screen age

Chapter 315 The Arrival of 2012
For the current Deep Space Film and Television, many things are devouring their funds, and these things are difficult to stop. After all, Chen Xi has already made a plan, and the current Deep Space Film and Television is in the hands of Chen Xi. A company where he can decide any big or small situation at will, so what Chen Xi said will become something close to the imperial decree...

Therefore, Deep Space Film and Television will make sufficient preparations in these two aspects.

In the future, more and more deep space video websites will develop towards the mobile terminal.

After that, the mobile terminal will gradually dominate the rivers and lakes. With the rise of smart phones, and then the era of 3G, 4G and universal WIFI, the portability and portability of mobile terminals have become an important feature of smart phones, and because of these, A smartphone will be able to satisfy many people's original requirements for a computer. In this case, the mobile phone has become their best choice.

The latest thing that has completed the reversal on the mobile and PC side is web text. It didn’t take long for the web text of major websites to complete this process. After a few years, the traffic on the PC side may only account for 20% or even the following.

Video websites started this process relatively late, but they are developing rapidly, and smartphones are also occupying many sites that originally belonged to computers.

Such a process will be completed in a short period of time. For the first time, the deep space video website took the lead in video resources: under the guidance of Chen Xi, it has won the attention of many other video websites. Content.

The second lead of the Deep Space Video website is in self-produced dramas. When other video websites are fighting for purchased film and television drama resources, a large part of the Deep Space Video website has jumped out of this quagmire and started to move forward. Self-made road, and it has been relatively successful.

And now, the Deep Space Video website is about to take the lead for the third time. In this lead, the Deep Space Video website will take the lead in taking the big step of developing to the mobile terminal.

After completing these things, the position of the deep space video website in the national video website pattern is basically established.

...Chen Xi's plan for the cinema line is relatively more vague. After all, this is a place where strengths and tricks are used. As long as cinemas and the like are truly developed, many other things will follow.

Chen Xi started to propose a new concept with everyone in this year's year-end summary and outlook for the coming year: the voting website also has an independent movie rating system.

In this regard, Chen Xi's inspiration mainly comes from Meituan and Maoyan movies of later generations...

The Maoyan of later generations has grown into a behemoth in just a few years. Relying on its own online ticketing system, it has gathered a large group of moviegoers.

This was not really noticed by everyone at first, but after 14 years, the vast majority of e-tickets have come from such a platform!
The things created by Maoyan are terrifying. The simplest example is that there are quite a lot of movie reviewers on Douban, but most movies have ratings below 5. A movie that can exceed 10 is already quite popular.But on Maoyan, many movies will have more than 30 comments within a month of their release.

Moreover, most of the people who commented like this came from the electronic ticket purchase on Maoyan. Once these channels are opened up, what can be brought is unimaginable.

Moreover, compared to purely virtual, Chen Xi and the others have real physical cinemas, and these things will provide a pretty good source for their electronic ticketing system.

However, Chen Xi does not intend to call this electronic ticketing system Shen Kong for the time being. Understand and catchy, these things don't need to think too much for the time being.

The layout in this aspect will give Deep Space Film and Television another strategic pawn.

Chen Xi's arrangement of these things actually has some strong forward-looking, but most of these things are based on the fact that his films can stand the test and can be better than each other. Otherwise, deep space Film and television can easily break the capital chain, causing quite serious consequences.

And in some places, the development of everything may not be as Chen Xi imagined.

At this point, Chen Xi has to face even greater risks. He almost trembles every step he takes, walking on thin ice. If he fails, he is likely to be beaten back to his original shape. If there is no future in his head , then his result will actually not be good.

But Chen Xi really has the feeling that there is no turning back. Now he needs to really bring a lot of things to the right track. Even if one day he can no longer develop a good movie through the movie memory in advance, that can be done. Keep something running.

In the past year, there was a project with a relatively large investment and no economic benefits for the time being, which was his director training plan. The current expenditure of this plan is close to [-] million, but the returns on the box office and awards are not the same. Not high. Of course, this is just the beginning of the plan, and many movies are still just being filmed or even in preparation, but we can't ask these movies to be directly released for Deep Space Movies and Television to capture the box office.

In addition, Deep Space Films has also begun to invest and even produce some other movies. Although the company basically still operates with Chen Xi's movies as the core, Chen Xi cannot let Deep Space Films continue to develop in such a deformed way. After all, one day I can't guarantee that my movie will be a hit.

What Chen Xi thinks about is actually relatively far-reaching.

In the new year, Chen Xi also stipulated some plans, but the company has been more inclined to invest and produce by itself in TV dramas and the like, but they may not all rely on Chen Xi's own strength, after all, he knows that his company will eventually fail. After embarking on such a movie, after he has no memory from the future, although he may not make bad movies, at least it is difficult for Chen Xi to launch new things at the current speed. Movies have to be carefully crafted for several years before they dare to be shot and released.

... In 2011, the profit of the entire Deep Space Film and TV, including all the variety shows and "Lost in Thailand", has exceeded one billion. Of course, this is mainly from "Lost in Thailand" and several variety show, and this is already the profit after deducting the operating costs of the company itself and the costs of each program.

At the beginning, Chen Xi wanted to let the troika of "Journey to the West", "Journey to the West", and "Gravity" contribute about 15 billion profits to Deep Space Film and Television. Now "Journey to the West", "Gravity" " have reached the stage of upcoming release.

However, most of the profits from these deep-space films are used to fill in the two staking activities of theater chain construction and video websites, and some of the rest will be used to repay bank loans and borrow new funds, and cooperate with banks. It will constitute the most important part of deep space film and television, and this aspect is the top priority.

The current deep space film and television is a process of continuously obtaining things and using these things to expand the results. Funds are rarely accumulated in their hands. This is also the growth process of many companies.

The artist management company that Deep Space Film and Television did not achieve last year should be the artist agency. Chen Xi also discovered that it is still very difficult to be the best in terms of artists. Their resources are relatively limited, and there are too few places to take care of them. .

There are only 30 artists in the Artist Economic Department of Deep Space Film and Television, but it’s okay, because there are fewer artists, and the resources can be taken care of. Accumulate popularity and prepare to shoot "Wolf Warrior".

In fact, most people, including Chen Xi, sneered at TV series like "I am a special soldier", but there is no way, many people like it.

The first part of this TV series is relatively okay, but at the beginning of the second part, the Chinese soldiers who give away their heads have no tactics and no common sense of war. The opening scene makes people kneel and break their knees, but this kind of TV series is easy to be accepted by everyone and has a certain degree of approval. Fans, this is a good thing.

Chen Xi also decided, anyway, the next era is the era of star studios, it is better to communicate with some star studios as much as possible, and it is acceptable for some star studios to be affiliated with Deep Space Film and Television, otherwise the company's artist brokerage is a real problem. It's hard to do.

In this regard, Chen Xi had to admit that Deep Space Film and Television was relatively a failure...at least compared to other industries that were thriving.

The reason why this should be more important is that Chen Xi couldn't come up with something leading.

Just like video sites and movies and TV shows, Chen Xi has an advantage from the future, so he has made quite strong achievements no matter on video sites or movies and TV shows, but where there is no leading edge, he will Not necessarily to the extent that other things can be done.

Moreover, it is actually against the trend of the times to still strictly control artists. The huge market in China has made it increasingly difficult for celebrities to be satisfied with some things, and they have become insatiable.

Some of the problems in Chinese entertainment are actually caused by the size of the market.

The market is too big, and it can accommodate too much mud and sand. If it is something like South Korea, something that can really work hard in a small market of tens of millions already has a high-precision power.

However, no one thinks their market is too big, it's just that China lacks enough things.

...After completing the annual talks, Chen Xi and the others are now preparing for the release of "Journey to the West: Conquering the Demons".

Now Chen Xi is almost self-contained in the Chinese film market, different from the traditional film directors who came from majors... But it would be impossible to classify him as a group of commercial directors who have not been taught by academics that have gradually emerged in recent years. right...

After all, although Chen Xi is not the most pure-blooded Beijing Film Academy, he is also from the director department of the academy, and can be regarded as an academic department...

But in any case, the Chinese film system has now entered a brand new era, and any previous divisions are actually not so accurate for the new era, and in fact, there is no meaning for that division.

The theory of black cats and white cats seems to form a mainstream value in the film market.

... "That's all!" Master Xing was not here today, and Chen Xi came to watch the sample by himself. The movie was not much different from the original.

To be honest, unlike those born in the 80s and even the early 90s, most of the things that impress Chen Xi and others are not island animations or Hollywood blockbusters, but most of them are Journey to the West and Monkey King Nezha. Especially Sun Wukong is still a hero in many people's hearts.

Regarding Xingye’s re-description of Sun Wukong in "Journey to the West: Conquering the Demons", Chen Xi felt noncommittal. Maybe the Monkey King described in "Journey to the West" would almost scare people to death if he appeared outside the house casually. It looks like this, but the image of Monkey King that has existed in my heart for a long time has already been deeply imprinted. Seeing such a Monkey King is really unacceptable.

But generally speaking, "Journey to the West Conquering the Demons" is a qualified film, whether it is commercial or other aspects.

Today Chen Xi saw the finished film, which has already been reviewed, and this version will be officially released next.

He naturally felt that there was nothing wrong with this version.

Because this version is basically the same as the previous one, it was at this time that "Journey to the West: Conquering the Demons" also began its final promotion nationwide, and it will be released soon.

This movie will face a test, whether it is at the box office or word-of-mouth in the eyes of the audience.

Now the outside world has strong expectations for this movie, which seems to be a combination of Chen Xi and Master Xing. Too many people are waiting for the official start of this movie.

In fact, for many people, "Journey to the West: Conquering the Demons" is quite debatable news that it will be scheduled for the Spring Festival in 2012. The film industry generally does not quite understand this. Will bury this movie.

After all, the schedule for the Spring Festival hardly exists now, because the New Year is the most important festival in China. Although China is now heavily westernized, you can easily know that in the eyes of the Chinese people, the Spring Festival is still an impossible event. substitute something.

Will there be many people who choose to go out to watch movies in this kind of festival?
This is a debatable question.

Of course, there are also many people who put forward negative opinions. They feel that many people feel bored during the Spring Festival, whether there is a sense of the year, and don’t know where to go... If some good movies appear on the screen, it may really bring box office. What's more, it's Chen Xi and Xingye, two box office heavy hitters?

(End of this chapter)