screen age

Chapter 271
"Unknown Identity"

"unknown location"

"Unknown Mission"

...In such a trailer, such a thing appeared, and next to such a key word, there are several flashbacks, the main one is Chen Xi's appearance, Chen Xi looks at these places around , with such tangled doubts on his face: "What kind of place is this?"

This is the unknown location, followed by the unknown identity, that is, seeing another completely strange face in the mirror.

In the original "Source Code", the strange face the male protagonist sees is more or less ugly, and it can even be said to be a fat face, but in the current version, the face in the mirror The face was Wu Jing found by Chen Xi as a cameo. No matter what Wu Jing said, he was just talking about his appearance, which is still very good.

Now it is indeed close to the era of appearance, which is quite obvious, and everyone will react to many things based on appearance.

And Chen Xi's appearance is definitely not a problem.

Next is the unknown mission. Here, the female officer played by Yu Nan said directly: "Hello, Xiao Lin!"

... After some clips like this, the trailer stopped abruptly with the sound of an explosion. For many people, this ending is really full of unfinished feelings. Anyway, I think it can still be seen. something more.

This trailer is also well done. Anyway, people can see a lot of things, and at the same time feel that there is a huge attraction here.

"Really good! Awesome!"

Here's what some people thought after seeing the trailer for this version, and that's all they could think about.

After all, this is Chen Xi's movie, so I already have a preconceived sense of substitution, just like Nolan's movie...Of course, this is easy to cause adverse effects, and sometimes it may indeed cause people to have a strong reaction. Disgusted, because not every director can guarantee that any of his films is not bad. At least there are very few such people. Many famous directors will stumble...

But at least, the expectations that everyone has established for Chen Xi now have made everyone have a strong affection for Chen Xi. Anyway, in their world, the movies shot by Chen Xi have been marked as good-looking, Wonderful label.

Seeing such a trailer with such a label, people may think that the trailer of an ordinary director looks very pretentious, or even uninteresting, but since it is Chen Xi's... everyone defaults to it, this is too exciting Yes, great!It is very suspenseful and will make people look forward to it even more.

Soon after this trailer, everyone was already full of expectations for the movie, and hoped that the movie could be released soon, but at the same time they also looked forward to the next trailer of the movie.

"It's finally finished! This time I really feel that I have spent several years of energy in it!" When Chen Xi and a few people came out of it, their tone was full of exhaustion. After this period of time, "Source Code" passed After many post-production adjustments and re-editing, the final product was finally produced.

In fact, to be honest, the final product of "Source Code" is the most different from the original movie. This is not because "Source Code" is as simple as a foreign movie, but because the movie is really different in many places. Totally different from the original...

Although the movie maintains the original essence, tension and suspense, but in many fierce fighting scenes, "Source Code" has gone far, much better than the original version...

Here, the fighting scenes in "Source Code" even match "The Raid" in some places!
The first overseas trailer of "Source Code" has also begun to be released overseas, and this place is where Chen Xi and Liu Yifei are the main characters...

In this regard, Chen Xi's current popularity is naturally needless to say. After two movies, his personal popularity has become higher and higher, and he has become more and more well-known, and he is now used to shoot movies. A certain degree of hype can be carried out from Chen Xi's director and actor status. The two places are connected with each other, and the cluster effect that can be brought is quite good.

So, by now, the two films have become more and more powerful.

The overseas promotion, according to many people's ideas, although Chen Xi now has a certain influence, but in fact this influence may be false...

However, Chen Xi and the others also had some failures to a certain extent overseas, which was mainly reflected in the North American release date of "Source Code". It's just seven days later than China's. It's only seven days. This time is very short, and it's easy to spend it directly.

But in this way, Chen Xi and the others got enough buffer time between China and the United States, and within this time, it was enough to prepare for many things.

So far, the first overseas trailer of "Source Code" has performed quite well. Of course, this has also formed a certain scale of promotion. Chen Xi and the others will inject at least 1200 million yuan into the overseas promotion of "Source Code" Funds of about US dollars... Of course, this fund is not much compared to Hollywood blockbusters, but it is quite good for this movie. On this point alone, Chen Xi and the others have already invested more than 1 million yuan. Also constitutes a considerable investment of the entire film.

Most of the investment is in it.

Such a first version of the trailer is indeed quite good, and Chen Xi's overseas trailer focuses on explosive duels and mutual attacks again and again. From this point of view, the investment in "Source Code" is very scary. But the rewards are indeed great.

"Continuing the same fighting scenes, the same quite realistic but beautiful fighting scenes... This "Source Code", as the new work of director Chen Xi, is really great..."

""Source Code" is very good from the current point of view...Director Chen Xi personally starred in it, which seems to be able to achieve a mutual improvement effect for the whole movie, which is indeed good!"

"The director Chen Xi from China has presented us with another wonderful trailer. It seems that it should be a wonderful movie. There are still a few months before "Source Code" will actually be released. I still have some expectations!"

"For me, the appearance of director Chen Xi has reawakened my expectations for Chinese movies, especially for Chinese action films. "Source Code" is currently quite good in terms of action. This should be another Chen Xi movie. It is part of the new Chinese action movie that he pioneered, but from the perspective of the plot, he seems to have added some new things, "Source Code" is the most anticipated foreign movie this year, bar none!"

"Although director Chen Xi is from mainland China, I have to say that he revived some of the essence of Hong Kong action movies and made the movies more tense in these places. I believe his new movies can continue forever." Surprise us!"

...Similar comments keep appearing. In fact, many of China Entertainment's trailers are in overseas countries, and they are scolded.

So under the current circumstances, the effect that "Source Code" wanted to achieve with the trailer has been achieved, and it has been exceeded. At least there are many people commenting, and everyone's comments are still good. Many people They are all looking forward to it... This is enough to prove a lot of things.

Another publicity point of "Source Code" is Liu Yifei. Now "The King of Kung Fu" still has a lot of influence in North America. As one of the heroines in it, Liu Yifei still has a certain degree of attention, so now this two-pronged approach After that, "Source Code" is getting more and more attention now.

In terms of overseas publicity, "Source Code" is not taking the route of winning awards, but the route of exposure. Of course, on this route, "Source Code" is definitely incomparable with various home-grown American blockbusters, so we can only Take some unexpected ways, such as viral marketing.

Chen Xi and the others actually accumulated a lot of online marketing experience in the United States because of a lot of online publicity when they were in "Raid", which is not so clear in Chen Xi's memory...

But Chen Xi still has a very good place that no one else can catch up with, that is, he has the memory of the future... So under such circumstances, Chen Xi directly worked hard to make some things in "Source Code" into a Indeed, there are many things in "Source Code" that can borrow these concepts.

Therefore, Chen Xi directly copied the hottest video on YouTube in 2011, but added some promotional concepts of "Source Code" in the middle.

In fact, this is a Divine Comedy that had a terrifying number of hits on YouTube in 2011 and a particularly terrifying popularity. This kind of popularity is almost equivalent to the Chinese "The Most Dazzling National Style" that everyone has heard, but In many places on the screen, some video clips of "Source Code" were cut.

The popularity of many videos is difficult to set up, but as a pure copy, Chen Xi and the others have no problems. Coupled with their previous marketing experience, I believe this video will be popular with Americans in a very short time. Followed, popular on Youtube to a new level.

The current Chen Xi does have a certain degree of popularity, but this kind of popularity is not too high or even really painful, so under such circumstances, Chen Xi can only use his best to choose some other In the way of viral marketing, most of them fail, but if they succeed, the benefits they can get are definitely beyond the imagination of these people.

Therefore, this kind of video is now included in the "Source Code" publicity plan, but this kind of publicity may not be so effective in the eyes of many people, but Chen Xi believes that this kind of video will be Let such a group of people really taste the power and understand why Chen Xi and the others have such confidence.

Source Code's box office will definitely get a big boost from this viral marketing video too...

The United States can be said to be the political, economic and cultural center of the modern world. American entertainment culture is profoundly affecting the entire world. If the viral marketing video of "Source Code" can really spread in the United States, it will be known worldwide In fact, it's not difficult...and if "Source Code" really gets a pretty good box office in the United States, it will be easy to catch the box office in other places.

Under such circumstances, the publicity of "Source Code" has been rolled out, and some results have begun to show in many places.

Back in China...Chen Xi now has to appear as an actor and director in a lot of domestic publicity, mainly to promote "Source Code", which will also include a lot of publicity in colleges and universities. After all, colleges and universities It is a relatively active part of watching movies, and college students are more able to accept movies with the structure of "Source Code", and they are also the easiest to spread the word of mouth of this movie...

As the chief director and leading actor of "Source Code", Chen Xi put the last college meeting of "Source Code" in Beijing Film Academy with a publicity similar to this...

Beiying is the place where the most decent majors in China come from. It is also the most formal and developed area of ​​Chinese film education. It is also the dream palace in the hearts of many people who study art. It has had and is having a profound impact on Chinese film. .

Even the concepts of China's first, second, third, fourth, and fifth generation directors were all formed through studying at Beijing Film Academy.

Of course, Chen Xi also knew that holding a symposium in such a place, and still having to communicate with the students, would inevitably face some rather terrifying verbal battles, and it would be tragic enough if he lost.

When Du Qifeng brought his new movie to Peking University, it was because he was used to being arrogant, and he even had the reputation of "Du Dapao" in the industry, so there was something in his words that made Peking University the proud son and daughter of heaven. They were angry about something, so this guy was judged out of Peking University, and later he was not very embarrassed to go back.

And what Chen Xi has to face now is the more professional Beijing Film Academy!
However, Chen Xi is also gearing up for a place like Beiying, which he once wanted to enter but missed.

He also wants to flex his muscles in these places!
Celebrities' subordinates have almost no privacy, and depending on the needs of the audience, they will get different attention. Chen Xi has only entered Peking University now, but is still discovered by many people.

(End of this chapter)