Datang: My apprentice is Li Chengqian

Chapter 121 Wool Thread

Qin Xiedao specially recruited a group of ingenious young ladies and elder sisters from among the refugees.

At first, Ma Zhou thought he had some bad habit, with such a strong taste.

However, when he found that Qin Xiedao was just honestly teaching sweater knitting there, he immediately felt ashamed for his wild thoughts.

"Sweaters can be knitted in many ways and in many styles, including cardigans and pullovers, top-down knitting and bottom-up knitting.

This method of knitting a sweater is actually very simple, mainly consisting of four steps.One is the starting stitch for knitting a sweater; the second is the elastic edge, which refers to the sleeves, neckline and the bottom edge; the third is the additional stitching; the fourth is the closing edge..."

At this time, Qin Xiedao had turned into a friend of women and had been hanging out with women for a long time.

Fortunately, knitting a sweater itself is really not that difficult.

As long as someone teaches by hand, you will learn it quickly.

Otherwise, in future generations, no woman can learn it.

"Mr. Lang, we are only in charge of buying woolen yarn. Why do we have to study how to knit sweaters here? Isn't it okay for the common people to figure it out by themselves?"

Ma Zhou didn't understand Qin Xiedao's operation.

Tomorrow the sale of wool yarn will be officially launched. Today, instead of going to the shop to check the preparations, I am here to teach a group of women how to knit sweaters.

My husband seems to be unable to find the focus of his work.

"If you want wool yarn to sell well, it is definitely not enough to rely solely on advertising or the excellent performance of wool yarn itself.

This wool thread is not like mink and fox fur, it is for ordinary people.

For ordinary people, if you want them to buy something, the most important thing is to make them feel cheap and affordable.

As long as one of these two factors is missing, it will be very difficult for your products to sell well.

Just like honeycomb coal, why did it become popular in Chang'an city just after it was launched this winter?
Is it because honeycomb coal is affordable and cheap, not only more convenient than burning charcoal and wood, but also saves money. "

Qin Xiedao's thinking is naturally not exactly the same as Ma Zhou's.

If no one brings this wool thread, ordinary people really don't know what to do with it when they buy it.

But with a little guidance, ingenious women can find its magical use in no time.

The most important thing is that this knitting sweater does not want to sew clothes, you only need to prepare a few knitting needles, and you can start working.

It can be said that, apart from the cost of buying woolen thread, ordinary people can have a warm woolen sweater without other investment.

Of course, artificial investment is not considered investment in the eyes of the common people.

Anyway, idle is idle.

"Didn't we print a batch of flyers for knitting sweaters? Can't we just distribute the flyers?"

"There are leaflets, but let me ask you, Ma Zhou, how many people in Chang'an are literate?

Although most of the leaflets are pictures, but there are some words. "

When Qin Xiedao asked such a rhetorical question, Ma Zhou immediately stopped talking.

He found it, and he seemed to have made an empiricist mistake.

Fortunately, my lord came to the rescue in time, otherwise tomorrow's sales in various woolen shops would not be so good.

……

Du Siniang got up early this morning, and then came to Qinji Wool Thread Shop in West City.

Although she only learned how to knit a sweater yesterday, she, who is very talented, learned how to knit a sweater in just a few minutes.

Afterwards, in the communication with Qin Xiedao, all kinds of knowledge about knitting sweaters in Qin Xiedao's head were completely emptied.

West Market is the main business district of Datang.

The branch of Qinji Wool Thread Shop in West Market is naturally the top priority.

So Qin Xiedao asked Du Siniang to demonstrate how to knit a sweater with a group of people.

As a result, a strange scene appeared in front of Qinji woolen thread shop.

Du Siniang and seven or eight other women lined up at the door of the shop, silently knitting sweaters.

Then there were two long queues at the door of the shop, and several clerks were trying to maintain order.

Although the common people don't know how to use the wool thread.

But with so many newspapers sold yesterday, the advertising effect is obviously not bad.

Even if they were just curious, many people came to buy a few catties of wool yarn to go back to see if it was as amazing as the newspapers said.

"Lang Jun, I have an idea to spread the method of knitting sweaters faster."

On such an important day, Yinger naturally followed Qin Xiedao and came to West Market to see the situation in the shop together.

"Oh, what can you do?"

Qin Xiedao looked at his maid with interest.

Although he has mastered many propaganda methods of later generations, it is really a difficult problem how to let women learn to knit sweaters in the absence of this publicity platform.

"There are two methods. One is to find a few people who have a good relationship with our Qin family during the gatherings of various noble ladies. First, let them see the benefits of knitting sweaters, and let them associate knitting sweaters with female reds. At the same time, promote knitting sweaters as a new type of female celebrity, a fashion trend, so that ladies will naturally accept the practice of knitting sweaters.

Another way is to ask people to find matchmakers in various workshops. These people are the most eloquent. As long as they learn how to knit sweaters, it will take more than a few days for most people in the workshop to learn this thing. "

After Ying Er finished her suggestion, she looked at Qin Xiedao expectantly.

"Okay, just do as you say."

Although Qin Xiedao hadn't thought of these two methods just now, he could tell the good from the bad at once.

Obviously, the two proposals proposed by Yinger are very feasible.

"Lang Jun, what Ms. Ying Er said, I think I can promote it in the next issue of "Datang Daily", write an article specifically linking knitting sweaters with new female celebrities, and then it will play a role. The repercussions will definitely be greater.”

Xie Linmao, who followed Qin Xiedao, also expressed his views.

As the editor-in-chief of "Datang Daily", he now also knows how to make good use of this resource.

"No problem, we can even sell some woolen clothes that have already been knitted in the wool thread shop. As long as the price is not very high, it can definitely attract some people to buy."

Qin Xiedao is constantly improving his woolen thread promotion plan.

As long as the woolen thread industry can develop, anything can be considered.

"If this is the case, you can consider cooperating with some women in various workshops, find a few intermediary shops, we will provide wool thread, and these women will knit sweaters, and then sell them in our shop."

Xie Linmao felt that he had thought of a good solution.

However, it was obvious that Qin Xiedao didn't want to make such a fuss.

"If this is the case, we might as well set up a textile workshop by ourselves. Some of the things can be done manually, and others can be tried to see if they can be solved with equipment."

(End of this chapter)