The poor are poor, the rich are rich

Chapter 21 Part 3

Chapter 43 Give first and take later

The way of taking and giving is a successful strategy used by countless business operators. We know that taking and giving are two aspects of the same thing. If you handle the relationship between taking and giving well in business relationships, you will definitely gain long-term benefits.

Hu Xueyan, a tycoon in the business world, has gained a lot of long-term benefits because of giving first and taking later.The first step for Hu Xueyan to start a business was to set up Fukang Bank.Although the bank has Wang Youling's backing support and the friendship of colleagues "heap bank", however, how can it open up the situation among the vast number of depositors?Hu Xueyan came up with a clever plan to "catch big fish with a long line".

Hu Xueyan found Liu Qingsheng, the manager, and asked him to immediately set up 16 passbooks for himself, depositing 20 taels of silver in each book, a total of 320 taels, and hang them on his own account.Although Liu Qingsheng didn't understand why Hu Xueyan was in such a hurry to let go of so many passbooks, but because it was ordered by his boss, he went to handle them.

After Liu Qingsheng completed the formalities of the 16 passbooks and sent them over, Hu Xueyan explained the mystery in detail.It turned out that the passbooks that he set up according to his instructions were all accounts for the family members of Futai and Fantai, and the deposit was paid in advance for them, and then the passbooks were sent over, of course it would be easy to communicate.

"Of course, the private money of wives and ladies is not too much, so it's not a business," Hu Xueyan said, "But we opened accounts for them for free, paid the deposit in advance, and sent the booklets over. They must be very happy. Their rumors will be spread everywhere. In this way, don’t the dignitaries who interact with them know about it? Others will look at Fukang’s hand in a different light. Wouldn’t the reputation of our Fukang Bank be spread? In the end, there will be no business Do it?"

Liu Qingsheng nodded understandingly, secretly admiring Hu Xueyan's way of doing business.A few days after Liu Qingsheng sent out those passbooks, sure enough, several big accounts came to open an account.The colleagues in the bank were quite surprised that Fukang Bank could take away the big client they had known for many years in just a few days, and they didn't know why.

Hu Xueyan not only focused on the wives, young ladies and other upper class figures, but also paid attention to absorbing the savings of the lower class.He did not ignore the important customer group at the bottom of society.He knows that in the lower class society, although everyone's savings are not much, but the accumulation of small rivers can become a vast ocean.More importantly, although some people in the lower class have low status and are very inconspicuous, because of their special position, they often play an unexpected role in the progress of things.This point was made good use of by Hu Xueyan.

Among those passbooks, Hu Xueyan specially prepared a copy for Liu Erye, the gatekeeper of the governor's yamen.Hu Xueyan often went to and from Futai, and he was an old acquaintance with Second Master Liu. Now that the bank opened, he gave Second Master Liu a passbook. There are quite a few well-known and well-known people who come and go from under his nose. Liu Erye is very well informed, and he may get help from Liu Erye in some aspect in the future.

Afterwards, Hu Xueyan really got a very important message from Liu Erye by an extremely accidental opportunity, that is, the official ticket issued by the imperial court.Therefore, Hu Xueyan seized another opportunity and made a fortune.This success should really be due to the small fortune he "give up" to Liu Erye at the beginning.

In the eyes of ordinary people, some of Hu Xueyan's business practices are really "losing business".But Hu Xueyan's brilliance lies in that he can see the long-term benefits, so he does not hesitate to sacrifice the small profits in front of him, and his investment often gets good returns.

Giving first and taking later is a business strategy that many rich people have used or are using. However, their "giving" is not without purpose and without principle. The "benefit" after ", and this kind of "benefit" is often greater than the current "given", that is, "give up the small profit to exceed the big profit, and put a long line to catch the big fish." Only this kind of "give and give" can win others. less than benefits.

(End of this chapter)