Super quality mind

Chapter 469 Crazy Promotion (seeking Tickets)
The northern branch of Donghai Beer was taken over by a company called Shisheng Holdings, which made the representatives of Ansihai Group very angry.Mr. Cui didn't want to scare them, there are really people who are willing to pay a high price to buy.

Now the company's deployment has been disrupted. Originally, it was thought that the company could be acquired, and then the price would be lowered to suppress Ice City Beer and Ice Snow Beer. Now it seems that there is no chance.

The northern sales director of Ice Snow Beer is having a meeting with his subordinates: "Who knows where this Shisheng Holdings came from? What does it mean that they suddenly bought these broken breweries?"

Everyone shook their heads silently. The leader didn't know, and their connections were not as good as the leader's, let alone know.

"From the PR department, go and check. That Shi Lei is the vice president of their company, follow this line to check."

Mr. Li of Bingcheng Beer sat in the office, frowning.Is Shi Sheng Holdings the same as Shi Lei and Hu Changsheng?They failed to acquire the shares of our Bingcheng Beer, so they bought that small brewery. What are they planning to do?
However, he also had to be wary. The four breweries together could have an annual output of 15 tons. It would be great if they were owned by Bingcheng Beer.

They should reply to the report to the city. Ice City Beer needs funds now to expand production capacity. Taking advantage of the promotion of new flavors of beer, Ice Snow Beer will be squeezed out of the Northeast market. Even Ice City Beer can buy some Small winery, expanding production capacity again.

The handover with Donghai Brewery Group was quick, and the four breweries also quickly replaced with new brands and printed new labels.

A week later, four breweries simultaneously started price promotions, and the promotions were surprisingly strong.

"Boss Zhao, enter Jiafeng Beer Bar, the retail price is one yuan a bottle, and you are guaranteed to get a prize for the bottle. The price of goods is [-] cents a bottle, and you earn double, how about it?"

"Hey, you Jiafeng has changed the boss, and you are really rich and powerful. The retail price is [-] yuan a bottle, and the wholesale price is [-] cents a bottle. You are not at a loss." Boss Zhao who bought it from Xiaocang said with a smile.

"We don't care about it. Anyway, the new boss promised that he would never lower our wages, and he also gave us a supplementary cooling fee. The boss has money and said it is to grab the market. I think our Jiafeng Beer is going to buy it again. The whole city is unified."

The same scene was staged in various retail outlets in the four cities. The owners of those retail outlets did not expect that beer would be so cheap now.If I didn't know that this is an old factory in their city, I would have thought it was fake wine.

A hot pot restaurant put up a banner: Jiafeng beer is free to drink, unlimited!
A barbecue restaurant put up a banner: Jiafeng beer is enough for five yuan, but if you don’t drink enough, you can find five yuan!

After these restaurants and warehouses put up banners, the sales of Jiafeng Beer soared, while Bingcheng Beer and Ice Snow Beer couldn't sell a single bottle, and the price difference was doubled!

……

"What are you talking about, the retail price of Jiafeng Beer is one yuan a bottle, and there is a prize for returning the bottle? Are they crazy, and they can't even recover the cost!" the North Sales Director of Ice Snow Beer slapped the table and shouted.

"Mr. Zhao, it's not just that. The four breweries under Shisheng Holdings all have this retail price at the same time. Our wholesale price is higher than this. What's more, there are prize promotions, which guarantee prizes for bottles. Among the four breweries In the market, our sales that had just risen fell to the bottom in an instant."

"What is this Shisheng Holdings going to do? When did Hu Changsheng start playing beer!" They have already investigated and found out that the chairman of Shisheng Holdings is actually Longjiang Hu Changsheng. He never pays, but this time he only has four breweries with an annual production capacity of only 10,000+ tons. At most, he can hold on to those four cities, and he can't make much money at all, unless they can dominate Longjiang's beer , but no matter how you look at it, they can't compete with the old-fashioned Bingcheng Beer.

Xu Guofu knocked on Smith's door: "Mr. Smith, good news, good news."

"What good news?" Smith was a little depressed. He was looking at the information of Four Star Beer, the second largest beer company in Longjiang. beer.There is no way, the beer company worth buying in China now has the largest brand and the oldest qualifications is this Ice City Beer, a century-old brand.

"Shisheng Holdings made a move. Four of their breweries suddenly launched a price reduction promotion, and it must be a loss-making promotion. The retail price is one yuan per bottle. This alone can't recover the cost, and they even bought a bottle. With a prize, the beer market in those four cities has been occupied by them again, and according to this, they can occupy at least 80.00% of the beer market in those four cities in less than a month, which is almost a monopoly!"

"What? Occupy 80.00%!" Smith was shocked immediately. This kind of market share is too scary. Doesn't it mean that they are the ones who set the beer prices in those four cities?They say that the price is raised, so you have to increase the price, and they say that the price is lowered, so you have to follow the price reduction?

"This, can it be promoted like this? This is an obviously loss-making business. This is unfair competition. Does your country have no control over this?" Smith asked in surprise as he looked at the information.

"You don't know Hu Changsheng, the chairman of Shisheng Holdings. He has a close relationship with many senior government officials in Longjiang. At the same time, he is also the big businessman with the most cash in Longjiang. The assets of the companies and enterprises under his name are about one billion euros. , but it is conservatively estimated that the cash he can use exceeds [-] million euros, that is to say, he can afford it, and the government will not take care of it."

"What? One billion euros in assets, five hundred million euros in cash?" Smith is going crazy, what is this called Hu Changsheng, whether he will invest or not, where is there a big business, who has set aside so much cash, I don't know Can you earn more money by investing your money?This is too weird!
What made Smith unacceptable the most was that this Hu Changsheng actually had a good relationship with the government, that is to say, if he sued them, it might not be effective, but would make Hu Changsheng turn his head against them.

But that's good too. Shisheng Holdings' promotion will make both Ice City Beer and Ice Snow Beer lose money. At the same time, Four Star Beer may also start to lose money.

Four Star Beer is the second largest beer company in Longjiang. Originally, its sales volume this year was not bad, but with the war between Bingcheng Beer and Bingxue Beer, they also had to start promotions with prizes, resulting in a drop in profits.Now there are four more prefectures and cities where the market can't be squeezed in at all, and Four Star Beer will definitely start to lose money!

Looking at it this way, this is really good news. The four of them are fighting for the one with the strongest capital. For the time being, the capital of Four Star Beer is the thinnest, so they can prepare to talk to Four Star Beer for a wholly-owned acquisition their business.

Mr. Li of Bingcheng Beer looked at the sales statistics this week, and slammed the table: "What are you doing for sales? The market in the four cities just occupied more than 40.00%. Now tell me it's only [-]%. Don't they want to do it?"

"Mr. Li, we really can't blame us for this. The four breweries under Shisheng Holdings have cut prices too much and are selling at a discount. They are clearly unfair competition. We should go to the province to sue them! "The sales director of Bingcheng Beer said with a sad face.

"Sue them? How do you sue? Others say that the cost is low and the inventory is cleared. What can you do? Wait for the province to send people to investigate. With Hu Changsheng's contacts, it will take next year to find out. Even if there is a ticket, look at them now Will they be afraid of fines for this level of promotion? Tell the distributors in those four cities that they must either find a way to get the market back, or change distributors. There are so many people who want to be our Bingcheng beer distributors, I don’t believe it None of them are capable!"

Mr. Liu of Four Star Beer is also looking at the report. Their sales in Ice City have plummeted. Now they can only guarantee that the sales in three cities account for more than 50.00%. But judging from the rate of decline, they will definitely lose money this year.

Mr. Liu felt that it was a disaster for no reason. It was obvious that the four-star beer was doing well, but Bingcheng Beer and Ice Snow Beer suddenly fought a price war, directly reducing the profits, and even according to their calculations, there may be some losses.Originally, they could handle this, but at worst, they would also have rewards and promotions.

However, the four-star beer had just started promotion with prizes, and the northern branch of Donghai Beer changed hands.It's okay to change owners, but this Shisheng Holdings is too much, you can forget about promotions with prizes, and play price promotions.The price is too low, the retail price of one yuan a bottle, our cost is not so low!
Now the bosses of the beer company in Longjiang are about to go crazy. Facing Shisheng Holdings' menacing attack, they have only two options.First, follow the same price cut + promotion with rewards to grab the market back; second, maintain the current promotion with rewards to ensure their original market share, and then wait for Shisheng Holdings to run out of funds and raise the price back Time, they go to grab the market.

But they found out that the chairman of Shisheng Holdings was actually Hu Changsheng.Now their hearts are cold. They don't know how rich Hu Changsheng's funds are, but they will not blink an eye if they maintain the current promotional strength for a year.What is Hu Changsheng doing? No one is making money.

In the end, other beer companies thought after research that Hu Changsheng just wanted to fight for funds with them. Once one of them couldn't survive and went bankrupt, they could quickly seize the market.When the market is in hand and the price rises again, the investment can be recovered slowly.That's what Ice and Snow Beer did when it was first introduced in the south, and the effect was not bad. Since last year, hasn't it already been profitable?
Bingxue Beer's strategy is to wait, maintain the current promotional efforts, continue to fight with Bingcheng Beer in Kyrgyzstan, and wait for Shisheng Holdings to stop disrupting the situation in Longjiang, and then they will fight back.Ice City Beer's strategy is the same as Ice Snow Beer's. For the time being, instead of going head-to-head with Shisheng Holdings, first stabilize the market in Kyrgyzstan, so that Ice Snow Beer won't take the opportunity to snatch it away.

The sad Four Star Beer is reporting to the city to apply for funds. If they don't increase capital investment and stabilize the market, they can only guarantee no loss by laying off staff and reducing production.

　My hand is starting to go numb, am I going to amputate my leg?in panic~~
　　
　
(End of this chapter)