Can advertising make stars' popularity soar?

Almost everyone thinks not.

But Ye Feng thought it could!

And he did it!

First of all, it's the endorsement of biaojin, which makes Ye Feng popular in the advertising industry! Then the major enterprises will come in droves, asking grandfather to tell grandmother want to cooperate with Ye Feng.

All this is so logical, now Ning Ning is almost the most popular star in the entertainment industry! Now you can see the figure of Ning Ning everywhere, not to say anything else, these exposures are enough to promote people to the third line or even the second line song! However, this is far from enough for the current coagulation!

Because Ning Ning is now a frontline in the music world, less than an hour after the publication of this article, the national cultural department directly issued new regulations on public service advertising, which directly made requirements for public service advertising. The new regulations pointed out that public service advertising, as an important carrier of social and humanistic publicity and education, must be given enough attention, All major TV stations are required to strictly control their own public service advertisements and produce excellent contemporary public service works of high standard, high quality and high connotation.

In fact, people's Daily's name calling criticism is not a major event. At most, rectification is enough. However, once the new regulations are issued, it is not a problem of rectification! This means that the public service advertising must get everyone's attention on the table! In particular, CCTV, Haicheng satellite TV, Jiangsu and Zhejiang satellite TV, mango satellite TV, these TV stations with high ratings, the higher authorities clearly pointed out that they need to take the lead and play an exemplary role!

CCTV's public service advertisement for quitting smoking has been banned directly!

Haicheng satellite TV's love public service advertising project was directly cut down!

Mango TV's environmental public service ads have also been stopped directly!

Whatever has been broadcast or has been broadcast for a long time, or is being produced, as long as it does not conform to the contemporary socialist core values and does not meet the needs of the spiritual civilization of the overwhelming majority of the people, it will be cut off!

This time, the above is under the hard hearted to a great deal of governance on the public cultural publicity of the advertising market! Its purpose is also quite obvious, that is to require major television stations to effectively improve the quality of public service advertising!

This sudden new rules, not only let the major TV stations face muddled force, even netizens are quite puzzled.

"What's the situation?"

"Why is it so strict all of a sudden?"

"Is this about rectifying the advertising market, or something else?"

"It means to rectify public service advertisements."

"No, why? Why is this good rectification of public service advertising? "

"Didn't you read the article in people's daily? It's very clear. "

"What did you say?"

"The article said that the public service ads are rubbish now. Well, that's about what it means."

"I'm really convinced that other people's public service ads are produced by major TV stations at their own expense, not for profit. It's good to have them. What's the requirement? They say that people's advertisements are rubbish, but they force them to do so! Who is the author? I have to spray him

"The article was not signed, and I don't know who wrote it."

"It's probably the work of some expert who can only talk on paper."

"But really, there are some problems in some public service advertisements. Don't say anything else, just say the quit smoking advertisement of CCTV, the whole person's lungs come out, is it dark and frightening? Every time I see this advertisement, my son turns his head in fear. "

"Yes, now these public service advertisements are just like that. I'm tired of reading them for a long time, and they're boring."

"It's either to tell you that smoking is harmful to your health, or it's everyone's responsibility to protect the environment... These things have been seen for many years, and they have no meaning at all."

"That article has a point."

"Well, I guess that's enough for those TV stations. Public welfare is a more important task for TV stations. If it can't be completed, it seems that they will have to be fined. Moreover, it seems that they still attach so much importance to it this time, so they can't deal with it casually. "

……

On the other side.

CCTV building.

In the conference room, several leaders of CCTV were present.

"What shall we do?"

"Why did this new rule come out of the blue?"

"I haven't heard anything before!"

"How strange!"

”Did anyone find the asshole who wrote in the people's daily“

”I don't know who it is. The people's daily doesn't say anything about it“

Everyone said, a face is not very good-looking, to the author, they are gnashing their teeth! You say we can't do public service ads? No, your uncle! What else do you want to do with an advertisement? Do you think it's OK to make a big movie? Your uncle! You can do it. You can do it! It's true that you don't have a backache when you stand and talk!

A deputy director who presided over the meeting said calmly: "it's not the time to say this. It's three days! Just give us three days, and we must produce the works we are satisfied with! "

One of the directors asked, "what if you can't get two?"

The deputy director said: "I can't take it out and go away! If you can't take it out? There is no such possibility! You have to take what you can take out, and you have to take both if you can't! " It seems that the vice director is under a lot of pressure.

"How can we get it?" Another director said, "that's what public service advertising is all about. We're all doing that. Besides, how long has our smoking cessation advertising been used? It's very good, too. "

"What a fart!" Deputy director of the direct anger: "hurry to find ways to study new advertising!"

"How could it be new?"

"Quit smoking advertising is like that. What else can we do if we list data and do harm?"

"I really can't think of it."

"Really, I think our advertising is very good."

A group of people talk about it and think that the advertisement used to be very good.

This gives the deputy director the gas!

Do you think it's good for a fart?

The key is that the people above feel bad!

OK, he can see that these guys can't think of any constructive suggestions.

However, just at this time, a small leader sitting at the end said, "director, I think we can hire someone to do it."

"Invite someone?" Deputy director a Leng, "please who?"

"Ye Feng, Professor Ye."

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