American Ranch

Chapter 198

San Martin, south of San Jose, is a small city over Morgan Hill.

Next to Silicon Valley, where the headquarters of Ellison Logistics is located, and the Ellison Food Factory is also here.

The Ellison Food Factory not only processes cheese, but also processes all kinds of storable materials needed by restaurants.And there's a slaughterhouse in the valley...

The weather was fine, and Chen Mo drove out the old Lamborghini convertible at home, which he hadn't driven for a long time, and walked along the valley road, thinking about the problems of the river valley ranch.

Chen Mo wants to invite Kahn to be the sales director of the ranch, after all, he is the former president of the California region of Albertsons.

In the United States, the terminal price of dairy sheep is very expensive.

The price of fresh goat milk from river valley pastures is even more expensive than fresh milk from traditional dairy goats...

The retail price of ordinary fresh milk is almost $6.5 for 70 pounds.The fresh milk from River Valley Ranch is priced at US$70, and the retail price is as high as US$137.5.After the early promotion of Albertson's store and the reputation of Hegu Ranch in the gourmet industry, the sales of Hegu Ranch's fresh goat milk are very good, and it has a profit that any ranch would be jealous of...

"Hey, Mo, why did you think of me here?" Ellison was waiting in the parking lot outside the company, and when he saw Chen Mo coming, he smiled and opened his hands.

"I'm in trouble." Chen Mo and Ellison hugged each other, and said with a wry smile straight to the point.

"What trouble."

Chen Mo pretended to be pitiful, with a mournful face: "I was bullied."

"Whoever dares to bully you, let him know that our men in Montana are tough. Tell me who it is, and I'll find someone to beat him up." Ellison smiled like a big brother.Chen Mo started his career in Montana, and Ellison said that it is not bad that Chen Mo is from Montana...

Chen Mo shrugged: "Albertson Store."

"Are you having trouble cooperating with them?" Ellison said as an invitation.

"Little trouble. I came here to learn about the cheese factory... The hard cheese that is made should have a shelf life of one year?"

"13 months."

Chen Mo touched his chin and went into Ellison's office: "The fresh milk from the ranch has passed the organic certification."

"???" Brett had a question mark on his face, and it took him a while to realize: "So, are you going to raise the price?"

"We signed a two-year contract, and the liquidated damages are only 2 million. Well, the price of breaking the contract is very small..."

"We are strategic partners and allies."

Chen Mo nodded: "To be honest, I'm in trouble. It's Albertson's store..." Chen Mo told what happened here and Albertson's store, without hiding it: "The cheese factory here is at full capacity. Running, how much fresh milk can be consumed in a day?"

"This..." Ellison rubbed his chin. He didn't know much about the operation of the cheese factory, so he called to inquire, and said, "It can produce 3000 pounds of cheese every day at full capacity."

"So you need 3 pounds of fresh milk?"

"Well. But we can't consume 3000 pounds of cheese here... Feta cheese is only supplied to high-end restaurants and green stores in wealthy neighborhoods. The demand for feta cheese is less than 100 pounds per day. From your delivery list, you should You can see that..."

"The goat's milk and cow's milk in our ranch have passed the organic certification!" Chen Mo blinked: "There are not many ranches that can provide a lot of organic fresh milk. Besides, cheese has a shelf life of 13 months..."

"Although there is a shelf life of 13 months, the best selling time is within 6 months. Organic milk may not produce organic cheese..." Ellison thought for a while, and called the manager of the cheese factory to ask him to come over a trip.

Chen Mo let out a long breath...

The dairy has changed its milk production pattern to produce milk twice a day.

There are 4300 dairy sheep that can produce milk...about 2 pounds per day.

To provide 1000 barrels of fresh milk to Albertson's store every day, there should be 1.3 pounds left.

1.3 pounds of fresh milk, all made into cheese is 1300 pounds.

This is an approximate figure, there must be errors in the production process...

According to previous data, 9.55 lbs of goat milk from River Valley Ranch can produce 1 lb of cheese.

Ellison touched his chin and thought for a long time: "Our demand for goat cheese is not too big, less than 100 pounds per day...the average figure is 92 pounds, and it is mainly distributed to restaurants. How much fresh milk do you have that cannot be sold every day? ?”

"About . . . 1.3 pounds."

"In this way, I can buy 13 pounds of fresh milk."

"I need at least a one-month buffer period." Chen Mo shook his head.

"15 pounds, the limit." Ellison smiled bitterly: "I have to communicate with major restaurants before I can answer you."

After sitting in the office for ten minutes, the manager of the cheese factory finally came over...

"This is Rockwith, the manager of the cheese factory. He is responsible for the production of cheese..."

Rockwith, who looked in his early fifties, was composed and reserved.

Ellison continued to introduce: "This is Chen Mo, the owner of Hegu Ranch."

"Mr. Rockwith, hello." Chen Mo smiled.

"Mr. Chen Mo, hello."

After saying hello, Ellison poured Rockwith a cup of coffee: "The fresh milk from River Valley Ranch has passed the organic certification. Can our factory process organic cheese from organic fresh milk?"

"Of course. Are you sure it's organic fresh milk certified by the Ministry of Agriculture?"

"Yes."

"Mr. Ellison just asked me about the factory's saturated output...whether it can be made into organic cheese mainly depends on the raw materials and whether it is approved by the Ministry of Agriculture. The technical requirements are actually not high... But to make high-quality cheese, yes The requirements for equipment are relatively high, and our factory only has one production line for pasteurization. The other two production lines for making milk cheese are old-fashioned equipment, which use direct injection of hot steam for heating, that is, ultra-high temperature sterilization production lines.”

Not all of Ellison Foods' cheese factories are completely new.

This factory was originally a cheese making factory, with new equipment purchased, mainly used to make sheep cheese...

Rockwith talked about the process of making cheese.

Chen Mo nodded: "Can you take me there to have a look?"

"of course."

The cheese factory is in the suburbs, four to five minutes away by car, and Ellison also followed.

Entering the factory, where cheese is still being made, Rockwith explained each process step to Chen Mo in detail.

"Refrigeration tank, filtration, pasteurization machine, the first three steps can be completed in my fresh milk factory."

There are generally two types of pasteurization methods today, one is low temperature for a long time, and the other is high temperature for a short time.

The shelf life of low temperature sterilization is usually within 7 days.High-temperature sterilization equipment is expensive, and the shelf life is 15 days.The one in Chen Mo Ranch is pasteurized...the so-called high temperature means that the temperature is controlled at 75-90°C.

The equipment at Chen Mo Ranch is expensive and can precisely control the temperature at 75-77°C.It can also be adjusted to low temperature sterilization...

The engineer guarantees a 15-day shelf life, but has very high requirements for the storage environment.This is also the main reason why the unsalable fresh milk will be returned to the ranch within 2-3 days after being put on the shelves at most...

As for low-temperature sterilization, the shelf life is generally written for 7 days.In fact, if it is completely sterilized according to low temperature, even if it is stored in a sealed glass bottle, and then stored in a low temperature environment...after 80 hours, it is best to boil it once.

Low-temperature sterilization can retain better nutrition, but the best time to drink low-temperature sterilized fresh milk is within 30 hours.

For more than 30 hours, it is better to drink high-temperature milk that is more reliable.

After leaving the factory, Ellison called the logistics department of Waylon Company and Barbona Company...

If organic cheese is made, the shelf life is less than 13 months.According to the existing equipment, if it is made into hard cheese, the shelf life is 5-7 months.

The 15 pounds promised by Ellison was reduced to 5 pounds in an instant after calculation.

This shit wants to kill one thousand enemies and hurt eight hundred?
Chen Mo returned to the ranch after five o'clock in the afternoon. The fresh milk factory had delivered 1000 barrels of fresh milk and was about to leave work.

"Boss." Jason, the person in charge of the factory, was startled when he saw Chen Mo from the refrigerator, and shouted.

"Have all the 1000 barrels of fresh milk been sent out?"

"Yes, Mr. Bright ordered that only 1000 barrels of fresh milk be delivered today."

Chen Mo scratched his head, went into the freezer to check, there was still a lot of packaged fresh milk in it: "Send another 700 barrels over there."

"Uh, okay..." Jason thought he could get off the morning shift today, but he didn't complain, and stopped the workers who were about to get off work: "Guys, the work is not over yet, and we have to send another 750 barrels to St. Jose, the boss personally ordered this..."

Those workers who were about to leave have returned.

Many workers in the fresh milk factory have never met Chen Mo, and they all looked at Chen Mo curiously, saying hello...

Chen Mo smiled back.

It's really too much for Albertson's store to want to kill this fat sheep, but I can't make trouble with money, isn't it...

In recent days, the average sales volume of river valley pasture fresh goat milk in Albertsons stores is 1800 barrels.

This is the total sales of 38 stores in the San Francisco Bay Area and the Los Angeles metropolitan area. There are 5 large shopping malls and 33 community stores. On average, each store sells no more than 50 barrels per day.

The market for high-priced fresh milk is indeed limited, and $137.5 per barrel is the price set by the other party.

Chen Mo's wholesale price is $70 per barrel...

It can be sold out before, everything is easy to say.Now the markets in the two regions are saturated, maybe not yet saturated...but the supermarket has given more resources to other businesses.

Bright has contacted the supermarket in the past few days, wanting more promotional resources, or often doing discounts...the other party refused.

River Valley Ranch is not a merchant of the supermarket, but a supplier of the supermarket... It cannot decide the final price.

This made Chen Mo feel disgusted, and almost lost his mind.

I went out for a trip today, let the cool evening breeze blow gently, and finally calmed down.

6.5 pounds of fresh goat milk, because of the pricing of Albertson’s store, the supplementary agreement also clearly stipulates... If there are other supermarket agents, or settled in other supermarkets, the terminal retail price of 6.5 pounds of river valley pasture fresh goat milk must not be lower than 137.5 US dollars .

Chen Mo originally wanted to increase the purchase quantity through the cheese factory on Ellison's side, so that the ranch would have a buffer time... When the organic fresh goat milk with the green label on the river valley ranch landed on the shelves of other supermarkets, and finally retailed The price is also the same as the price at the Albertson's store, depending on whether they are uncomfortable or not.

(End of this chapter)