Reborn My 1993

Chapter 993

The sense of anticipation that Zhang Yiming wants to maintain is not entirely aimed at dealers.

but for consumers.

It's like when we first acted as an agent for PHS, we first released the concept to whet our appetites, so that consumers would flock to it.

While this work has been done before, it is not enough.

Zhang Yiming called together the people from the marketing department.

The current marketing manager, Mu Shuang, was transferred from sales, because in the past year or so, the performance of several dealers in charge of this Mu Shuang has been very stable, especially in the implementation of the company's activity policies, Mu Shuang Very own set.

Zhang Yiming had read the activity summary submitted by Mu Shuang twice, and felt that this person was very capable. Later, when there were activities, he asked Mu Shuang to cooperate with the marketing department, and the results were very good. Mu Shuang's ability in marketing planning is very good. After several inspections, Zhang Yiming asked Li Zhenting to officially transfer Mu Shuang to the marketing department.

Unlike the managers of many business companies, Zhang Yiming does not agree with the words that sales are king.

No matter how powerful the sales are, if the products and services cannot keep up, the sales performance will not be sustainable. The premise that sales are king is to have strong product support and marketing escort.

Because I heard from Li Zhenting before that the company will conduct a nationwide marketing warm-up campaign for Nokia and SANXING.

Therefore, before Zhang Yiming organized this meeting, Mu Shuang led the marketing department to make a detailed marketing plan. As soon as Zhang Yiming entered the conference room, he saw the neatly bound marketing plan in front of him.

After flipping through it, Zhang Yiming asked Mu Shuang to do an in-depth analysis of the marketing plan.

These things are all personally participated by Mu Shuang, so the analysis is very smooth.

"Where did you learn this hunger marketing method?"

"I stole my teacher from Mr. Zhang!"

Mu Shuang is about 30 years old, but because of her round face and big eyes, she looks very young, like a schoolgirl.

"Learned from me?"

Zhang Yiming really doesn't remember that he mentioned such a marketing method to the outside world.

"I analyzed the previous marketing plans of the company, especially the campaign of UT's first store in Shen'an. The effect can be said to be amazing. I have seen this trick in the book before. However, I didn’t expect it to be applied to marketing, and Mr. Zhang should be very respectful of this move, so I summarized all the company’s previous marketing plans, and finally made this plan for the products of these two brands. I don't know how to name it, so I named it hunger marketing based on the idea of ​​whetting my appetite."

Talent!
Zhang Yiming praised in his heart.

"Have Manager Mu thought about how much the company will have to bear during this period of time if you operate according to your timeline?"

Mu Shuang was taken aback.

She really didn't think about it.

But there are gains and losses, and Mu Shuang believes that these losses are necessary.

"We piled up tens of thousands of machines in the warehouse. If you don't pile up a day, you will lose a day's money. Your warm-up period is half a month, and the time to tighten the sales source in the later stage is one and a half months. According to the current sales of UT In two months, our loss should be at least 200 million. This is the economic loss that we can reflect on the books. The backlog of inventory and funds cannot be realized. The operation of the company will inevitably face pressure. The update of mobile phones The replacement is very fast, and a new model may come out in two months, and these products in our backlog have become old models. Is there any advantage in pricing?"

Zhang Yiming said a few words, and Mu Shuang's face turned pale all of a sudden.

The sense of pride in my heart suddenly disappeared.

She has always been full of confidence in her proposal, because she has repeatedly predicted the response and effect of the market, but she has completely ignored what Zhang Yiming said.

"Manager Mu, your marketing idea is very good, but it's too conservative, and it's not completely suitable at this stage."

Seeing Mu Shuang's expression, Zhang Yiming softened his words.

This cannot be blamed on Mu Shuang.

His perspective is that of a manager, so it is necessary to balance the interests and relationships of all aspects. Mu Shuang's starting point is marketing, and what she needs to measure is the feasibility and actual effect of the marketing plan.

"Mr. Zhang, what do you mean?"

Although Mu Shuang was very frustrated, she was not a narrow-minded person with a small vision. She knew that this young Zhang was always a very powerful person, and she was willing to listen to the other party's opinions.

"According to your idea, but the timeline needs to be adjusted, and it needs to be divided into regions. The specific operations should be done by the distributors themselves. We will distribute the materials uniformly. The products will be released after two days of pressure. First, the specialty stores will be released, and then the stores will be released. Contact China Telecom, China Unicom, and China Mobile, and after guaranteeing the interests of our distributors, give the mobile phone to these communication companies. The policy will follow UT, and the rebate will be increased by 1 point. The ex-factory price will be given by Mr. Li later. Yours."

Originally, Zhang Yiming thought that there would be a lot of things to be implemented in this meeting, because Mu Shuang's plan made the meeting easier. Zhang Yiming handed over the draft he had made before to Mu Shuang.

"Mr. Mu, please refer to the content above. If you have any questions, communicate in time. This is our first battle in the trading machine. It must be loud and not dumb!"

Mu Shuang nodded seriously.

Put the draft that Zhang Yiming gave her into the folder with great care.

Back in the office, Mu Shuang opened the draft that Zhang Yiming gave her. Although there were less than ten items, Mu Shuang was completely convinced.

After all this tossing, Zhang Yiming's head was a little heavy, and he was about to go back to sleep, but he received a call from Zou Hongyi.

The contact between the two during this period is actually quite small, because Zou Hongyi is now preparing to start his own business. In his eyes, Zhang Yiming is an absolute guide, so he likes to ask Zhang Yiming's opinions when encountering situations.

Zhang Yiming did not participate too much.

Because this big coffee was so successful in his previous life, he didn't need to give advice at all.

When he got in touch with Zou Hongyi at the beginning, he just wanted to bury a line for himself in case of need in the future, but he didn't expect that Zou Hongyi had a very close relationship with him, and he seemed to be a good friend and brother.

Throwing a wooden peach in return for Qiong Yao, Zhang Yiming really didn't say anything if it was bad, only a few key points.

Zou Hongyi called him today because Zou Hongyi wanted Zhang Yiming to help decide on several projects he is starting to start a business.

Zhang Yiming is very clear about the project that Zou Hongyi finally decided on, otherwise there would not be such a huge business empire in the future, but now that Zou Hongyi said it, he had to go for a walk.

In order to facilitate his work, Zou Hongyi rented a house in the suburbs. The area is not small, and the office and living are basically together.

Although Zhang Yiming knew exactly what Zou Hongyi's entrepreneurial project was in his previous life, he never expected that among the candidates for Zou Hongyi's entrepreneurial project, there was even the catering industry.

Think about it, if Zou Hongyi made a biased choice, then in his previous life, there would not be that Internet business giant, and it is very likely that there will be an additional tycoon in the catering industry, perhaps surpassing Laoganma and Shisanxiang.

Thinking of this, Zhang Yiming couldn't help laughing.

(End of this chapter)