Become Famous Another Day

In the drama "Legend of Sword and Fairy", Northern Lights Video is the main investor, accounting for 45% of the investment share. Yue Hutai also entered the game and got 15% of the investment share. Of course, the other 40% of the investment share , most of it was undertaken by Linghe Film and Television Production, a small part was given to director Luo Yuzhong's company, and some was divided up by Li Zhibai, Yan Liang, Chen Ziyan, "Jump Up", etc.

This show is not a bad investment at all. Those who can get on board this show are those with a lot of connections and are here to make money directly.

After all, this drama has been booked by HP before it even started filming, and it was booked at a high price.

Not only that, there are hundreds of domestic advertisers eyeing this drama, all bidding.

The revenue that this show can create is right in front of you. It is an undisputed chicken that can lay golden eggs.

-

As a video website, Northern Lights Video has consistently ranked first among domestic video websites in recent years, both in terms of number of members and number of hits.

Of course, Icefield and Lighthouse are also pursuing fiercely, but the current situation is not enough for them to sit back and relax.

In the past few years, these three companies have been competing for hegemony.

If three years ago, it was basically a situation of chasing each other, now Northern Lights has always maintained the first place. Even if the advantage is not very big, it has always been maintained.

This situation is extremely rare. The reason for being able to achieve this is that Lu Yanhe's several dramas played an indispensable role, not to mention having the final say.

None of the dramas starring Lu Yanhe fell out of the top five in actual viewers of the year.

Even "Silent River", a relatively unknown high-quality drama, is still a hit in this genre.

Icefield Video, on the other hand, relies on the ace variety show "Young Days" to earn a lot of advertising fees every year.

For video websites, there are two key indicators, one is new members and the other is advertising revenue.

Lu Yanhe's performance in these two indicators is outstanding.

And "Legend of Sword and Fairy" -

This is Xianxia, ​​a type of Xianxia that Lu Yanhe has never been involved in. It happens to be the most popular theme on the market in the past ten years, and it has always been among the top hits of the year.

Such a combination is naturally highly favored.

-

Except "Legend of Sword and Fairy" is eye-catching.

Now, the most popular variety show on the Internet is "The Birth of an Actor", and Lu Yanhe's recent main work is all on this variety show.

Every time this program is broadcast, it will trigger a wave of new topic discussions.

Now the program has entered the combination PK stage from the 1V1PK stage.

Several actors have shown good acting skills in this show that are not usually known to the public, and have attracted much attention and recognition.

Some media have even begun to predict who the annual champion of the show will be.

Before this show, there had never been a variety show that could bring such blessings to an actor.

There has never been a drama that can bring more than a dozen actors to the attention of the industry and the market like this one.

So far, the actors who have participated in this show have basically received offers for no less than three dramas.

Even He Sha.

People are realistic.

Who wouldn’t want to participate in a project that brings real benefits?

"The Birth of an Actor" is only halfway through, and people are already eyeing the next season.

Orders from Chen Ziyan's Shihuo Agency suddenly came like a snowflake. Several outdated artists that Chen Ziyan had wanted to deal with before suddenly relaxed and were willing to sign a contract with Shihuo, but the prerequisite was that they would appear in "The Birth of an Actor" This show.

These once-famous artists all have an almost narcissistic self-confidence. They all believe that with their abilities and acting skills, as long as there is a chance and a stage, they can return to the audience's field of vision. Now, a program like "The Birth of an Actor" has appeared, and the opportunity in their minds has appeared.

At this time, Beacon Video announced that it would launch the "Director Please Advice" program, launching a program in which three top directors will serve as mentors, and actors will be selected to form a team for team performance competition.

When he saw this name, Lu Yanhe was in a trance for a moment, almost thinking that another time traveler was coming.

Sure enough, when a program like "The Birth of an Actor" is produced, imitators will spring up like mushrooms after a rain.

"Director Please Advice" is the first, but it will not be the last.

Moreover, Lu Yanhe also knows very well that even if "Director Please Advice" is a follower, this program will definitely attract a lot of attention.

However, as more such programs are produced, and after all the actors suitable for this type of program in the entertainment industry have been discovered, it will begin to turn into a "weird contest", with people selling fried chicken on the show, or using PPT to show off their acting skills.

Northern Lights Video's "The Birth of an Actor" is in full swing, who would want to see a lighthouse video to gain popularity.

One senior executive said in a strange tone: "Those who follow the trend will always get nothing but soup."

Turning around, He Sha, who retired from "The Birth of an Actor", officially announced that she would join the "Director Please Advice" program, becoming the first officially announced actor.

Her official announcement poster reads: "I hope to participate in a clean competition program."

Same innuendo.

"The Birth of an Actor" director Zhou Tong posted on Weibo: The prerequisite for a clean competition show is that the contestants are all clean people, with evil intentions and evil intentions. They are evil spirits.

Lu Yanhe liked this Weibo post.

Marketing accounts have reported that in the future, the film and television projects that He Sha participates in will be blocked by Northern Lights Video and will not appear on Northern Lights Video.

In such an era of online broadcasting, if Northern Lights Video really puts He Sha on the blacklist, there may not be many film and television projects that dare to use He Sha.

Unless it is a self-made project of other video websites from the beginning, it is clear that the Northern Lights video will not be included.

He Sha panicked now and quickly went to beg for mercy and apologize in private.

No one paid any attention to her.

Before, He Sha quit the competition and caused trouble. Although Lu Yanhe and Northern Lights were unhappy, they didn't really take any countermeasures because of it. It was all Zhou Ping'an who messed with her for Cheng Hai.

Now this time, He Sha directly kicked her nose in the face. How could Northern Lights tolerate an actor throwing dirty water on them? The investment promotion for "The Birth of an Actor" has broken the advertising revenue record of variety shows in the past three years. Not to mention, this program has also achieved very good results in attracting new members, contrary to the norm of variety shows - after all, variety shows have great success in attracting new members. The new results are not significant, which is the consensus of video websites.

How could Northern Lights Video allow He Sha to affect the reputation of this show?

A variety show with a good reputation also has a positive brand effect for advertisers. The audience will love Wujiwu. If the reputation is bad, no matter how popular the show is, the brands it advertises will also be affected. This is also why some programs are criticized and trending every day, but few brands are willing to advertise them, for fear of affecting the brand's own reputation.

-

"He Sha is a pig-headed person. She and Cheng Hai are at odds with each other. No matter how fierce the quarrel is, it is still a matter between artists. Now she comes to the Beacon Video program to satirize and slander "The Birth of an Actor". Isn't this just giving Is Lighthouse Video a bullet? If Northern Lights Video lets her go, what will happen if other artists follow suit?”

Chen Ziyan was very disgusted with He Sha's move.

Lu Yanhe once saw a word on the Internet called "stupid disgust syndrome", and he felt that Chen Ziyan actually had a little bit of this.

Of course, Chen Ziyan hates those stupid people who think they are smart.

Lu Yanhe actually understands Chen Ziyan's mood very well.

Like He Sha, who has benefited from "The Birth of an Actor" and got the popularity she wanted. At this time, she should stop when it's good and stop, but she still wants to die, continues to do it, and does it more ruthlessly.

It's stupidity that smells like it's coming out of your pores.

Lu Yanhe smiled.

"The schedule of "Love Letter" at the Jose Film Festival has basically been decided. Many media still want to know about Zhang Ruozhi. She is taking the college entrance examination this year. Before the end of the college entrance examination, we still have to help her keep it secret. Keep it a secret and don’t let the media bother her.”

"Yeah." Lu Yanhe asked, "But will any media get involved by then?"

Chen Ziyan said: "I will say hello to the domestic media going to Spain. Domestic reports will try to downplay Zhang Ruozhi and highlight Chen Bige and you. Our movie will not be released before the college entrance examination anyway, right?"

"Yeah." Lu Yanhe nodded.

"That's about it. In addition, after the Los Angeles Film Festival, I will also arrange a bodyguard for Zhang Ruozhi. I still have to be careful in the past two months so as not to affect her." Chen Ziyan said, "Find someone new. It’s just inconvenient to come here to act.”

"But this role needs a newcomer to play." Lu Yanhe said with a smile, "It's such a pity. If she hadn't taken the college entrance examination, she could have gone to the Jose Film Festival with us."

"She has not decided to pursue a career in acting in the future, and she is not an art student. With her grades, it is not a problem to pass the exam, which is good." Chen Ziyan said, "When she can read more books, Studying well will be beneficial for the rest of your life. Sometimes I meet and talk to some celebrities who were born as child stars. Generally speaking, they don’t have a childhood or a normal adolescence. In particular, they don’t study well. Some people even make me think that their cultural level is so shallow. , can you understand the script and characters?”

"But in fact, a person's cultural literacy does not have to be accumulated by studying in school. Many older generation artists have not gone to school and have very high cultural literacy."

Chen Ziyan: "Oh my god, if today's young actors had that self-learning ability and self-awareness, I wouldn't have been so shocked by you in the first year I took you. You are so rare. On the one hand, you are really very good." Scarcity, on the other hand, is also reflected by the comparison with your peers.”

Lu Yanhe: "..."

He also didn't expect that Chen Ziyan would end up here.

"To be honest, Yan Liang and Li Zhibai are already self-disciplined and hard-working actors, but their cultural quality is really just that. If you let them play some roles in their true colors, or in a drama like "The Gold Rush", They can be managed, but if a little more humanity is required The characters that are more complex and less realistic are not enough." Chen Ziyan said, "Do you know which is the best and most successful character in your movie so far? It’s not what we think.”

Lu Yanhe thought for a while and asked, ""Three Mountains"?"

"Yes, it's "Three Mountains." Obviously your performance in "Path of Glory" helped you win the Best Actor, but "Three Mountains" in which you only guest-starred for one night and only had fifteen minutes of footage, is considered by the film industry. It is your best performance, and it is also a performance worthy of watching and learning by every actor." Chen Ziyan said, "It's not that you are not good enough in other roles. , but the character in "Three Mountains" has almost never been seen before in the history of film, there is no reference, and the state you gave it makes many senior actors feel that they can't play it. This uniqueness and rarity is the most important thing Yes, you see, even the director of "The Mist" cast you in "The Mist" after seeing your performance in "Three Mountains"."

Lu Yanhe nodded thoughtfully.

"There is actually no shortage of good actors in China. There are a lot of actors who can perform realistic performances. But if you want to perform to a certain extreme, to perform to a level that others cannot perform, this requires more than just It is skill, your understanding of the world, human nature, and even more metaphysical and spiritual levels, your thickness It determines the thickness of your performance." Chen Ziyan said, "The fortune teller in "Three Mountains" is crazy, crazy, crazy, desperate, hysterical, and out of control... The success of this role lies in the fact that you can treat many actors into one. The character in the ultimate state interprets a complex and layered state. "

Lu Yanhe: "This is such a boast... In fact, this was not designed by me at all. How could I understand so many levels at the time?"

"You just can't summarize so many levels rationally, but your emotional understanding, accumulation and sensitivity allow you to actually express the subtle differences between these states." Chen Ziyan said, "Many times, two top actors If we compete together, who will have a higher status in film history? At that time, the competition will not be who is better, but who is more unique and who can give a performance that others cannot. "

Chen Ziyan's words suddenly made Lu Yanhe think of the two actors Tony Leung Ka Fai and Tony Leung Chiu Wai.

A movie king with a thousand faces and affectionate eyes. It is said that some actors have the same way of acting in everything they play. In fact, isn't this the same way of acting in "Eye of Affection"? However, no one would say that he was repeating himself. He continues to internalize his skills and explores deeper on a performance road that only he walks. It is not lively there, and he is even alone. Therefore, watching his performance, you will feel that it is very deep and you can learn from that " Deep", see the richness and thickness.

This is what Chen Ziyan actually wanted to say.

"Do you think Zhang Ruozhi is suitable to be an actor?" Lu Yanhe asked Chen Ziyan.

"You can't tell it now." Chen Ziyan shook her head, "When she played "Love Letter", she basically acted in her true colors. I can only say that her face is very photogenic and she has a camera sense. It can be imagined that after this movie is released, she will She has become an actor that major directors want to work with. This kind of harmless and girly image has been featured in many movies and is in great demand.”

Lu Yanhe: "However, Zhang Ruozhi's mother doesn't seem to want her to be an actress."

"This will all change. I have never seen anyone whose views remain unchanged throughout their lives. Moreover, her mother just doesn't want her to take detours. In order to become a star, it will affect the college entrance examination and cause lifelong regret. If she Her mother really didn’t want her to be an actress at all, and she would not let her act in "Love Letter" from the beginning," Chen Ziyan said to the point.

Lu Yanhe nodded suddenly.

"However, we still need to communicate carefully about what she will focus on during her next college years." Chen Ziyan said, "She made her debut with "Love Letter". It would be a pity if she does not continue to act in movies in the next few years."

There are many newcomers emerging in the entertainment industry every year, but there are only a handful of newcomers like Wang Dashan and Zhang Ruozhi who can play the leading role in a high-profile masterpiece right away. The so-called birth with a golden key is nothing more than this. Especially in a place like the entertainment industry where one’s background is also very important.

You make your debut in online dramas, TV series, and movies. Your background determines what kind of person you are. This is a place where the invisible chain of contempt is better than the tangible one. Chen Ziyan has no way to change this chain of contempt. As an insider, she can only acquiesce in such "hidden rules". In such an environment, Wang Dashan and Zhang Ruozhi’s talents are particularly precious—

The film industry is also very volatile. There is a limited number of projects each year and a limited number of protagonists. Rather than finding an actor for a project, more often than not, the project can be greenlit only after finding the actor.

Chen Ziyan can predict that after "Love Letter" is officially released, Zhang Ruozhi will become the "first love face" in many people's hearts, and she can become a heroine that gets the nods of capital and production companies.

That's why she said that after "Love Letter", it would be a pity if Zhang Ruozhi focused solely on schooling and not acting in movies.

The three of them, Lu Yanhe, Li Zhibai and Yan Liang, have been involved in the establishment, promotion and filming of numerous projects in the past few years.

The entire film and television drama industry has been greatly boosted by these outstanding film and television dramas.

Chen Ziyan is conflicted now. She hopes that Zhang Ruozhi can enjoy her college life and study hard, but she is also afraid that Zhang Ruozhi really doesn't want to film a movie in the past few years and will disappear from the entertainment industry.

Lu Yanhe lowered his head and smiled.

"why are you laughing?"

"I'm just laughing, Sister Ziyan. Although you are now the boss of Picking Up Fire, you still can't change the core of your agent." Lu Yanhe said, "What Zhang Ruo will think and do in the future will be decided after her college entrance examination." , you should discuss it carefully with her. Anyway, even if you can't have the best of both worlds, it's not that you can't take care of both. It just depends on what she wants to choose." (End of Chapter)