service charge.At the same time, you can also advertise and sell products on this platform.For example, after you go to the bathroom and receive the medical examination report on your mobile phone, it will recommend medicines and health products to you immediately.In this way, real estate developers can earn advertising fees from drug companies and receive money from health care product companies, pharmaceutical companies, and medical device manufacturers.This is the future direction of real estate.

Commercial real estate O2O e-commerce platform

When we talked about the [-] million bet between Wang Jianlin and Ma Yun, we have to say that Wang Jianlin also has a chance to win, and Wanda Plaza also has an innovative business model to realize informatization.

As of the end of 2012, Dalian Wanda Group has invested in 75 Wanda Plazas in 113 key cities across the country, and plans to open 2013 Wanda Plazas and Tianjin Wanda Center in 19. Wanda is a leading company in commercial real estate in China.There are so many Wanda Plazas in the country, and the daily flow of people may be tens of millions. The most important thing Chairman Wang Jianlin should do is to realize the informatization of Wanda Plazas and build an informatized Wanda Plaza. The implementation steps are as follows:

1. The whole network is laid, so that Wanda Plaza can realize free WiFi coverage, which is provided free of charge to consumers who go shopping.

2. Establish an IT network platform to realize No. 113 access to [-] Wanda Plazas across the country. Only one account and one password are required to access WiFi, and it is free to use.

3. Launch a Wanda shopping navigation mobile client.As long as consumers who come to Wanda Plaza download this app, they will immediately become Wanda members, enjoy preferential prices, download and use, and have a chance to draw prizes.

After Wanda Plaza has completed these three steps, Wanda will be able to know their location information when consumers use the "Wanda Shopping Navigation Mobile App". At this time, Wanda can do the following things: When the square is still 1000 meters away, I send him an invitation to remind them that there is a Wanda Plaza not far away, and what promotional activities are being held now.Second, sell specials.When the user is shopping in the mall, the mobile client will navigate which store is on promotion, what is the price of the promotional product in the mall, the current sales volume, evaluation and other information of the promotional product, so that consumers can grasp the special price information in a timely and comprehensive manner.Third, push advertisements.Advertise for merchants through the client to obtain backward advertising revenue.Through the Wanda membership client on the smartphone, Wanda Cinemas can send current movie information, ticket price discounts, how many tickets are left for the movie, and the cheapest price promotion half an hour before the opening of the movie, etc., so that Wanda Cinemas will also be revitalized .Finally, all the brands and manufacturers in Wanda Plaza pay Wanda for promotion by paying advertising fees, promotion fees, or bidding for rankings.This is the information platform of commercial real estate, which is the development direction of commercial real estate.

The core competitiveness of Wanda’s mobile navigation platform is that it can analyze the data generated by consumers after using the client, so as to know which consumers like discount activities, the price grades of different consumers’ purchases, etc., so that it can send accurate information to consumers. activity recommendations and advertising information.Because of the backward data information, Wanda Plaza can provide user data information to all commodity brand suppliers and even manufacturers in the mall, allowing them to pay advertising fees and at the same time let them understand user preferences.Finally, the reverse C2B group buying form is realized. Wanda’s mobile client provides users with the most favorable discounts. The difference between Wanda and other group buying networks is that it does not earn the middle price of discounts, but helps those merchants do e-commerce marketing and sales. Data analysis, access to management fees and consulting fees.I have also thought about launching a new activity on the Wanda client, called "Free Fashion New Products". There are ten new products for free every day, which can be obtained through mobile phone quiz activities and lottery activities. Merchants must not only provide Free new products, but also provide promotional fees, why?Because this activity is not only a promotion, but also includes customer experience surveys and price test surveys. Consumers who acquire new products need to regularly send usage experience, comments, and improvement suggestions.The combination of Wanda's client terminal and commercial real estate has become an integrated channel for merchants to conduct new product experiments, new product promotions, product promotions, sales statistics, after-sales services, and repurchases, allowing mobile phones to revitalize commercial real estate.With a sustainable profit model and a scale of tens of millions of users, an IPO is easy.

Case
Airbnb: Private housing short-term rental community[56]
Airbnb is called "eBay in housing" by Time Magazine. It is a travel housing rental community. Users can publish and search for vacation rental information and complete online reservations through the Internet or mobile phones. Its users currently have nearly 167 users in 8000 countries. city.

Joe Gebbia和Brian Chesky于2007年建立了Airbnb网站。在2010年，这家公司迎来了真正的爆发：1月时，一共有10万张床位在这个平台出租；而到12月底，累计成功出租的床位就已经达到了80万张。2011年6月的最新数据是，Airbnb上每天可供出租的床位已经达到了11万张，而且以每天1000张床位的速度在迅速增长。2011年5月，Airbnb成功从投资机构An-dreessen Horowitz、DST等处融资1.12亿美元，成了最新一家估值超过10亿美元的公司。

The special feature of Airbnb's business model is that the rental houses provided are mainly private houses, which are cheaper than hotels and have a unique experience.All the houses are provided by the homeowners themselves, and the website pays great attention to credit review, including user registration, verification and other procedures.At the same time, Airbnb also provides a direct online transaction platform (mainly PayPal and credit card, which is convenient for directly deducting its own profit).

Airbnb is so popular because it connects the business ecosystem from online to offline.The platform attracts consumers online, but the service or product that is actually consumed must be experienced offline by consumers.

The mobile phone is your "guidance" teacher for lifelong education
In my opinion, the most important thing in education is to teach students in accordance with their aptitude.The informatization of education is no longer simply canceling textbooks and moving the traditional model to mobile phones and iPads.What is the real education informatization?
The first step is to find out the child's genetic talent through the method of information service when the child is in his infancy.Before my child was 3 years old, he had an information software test, and after the test, he sent a test result report to my mobile phone. One of the conclusions was that my child is suitable for music.This is the first information service to find out the genetic gifts and potential abilities of this child.

The second step is to provide an interest training plan.After grasping the information that my child is suitable for music, the information software will recommend good music to him, let him listen to it every day, interact with music through mobile phones, and cultivate his hobbies and interests in music.

The third step is to launch professional online plus offline training.Famous teachers, tutors, music training schools, all in one hand.

The fourth step is to provide an educational combination of specialties, entrance examinations, grade examinations, and publication of works, and realize this whole set of things with mobile phone informatization.For example, my child likes the violin, and I really want him to learn from Lu Siqing and Sheng Zhongguo, but how can the violin master have time to teach?If informationization is realized, you can find Lu Siqing and Sheng Zhongguo and ask them to record a set of violin video tutorials for children. I only need to pay the money every month, and Lu Siqing and Sheng Zhongguo's violin tutorial videos will be sent to On my mobile phone, let my children watch it, and we can also send text messages back to ask questions. Of course, Sheng Zhongguo and Lu Siqing may not answer in person, but there will be a relevant professional team to answer for you.It can also hold several performances in different cities for paying users every year, provide opportunities for face-to-face questions and explanations with Lu Siqing and Sheng Zhongguo, and select the best little piano boys to take photos and perform with them.

This is another way to build a platform and share scarce resources.Lu Siqing and Sheng Zhongguo have limited time, but after digitizing the teaching content, they can share it infinitely through the mobile Internet, satisfying consumers' sharing of the special educational resources of these authoritative teachers.Music is like this, mathematics, chemistry, physics, etc. can be like this.Special-grade teachers of all subjects in China are gathered in the best cities and the best schools. There are too few schools like Huanggang Middle School, Beijing No. 500 Middle School, Chongqing No. 500 Middle School, and No. 1000 High School Attached to East China Normal University.However, when the teaching resources of special teachers are moved to the mobile information platform, ordinary families in China can enjoy the best teaching resources and educational resources, and these schools and these well-known and excellent teachers can also benefit from such The distribution of money in the business model not only realizes the value of social benefits, but also realizes its own commercial value.For them, they may only get [-] yuan when they go out to give a lecture or do tutoring, but if an educational video is put on this platform, it can be shared infinitely with a thousand families, and it may create [-] million yuan and [-] yuan a year. This is the subversion of the education model.

Case
One person, one computer, 1000 million students, how does Khan Academy reshape education[57]
(End of this chapter)