After wearing the book, I became the mother of three villains

Chapter 129 Hunger Marketing
"Okay, finished wiping," Yao Shu put down the small brush in his hand, put away the lip balm box again, and coaxed him, "Look at the way my sister wipes her lip balm, there is no change, you can't tell."

Sure enough, Ah Zhi stared at Ah Si's mouth carefully for a while, and found that there was not much difference except that it became somewhat reflective, so he breathed a sigh of relief.

He frowned, felt a film-like thing on his lips, and said awkwardly: "It's weird!"

Yao Shu laughed from ear to ear. For the first time, he felt that there were still so many things to be happy about on his way of doing business.

When I was making rouge before, why didn't I think of letting the two children try it?
Seeing his brother's reluctance all the time, Ah Si also laughed "giggle" happily, while quietly giving advice to Yao Shu: "Mother, when Dad comes back, let him apply hand cream and lip balm too! "

Ning Qing was taken aback for a moment, then smiled and touched her daughter's head, acquiescing.

Well, this little girl has so many bad intentions...

Letting the two children experiment with lip balm and hand cream was purely for fun. Before Yao Shu actually started selling these two products, he still put some trial packs in the cloth shop, and let shopkeeper Liu help promote them.

Since Yao Shu's rouge was sold out, the beauty-loving women in the town, whether they bought it or not, paid close attention to the latest developments of Yaoji Cloth, waiting for new products in the coming year.

Now I heard that Yaoji Cloth Village has released two new products. You can try them without buying them.

Now the cloth shop is full of people.

On this day, Yao Shu arrived at Buzhuang in the early morning and asked shopkeeper Liu about his recent situation.

The middle-aged man kept smiling and praised repeatedly: "Miss, you don't know! Since the appearance of this trial kit, there have been one batch after another in the cloth shop... many girls who have tried hand cream and lip balm , They are all asking when our products will start selling! Even with my cloth business, it has improved a lot! These days, the young master must go to the south, because the stock is not enough!"

Yao Shu also expected this to happen.

When the words "just try, not buy" are typed out, many people will come to the store even if they want to take advantage of it.But when they really used it, they asked if the price was not expensive and the effect was good, so they naturally thought about buying it.

Especially people's herd mentality - see a lot of people around to ask, naturally there will be a kind of mentality that rare things are more expensive, plus the waiting time that Yao Shu can create, once they come and go, customers will also be interested in their products Really fell in love.

Seeing shopkeeper Liu's eagerness, Yao Shu smiled and said, "Don't worry. Of course we have to sell so many hand creams and lip balms.

According to the original plan, the shop will open two days later, and you can release the letter of approval. "

Shopkeeper Liu asked eagerly: "Is it true that only 260 boxes were made? The hand cream and lip balm are evenly distributed. Isn't there only more than 100 boxes of each? How can this be enough!"

Yao Shu nodded: "Indeed there are only so many."

A businessman values ​​money more. You can treat him with a bad attitude and speak contemptuously, but nothing can stop him from making money.Shopkeeper Liu saw that the lip balm and hand cream were so popular, but Yao Shu refused to make more, so he couldn't help but feel distressed: "It's all money! Even if we make two hundred more boxes, some people will come to buy it... "

Yao Shu didn't agree with his point of view, he just smiled and said: "Shopkeeper Liu, since we want to open a store, we are planning a long-term business. It's not that we can't do more, but now the business has just started, and other people look at us If it sells well, someone will soon imitate it. Now do less and spread word of mouth in the store for the sake of long-term development.”

Shopkeeper Liu was puzzled and said: "Word-of-mouth can be used anyway, why use such a method?"

Yao Shu is used to the hunger marketing of merchants in modern times. He can sell things well, but he wants to let others grab them, as if he can't buy them if he starts too late.

But behind the hunger marketing, there is a set of mechanisms that have thoroughly studied the psychology of consumers.

She didn't explain too much about this matter, but just told shopkeeper Liu the most simple truth: "Now we are going to open a rouge shop next to Yaoji Cloth Village, so that customers can remember us most easily and quickly." The best way is to take advantage of the original reputation of the cloth shop and put the name of 'Yao Ji' on the shop."

Shopkeeper Liu nodded, indicating that he understood.

Yao Shu continued: "But how can we make customers think that our Yao Ji's rouge powder is better than others? It is not enough just because we are the first company that is unique."

Shopkeeper Liu slowly frowned: "Miss, what do you mean, if other families imitate us gradually, they will surpass ours?"

Yao Shu neither nodded nor shook his head, but asked him, "If the products made by other companies are slightly inferior to ours, but the prices are much cheaper than ours, which one would you go to buy?"

Shopkeeper Liu suddenly understood: "This... I am afraid that only regular customers and people who like Yao Ji will continue to buy from Yao Ji."

Seeing that he was transparent, Yao Shu nodded with a smile and said, "Since this is the case, we must create a feeling for all customers at the very beginning-that is Yao Ji's rouge, gouache, lip balm, moisturizer, etc. Hand cream... no matter which product is better than others, it is unique and cannot be surpassed."

She went on to say: "This kind of reputation cannot be achieved only by uniqueness and quality. Now we have just started. The easiest way to save effort and cost is to control sales so that customers want to buy but can't buy it." , always keep our new products in mind. In this way, even products that have been sold out will be popular when they are re-launched."

Shopkeeper Liu has always admired Yao Shu's business acumen. After hearing this, although he couldn't fully understand it for a while, he remembered it in his heart and planned to keep it to think about it later.

Seeing his serious expression, Yao Shu couldn't help but smiled, and said in relief: "Shopkeeper Liu doesn't need to delve into it, just remember to always try to figure out what the customers are thinking, to satisfy them, but not to follow them completely, that's the best way." of."

He frowned and thought about it for a long time, and finally sighed: "Oh, it seems that dissatisfaction is always going to die! After all, the lady's mind is much more flexible than those of us old guys - she can think of everything, even the customer's psychology. It's all so accurate!"

She smiled and shook her head: "It's not that I'm smart, but I just learned it slowly when I saw others doing it and found it strange."

The two communicated for a long time. Seeing that the sun was rising, it was time for Buzhuangli to open for business. Shopkeeper Liu said something annoyed, and Yao Shu smiled and said, "Go and do your work, don't worry about me."

Shopkeeper Liu called his clerk, went to open the front door, put up a sign again, and guests came to the door one after another.

Most people have heard about Yaoji Buzhuang's hand cream and lip balm, and they try it for free.

Shopkeeper Liu had just finished greeting a guest when he saw a woman walk in. The woman's complexion was yellow, she stretched out her hand and asked him: "Shopkeeper, I heard you have some hand cream? Please take a look at my hand cream." Hands, does hand cream work?"

The shopkeeper took a closer look and was taken aback.

(End of this chapter)