actor return

Chapter 479 New Invitation

The performances in the United States are not like Xiangjiang, which is extremely popular at the beginning. This process is gradual, through word of mouth, and positive comments from the media and drama critics.

This is not to say that Jiang Zhiqiang did not play a role - without him, relying on Ning Yuan and his company alone, even with the Huaxia Theater and the signs of the Berlin Theater Festival, it would not be possible, and it is even more impossible to achieve Full house.

The full house has already shown that it has a lot of popularity.

Of course, this has nothing to do with being popular. It only counts when a ticket is hard to find, but this trend has already begun. Every time the tickets for each show are just on sale, the time to sell out is earlier than the day before.

The ferment of word-of-mouth and the continuous accumulation of viewers have also pushed up the popularity. In addition, Jiang Zhiqiang used the media to build momentum and advertise, and more and more American theater lovers knew about it and came here admiringly.

Propaganda and marketing are indeed useful, especially for good works, which will help Sesame bloom steadily.

There are too many choices now, enough to be dazzling, but good operation will make it come to you.

Even if it is a bad movie, there is no shortage of some works that have turned waste into treasure through strong marketing.

At this time, the publicity method is still in the initial stage, but when someone finds out that bombardment-style publicity, eye-catching hype, and topic creation can bring high returns, it will open others' eyes.

It is profitable, so people flock to it. Slowly, more and more people use this method, and describe filming as like picking up money. This is exactly the case for the next ten years. antibodies.

But now, Jiang Zhiqiang's marketing shows his brains. In Xiangjiang, he is looking for celebrities to stimulate the audience, while in the United States, he invites some well-known playwrights, drama critics and directors to hold work research meetings.

In fact, this is a method that has been used in China for many years. It was first used in the literary circle, but after being grafted to the United States, it is very easy to use.

Not for anything else, since these experts can start researching, it will immediately give people the feeling of being tall.

It was in these operations that the popularity of "The Good Man in Sichuan Province" spread rapidly. When it reached a large scale, without Jiang Zhiqiang's operation, those who had seen it would recommend it to others with "honour".

This principle is a bit similar to the operation of luxury goods. I bought and carried this kind of 'big brand', and I walk with wind, don't you?Do you envy?
Luxury goods are indeed better than ordinary goods, but they are not as high as the price gap. It is because of the high-end route, the price has risen, and the rare is the most expensive, and those who can use it will naturally feel superior.

Therefore, Jiang Zhiqiang's second step is to raise the price.

In Broadway at this time, the ticket prices for general performances are basically divided into three classes, 20-30 dollars, 30-50 dollars, and 50-70 dollars. To $10.

At first, the theater was reluctant, saying that such a rise would definitely make many audiences give up, and the loss outweighed the gain. So Jiang Zhiqiang gave them a vivid lesson on hunger marketing, although this theory has not yet been fully formed.

The result naturally opened the eyes of the people here, watching helplessly in the next time, not to mention becoming more famous, and the audience has not decreased——

After all, the seats are limited, and every show is still full. As for whether there are more or fewer people who didn't get tickets than before, they don't know, but it doesn't affect the revenue, and that's enough.

Not only that, this is not a day or two, but the next time is full every day, which also makes the people in the theater take their hearts back to their stomachs, and at the same time, it also opens a new window for them.

Really fragrant!

Every day of the performance, the crew received a lot of flowers, most of which were for Ning Yuan.

With so many flowers, they take up space and are wasted when thrown away. Later, Ning Yuan suddenly remembered, why not use them in the performance?
Therefore, during the cheongsam dance, with the rhythm of the music, petals fluttered down from above, and it looked even more beautiful with the colorful lights.

When he finally came to the stage to thank, Ning Yuan said in particular that these petals came from gifts from the audience.

"Thank you for participating in this drama together."

Ning Yuan's words made the audience go crazy in an instant.

After today's drama performance, at night, a photographer took a snapshot of cheongsam dancers swaying in the rain of flower petals, coupled with the photographer's superb lighting technology, it was full of romanticism.

This photo was immediately republished by many media, including TV media - of course, Jiang Zhiqiang's handwriting is indispensable in this, it may not be done by him himself, but he must have directed it.

Not only that, but in the following time, a scene that surprised countless people appeared.

Many of the audience who came to watch the play held a bouquet of flowers, which naturally aroused the curiosity of others, and they knew about it after asking.

Popularity and word-of-mouth complement each other, and when they are directly proportional to each other, a chemical reaction of 1+1 greater than 2 can occur in the work.

This drama not only allowed the drama circle to learn oriental aesthetics through performances and stages, and felt the Russian experiential performance originated from Liubimov, but also let those marketing companies learn a lot of show operations.

As the leading actor, Ning Yuan's popularity has also risen.

"Do you know Ning Yuan?"

"Of course, I like this woman, she is so beautiful."

"Well, I like it too, but I like his transformed look even more, it's so cool."

……

On this day, Ning Yuan received a call from Haimo, informing him that he would go to Burbank to audition next week.

Burbank, the headquarters of Disney, is located in Los Angeles County, California.

The administrative division of the United States is different from that of China, but similar to that of Neon Country. Counties are one level higher than cities, and there are many cities below the counties, although most of their cities are not large.

The only difference with the Neon Country is that there are states above the counties in the United States, while the counties in the Neon Country are the highest level, except for a few such as Tokyo, Hokkaido, Osaka, and Kyoto. The name of the government is different, but the level is the same.

Of course, it is different from Huaxia's name, and there is no difference if the county and city are replaced.

For the audition, Ning Yuan has been preparing, so naturally there is no problem, but Haimo laughed again:
"Let me give you a suggestion. The next tour location is best to choose Los Angeles. If you think there is no problem, I can give you some personal help."

Ning Yuan was taken aback for a moment, then he came to his senses and said quickly, "Okay, okay, thank you very much, Mr. Jerry."

If Ning Yuan doesn't know what it means at this time, then his life will be in vain.

　Thank you for the 1 reward of Wusheng 1600, thank you for your support.There is another chapter around ten o'clock in the evening.

　　
　
(End of this chapter)