Chapter 118 Hope
"Yes, if we insist on calling him, David will definitely help, but his design has changed from active to passive, from interest to work, and to cater to domestic trends. It should be the most painful thing, right? If the design is not ideal, but it is still put on the market, it will be a kind of damage to David's hobbies and reputation." Leng Heng said, it is precisely Since they are friends, neither of them is willing to bring him into this vortex. They both have their own persistence, and they don't want the other party to destroy their persistence for the sake of friendship.

Mo Shixi nodded. She understood their decision and envied the brotherhood of the three of them, but wouldn't it be a pity to leave such a powerful designer unused?

Chen Peter seemed to see Mo Shixi's worry, and a sly smile appeared on his face: "Don't worry, even if he doesn't come to the company, such an important matter will definitely not escape, David has already promised to be responsible for the brand's reputation As a consultant, the designed clothing can be sent to him, and he will give advice and suggestions for improvement.”

"That's great!" Mo Shixi said happily, with a smile on her face. With David sitting in charge, she felt a lot more at ease. After all, she was her idol for many years. There are not many people in the world who can compare, and now she can finally design clothes without any worries.

"So, Miss Mo, can you accept my proposal just now and become the person in charge of Huanyu Group's new clothing brand?" Peter Chen asked.

Mo Shixi smiled: "Of course, but since it's a new brand, let's give it a meaningful name!"

After Peter Chen caught Mo Shixi's gaze, he hurriedly took two steps back: "Don't look at me, I've been living abroad, and I'm not familiar with the Chinese language enough, and I'm even more helpless in naming things."

Leng Heng pondered for a long time, and finally said: "Since it is our company's first clothing brand, it represents the new life, and also contains everyone's hope, why not call it Hope!"

"Hope...hope..." Peter Chen repeated the word repeatedly, pondering it carefully, it was very simple and easy to understand, but perhaps only they knew the weight of it.

Mo Shixi's eyes were fixed on Leng Heng's face. At the wedding a year ago, he was like a god who saved her from embarrassment and brought her hope.Now, his love has given him another new life, so why isn't Leng Heng her "hope"?

"The name has been decided, Xiaoxi, do you have any ideas about the design of this brand? Or what level is the price positioned at, and what age group is it aimed at?" Peter Chen asked. This is a mature idea, and he hopes that the brand will be launched as soon as possible. After entering the market, he wanted to fully understand Mo Shixi's design philosophy, so that he could easily recruit new employees to expand their designer team.

When it comes to fashion design, Mo Shixi's head turns several times faster than usual.

"The overall positioning is in the middle and high-end clothing. The fabric of the clothes is very important. It does not need to be particularly expensive and rare, but at least it must be comfortable to wear and can also set off the published style well. In this way, while people like the style of clothes, they will often wear them. , advertised the brand invisibly." Mo Shixi said methodically, this is what she always insisted on, too luxurious brands have lost the original meaning of clothing, and Huanyu Group, a rookie company in the clothing industry, is also very difficult In practice, the fabrics of clothes that are too cheap must be lacking, and the profit is also very thin. If you want to improve the grade in the future, it may not be an easy task.Therefore, in a comprehensive comparison, positioning in the mid-to-high end is undoubtedly the best choice.

"Well, what about your age?" Chen Peter listened attentively. As expected of Mo Lao's granddaughter, she has been under the influence of her ears since she was a child. It is really not easy to find a position in such a short period of time and speak clearly.

"The age should be women in their 20s to 40s. Although most of the clothing brands are now targeting them and they are very competitive, the purchasing power of this group of people should not be underestimated. And the brand's clothing is not so much, It’s about the essence. Clothes are released by series, so that everyone can find emotional resonance in the clothes, and subtly make them have a kind of dependence on the clothes. Every time a series is launched, they will want to buy one. Even if one person Buying a certain item in the series is equivalent to a huge profit for our company!"

Mo Shixi's idea was very novel, which opened the eyes of Peter Chen and Leng Heng.Sure enough, the lines were like a mountain. From Mo Shixi's words, they could feel that this girl was extraordinary. She was worthy of being the granddaughter of a shopping mall giant. In addition to being extremely talented in design, she was also slightly better at marketing strategies.

"A collection? How many collections are you going to release for the first press conference after the establishment of the brand? Do you have any ideas now?" Peter Chen's interest was fully aroused. Although he didn't know anything about fashion design, he listened to what she just said After reading these, I feel that the future road is bright!
Mo Shixi thought for a while: "I used to like to write and draw in my notebook to record my usual inspirations. Leng Heng also saw it. There is a Chinese-style modern clothing series that I personally like very much. After watching it, Wei also thinks it is good. Whether it is Lolita or Yujie, it can be worn, and it will definitely have a different feeling. So I want to launch three series with it as the main style, and the other two are 80s retro style and Sportswear with a school uniform theme."

These were completely thought up by Mo Shixi on a whim. She has always liked the theme of retro style, so she just found an opportunity to design it.But now time is tight and tasks are heavy. She designed school uniforms some time ago and collected a lot of information about various high school uniforms. If these are applied to the design of school uniform-themed sportswear, it would be a quick way.

"Okay, I can't help you with design, but I can help you recruit some well-known designers in the industry, which may be beneficial to your future work." Peter Chen said, the only thing he can help now is perhaps Only this.

"There is no need to look for a designer for the time being." Mo Shixi said, "It is enough to launch three series for the first time. I just said that quality is more important than quantity. Too many fashion designers is not a good thing for design. Everyone may have differences on some details, which will affect everyone's thinking about the whole dress."

Of course Peter Chen believed what Mo Shixi said, she was not the kind of person who would just say something, as long as she opened her mouth, she must have a reason.But he has another worry: "Are you alone, are you busy?"

Looking at Mo Shixi who was soft and weak, and spoiled since childhood, his physical fitness was definitely not as good as Leng Heng's.But a tough man like Leng Heng was defeated in the busy work. Mo Shixi has such a high-intensity workload now, how long will he persist?
Mo Shixi was very grateful for Peter Chen's concern, and said, "Don't worry, there's no problem. The retro style series are almost finished products, as long as a little modification is enough, the remaining two series also have a lot of inspiration in my notebook." It is recorded, and my assistants and the staff brought from the Mohs Group are all very good designers, and I will be more comfortable working with them. At most one month, I can develop and launch the 'hope' brand."

"What? You said that the man with Linlin is called Lu Feng?" Leng Zhongyu slapped the table vigorously and stood up angrily.

No wonder her daughter quarreled with him, no wonder she lived in that palm-sized rented house. It turned out that it was Lu Feng who had been seducing his young and inexperienced daughter, and all of this was probably caused by Leng Heng!
His daughter studied in the United States since she was a child, has received higher education, and she is also a slim person, while Lu Feng is just a small assistant by Leng Heng's side, and has not even finished college. If it is not for Leng Heng's discovery, I am afraid that she is still a hard worker on the construction site. A troubled wage earner, what is he capable of, to fall in love with his precious daughter!
"Sir, we have inquired in many ways, and it is indeed the case. Besides, the young lady will take Lufeng's car to the rented house together every day, and we have no chance to get close to her." The butler said with his head down. Seeing the angry look of the gentleman, he really He didn't dare to breathe out, for fear that it would implicate himself.

"Didn't I say that even if it's a big bondage, I have to tie him back?" Leng Zhongyu suddenly turned his head, stared at the housekeeper and said fiercely.If other people knew that Linlin was living with this kind of man, wouldn't it lower her status?How will you get married in the future?
"But that Lu Feng is like a personal bodyguard who follows the lady almost 24 hours a day. We have no chance to attack. There are too many people in the company, so we don't dare. And you know the lady's temper. In case something goes wrong , We really can't afford to take it!" The butler was sweating coldly, he was really a companion to a king, even though his wallet had bulged over the years, but his temper became more and more eccentric, and everything he said was wrong. Became his punching bag.

"Then arrest Lu Feng, as long as no one is killed, I will be responsible for all the consequences!" Leng Zhongyu said.During this period of time, he couldn't sleep without eating or drinking, worrying about his daughter all day long.After all, that is her most beloved child, no matter how many festivals have happened between them, they can't cut off the kinship between them!
"Yes, sir!" The butler nodded and was about to leave.With Leng Zhongyu's words, his heart became more at ease, and he dared to let go of things.

"Wait!" Leng Zhongyu suddenly stopped the housekeeper, pondered for a moment and said, "You first find out the specific whereabouts of Lu Feng every day, and then tell me, I will go with you when the time comes!"

It is related to his daughter's reputation and future life, and he has to ask himself about some things.

A week passed in the blink of an eye, and Leng Heng's condition was almost cured, and he had already gone to work in the company.Chen Peter was very clever in assigning relatively minor tasks in his hands to the various departments below, so Leng Heng's workload has been reduced a lot compared to before.

(End of this chapter)

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