The poor are poor, the rich are rich

Chapter 101 4 Awareness of urgency, the potential motivation to realize the dream of wealth
Chapter 214 Awareness of urgency, the potential motivation to realize the dream of wealth
Born in sorrow, died in peace.A smart investor not only maintains a sense of vigilance against danger, but also always regards this sense of danger as his motivation to get rich.

Excellent investors are sensitive to disasters, and they also attach great importance to the existence of crises, otherwise they will suffer heavy losses in the crisis and suffer for themselves. "Although the world is safe, if you forget the battle, you will be in danger."In the market, although many companies have had a glorious history, because investors ignore the motivating effect of the crisis on employees, they fail to keep the sense of crisis in the company for a long time, so that the company eventually kills itself like those "birds".

The "fiasco" of IBM, the blue giant in the computer industry, is a vivid example.When mainframe computers brought huge profits to IBM and enabled IBM to taste the sweetness of brilliance, the entire IBM was immersed in an atmosphere of absolute comfort and lost its sense of crisis.When the market environment slowly changed and more people favored small computers, IBM ignored the new situation in the market, became insensitive, and did not realize that the market crisis was coming.In other words, in the process of continuous growth of the enterprise, IBM did not pay attention to the importance of corporate crisis management, and was still indulging in the brilliance created by mainframe computers. It continued to increase the market share of mainframe computers step by step, and finally defeated itself .

It can be seen that the sense of crisis is not only a good medicine to cure human inertia and blindness, but also one of the effective driving forces for wealth growth.

A crisis can paralyze an enterprise and give it the impetus to grow.Successful investors all know that "crisis" is not an accident, but a necessity, and the growth of enterprises is achieved through constantly overcoming crises.Wealth can also be gradually accumulated in a crisis.

In the 20s, there was an oil crisis, which triggered a global economic depression, and Japan's Hitachi was caught in it.The company experienced a serious loss for the first time and faced many difficulties.In order to reverse this decline, Hitachi made an amazing personnel management decision.

1974年下半年，全公司所属工厂2/3的员工共67.5万名暂时离厂回家待命，公司发给每个员工原工资的97%～98%作为生活费。

For Hitachi, Japan, this decision is an expedient measure for personnel management. Although it can't save much money and expenses, it can make employees feel a sense of crisis and a sense of urgency.

In January 1975, Hitachi Corporation of Japan implemented this decision to more than 1 management cadres, and implemented a larger wage reduction measure for them, which made them also have a sense of urgency.

In April of the same year, Hitachi postponed the working hours of the hired workers for 4 days, prompting new employees to have a sense of crisis and a sense of crisis and urgency as soon as they entered the company.Doing so also deepened the sense of urgency of other old employees.

After Hitachi adopted the above-mentioned series of management measures, the whole company, including new and old employees, began to work harder, racking their brains to make suggestions for the revitalization of the company.In this way, under the induction of the sense of urgency, all employees worked together, and the company achieved very satisfactory performance. In March 1975, Hitachi's settlement profit was only 3 billion yen, a decrease of 187/1974 compared with the same period in 1.After the implementation of crisis awareness management, only half a year later, its settlement profit doubled to more than 3 billion yen.

If investors can take advantage of the crisis in the investment process like Hitachi, they can fully tap their own potential.When investment encounters risks, if we actively deal with them, we will be able to overcome difficulties and realize our dream of becoming rich.

(End of this chapter)