Super quality mind

Chapter 204

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"The other company's conditions are naturally better than yours. Not to mention that the sales channels are more complete than yours, the agency fee charged by others is only half of yours. Brother Shi, although you set the retail price quite high, I have never I have never heard of the fact that sales can make more money than manufacturers. What's more, I have also investigated your company and have never done sales of health care products. Where do you have the confidence to guarantee the fulfillment of your sales plan? Sales?" Cui Xuegang pointed at the sales plan on the coffee table, and looked at Shi Lei with piercing eyes.

"Mr. Cui, I don't know how the other party is bragging to you, but our company has recruited a lot of sales talents with high salaries, all of whom have long-term experience in sales of health care products. This is not false. We will soon be able to establish sales channels. Get up, and the advertising plan, we have also made sufficient preparations, we have even contacted the advertising company, as long as you sign a contract with us, the advertisement will be put on the market quickly, helping our products to open up the market." Shi Lei Bite the bullet and blow the road.

"So you plan to advance the advertising fee? How much do you plan to invest, and what media will you advertise on?"

When Cui Xuegang asked, Shi Lei was a little speechless.Advertisement advance payment?how can that be!Some of these products are suitable for online media, some are suitable for TV media, and some are suitable for paper media. If all of these products are paid in advance by Jinshi Company, it will cost at least several million, or even tens of millions. How could Shi Lei be willing to invest so much.Of course, if Cui Xuegang agrees to a 60.00% agency fee, all of this is easy to say.

"Mr. Cui, if you agree to our quotation contract, then the advance payment of advertising fees will not be a problem. We will place advertisements on the Internet, TV, newspapers, foreign materials, etc., to ensure that your products sell well all over the country."

Shi Lei expected that the other party would not agree to his offer. If Cui Xuegang agreed to such a high agency fee, the other leaders of the company would not agree. Cui Xuegang is still in the company, and he can't say anything.

"As I said just now, the agency fee you want is too high, and we absolutely cannot agree to it. You will do the advertising, and you will bear all the costs of promotion, transportation, storage, etc., and the payment will be made first, and the agency fee will be later. I can give you 30.00% five, and the sales will come according to your plan, so that I can decide to sign with you now." Cui Xuegang tapped Erlang's leg, took a sip from the teacup on the table, and seemed to be enjoying himself very much.

Shi Lei has calculated that in order to achieve the sales he mentioned, the advertising investment will be almost 1000 million, and there are various other expenses. With the agency fee of 30.00%, not only will he not be able to make much money, even if the advertising effect is not good , he will lose money.Investing so much, working hard and spending a lot of time, and losing money in the end, Shi Lei didn't want to cry to death.

"Mr. Cui, let's just say that the production cost of the relatively famous health product Brain X Gold is four to five yuan, but the retail price is 70 yuan. It seems to have more than ten times the profit! But the advertising cost will account for nearly half of it. This also makes the cost of this product nearly 40 yuan. After including the transportation, warehousing, promotion, and rebate costs, the cost will definitely exceed 50 yuan. Although our advertising investment will not be so large, it will not be too small. Otherwise, a good advertising effect will not be formed. As for your concern about our sales channels, you can rest assured. We will first find at least one powerful distributor in each city of the three northeastern provinces to ensure that the products can sell well in the three northeastern provinces. Then, as your production scale expands, you will slowly open up markets in other provinces."

"You don't have to fool me. We know how high the advertising investment of Brain X Gold is. And how many companies want to copy the myth of Brain X Gold, but none of them succeed. Our company doesn't want to be like that Industry giants, as long as they can make money, they will grow slowly. And how high is the sales volume of Brain X Gold? The sales volume of your plan is not even [-]% of others. What is the comparison? Besides, the sales volume of our products The positioning is also different. Others position it as a gift-type health care product. Is this a gift for us? That’s not how business is done. You can’t ask for the price and wait for me to pay back the money. This will make me think you are not sincere!”

Cui Xuegang seemed to be angry. Shi Lei didn't expect that his rhetoric not only had no positive effect, but instead made Cui Xuegang's impression of Jinshi Company plummet.

"Sun Yu, go out and help me buy a pack of cigarettes." Shi Lei gave Sun Yu a wink, Sun Yu understood, and walked out with his bag on his back, completely ignoring the fact that there were cigarettes on the coffee table.

"Mr. Cui, although we have only just met, I think Mr. Cui and I have hit it off. Frankly speaking, you can give this contract to anyone. If you choose any company to do it, the sales volume will not be much different. In this way, you are responsible for advertising, and we will bear the rest. The sales will be slightly lower, and we will charge 40.00% of the agency fee, which is not much, right? Three percent of it is yours. "

Shi Lei directly issued the bid price. In order to win this order, he had to do the most annoying secret operation ever.According to his estimation, even if the sales volume does not reach the 8000 million a year he planned, 6000 million will not be a problem.This three percent is 180 million, which is not a low price.

Shi Lei showed his sincerity, which made Cui Xuegang quite moved.Wufang Company only agreed to give him 30. His goal was 100 million, but Shi Lei's offer was only about 200 million.Of course, Shi Lei's agency fee also exceeded his bottom line.Although he wanted the money very much, he really couldn't get it.

As for the sales channels and advertising investment that I talked with Shi Lei for a long time just now, these are not the key points, the key point is the level of the agency fee and how much kickback he can get.

He is not young anymore, and he can work in this position for ten years.Isn't there a saying that says that if you have the right to use it, it will become invalid after the expiration date.He only has such a small salary plus bonus for a month, and seeing other bosses all have a lot of money, drive luxury cars, and live in luxury houses, can he not be tempted?Let’s just say that Shi Lei, at such a young age, actually drives an Audi A8. He himself is a company-issued Passat. The gap is too big. The company has hundreds of people including the factory. How many people can Shi Lei's agency have?
"Brother Shi, it's not my brother talking about you. You see what you mean. Well, you go back first, and I will study with the company's leadership. But I will let you know in advance that we will bear the advertising investment. There is no problem with this one, and it is not a problem if the sales decrease a bit, but the agency fee of 40.00% is definitely not acceptable, you should think again, how much agency fee is more appropriate." Cui Xuegang patted Shi Lei on the shoulder and said enthusiastically .

Shi Lei breathed a sigh of relief, as long as Cui Xuegang's heart is moved, it's easy to talk about.As for the agency fees he can get more, naturally more will be given to Cui Xuegang, and if he gets less, then naturally less will be given to Cui Xuegang.He didn't need to say this clearly, Cui Xuegang should know it in his heart.

He had researched with Sun Yu yesterday, and after excluding the advertising fee, they didn't have much money to spend.It's nothing more than warehousing and transportation.As for whether to pay for the goods first or pay for the goods first, Shi Lei will insist on paying for the goods first, and will never take up the company's funds.

"Brother Cui, can I ask the other company's price?" Shi Lei stared into Cui Xuegang's eyes, mobilizing his understanding.

Wufang Northeast Company's re-reported agency fee has been reduced to 30.00% Wu, and the other party can accept the agency fee for two months and promise to sell the product to the whole country, you will definitely not be able to do it.

"Haha, well, it's hard to say. But the other party accepts payment first and goods later, and guarantees that the products will sell well all over the country."

There is a big difference between paying first and then making goods and paying agency fees for two months. There is also a big difference between selling products nationwide and selling them all over the country. Cui Xuegang wanted to fool him, but Shi Lei already knew that he was lying.

"In this way, Brother Cui, it's impossible to pay first and then deliver goods. We are an agent, so there is no reason for that. As for the agency fee, we can accept a two-month delay in payment, which is very sincere. ?” Shi Lei thought about it and said.

"I still need to discuss it with the company's leadership. I'll reply to you tomorrow morning."

Cui Xuegang was still very tight-lipped and didn't say much, and sent Shi Lei out of the office.

Sun Yu was waiting for Shi Lei in the car outside, when he saw Shi Lei coming out, he immediately came up to meet him: "Brother Lei, how did the talk go?"

Shi Lei shook his head: "It's not easy to handle. You can't even guess who our competitor is this time. When it comes to sales channels and capabilities, we are a block away from our company."

"Brother Lei, I know this competitor? It can't be Wufang Company, right?" Sun Yu couldn't believe it.

Shi Lei nodded, why is it Wufang Company?If it is another company, Shi Lei has many other methods to make the other party's dumb eat Coptis chinensis, thus successfully signing a contract with the Northeast Medicine and Health Products Company.But the opponent is Wufang Dongbei, Shi Lei really can't use too many small tricks.

"Brother Lei, what do you mean, shall we continue to fight, or withdraw?" Sun Yu saw that Shi Lei's mood was not high, and thought that Shi Lei thought there was no chance of winning, so he retreated in his heart.

"Of course it is to continue to compete. Why not? We have done so much preparation work, but this is the last step. How can we give up casually. What can Wufang Northeast Company do? Everyone depends on their own abilities. Mr. Cui is willing to sign a contract with us , It's because they didn't do a good job in public relations. If this order is completed, how much profit can we make, how can we give up so easily!" Shi Lei pressed the cigarette end on the trash can, and twisted it a few times.

Seeing Shi Lei's ambitious appearance, Sun Yu was also very happy. Once this order is won, then the person in charge, and possibly he.Can be in charge of such a large sales project, how can Sun Yu get less commission every month?Definitely much more than in Wufang Ice City, just a little more tiring.As long as the money is in place, there is nothing to be tired.

As soon as Shi Lei left Cui Xuegang's office, Cui Xuegang called the person in charge of Wufang Company's bidding: "Mr. Wu, I am Cui Xuegang. I thought about what you told me yesterday, so let's forget it. (The novel "Super Pin Xin Shu" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone! Open WeChat now, click the "+" sign on the top right "add friend", search Official account "qdread" and pay attention, hurry up!)
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(End of this chapter)