screen age

Chapter 325 The screening begins, the beginning of the world journey

No.60 Jury Prize at the [-]th Cannes International Film Festival!
The emergence of this award quickly spread throughout the world.

In fact, the influence of the Cannes International Film Festival is still not as much as that of the Oscars, especially in the hearts of the public, but even so, the films that win awards at the Cannes International Film Festival can still be valued and liked by many people.

Now as time goes by, the number of people who pay attention to movies in the world is increasing.

Of course, in established countries and regions such as Europe and the United States, because of education and development levels many years ago, their movie-watching habits have long been established, but in some backward countries and regions, many People are becoming more and more passionate about movies, and these people are all new audiences for movies.

Among them, there are really many countries and regions like China, and these countries do have more and more movie audiences.

In this way, the attention of film festivals like Cannes is actually increasing.

After Chen Xi passed through the previous "Source Code", he has already made a name for himself in the whole world. Many people know this amazing young Chinese film genius because of that movie, and now they have seen "The Center of the Earth" The success of Gravity at Cannes, although they have not actually seen this film, but the expectations in their hearts have been established. In the countries and regions where these things have been established, as long as the publicity can bring good results.

As a result, in the entire world, as long as the current Deep Space Film and Television can afford it, they have begun to exert a certain influence, and they have begun to use various methods to promote in these places.

The popularity of "Gravity" is also rising in a snowballing way.

... After the awards ceremony and the closing ceremony of the Cannes International Film Festival, Chen Xi walked out of the theater and was surrounded by some reporters.

There are basically some foreign reporters among them, but there are also a few Chinese reporters, but they basically speak English now.

Chen Xi picked up and answered a few questions.

The most important thing is that a Chinese reporter asked: "Director Chen, we all know that you still have a big purpose in participating in the Cannes International Film Festival with "Gravity" this time. Have you been able to fulfill your previous expectations for the Cannes Film Festival!"

This is a good question.

In fact, Chen Xi doesn't have any regrets in his heart. After all, he still feels that if his film can win the Palme d'Or or the Best Director Award at Cannes, it would be awesome... But now he doesn't care about these things. I don't plan to say it.

The film "Love", which won the Palme d'Or this year, is indeed a good film, and it is worthy of such a title.

At the moment, Chen Xi smiled and said: "It's ok! After all, I just hoped to get an award at the beginning. What I didn't expect was that "Gravity" actually won the jury award. For me, this is already Enough is enough, it's a big affirmation for our team."

"Then you have no regrets? Wouldn't it be better if the movie won the Palme d'Or?"

This is true, but it is not convenient to say it now, but Chen Xi also feels a little reconciled if she doesn't say anything. At the moment, Chen Xi smiled and said: "Now I can't get the highest award. Maybe this will allow "Gravity" to participate in the Oscars and get a good result..."

Uh!
Chen Xi really dared to say it!
Now several foreign reporters are thinking about Chen Xi's meaning in their hearts. It seems that this guy already has a certain desire for Oscar.

Indeed... There are some rumors that the Oscars and Cannes are not compatible. Many American films have won good awards in Cannes, but returned to the Oscars and then nothing. Few of them can win the Cannes International Film Festival There are also movies that have had a bumper harvest at the Academy Awards.

So Chen Xi really dared to say that!

... "Director Chen Xi's "Gravity" won the Jury Prize at the Cannes Film Festival"

"Chen Xi's Victory Again, Gravity's European Tour"

""Gravity" was a success in Europe, and its reputation skyrocketed after it was released in Cannes."

...Many similar news headlines have appeared in the current Chinese media, many of which are true reports by journalists. Of course, the actual situation is also the same. In addition to awards in Europe, "Gravity" has won many awards. There is a lot of word of mouth and popularity.

However, Deep Space Film and Television also contributed to the flames...

In fact, the recognition of Chinese audiences for awards like Cannes is getting higher and higher...

Later, "Fireworks in the Day" won a big victory at the Berlin Film Festival. According to this, a series of publicity came, focusing on the card that won the Berlin Film Festival. As a result, the film finally won a box office of [-] million in the mainland. , of course, this figure is not too high compared to other movies that can easily reach [-] million, but for such a literary film with no well-known directors and no well-known actors, it is quite good to get [-] million at the box office What's more, the audience may not be able to really accept such a film.

And "Assassin Nie Yinniang" is also... Although it is a very good movie and has made a great contribution to the breakthrough of the world's film language, it is a long and boring bad movie for the largest audience. It is difficult for the general public to accept this movie, but with all kinds of cards like Cannes, this kind of movie can actually reach the box office of 6000 million.

...And Chen Xi is a relatively popular director now, and his "Gravity" is actually a very popular movie, so of course Chen Xi and the others now have to use the gimmick of the Cannes Film Festival to make a good hype.

All of a sudden, many domestic movie fans saw the news and made their voices heard.

"Does Chen Xi need to say more? Now that "Gravity" has won the Grand Prix in Cannes, I think it deserves its name. I believe that Chen Xi's film really deserves such a good award!"

"I'm really looking forward to it! Chen Xi's another sci-fi film, and it won an award like Cannes, so it must be a good artistic achievement..."

"Now I'm really looking forward to the arrival of July 7th..."

Among similar comments, the attention of "Gravity" in China has also been rising, and even the topic of #地心 Gravity# spontaneously made by the masses has been on the meager hot search list several times.

At this time, the promotion of "Gravity" has actually entered the sprint period. After all, the movie will be officially released in more than a month.

Chen Xi is busy with a lot of things these days. On the one hand, he is preparing for the official release of "Gravity", and on the other hand, he is actually preparing for a new movie...

He plans to start shooting the new movie after "Gravity" is officially released.

Of course, the current center is still arranging the release of "Gravity" and promoting various things. There is no need to worry too much about domestic issues. Chen Xi will also find time to go to various press conferences and promotions in major cities. Once, Andy Lau and Zhang Ziyi were both highly motivated, and both of them would also consciously start some spontaneous promotion, and they had no objection to the promotion on the ground.

And now Chen Xi is more concerned about the promotion and distribution in North America.

Chen Xi and the others have basically reached an agreement with the North American side. "Gravity" can be released simultaneously, but this kind of simultaneous release, and in terms of the number of films scheduled, can basically reach the level of 20%, which is actually already It can explain many things.

After "Source Code", Chen Xi's reputation in North America is still very high. After all, there are so many box office shows, and many people have seen it.

And now that Chen Xi's new movie is coming, everyone's expectations can be imagined. Coupled with the promotional campaign in Cannes, and Zhang Ziyi's joining, many audiences in North America are waiting for "The Earth" The real arrival of Gravity.

However, there are too many things in North America, Chen Xi has been preparing, and Zhang Ziyi will also participate in the promotion of several cities in North America. In addition, "Gravity" will still be launched in North America for a period of one week in advance. Screening, the final release schedule of "Gravity" is largely determined by the results and data of these screenings.

From this perspective, the quality of "Gravity" will also determine the next release, which will ultimately affect the subsequent box office.

Chen Xi's North American box office goal in "Gravity" is really a huge ambition. If he said it, many people would think that he thought too much... that is 1 million US dollars!
It is very difficult to get a box office of 1.28 million US dollars in North America, especially for foreign language films. From the film industry to the present, foreign films have entered the North American box office market. It is also a long history, but in such a long time In history, for decades and hundreds of years, there is actually only one Chinese-language film "Crouching Tiger, Hidden Dragon", which earned a box office of [-] million US dollars in North America.

There are so many countries in the world, there are so many countries with film industries, and the films produced may appear in the North American market and there are so many countries where they are shown...

But only the unique Crouching Tiger, Hidden Dragon!
One can imagine how difficult this matter is.

However, no matter how difficult it is, there must be a goal, and Chen Xi is not afraid that this goal will be broken, because he still has a little confidence.

Of course, if he can make "Gravity" get a box office of [-] million US dollars in the North American market, it can basically announce the official rise of Chen Xi, and he will become a quite well-known figure in the world film circle, and this If the film won an award in Cannes and performed so well commercially, Chen Xi would obviously be on the road to become a film master.

These things, one after the other, are very important.

Chen Xi has completed the first ring: Cannes.

If the North American box office and even the world box office in the second ring is completed, his goal will basically be achieved. Yes, and if there are awards related to Chen Xi, then his third ring will be completed, and the title of new film genius will be recognized by the world...

Obviously, by that time, Chen Xi will become one of the best Chinese directors (not Chinese)...

And if all this can be done, Chen Xi is not yet 30 years old!
Thinking of these achievements and glory, as well as the self-evident brilliance, Chen Xi is really looking forward to it!
"Gravity" in North America began to play trailers, various billboards, and advertisements in many places in turn. Deep Space Film and Television invested 4000 million US dollars in publicity investment in North America, which made "Gravity" all of a sudden The total investment in "Gravity" exceeded 5 million yuan. At the same time, in other countries and regions, relatively speaking, the investment in "Gravity" is also very high in the relatively important box office towns.

Throughout the world, "Gravity" has now invested 6000 million US dollars in promotional investment!

$6000 million!
This is almost equivalent to [-] million yuan.

So far, there are only four foreign-language films with a box office of 4000 million in North America: "Crouching Tiger, Hidden Dragon", "Life is Beautiful", "Source Code", and "Hero"... and Chen Xi and the others actually spent money on promotional expenses After paying so much, this figure is terrifying to think about. How can we recover the cost?

But now Chen Xi almost feels like a gambler, and recovering the cost in North America is actually out of his consideration.

Because as long as the box office in North America really comes out, the box office of the whole world will naturally rise... Coupled with the publicity invested in the early stage, there is no need to worry about many things at the world box office.

Moreover, if the box office is really good, the copyrights of DVDs and peripheral products in North America can also allow them to recover the cost.

Of course, these things are very beautiful, but whether they can be realized depends on the next performance.

If it doesn’t work, you can only go back to mainland China. I have to say that Chinese filmmakers are the luckiest people in the world. They make so many bad movies, but they can occupy such a huge market. Of course, Chinese filmmakers are also unlucky Yes, because China's movie box office market looks hype, but it is not so simple for a good movie to get a high box office.

...Starting from July 7th, "Gravity" has already started to be screened in advance in North America, Japan, Germany, France, the United Kingdom, Italy and other major box office towns. Big, but screenings will bring word-of-mouth, and subsequent movie box office will be largely affected by these word-of-mouth reviews.

The battle of "Gravity" to conquer the world or crush the sand has begun!
(End of this chapter)