[Space] Xueba moves forward

Chapter 423

Zheng Meijia never fights uncertain battles.

She is very clear about her market positioning. The age group from 13 to 25 is the target consumer group of the film itself. At the age of 25 to 35, there are still many fans of Lu Hui and Jin Qiujia, including her own. Fans It is also their target consumer group.

Now in the film market, there are a few domestic films with a box office of more than [-] billion yuan every year. The point of interest, coupled with the box office appeal of big-name star directors, more and more distributors have learned how to market movies on the Internet in the early stage, especially using the emotional identity of the group, it is easier to achieve the goal.

For example, the promotional point of "Secret and Me" is to focus on the secret love that everyone will have more or less in their youth, short, long, or die without a problem, brave, cowardly, all people miss.Because of regret, I never got it, so it is worth thinking about it over and over again, if——

At the end of the film, I got the same emotion as the movie.

As a blockbuster, the "Secret and Me" trailer appeared a week before the film's premiere. The editing is quite fresh and beautiful, and it's a little cute. Because it's cute, it looks real.After watching this trailer, it will make you want to fall in love. Lin Wanwan and Xu Miao are running on the busy street at night, and the moment the soundtrack plays——

Alive, as long as I am alive, I will run with you.

Lin Wanwan never said "I love you".

But the whole world knows that she likes Xu Miao, this is an extremely gorgeous secret love, the fireworks that only bloom in her heart, bang bang bang, blooming and dying repeatedly, he can't see it, it's all hers alone Emotions, sorrows and joys.

This trailer lured countless innocent viewers into the cinema.

As the film's premiere approaches, the industry's evaluation of the film is also various:
"The two most competitive movies in this summer are the film "Secret and Me" written by Zheng Meijia as the producer and the romantic comedy "You Will Marry Me Today" produced by Guangyu Media. Both are love themes, but The former is biased towards youth and is said to have an open ending, while the latter is a traditional urban romantic comedy between men and women. Although it seems that comedies are more popular, there are not too few movies with open endings and tragic endings in the current movie market, and A large part of them did really well at the box office."

"Comparing the two, "Secret" has three leading screenwriters, while "Today You Will Marry Me" has gathered a lot of well-known actors, but in terms of professionalism as a film actor, I dare not I agree, the popularity is relatively average. More importantly, "Today" lacks explosive points compared with "Secret". , The commercial marketing operation is very powerful."

"I was actually not optimistic about "The Secret" when it started filming. I was afraid that screenwriter Zheng would ruin her own brand. Her ability to write TV scripts is very good, and some of them are indeed suitable for adaptation into movies, but I personally think "Secret" The selection of the material is still a bit risky, although the marketing is very successful now. But whether "Secret" can achieve long-term box office sales, I will wait and see."

(End of this chapter)