screen age

Chapter 241 "The Raid" Final Big Box Office in North America
"Raid" is really selling like crazy in the North American market!Until now, everyone is thinking about such an idea.

The box office of "The Raid" keeps growing, and after passing the 1000 million US dollar barrier, it is still going forward and increasing. No matter it is for anyone, it is a bit unbelievable.

After three weeks, the cumulative box office of "Raid" in the North American market has reached 1512 million US dollars, becoming a well-deserved big dark horse in the North American market in March.

Not to mention that this is a Chinese movie!
All of a sudden, even in North America, there was a wave of discussion about "Raid".

"How did a film whose director and actors were unknown at the beginning, get such a high box office on the death schedule in March?"

Tom, a well-known film critic in the United States, wrote in his column: "In my opinion, "Raid" is a further development and breakthrough of Chinese kung fu action movies! There is one fact that we have been able to see: Although China's action movies have not reached the end of the road, they have indeed encountered a huge bottleneck, including in the whole world, their achievements in this genre have not had the previous development momentum... Next, how can they recreate this, How to develop is the major question of whether Chinese kung fu movies can survive. "Raid" combines a new kind of violence, a kind of horror fighting feeling to the flesh to shoot the movie, re-deconstructing Chinese action movies, this is the movie The significance of this is also the reason why the box office performance of this movie is quite good.”

There are many similar movie reviews!
In fact, many people's praise for "The Raid" is focused on the "action film fundamentalism" of this movie. The fist fights in the movie are really too tempting, and people have to fall for it. The blood is boiling, and it also re-deconstructs Chinese action movies.

...So, word of mouth and many things became the driving force for the virtuous circle of "Raid". In the fourth week of its release, "Raid" won a box office of 131 million US dollars, and finally won a super good result of 1604 million US dollars in the North American market. Wire.

When "Raid" finally went offline in the North American market, what remained was a box office of 1600 million US dollars, an IMDB score of 7.8 points, and a few people whose popularity has greatly increased!
Here, Chen Xi has invested another 50 US dollars to promote himself as a person. He wants to make himself a brand, and this idea will also be extended to the North American and world film markets. For this, Chen Xi plans to invest a total of 150 million US dollars. In US dollars, if this money is included in the cost of "Raid", then the cost of this film will exceed 800 million US dollars. It really takes hard work to recover the cost of such an investment!
In the North American market, the total box office of "Raid" will also have a good share. It will be divided into 370 million US dollars in the first week, 170 million US dollars in the second week, and 60 US dollars in the third week... In the end they will share The box office share is 620 million US dollars.

This kind of money is almost close to recovering the cost, at least it is more money than many Chinese-language movies!Moreover, these are just the box office share. In fact, in the North American market, the box office is not the only channel that can make movies get rewarded. The first thing to bear the brunt is the DVD share. The DVD share of "Raid" started when "Raid" was performed quite well. Many DVD producers joined the competition for the DVD copyright ownership of "Raid". In the end, Chen Xi and the others carefully selected and sold 150 million US dollars of DVD copyright fees, other video-on-demand copyrights, and TV broadcast copyrights, etc., and basically sold them all. 180 million US dollars, in these aspects, Chen Xi and the others have also received a total of 950 million US dollars in income, which has really recovered the cost...

But this is only in the North American market!
Facts have proved that on the North American side, especially in the 2008/2009 years, if the movie can perform well at the box office, it still has quite a good treatment and rewards.Of course, if we turn the time back to the time of 2000 when all horses were at a standstill, we would basically not be able to get any box office in China, but the box office in foreign countries, calculated in US dollars, would have to be multiplied by 8. Compared with the low labor cost in China, it is easy to recover the investment in the film.

Now Chen Xi and the others have already earned about 200 million US dollars in the North American market alone, which is almost equivalent to 1400 million RMB, which is much more than the movies "Front and Cloud"!
And that's just the North American market...

When "The Raid" began to be screened in the North American market, many filmmakers in the world film market flocked to obtain the copyright of this film in their own country, but they did not see it at that time. The real money is not too firm, Chen Xi and the others also want to make more achievements in the North American market to have greater negotiation capital, so the copyright issue of "Raid" has been suppressed until later, when it comes to "Raid" When the first week of the North American box office was ranked No.2 in the North American box office rankings, these filmmakers rushed over overnight like a fish for bait, wanting to get a piece of the action.

This is the difference...

If it is ranked No.1 in the Chinese movie box office market, it will be difficult for filmmakers in other countries to really get a lot of attention, unless it is a type of movie they appreciate, but in the North American market... it's only been a week, It's like they're crazy...

The strategy adopted by Chen Xi, who is waiting for a price, is to share the box office if there are conditions and learn some distribution tactics and specific issues in that country and region. If you want to sell the copyright directly...

In this way, in most Southeast Asian and East Asian countries, Chen Xi and the others have adopted the method of box office sharing: the channels of Xiangjiang Films here are still there, and Chen Xi and the others generally use these channels now. In addition, France and Germany also have box office. The method of sharing is to directly sell copyrights in other countries.

"Raid" was sold to 15 countries and regions except the United States, Canada and some divided countries, and the copyright was sold for a total of 310 million US dollars...

This is more than 2000 million RMB!
Moreover, the influence that Chen Xi and the others gained during this process was an inestimable super return.

Through this movie, Chen Xi will gain initial influence in the world, and he has also changed his face!
So far, "Raid" has earned 510 million US dollars, which is not counted in the share of the market. With this money, Chen Xi spent 100 million to hype his popularity... In fact, I have to say that there is a reason for this It was indeed Chen Xi's personal vanity, but to the greatest extent it was considered for the company's overall strategy.

In North America, although a filmmaker may rise at a faster rate, he will also decline at a faster rate. This kind of thing has gone through a lot of practical considerations, especially for foreign filmmakers in the North American market. In the world, and even in the world market, it is obviously impossible to engrave some imprints in everyone's hearts through a single movie.

Moreover, there are other problems in the current situation, mainly from the actor's point of view... After all, actors and such don't really belong to Deep Space Films and Television. Even if Wu Jing has signed a contract now, maybe he will soon It is possible to stand on your own...

Of course, Chen Xi will not suppress them, but the best result is that Chen Xi's reputation far surpasses them, and everyone is looking forward to Chen Xi, not a star... In this case, Chen Xi's movie promotion will be more useful in the future .

Actors... Many times, it is indeed possible that they support a movie, but what they can get from a movie is indeed far more than other various filmmakers. It's not fair, but this is also a characteristic of the film and television industry. After all, it is still for people to see, and what people want to see more is to see actors...

And it is Chen Xi's movie that supports Deep Space Film and Television, and he will need to use this to increase his popularity in the future.

Therefore, the name Chen Xi must surpass the actor's imprint in their hearts.

It is actually not a lot to allocate 100 million US dollars to these places, but the effect will be strengthened with the release of "Raid" around the world, and Chen Xi's popularity will become higher and higher, there is no doubt about it.

After negotiating some copyrights for "Raid", many countries and regions have also begun to officially release them. The performance in the North American market has gotten a fairly good publicity effect, and then began to be released one after another. Of course, the release of "Raid" in these countries will be in different time periods, and it may be all over in 2009. "Raid" still hasn't been released in these countries where the copyright was purchased. After all, the earth is such a big place, and "Raid" has sold so many copyrights.

Now Chen Xi and the others are more concerned about the release of "Raid" in Xiangjiang, Japan, South Korea, France, Indonesia, Malaysia, and Singapore, because in these places, Chinese movies, especially Xiangjiang action movies, have always had their own sky. Moreover, these markets are usually more affected by the North American market, so the performance of "Raid" in these places is very exciting.

Moreover, Chen Xi and the rest of these places used the sharing method to release "Raid". Among these countries, "Raid" would definitely allow Chen Xi and the others to get more profits.

(End of this chapter)