From elementary school music teacher to superstar

Chapter 10 Why Sales Are So Bad
"Mr. Chen, there is something wrong with the album "The One I Love", that's for sure. As the music director of the company and also the producer of this album, it's a matter of my ability, and I have an unshirkable responsibility."

In the director's office, Zhao Guoxiong stood in front of the sofa and said with shame on his face.

Chen Changhai, the owner of Maggie Records, was sitting on the sofa at this moment. He waved his hands hurriedly when he heard the words, "Hey, Lao Zhao, I didn't mean to settle accounts with you when I came here."

"I mean the sales volume..."

He frowned and pointed to the laptop on the coffee table, on which was the weekly sales list of KK Huaxia Music Network.

"The sales volume is so poor. We need to find out the reason. What is the problem? As for your old Zhao, don't I understand?
How many profitable records have been produced for the company over the years, and when anyone has not hit the hole, a problem with one of them will not erase your contribution to the company. "

"Mr. Chen, I..."

"Let's not talk about who is responsible, okay? Sit down, sit down, and we will analyze it carefully."

Chen Changhai waved his hand again, and when he saw Zhao Guoxiong sitting down, he threw him a cigarette, took out one and put it on his mouth, then looked down at the computer screen with a frown.

After a while, he lit his cigarette, took a puff and said, "Let's talk about the sales list one by one, you see, last week's top sales was Ding Hualiang from Yuda Records.

Weekly sales of more than 50 copies, the king of heaven, it is the first week, breaking through the gold record sales is his normal level. "

"Yeah, in fact, it's normal for him to sell another [-] copies."

Zhao Guoxiong nodded in agreement, and Ding Hualiang, as one of the three heavenly kings, was a frequent visitor to the top of the sales chart in the traditional record era.

At that time, he once had a record that sold 100 million copies within half a month, reaching platinum record sales, and double platinum after two months.

And after two years of long-distance running, that record finally unlocked the four-platinum achievement.

According to the standards of the Recording Association, 20 normal albums can be recognized as silver records by the association, 50 are gold records, 100 million are platinum records, and 1000 million are diamond records.

Four platinum, that is, 400 million copies, which is also the current sales record for a Chinese single album.

Now in the Internet age, although the durability of digital albums is not as good as before, as long as Ding Hualiang releases an album, he can still sell more than 60 million copies in the first week, usually easily surpassing platinum sales within a month.

You must know that when it comes to traditional records, there may be some statistical errors and omissions, but the current sales are not bad at all.

After all, KK Huaxia Music Network is closely monitored, and each account can only purchase the same album once, which almost completely eliminates the possibility of brush sales.

Every sales volume is bought by fans one by one. Platinum albums means that 100 million fans place orders to buy.

There was an envious tone in their words, especially Chen Changhai.

100 million copies, 20 yuan each, is 2000 million sales.

KK Huaxia Music Network usually deducts [-]% of the platform fee, but when a king like Ding Hualiang releases an album, Mio Records can negotiate the platform fee to [-]%.

This leaves 1600 million left.

Of this amount, Ding Tianwang took 30%, and the cost of songwriters plus production accounted for up to 5%, leaving a profit of more than 1000 million.

This is not counting the income brought by the copyright in the later stage. Channels such as KTV and film and television can also bring in part of the income every year.

With just one album, Mio Records can easily earn more than 1000 million yuan. It is really more popular than others. He, Maggie, does not know how many albums he will have to work hard to achieve.

"This is the gap between us and the four major record companies. Forget it, look at No.2."

Chen Changhai couldn't bear to look any longer, and moved his eyes downward.

"The second place is Huang He, which has sold more than 20 silver records. In the long run, it should not exceed the gold record, but it will not be too far behind. If you spend money to push it later, maybe can also exceed."

This Huang He once sold gold records, and he is on the same level as Zhang Wei and Yuan Jiefei of Maggie Records, and he can be regarded as a second-tier singer.

With the addition of commercial performances, it can generate a lot of income for the company in a year, but it is not as good as the album sales of top-notch singers.

The status is also incomparable.

"From the third to the sixth, they are all female singers. The sales volume ranges from more than 20 to 10,000+, and then, until the 20th, there are several female singers in the list.

What does this mean? "

Chen Changhai stopped turning his fingers down, and looked up at Zhao Guoxiong.

Zhao Guoxiong actually studied this list yesterday. He said in a deep voice, "It shows that our original judgment is not wrong. The market for female singers is gradually expanding."

In the past, in terms of record sales, there was an obvious pattern of strong men and weak women.

Male and female singers of the same level basically sell more records by male singers.

Take the top album sales records as an example. For male singers, it is Ding Hualiang's four-platinum record, while the female singer's highest record is only the double-platinum record of Diva Feng Yunru.

The difference is obvious.

Until now in the Internet age, the pattern of strong men and weak women still exists, but judging from the sales trend in the past year, the market for female singers has gradually increased.

The gap with male singers is also getting smaller and smaller.

Because of this, Maggie signed a few new female singers a year ago in order to change the situation of the company's female singers being weak.

After releasing a single for each of these female rookies, Ling Xue, who had the best performance, became a key training target.

It can be said that the album "The One I Love" cost a lot of money. The lyrics and music alone cost no less than 20 yuan. This is not counting the post-production share, plus arrangement, recording, post-production, and online promotion. The cost is all money.

Needless to say, the platform will deduct 10% of the fee, and even though Ling Xue is a newcomer, she only raises [-] points, which is tens of thousands of dollars.

All of this has to be paid out of the sales of only [-] to [-] copies. If you calculate it, let alone make a profit, you have to lose a lot.

"So, female singers can also sell sales. The sales list this time also fully demonstrates this. Then, why are our albums such poor sales?"

Chen Changhai closed the laptop, took one last puff and put the cigarette butt out in the ashtray, "Old Zhao, don't mention self-blame or anything, just talk about the reason now.

Tell me, where did we lose this time? Even if we die, we have to learn a lesson, right? "

Zhao Guoxiong pondered for a moment, then said: "I think we may have gone the wrong way from the beginning of the song selection."

"Song selection? This time, we are looking for well-known songwriters. Even if they are not first-rate, they are at least second-rate."

Really top songwriters, like Mu Yi and Li Ke, are either from the four major record companies themselves, or they are internally ordered by the four major record companies when they have works, and they rarely leak out.

Although the songwriters in the album "The One I Love" are definitely not as good as them, it's not that the sales are so unbearable, Chen Changhai can't figure it out.

　Thank you book friend 20190803102244259 for the support of the recommendation ticket, thank you for the support of the old friend 2060 for the recommendation ticket, and thank you for the support of the recommendation ticket for the car from heaven.

　　


(End of this chapter)