The poor are poor, the rich are rich

Chapter 16 6 Use psychological suggestion to let customers follow their feelings

Chapter 36 uses psychological suggestion to let customers follow their feelings

During the screening in a movie theater, an ice cream advertisement was suddenly inserted. The time was very short, and the advertisement disappeared before the audience realized what was going on.But it left a deep impression on the subconscious mind.After the movie, everyone went to the kiosk outside the theater to buy ice cream, which worked out wonderfully.This ad plays a suggestive role in people's buying behavior.

A lady who was hesitant when she was looking at the clothes she was trying on, bought it without thinking about it after the service lady suggested (you look good in this dress).

……

These are all methods of using psychological hints in marketing, and it has been proved that this method is indeed very effective.

In fact, everyone is susceptible to suggestion.For example, when consumers see the advertisement of vitamins "Tiredness is the beginning of disease", they will be hinted "Am I sick", so they feel more and more tired, so they have to follow the advertisement and take that vitamin to relieve fatigue. It will disappear naturally.Perhaps the consumer isn't tired at all, but is just having this illusion due to the influence of cues.

Who are more susceptible to suggestion in daily life?

1. Generally speaking, in terms of gender, women are easily influenced by hints, while men are generally more rational and less susceptible to influence.Therefore, for products targeted at women, using this hint effect will definitely achieve good results, such as "who doesn't love black hair (shampoo)", "let you get spots in advance (cosmetics)".The phrase "It tastes great (coffee)" makes everyone in the country happy.

2. Young people are more susceptible to hints, especially children.A certain food company has printed some picture albums of children's toys, which are the same as ordinary picture albums, except that their own trademark patterns are printed casually on the lower left corner of each page. These patterns leave a deep impression of the trademark in the minds of children.Childhood memories will have a certain impact on future purchase behavior.The next time you see a product, you will have the urge to buy it.

Of course, hints need to pay attention to strategy.The suggestion process is generally divided into two stages: firstly, the consumer has an idea, and then acts on the basis of the idea.

Different strategies are adopted for different commodities and different people.For example, one of our common hints is called an imperative strategy.This strategy directly tells the other party the content and purpose, making them feel a sense of crisis and forcing them to act decisively.Such as "limited quantity, buy quickly", "clearance sale", "urgent action, big gift on New Year's Eve", and slogans such as "jump off a building" and "bloodletting".This commanding strategy requires implicative language refinement.The pace of modern life is tense, and consumers don’t have much time to think about why the sale is on sale. Therefore, this hint will arouse consumers’ interest reflexively. As a result, there is a desire to buy.

It can be seen from this that relying on psychological suggestion to realize the purpose of selling products is worthy of being a unique skill in attracting investment.

(End of this chapter)