Super Orchard

Chapter 178 The countryside surrounds the city
A concrete road extends eastward from the center of Jinquan Village and connects to the north-south rural road one kilometer away. Both sides of the cement road and the rural road are farmland in Jinquan Village, only a few meters away from the road.

The good idea Huang Weicheng came up with was to set up billboards in the nearby farmland to guide tourists to the Golden Spring Orchard or his own orchard.

In this way, not only can it greatly promote its own orchard, but it can also weaken the effect of the giant billboard that spans the road in the orchard of Hujia Village, which can bring double benefits.

For this matter, Shen Yangguang is not very enthusiastic, mainly because when Jinquan Orchard first adopted the strategy of sightseeing and picking, the orchard's reputation was not very good. Shen Yangguang wanted to use this method to improve the reputation of the orchard and promote fruit sales.

Over the past few years, Jinquan Orchard has become more and more famous. It is not limited to the county and surrounding counties and cities, but the name of Jinquan Orchard can be heard in various places throughout the province.

In this case, there is little need to enhance the reputation of the orchard through sightseeing and picking, but there are still many benefits to attracting tourists to the orchard.

The first is the sales of other special products in the orchard. For example, cider may be sold in fruit shops, but it is obviously inconvenient for chicken, hare, crayfish, crucian carp and melon seeds. Although compared with fruits, the sales of these special products do not account for much It's not big, but no matter how small a mosquito is, it's still meat, and no matter how low the sales are, it's still money. Who would be against money?
The second is that the price of these fruits sold to sightseeing and picking tourists in the orchard is the same as the price sold in the fruit shop, but selling in the orchard can save a lot of labor costs, logistics costs and store expenses. Overall Said to be able to increase the profit by several percent.

From these two aspects, there is no loss in continuing to retain the sightseeing and picking business, and it can bring more benefits to the orchard. Why not do it?

As for the establishment of billboards, in Shen Yangguang's opinion, this cost is not worth mentioning at all, and the advertising revenue generated can far exceed this cost. Although he has a dispensable attitude towards some revenue, there are Huang Weicheng volunteered, so let him do it.

On the contrary, Huang Weicheng has tasted the sweetness of sightseeing and picking. If the ordinary strawberries he grows are transported to the market for sale, it will cost a lot more. If they are wholesaled to other fruit merchants, the wholesale price will definitely be much lower. They don't earn as much as sightseeing and picking.

Therefore, Huang Weicheng was very concerned about the establishment of billboards, especially after Shen Yangguang promised to cover all the expenses, Huang Weicheng walked around the streets after eating, knocking on doors and starting to negotiate about renting farmland to build billboards.

Nowadays, many people in the village work in other places, or work in the two orchards. The salary they can get every year is much higher than that of farming, so the farmland at home is dispensable for many people.

At the same time, because Huang Weicheng didn't need to spend his own money, the price he gave was also very high. The villagers saw that the annual rent had exceeded the annual income of the farmland, and they could get the money directly without doing farm work. Farmland is rented out.

Jinquan Village has a total of [-] mu of farmland. It is located in a long and narrow valley in the north-south direction. on both sides.

Shen Yangguang didn't care about Huang Weicheng's handling of these matters. Anyway, tens of thousands of yuan a year, or tens of thousands of yuan, didn't feel much to Shen Yangguang, who was now worth over 10 million yuan.

After negotiating the lease of the farmland, Huang Weicheng went to the county seat in person to start making billboards. It was not his own money, and it was a waste of money to spend. He didn't ask for a discount, but only asked the advertising company to send the billboards he needed as quickly as possible. Make it and have it in place by New Year's Day.

Two days later, all the billboards customized by Huang Weicheng were finished. According to Huang Weicheng's request, the Advertising Directorate drove them to both sides of the road to the east of Jinquan Village, and began to install them. They were very busy.

The day before New Year's Day, Shen Yangguang checked all the things that would open for business the next day in the orchard, and after making sure that there were no omissions, he suddenly remembered the billboard that Huang Weicheng was busy these days, so he drove over to have a look .

As soon as he came to the side of the country road, Shen Yangguang was taken aback by the sight in front of him. In the farmland on the east side of the road, there were billboards erected along the direction of the road that could not be seen at a glance!
Each billboard has a length of ten meters and a height of two to three meters. The density of placement is very high, so the distance between them is not wide. Looking around, it seems to be linked together to form a huge sign that stretches for two kilometers. more.

In addition, billboards have also been erected on the south side of the cement road in Jinquan Village. The location is very clever. It is on the west side of the billboards in Hujia Village, sticking to the road and extending towards the village.

In this way, the north-south billboards on the east side of the highway and the east-west billboards on the south side of the cement road form a big "L" shape. As long as vehicles drive into this valley, they can see the east and south sides. The billboard guides the vehicle all the way to the Golden Spring Orchard.

As for the billboards on the road in Hujia Village, they have long been overwhelmed by the advertising lineup in these farmlands. If you don’t look carefully, you may think that the two sides have merged into one, and jointly introduced Jinquan Orchard and Huang Weicheng Strawberry Garden.

Huang Weicheng, who was supervising the closing of the advertising company, saw Shen Yangguang and said cheerfully: "Sunshine, do you see that brother is doing well? These billboards we put in the farmland surround the Hujia Village sign." Doesn’t it look like the Chairman’s plan to encircle the city from the countryside?”

Looking at the magnificent posture of the billboard, Shen Yangguang couldn't help but give Huang Weicheng a thumbs up, but thinking of the cost, Shen Yangguang couldn't help but feel drummed, and regretted that he didn't limit the overall cost of the billboard.

"It does, but beauty is beauty. How much did so many billboards cost?"

Huang Weicheng thought for a while, then pointed his fingers and said: "These billboards are each ten meters long, with a distance of 20 meters in the middle, two kilometers on the east side of the road, and one kilometer on the south side of the concrete road, a total of three kilometers. The billboards are 1000 meters long and three meters high, and the total area of ​​these billboards is [-] square meters."

Under Shen Yangguang's worried eyes, Huang Weicheng continued: "The billboard's picture production cost, bracket cost, and installation cost are only two to three hundred yuan. The specific cost of these billboards ranges from 300 million yuan to as much as 70 million yuan, I have to ask the advertising company for the specific figure."

Shen Yangguang was suddenly a little speechless. This matter was left to Huang Weicheng. He has been busy for these days, but he still doesn't know the overall cost?

Originally, Shen Yangguang thought that a maximum of 30 to 100 yuan would be enough, but he didn't expect it to be doubled several times, but fortunately, the total price did not exceed [-] million yuan, and he could earn back by selling more fruits in the orchard.

After asking the person in charge of the advertising company, and counting the ten-year rent of these farmlands, the final price was more than 80 yuan. Shen Yangguang felt angry and wanted to laugh, shook his head and went back to Jinquan Orchard.

(End of this chapter)