Datang: My apprentice is Li Chengqian

Chapter 135 Mr. Lang, isn't this a bit wicked?
"Boss, the nobles in Chang'an City are all opening newspapers like crazy. In addition to "Datang News", in just half a month, there are "Chang'an News", "Guanzhong News", " More than a dozen newspapers such as Jingdu Daily, Weishui Daily, and North Daily were published.

I just came back from the paper workshop. The price of paper today has increased by [-]% compared to a month ago, but the supply is still in short supply. "

Inside the Qufu Bookstore, Kong Wenming reported the news to his shopkeeper excitedly.

Some time ago, due to the emergence of "Datang News" and the serialization of "Romance of the Three Kingdoms", the sales of Qufu Bookstore were once affected, and Qufu Bookstore was very nervous.

But after a few years, the situation has rapidly improved.

Although the sales of books in the bookstore did not improve, the business of the paper-making workshop belonging to the bookstore was in a mess.

As the largest bookstore in Chang'an City, its papermaking workshop is also the largest in Chang'an City.

Even the Confucian family in Qufu itself was the largest paper maker and the largest bookstore in Datang.

Simply relying on the sale of books related to the Four Books and Five Classics is enough for the Kong family to live a very good life.

Otherwise, do you think that the disciples of the Confucian family care about everything every day, and don't need to eat or drink tea?

Living so chicly, spending money lavishly, where did the money come from?

"If they are willing to open a newspaper, let them open it. The more newspapers open, the happier we will be.

At that time, relying solely on selling paper, our monthly profit will be equal to last year's half-year profit.

Next time the owner asks me to report on the business situation of the shop, I don't have to worry about it. "

Kong Zhiqiang drank a cup of ginger tea in a very happy mood, full of expectations for the days ahead.

"I really don't understand what those honorable families are thinking. Seeing that Qin Dalang produced a "Da Tang Newspaper", which seemed to have received a good response, he immediately followed suit and produced his own newspaper. .

According to the current paper price, if they sell a newspaper for a penny, they will lose at least seven or eight pennies.Who can bear this way of losing money? "

Kong Wenming, as a senior associate of Qufu Bookstore, is naturally aware of the price of paper in Chang'an City.

In their Qufu bookstore, in addition to selling various books, they also sell paper.

Pens, inks, papers and inkstones, in addition to direct purchase of pens and inks, paper is also a necessity for learning.

"Didn't the "Datang News" make a fortune by advertising the Cao's tea shop? Later, it published advertisements for several shops such as Wang Ji's woolen clothes shop and Zuo's blacksmith shop. It should have earned some money. The money can make up for the shortfall in selling newspapers.

That's why more and more people run newspapers. "

Kong Zhiqiang naturally knew a little more information than his buddies.

With so many newspapers popping up in Chang'an City in a short period of time, he must be very concerned.

"The circulation of "Datang News" is relatively large, and "Romance of the Three Kingdoms" is serialized, so it can attract many people to buy, and merchants are willing to advertise there.

But for other newspapers, the circulation varies, and most merchants probably haven't figured out how to spend a lot of money on advertising. "

"That's not something we need to worry about. Anyway, the more newspapers, the better. When the time comes, our paper workshop will earn more money than all the newspapers combined, and we will wake up laughing."

Kong Zhiqiang suddenly felt that he didn't have to wait for Kong Yingda to call him, he could take the initiative to report the latest situation of the bookstore.

For such an important matter, you should share your joy with the Patriarch.

……

"Lang Jun, more than a dozen newspapers popped up in Chang'an City at once, which also had some impact on the sales of our "Da Tang Daily".

In particular, some newspapers are so unbearable that they directly publish some short stories circulated in Pingkang Fang. Some of the contents are unsightly, but many people still like to read them. "

Xie Linmao stood in front of Qin Xiedao with a heavy expression.

The joy of "Datang Daily" turning losses into profits has long since disappeared.

"There are a lot of smart people in Chang'an City. If running a newspaper can save money, noble families will think about whether they can have their own newspaper office, so that they can make full use of the newspaper office to speak out when necessary."

Qin Xiedao was not so conceited that he thought everyone in Chang'an City was a fool.

Controlling public opinion is not something that only he can think of.

"That's true! Even if it is a small loss, as long as the loss is not too much, then all the big families are willing to start newspapers.

A few days ago, an official was impeached by the censor of Yushitai because of an article in a newspaper, and he eventually lost his position.

Stimulated by this incident, everyone's enthusiasm for starting a newspaper was even higher. "

Speaking of this, Xie Linmao's mood became even more depressed.

A dozen newspapers compete with themselves.

Although "Datang News" has a first-mover advantage, it is unknown how long this advantage can be maintained.

Especially after the serialization of "Romance of the Three Kingdoms" is over, without this unique advantage, how to ensure the status of "Datang Daily" is something Xie Linmao needs to consider carefully.

He doesn't want to see the circulation and influence of other newspapers surpass that of "Datang Daily".

"It doesn't matter, everyone is willing to run a newspaper, so let's do it. Time will tell everyone, running a newspaper is not such a simple matter.

At the beginning, they could still copy their homework, but later on, the competition became fierce, to see if they could survive. "

Qin Xiedao is not afraid of competition at all.

Especially in the face of competition from new things like newspapers, he has countless ways to beat his opponents.

"However, those newly opened newspapers are very arrogant, and they have repeatedly released rumors that they will surpass us. Especially the "Guanzhong News" of the Changsun family and the "Chang'an News" of the Taiyuan Wang family have a circulation of more than [-] copies. up.

If we can't teach them a lesson, then their arrogance will become even more arrogant. "

"Then teach them a lesson."

Qin Xiedao thought for a while, and then continued: "Arrange people to buy their newspapers, buy as many as you have, and send them back to the paper-making workshop to make paper again."

Under the leadership of "Da Tang Daily", all the newspapers in Chang'an City are now priced at a penny.

But a penny is not even enough to buy paper.

Especially in the case of rising paper prices, the losses are even worse.

"Huh? Sir, isn't this a bit wicked?"

Xie Linmao did not expect that Qin Xiedao would propose such a plan.

(End of this chapter)