golden ear

Chapter 273 A 70 billion exhibition? (monthly ticket plus update)

"Brother Wang, why are you so angry?"

At noon, Wang Jiansen came to the museum angrily, went to Wu Tianyuan for dinner, and said unhappily, "I'm really disappointed! I was in a good mood today, but it was because I saw an exhibition of garbage, hey..."

"Garbage exhibition?" Wu Tianyuan suddenly remembered something, and said with a smile, "Isn't today Picasso's largest exhibition in the capital? I heard that there are 89 works, which is unprecedented!"

"Shit!"

Wang Jiansen got angry and said loudly, "What Picasso? They are all fake paintings!"

When Wu Tianyuan heard this, he said solemnly, "Isn't it? This is a public exhibition, many people go to see it, can it be fake?"

"I thought so too. You know that I have been collecting Picasso. I heard that there is such a high-standard exhibition. Naturally, I was looking forward to it. But when I went to see it, there was a fake painting, and it was fake at first sight!"

"Today I arrived at the private art museum early, waiting to see the masterpieces. In fact, this kind of bluff and untrue business master exhibition has been staged N times in Shanghai in the past few years. It's just the same as the capital. Style—compared with good ostentation, grandeur, and pursuit of star effects, it is relatively low-key. Therefore, when dealing with exhibitions of almost the same nature, I cannot accept the gap between the associations induced by publicity and the actual quality of the exhibition. !"

Wang Jiansen lamented: "The problems exposed by the "Picasso into China" exhibition are just the tip of the iceberg in the chaos of many art exhibitions. The fundamental problem behind it is the lack of high-quality exhibition resources in China. "

"In recent years, on the one hand, due to the attention of the state; on the other hand, the accumulation of social material wealth has reached a certain stage, so the upsurge of art museum construction is in the ascendant, and it is intensifying. Invest tens of millions or even more than one billion yuan to build a local art museum. The phenomenon of museums or private art museums is not uncommon, and it has become a norm. The country is building new art museums at an average rate of 100 per year. In 2011 alone, the number reached a staggering 386, equivalent to an average of A new art museum was born.”

Wu Tianyuan nodded, he naturally knew this, the country has a high threshold for private museums, after all, it involves the display of cultural relics.However, the requirements of art museums are not too strict, because most of them are modern works of art, or even modern works of art, and their historical value is not high, so many people take advantage of this loophole to establish art museums.

"The construction mode of domestic art museums is to build houses first, and then think about how to hold exhibitions, which is completely different from the concept of Western art museums that first have collections and then have venues. What many investors and operators did not expect is that the investment in hardware is limited After the completion, the operation and development of the museum will really burn money!"

"One is an exhibition based on one's own collections through systematic sorting and in-depth research by professionals, such as the document exhibitions and research exhibitions that have been emerging in recent years, such as the special exhibition hall of our Tianyuan. The other is to rely on Financial strength, to domestic or foreign counterparts, special exhibitions introduced by the foundation, such as Giacometti’s retrospective, Eliasson’s “Infinity and Everything” exhibition, or Liu Yiqian’s large-scale operation.”

"The last one is to combine the positioning and development direction of the art museum, and invite curators to tailor-made brand exhibitions, such as biennials, triennials, etc. Or academic themed exhibitions, such exhibitions have certain characteristics. The problem is targeted, and the exhibition makes academic reflections and summaries on some phenomena existing in the current art development."

"The special exhibition is a kind of exhibition with high cost investment, complicated procedures, and particularly high professional requirements for the host venue. At present, many art museums in the country do not have these hardware or software conditions. Today, the so-called private art gallery in BJ held This kind of low-quality special exhibition of masters is also out of commercial considerations."

"High quality means high investment. If you don't want high investment, but want to get high returns, you can only rely on commercial marketing, flashy publicity campaigns, or celebrity endorsements. Of course, there must be the guarantee of financial strength, including the long-sleeved skills of the curator himself. .”

Wu Tianyuan didn't expect Wang Jiansen to have such insight into museum operation?As expected of a big businessman, he comprehended by analogy, and exclaimed: "In 2015, Suzhou Museum once hosted the "Ten Continents High-level Conference--The Special Exhibition of Qiu Ying of the Wumen School of Painting", which won unanimous praise from all walks of life. In fact, this special exhibition of Qiu Ying, Subo itself does not have a single collection, and all 31 exhibits come from the strong support of 12 cultural and museum institutions at home and abroad. This shows that relying on brand advantages, an accurate positioning, a good idea, maybe a piece of work, even if you don’t own One collection is enough to hold a particularly wonderful exhibition.”

"That's because the Suzhou Museum is well-known and has a profound heritage! How many private ones can there be? Apart from Tianyuan, Guanfu is the capital of the country, and Liu Yiqian's Long Museum."

"This time, a well-known real estate agent, the sponsor, claimed that 83 original works of Picasso came from 5 famous collectors in 8 countries, covering his entire creative cycle in the early, middle and late stages, and the art forms span oil painting, printmaking, sketching, manuscript, sculpture , ceramics five art fields."

"From the beginning of April, the media was promoting investment promotion, to the press conference on April 4, and to the opening on May 4. Hundreds of media were mobilized to bombard them in turn, and the country spread the propaganda. Even Beijing TV Station and CCTV XX channel Reports or columns have been given, for example, a newspaper in the world has also published a full-page advertisement, and the publicity is not unprecedented and it is absolutely in place.”

"The organizer even adopted the countdown invitation promotion method of celebrities + celebrities in the literary and art circles, which stimulated everyone's adrenaline. At the grand opening scene, a well-known CCTV host and a national first-class actor served as the host, and there were other well-known stars to help out. The scene was very hot , a deputy director of the National Museum of China and a Chinese curator delivered a speech on the spot..."

"A well-known university scholar, who is said to be the Chinese curator of this exhibition, said in an interview with the media, "For ordinary people, this exhibition is a particularly great benefit. "Even the counselor of the Italian embassy and the ambassador of the Spanish embassy in China came to join us."

Wang Jiansen said with deep emotion: "Not to mention anything else, in the future we will also learn from other people's all-round techniques. It is absolutely shocking."

"and then?"

Seeing Wu Tianyuan's curious expression, Wang Jiansen continued: "Faced with this situation, what are you waiting for! I said it was too late and then rushed into the exhibition site, and looked at the works with excitement! The result was In an instant, it was like falling to the bottom of the valley, and ten thousand muddy horses galloped past in my heart."

"The publicity shows a total of 83 "authentic works", worth 10 billion euros, how much is 10 billion euros? 73.7 billion yuan!"

Wang Jiansen said to himself: "I can't guarantee anything else, but I have played Picasso for more than ten years, and I have visited many major museums around the world. I also have more than a dozen authentic works in my hand, and I still have a vision. The first "" Two Nude Men", 1897, oil on canvas, private collection, unfinished work and unsigned by Picasso. It is said to be his 16-year-old work, assuming this work is really his, when he just entered the Real Sanctuary in Madrid I am studying at the Fernando Academy of Fine Arts. This is his study during school, just like the nude study we painted in the freshman class of the Academy of Fine Arts today, and he was not willing to change the cloth when the painting was not finished, so he painted it next to it A naked man. It does not appear in any professional literature records, markets, public occasions, and external publications and materials about Picasso, maybe there are, but so far I haven’t found it.”

"There are five such paintings, all of which are marked as private collections. Among them, the oil painting "The Musketeer" is very strange. The promotional label indicates that it was a work in 1964, and it was collected by the Langar Zolas Prey of the Museum of Modern Art. Why is the wall next to it It says that it is in the hands of a private collector?"

"There are also vivid writings on the wall, interpreting the stage characters adapted from the novel "The Three Musketeers" by Alexandre Dumas in the 1965th century. But it is recorded that Picasso was inspired to create the series of musketeers when he was hospitalized for surgery in [-] During the period, it came about during the process of reading Alexandre Dumas's novel "The Three Musketeers". Could it be that the Musketeers also play time travel?"

"Next came a total of 36 prints. Guastalla Modern Art Studio Milan offered 15. The art company, Pesaro, offered 21. In fact, these two companies are equivalent to rental companies. They have many artists. Works, whoever you want to exhibit, you can rent from them, it's that simple!"

(End of this chapter)