I was the emperor in the Ming Dynasty

Chapter 311 Preparation
Yang Shiqi said without even thinking about it,
"Business is naturally based on honesty. This is an eternal concept. Your Majesty's question really confused the old minister."

Li Tian smiled lightly, shook his head and said,

"Shiqi, your answer is not wrong, but you didn't say the point. What you said was just the way of doing business. What you saw was only the internal factors, and you didn't see the external factors!"

Yang Shiqi and the others were slightly taken aback when they heard Li Tian's novel statement, and Yang Rong asked like a curious baby who was hungry for knowledge,
"Please also explain to the ministers in detail what external factors are!"

Li Tian was not a successful businessman in his previous life, so naturally he couldn't make much sense.

However, in the era of information explosion, all kinds of software are filled with various forums and lectures every day.

He can more or less speak nonsense.

"Integrity is the most important thing in business, which is naturally the basis of existence, but the success or failure of a store's business is not necessarily affected by integrity.

The external factors I mentioned actually have a great relationship.

Although there are no external factors, in fact, there are three aspects, the first is the quality of the product, the second is the choice of location, and the third is publicity. "

"I don't need to say more about the other two, just talk about this propaganda."

"In my opinion, the so-called wine is not afraid of deep alleys, but it is just a self-deception.

Even if the wine in a restaurant is really good, if there is no word of mouth from the drinkers, it will only attract a few repeat customers. "

“The so-called word of mouth is actually a kind of propaganda.”

"But it's just one of the least effective ways to advertise."

"And the daily newspaper I'm talking about is for dignitaries and ordinary people in the whole capital. Even if it can't cover the whole city, it's still very easy for more than [-]% of the people in the city to see it."

"If I were to praise a wine shop hidden in a deep alley in the daily newspaper, one can imagine how many people would immediately remember this humble wine shop!"

Speaking of this, Yang Rong seemed to be famous for something in an instant, and said in surprise,

"Could it be that His Majesty intends to collect money from shops that want to promote for himself to solve the daily funding problem."

"Zirong, you guessed right, I have plans."

Yang Shiqi asked again at this time,

"But in this way, wouldn't the daily newspaper His Majesty mentioned be dominated by the hawking news of these merchants, so how can His Majesty use this thing to control the world's tongues and throats?"

"What's so difficult about this? The daily newspaper is different from the mansion newspaper. It can be formatted freely. We can divide the daily newspaper into the original page and the sub-page.

What's wrong with killing two birds with one stone without delaying each other. "

Yang Shiqi and others looked at Li Tian's blushing and energetic look at the moment, not only did they have a bold idea in their hearts.

"Your Majesty has fallen into the eyes of money recently, and all the things you think of are related to making money.

It seems that such an excellent platform that can publicize important decisions for the court, His Majesty can find a way to make money, it is really amazing. "

Although they were shocked by Li Tian's amazing idea in their hearts, they didn't dare to say such things to Li Tian face to face.

Yang Shiqi, who almost understands the operation of such things as daily newspapers, immediately clapped his hands and said,
"The daily newspaper is a good thing that benefits the country and the people, and the old minister seconded it."

Yang Rong, Wu Zhong and others also followed suit,

"The minister waits for a second opinion."

Li Tian also didn't expect that he could persuade this important court official in a few words, and he was a little surprised.

In fact, this is also related to Li Tian's recent behavior.

Let’s just say that some time ago, I retreated for three days and did not go to court.

They thought they had finally caught Li Tian once, and they were about to give Li Tian a good ideological education class, but they didn't expect that Li Tian would give everyone a resounding slap backhand.

The ship was born out of nowhere, awakening the soul of Daming and lighting up the light of the future.

Under such a slap in the face, no matter what amazing actions Li Tian makes in the future, I am afraid that the officials will have to consider whether Li Tian's actions have other deep meanings in private.

The newspaper was originally an excellent idea.

And Yang Shiqi and others are not only members of the Siwei Bureau, but also die-hard supporters of Li Tian's various policies. It is very reasonable for followers to gather at the order.

"In this case, after discussing this matter with the few of you, let's hand it over to the Ministry of Households and the Ministry of Rites for cooperation!"

Everyone nodded in agreement.

After Li Tian said this, he continued to mention something,
"The daily newspaper is mainly for the common people to read. Those who write in the mansion newspaper also sing praises and other things. If you can, say as little as possible. Try to speak in plain language, so that the common people can understand it more easily!"

After thinking about it again, I said,

"From now on, after the daily daily newspaper is compiled, give me a copy first, and I will review it first. If I don't have time, you will jointly review it once, and then publish it for printing."

"Yes, I will remember."

After saying this, Li Tian was still a little worried and said,

"Well, in the early stage, you may not understand the real function of this daily newspaper. It is not beautiful if it is self-defeating. For the time being, there will be an edition every three days. When the officials and the people get used to this thing, it will not be too bad to change it to a daily edition. Late."

After saying this, Li Tian told them something about the layout of the daily newspaper.

"The daily newspaper must be eye-catching enough, and the headlines and the like must be as explosive as possible.

If there is no breaking news, just get a few picture albums, things for the common people don't need to be so elegant..."

After Li Tian's teaching, they more or less understood the usage of newspapers.

Yang Shiqi finally asked,
"Your Majesty, if there are enough people, I believe that within three to five days of preparation, the first edition of the daily newspaper can be produced in a hurry.

This is the first edition of the daily, so the content must not be too ordinary, I don't know what to write in detail! "

Li Tian thought for a while, and felt that Yang Shiqi's words were not unreasonable. As the first edition of a daily newspaper, it should be different.

After thinking for a while, he said,
"You go to find the location, print and editorial staff of the daily newspaper first. Let me do it myself for the content of the first edition, and it just happens to give them a template to learn from!"

Yang Shiqi and the others quickly smiled and said,
"It's still His Majesty's thoughtfulness, and the ministers are looking forward to the birth of the first edition."

Seeing that they all looked relieved, Li Tian said angrily,

"What are you still doing in a daze, what should you be busy with?"

(End of this chapter)