screen age

Chapter 261 "Embroidered Spring Knife" North American Opening Surprise Box Office

The movie "Embroidered Spring Knife" has now launched real publicity and hype in North America. In this regard, thanks to the previous experience of "Raid", Chen Xi and the others now have a feeling of familiarity. Use the shortest time to achieve the greatest effect, everyone is working towards this goal.

"The latest masterpiece of the director of 'The Raid'."

"The successor of Chinese costume martial arts films..."

Similar voices are appearing everywhere, these are mainly from the hype on Chen Xi's side, and at the same time, some things are added to fuel the flames, and some fans have also paid attention to this movie. They spontaneously started to promote, or at least started to discuss related topics, and in the process affected some people around them.

The box office of "The Raid" at the North American box office at that time, and the subsequent DVD rental did arouse a lot of repercussions, and it also made many people interested in this director.

Now following the repeated emphasis of "Raid", everyone naturally knows that the director of "Raid" and "Embroidered Spring Knife" is one person.

In North America's publicity, Wu Jing's starring role in the two films was also featured.

After Wu Jing went through "Raid", although he is not very popular in North America, he has indeed opened up many things in himself.

His popularity overseas was really low, maybe only in Southeast Asia and East Asia, but after the box office of "Raid", which was quite good at more than 1000 million U.S. dollars, his popularity in North America has already opened up, and in The popularity of places like Southeast Asia is even more astonishing.

Therefore, Wu Jing has now become one of the main publicity targets of "Xiu Chun Knife".

...After the trailer of "Embroidered Spring Knife" was released in North America, many movie fans have become interested in this movie and started to comment below.

The North American version of "Xiu Chun Knife" is naturally different from the Chinese version. The Chinese version has a lot of story background content, and there are some things that the Chinese themselves can know and understand without saying too much... ...But in North America, some of these things need to be omitted, and some need to be explained.

Americans have almost zero understanding of Chinese history, and it may be difficult to tell them the difference between the Ming Dynasty and the Warring States Period. It may be easier to distinguish the Ming and Qing Dynasties (the hairstyle is different), so in In other places, it is necessary to explain a little bit about the internal and external troubles that the Ming Dynasty faced, but it should be said very little, and they will be disgusted if they say too much.

The American version of "Xiu Chun Knife" further shortens the story line, that is to say, the three good brothers of Jin Yiwei, who are good-for-nothings, meet an opportunity... These places are similar to the original, but there are not many explanations and some in the middle Necessary storylines are omitted.

All in all, the North American version of "Embroidered Spring Knife" is mainly a simple and rough plot development, basically without much thinking, and more of a smooth and clear story. As for the European and Southeast Asian versions, it will be a little more complicated and will be similar to the mainland After all, audiences in Europe are more powerful and more accepting of Chinese-language movies. As for Southeast Asia and East Asia, it is because they have a deep understanding of Chinese history.

However, generally speaking, the overseas version of "Embroidered Spring Knife" mainly focuses on fighting effects, visual expressiveness, and the overall entertainment of the movie. It must be lacking in things such as thinking, and even Something that doesn't involve much thought.

This is also the main idea.

The trailer of "Embroidered Spring Knife" is also edited according to such a method. Here, Chen Xi refers to the editing method of "The Great Master" in later generations, and directly cuts the trailer of "Embroidered Spring Knife" together. Underneath the rock track, and sped up the tempo of the fight, making it almost look like a rock music MV.

After such a process, "Embroidered Spring Knife" is not completely reborn compared with the mainland version, but it has indeed undergone considerable changes.

"Chong!"

"clang!"

A lot of the drumbeats of this kind of rock music almost fell on the places where there are some punches to the flesh in the trailer of "Xiu Chun Knife", such as the collision of weapons between two people, such as the place where they directly stab people, That's all.

In this trailer, the first protagonist is naturally Zhang Zhen, but the second protagonist is Wu Jing. As for Feng Yuanzheng and the others in the United States, they are indeed not well-known, and Zhang Zhen and Wu Jing...Wu Jing has "Raid" as a As a bottom line, there are indeed more and more American movie fans who know him, and Zhang Zhen needless to say, he played a role in "Crouching Tiger, Hidden Dragon", and that is a Chinese movie with a box office of over 1.2 million US dollars in North America. A masterpiece that revived martial arts in overseas markets, and also brought the madness of a series of movies after that...

The trailer of the movie started with these two people as the axis, and roughly cut out a little plot, but the progress was not too fast, and the things involved were not complicated. The ending of the trailer was the last A battle between Wu Jing and Tartar, and a battle between Zhang Zhen and Nie Yuan in the woods...

When the last rock and roll note falls, the trailer is over. At the end of the trailer, the English words "Chen Xi's work" are placed, and it also makes Chen Xi lose his face. This is mainly to let Chen Xi It is a pity that it paved the way for the official release of "Source Code" later, and after that is the release date of the movie...

A trailer, in fact, is still very brilliantly cut. The good part is the sense of rhythm and the attraction that everyone likes. It will make many people really want to see what the feature film of "Xiu Chun Knife" will be looks like.

At least, there have been a lot of comments about this matter under the trailer, and many people have expressed that they want to see this movie.

"Great trailer! Different from the traditional style of traditional Chinese martial arts action movies, I have watched too many trailers like "Hero" and "House of Flying Daggers". The feeling of kneading together two styles of things will feel quite good! I am looking forward to "Xiu Chun Knife" and will definitely go to the cinema to watch it."

"When I watched "Raid", I saw the talent of the Chinese director named Chen Xi, and now I see that it is indeed the case. His ability to grasp the movements should be innate. This kind of smooth and violent action style is also true. It is more common in his movies... It seems that "Xiu Chun Knife" will become my next favorite Chinese martial arts movie, and I will go to the cinema to see it."

"Judging from the trailer, "Embroidered Spring Knife" should be a bit different from "Raid" in style, but it will have its own good features. This will become the surprise of this movie, Chen Xi said. Movies, I think I especially like them!"

…With the recognition of many movie fans, "Embroidered Spring Knife" has been preparing for the final release. The scale of "Embroidered Spring Knife" is not as good as "Raid", and the predicted box office can exceed 300 million U.S. dollars. It is a victory. After all, this film has recovered its cost in the mainland market and made a small profit. Now in North America and other overseas markets, no matter how much box office it gets, it is already a surplus income, 300 million US dollars. This is because After all, "Embroidered Spring Knife" does not have the background of the Toronto Film Festival awards, nor does it have more publicity, but even if it is 300 million US dollars, it is still more than 2000 million yuan in revenue. If these flow back to Deep Space Film and Television through various channels, That was a lot of money indeed.

However, whether the income can be completed on time is also a big question.

Chen Xi and Wu Jing once again launched a promotion in the United States. They will go to 6 movie theaters to do promotion. In fact, it is quite tiring, but there is no way...Some things have to be done in this way to really open something. , rather than waiting for something to gradually appear in front of you.

However, Chen Xi was also worried that there would be a place where they participated in this kind of fan meeting, and no one would come. If there were only a few people in the movie theater, it would be too embarrassing...

Fortunately, this terrible thing did not happen. Among the six movie theaters where they appeared, basically every movie theater was full, and the Chinese in the middle accounted for less than 20.00%... And this is because they saw Yellow-skinned people will become Chinese. If some Japanese and Koreans in the middle are deducted, the ratio may be even lower, even to about 10%. That is to say, what Chen Xi got is a lot of native-born foreigners Indigenous people like it.

At such a meeting, Chen Xi's popularity is actually quite high. At least everyone knows about Chen Xi, and many reporters are willing to ask Chen Xi questions... After all, Chen Xi is also carrying an award from the Toronto Film Festival, and also There is a director of popular box office works like "Raid", so he is easier to be liked by everyone.

With such a foundation, Chen Xi is also full of confidence in the performance of "Embroidered Spring Knife".

In August, during the relatively noisy summer holidays, "Beautiful Spring Knife" officially began to be screened in North America. Although it was not as good as "Raid" in the first week of its release, it was still screened in 8 cinemas. It won a North American box office of 457 million US dollars, which has become the second highest-grossing Chinese film in the North American box office market this year, and also became Chen Xi's second film to exceed 274 million US dollars in the North American box office!
With two consecutive films having such good box office performances, Chen Xi has actually surpassed many other directors in this regard, and has even reached the point where he can be mentioned together with a great director like Zhang Yimou.

(End of this chapter)