Become Famous Another Day

"Jump Up Theater actually mainly produces dramas with these three themes: youth growth, crime suspense, and life and workplace."

After "The Intern" was aired, on Monday night, Chen Siqi took the director of "The Intern" to live broadcast with everyone, chatting for half an hour about the stories behind the scenes of "The Intern", and then talked about their views on Jump Up Theater positioning.

"Because the plays in Jump Up Theater are all adapted from novels published in Jump Up magazine, and the themes mainly focus on these types of genres." Chen Siqi said, "We have adopted "Girl's Adventures", "Whirlpool" and "The Internship" The three dramas "Life" have basically shown everyone the positioning and style of Jump Up Theater. Of course, in addition to these three main directions, we will also do some experimental works that may be minimally filmed."

During their live broadcast, many people commented in the barrage room, expressing their hope to continue to see the story of "The Intern".

Jiao You, the director of "The Intern", saw this and said with a smile: "The story of "The Intern" has been filmed. Its original work is a short story. Thank you everyone for liking it so much. As for the sequel that everyone has been asking about, After the live broadcast ends, I will ask the original author if he has any plans to write a sequel."

The average episode rating of "The Intern" was 1.32%, breaking the Sunday night ratings record in the past three years.

The next day, the drama also became popular on the Internet, and the discussion was very high.

The workplace relationship between bosses and subordinates, as well as the contradictions, conflicts and various stories between them, have resonated with many migrant workers and shared their workplace stories online.

There is a complaint post with tens of thousands of comments in the comment area, all of which are workers complaining about themselves and their bosses.

Yan Liang moved to a small group of three people, @鲁艳河: Yanhe, I think "Intern" can continue.

Lu Yanhe asked: Do you want to do it yourself?

Yan Liang: Well, I had a great time acting, and everyone’s feedback was also very good. I had a chat with Jiao You, and he really wanted to continue doing "The Intern." Especially these jokes on the Internet, Jiao You and I both feel that many of the things in them can be made into content in the script.

Lu Yanhe: If you want to do it, I’ll tell them.

Yan Liang: OK.

Lu Yanhe was not surprised that Yan Liang wanted to continue working on "The Intern".

"The Intern" should be the most relaxing and happiest drama Yan Liang has ever filmed. It is also the most discussed drama after it was aired. Moreover, workplace life naturally has room for continuous adaptation.

Just as Lu Yanhe and Chen Siqi said when they first started doing Jump Up Theater, although the plays broadcast in Jump Up Theater are very short, if the response is good and there is room for continued adaptation, they may also be Hence the sequels and even spin-offs.

In the film and television drama industry, sequels themselves are a very important part. However, domestic film and television dramas often have forty or fifty episodes because they were previously broadcast on TV stations. Except for a very few popular dramas that will have sequels, generally no sequels have been developed.

On the contrary, after entering the era of online broadcasting, sequels have slowly emerged.

First, compared with the era of traditional TV stations, which relied on more episodes to increase ratings, the era of online broadcasting requires more reliance on different works to attract new audiences. Secondly, for popular dramas, every time a sequel is aired, it can drive up the playback data of the previous one, which is killing two birds with one stone. The third is to better control costs -

TV stations rely on market ratings to attract investment, but video platforms are project-based. If the show does not air well, it will be directly reflected in the fact that advertisers will withdraw their funding. There may be a few pre-roll ads at the beginning, but they will all disappear after a few episodes.

Therefore, with the rise of sequels in the era of online dramas, the projects of Lu Yanhe and others are becoming more and more serialized and sequelized.

Chen Siqi said: "There are actually two directions for the development of the sequel to "The Intern". One is to develop it independently and directly turn it into a long drama, or continue to develop it according to the Jump Theater model and develop another two-hour movie. A short play about the length of time.”

Lu Yanhe said: "If a long play is adapted, it is not suitable to be broadcast in the Jump Theater. If a short play is developed, if the second part still receives a good response, then the third and fourth parts... this will actually encroach on the Jump Theater Are there any opportunities for other dramas to be broadcast?”

Jump Up Theater has one show a week, and if "The Intern" airs one more show, it leaves one less chance for other shows to be broadcast.

If "The Intern" is like this, what about other sequels and adaptations later?

Could it be that over time, Jump Theater will be able to simply abandon the original and change its name to the Sequel Channel?

"In the development of the sequel, it is better not to continue to show it in Jump Up Theater." Lu Yanhe suggested.

Chen Siqi nodded.

"I think so too."

-

"'The Intern' is going to develop a sequel and make it into a full-length drama. Jump Up Theater will have a good start." Lu Qingzhen said to Chen Ziyan with a smile, "Of course, you are quick enough to start. You signed Yu Ling, and now you will start with this movie." The play became popular."

Chen Ziyan: "I feel like I'm old."

"What the hell?" Lu Qingzhen looked at Chen Ziyan in confusion, wondering why she suddenly expressed such emotion.

"The waves behind the Yangtze River push the waves ahead. They even built the Jump Up Theater." Chen Ziyan shook her head and said with emotion, "I'm telling you in private, you are not allowed to tell anyone."

"When has the conversation between the two of us ever been revealed?" Lu Qingzhen rolled her eyes at Chen Ziyan.

"I really didn't think Jump Up Theater could be a success at first," said Chen Ziyan. "It's just that if they want to do it and try it, then give it a try. Who would have thought that it really stabilized the ratings and became a success?" This is a new way to adapt a long-running drama. Do you know how much production funding Yuehutai has given to the sequel of "The Intern"? 60 million to produce a 16-episode drama."

After hearing this, Lu Qingzhen said: "For a sequel to an already successful drama, 60 million is not too much."

"I know, I just feel that I am getting old. I never dared to think of such a gameplay before." Chen Ziyan shook her head, "The first part of "The Intern" only lasted three episodes, and the total production cost was only more than 3 million. Qingzhen, I suddenly feel that jumping to the theater will bring about changes in the entire film and television industry. "

Lu Qingzhen smiled.

"But don't you think this is actually not a new thing?" she said. "In a sense, this is like those pilot episodes abroad. The feedback from the pilot episode was good, so the official project was given the green light. It's just because of the jump. The special nature of Jump Up Theater makes the plays at Jump Up Theater accessible to all audiences from the very beginning.”

"Yes, so I'm thinking, if Jump Theater decides to produce a long drama like "The Intern" because the broadcast effect is very good, many platforms will ask the production company to film it before officially producing a long drama. A short play, put it on the market to see the feedback," said Chen Ziyan. "Less than 30% of current drama series actually make money for the platform, and the rest are all losses. On the one hand, I am really proud of Lu Yanhe and Chen Siqi for making such innovations. On the other hand, I am worried that They are really too big and attract the wind, which is touching too many people’s cheese.”

There are so many production companies in the country. In addition to the big companies, many small and medium-sized companies may only launch one project a year.

Everyone in the entire company relies on this project to support themselves.

They are the backbone of the entertainment industry.

If their production environment faces such huge changes, many unqualified producers will definitely be eliminated. This is certainly a good thing for the industry and for the audience. But what about Lu Yanhe?

Chen Ziyan is inevitably worried.

Lu Qingzhen patted her hand comfortingly and said, "If you want to get things done, don't be afraid of offending people. To be honest, haven't we offended too many people?"

Chen Ziyan: "In the past, it was only individuals or a small group of people who were offended, but this time the challenge may be the entire industry. Even if something is correct, if it touches the interests of most people, it will be difficult to continue doing it."

Lu Qingzhen suddenly realized.

"Although there is only an initial clue, I hope I am just unfounded." Chen Ziyan said.

Lu Qingzhen: "I think what you said makes sense, and it cannot be said to be unfounded worries. However, if we look at this matter from two sides, the pilot episode is a good thing for both the platform and the production company, and can reduce project risks. If Jump Up Theater can really launch three to four feature-length dramas a year, allowing everyone to see the replicability of this model. Even if some production companies who are accustomed to the past production model are unwilling, the purchasers of the series will definitely Let them change their paradigm.”

"Maybe some companies will unite to resist the platform's request." Chen Ziyan said, "After all, if the pilot episode is promoted on a large scale, the production company has worked hard to assemble a team to shoot two or three episodes. If the drama is not broadcast well and the platform does not want it, then for them, all the hard work in the early stage will be in vain. This risk is all caused by the production. The company is responsible for this. After all, TV dramas are still mainly long-form, and these short dramas of Jump Up Theater are not very mainstream. Short plays themselves are difficult to make money. Even the three dramas currently broadcast by Jump Up Theater have received ratings. The rate is not bad, but in fact no profit has been achieved. The initial investment and publicity costs are too high, and the advertising revenue in the first month is very little. "

Lu Qingzhen said: "However, the membership viewing data of these dramas in Northern Lights is quite impressive. "Girl's Adventures" and "Whirlpool" have more than two million and more than three million members who have watched the entire drama respectively. Not long after "The Intern" was launched, the number of member viewers has exceeded 4 million."

Chen Ziyan: "Forget it if you don't say it. If you look at the playback data, if they don't use Jump Up Theater to do their preliminary preparations and promotions, it will actually be difficult to make money. We can only hope that this theater will really become popular. , driving the playback data of each drama to achieve a relatively good long-tail effect. "

Indeed, among the three dramas currently on the line, only "The Intern" has truly reached the standard of a hit drama.

Although "Whirlpool" starring Huaiqian has attracted a lot of discussion and attention on the Internet, judging from the broadcast data, it is actually still a niche drama and has not broken the circle.

The income of a drama mainly comes from the number of members’ effective viewing, duration, new users, and advertising income.

The actual number of viewers is only two to three million, and the number of episodes is only two or three. No matter how high the advertising fee per episode is, it is only that high - not to mention that advertisers were unwilling to pay high prices because they were skeptical of this theater model. This is evident from the fact that Northern Lights Video’s advertising revenue in this theater is not even as good as Yuehu Terrace’s advertising revenue.

"According to what you said, Jump Up Theater is actually not particularly successful now, so why are you worried that it will be boycotted by the industry?" Lu Qingzhen was a little confused.

"I just said that it is not profitable for the time being, but everyone can see the potential of this theater. Moreover, the point is not the profitability of the theater itself, but you see, although this small theater is not profitable for the time being, "The Intern" But they directly received an investment of 60 million to develop a long-form drama," Chen Ziyan said, "This is equivalent to the funds Yuehutai originally used to produce other projects, and was used to make "The Internship." "Born", what is Yuehu Television's annual budget for content production? How many projects like "The Intern" should Yuehu Television not cooperate with other production teams, let alone Yuehu Television buying foreign films. If their internal production team wants to use funds for a project, how much money will they provide internally? Will they also be asked to do the same thing as Jump Up Theater to first verify the market potential of this project? "

Lu Qingzhen suddenly understood.

"Just like back then, there were actually several production centers within Northern Lights Video that were dissatisfied with Yan He because Northern Lights Video had diverted a large amount of production funds to produce Yan He's "Wulin Gaiden" and "Squid Game."

"Yes." Chen Ziyan nodded.

For Jump Up Theater, based on the average production cost of 5 million per play, it can produce less than 50 films a year at most, which means the total investment will not exceed 250 million. 250 million is very high, but for an S+ level drama, it may only be enough to make one film.

This cake can be said to be big, but if it is divided into so many projects, it will not be eye-catching.

But one-fiftieth can be exchanged for an investment of 60 million, so how many one-fifties are there?

Lu Qingzhen had only thought about part of it before, but not the whole picture. Only then did she truly understand what Chen Ziyan was worried about.

-

However, Chen Ziyan forgot one thing, and that was how many people were staring at Lu Yanhe's movements.

When Lu Yanhe makes a new move, everyone's first reaction is not how much threat Lu Yanhe's new move will pose to them, but to imitate it.

If you can't succeed easily, imitate people who often succeed.

After the program "Director Please Advice" recruited many actors in the industry, Icefield Video suddenly announced two actions:

Icefield Video will produce a program similar to an actor competition, uniting four major film and television companies to audition actors and compete based on projects. Using variety shows as a stage, actors can get real-life film and television projects. The audience can also see the real casting backstage.

At the same time, Icefield Video will launch the "Original Short Play Theater", teaming up with four senior directors in the industry to jointly direct and launch 12 high-quality short play projects.

…

Anyone with a discerning eye will naturally know that these two projects of Icefield Video follow Lu Yanhe's "The Birth of an Actor" and Jump Up Theater.

Although they have made different innovations, they are essentially the same thing.

When many marketing accounts discussed it, Icefield Video did not deny that they were inspired by these two actions.

"Yan He's "The Birth of an Actor" and Jump Theater have had a very positive impact on our industry, achieving a win-win situation for both the project itself and the industry. As a leading video platform, why don't we, Icefield Video, learn from it?"

Icefield Video generously admitted that everyone’s attitude towards these two projects has become a bit better.

On the contrary, Beacon Video was swollen and refused to admit that it was a parody of "The Birth of an Actor", which is still criticized by many people.

Shortly afterwards, Northern Lights Video made another internal announcement.

Northern Lights Video will adjust the cooperation model of its production centers and production studios and further optimize the investment and sharing model of the project.

In short, it means that Northern Lights Video will change the original "one-price purchase" to a "basic purchase price + share based on playback performance" model.

This action directly triggered resistance from a large number of production companies in the industry. However, Northern Lights Video's attitude is very tough. For non-key projects, they are obviously unwilling to take risks for those production companies, like the traditional procurement model, a one-shot deal.

Lu Yanhe even received several calls asking about the specific details of his cooperation with Northern Lights Video.

But in fact, the change of Northern Lights has little impact on the Luyan River and Linghe projects.

Because his cooperation with Northern Lights itself is not the traditional dual model of producer and purchaser. From the beginning, Northern Lights itself has been the investor and producer of Lu Yanhe's projects. Lu Yanhe actually only participated in the production of the series through screenwriters and scripts, and retained the copyright of the IP itself. Strictly speaking, neither Lu Yanhe nor Linghe Company belongs to the producer, the producer is Northern Lights itself.

On the contrary, Linghe is now cooperating with Northern Lights Video on "Co-House", which is a typical production-purchasing two-way cooperation model.

-

Hu Siwei frowned. He was basically in this state these past few days.

Bai Jingnian knocked on the door and entered his office.

"What's wrong with you? Your secretary said that you have been looking sad these days."

Hu Siwei: "Why else? Of course it's for the "Householding" thing. Now that Northern Lights is doing this, we don't know if "Houseworker" will cooperate with Northern Lights."

"What's the lowest price for Northern Lights?" Bai Jingnian asked.

Hu Siwei: "Three hundred thousand an episode."

Bai Jingnian showed a slightly surprised expression. At this moment, he knew why Hu Siwei was so worried.

The production cost of "Houseshare" was very controlled at that time. The cost of one episode was about one million, just to reduce risks.

Now that Northern Lights has made such a reform, "Houseshare" still needs to face great risks.

Bai Jingnian asked: "What are the terms of sharing given to you by Northern Lights?"

"The sharing terms are okay and the offer is very generous. They have a very complex calculation system." Hu Siwei said, "But if we want to make back the money, the number of effective viewers of "Houseshare" on Northern Lights Video must be at least 1.5 million.”

Bai Jingnian thought for a while and said, "This doesn't seem to be a very high request, right?"

"It's not high, but since our show doesn't have any stars, it's still risky." Hu Siwei said, "I'm hesitant to cooperate with Northern Lights and broadcast "Householding Couple" according to their new model. , it’s better to contact Lighthouse Video and Icefield Video to see if we can sell "Householding Couple" to them."

Bai Jingnian: "You still want to be on the safe side?"

"This is my first project in Linghe, and it is a project that I am in charge of. If I really lose money, then I really can't hold my head high."

Hu Siwei not only wanted to express his gratitude to Linghe for his kindness, but also wanted to prove to the industry that he could still make good projects after leaving Beijing and Taiwan, and even make better projects than before.

The pressure is on here.

Bai Jingnian understands Hu Siwei's thoughts.

However, Bai Jingnian couldn't help Hu Siwei in this matter.

Bai Jingnian asked: "Have you talked about this matter with Chen Ziyan and Lu Yanhe?"

Hu Siwei shook his head.

"Not yet, it's also because they have a long-term cooperative relationship with Northern Lights. If I really don't want to sell "Householding" to Northern Lights in the end, I will have to communicate with them again at that time."

Bai Jingnian: "I think you might as well listen to their opinions now."

"Now?"

"Yeah." Bai Jingnian nodded, "On the risk issue, don't make the decision alone, and then bear it alone. When the movie was originally filmed, Northern Lights Video didn't play this way, but now it's changed. , the project's prospects also have more risks, and they need to know this if - if the results of "Householding Couple" are really bad in the end, it will be understandable. "

Hu Sisi was silent.

When Bai Jingnian saw him like this, he knew what he was thinking.

For his cautious old friend, Bai Jingnian is very clear about Hu Siwei's character and thoughts.

Be cautious and responsible. However, on the other hand, it is also reflected in his personality and self-esteem.

This is both the advantage and the disadvantage of Hu Siwei.

Because "Houseshare" is a project that he started by himself, he hopes to hand over a satisfactory answer sheet. Before handing over the answer sheet, he does not want to have any problems that need to be solved by Chen Ziyan and Lu Yanhe - Hu Siwei would think , the answer sheet submitted in this way will not be full marks.

Bai Jingnian: "Don't worry too much about your thoughts. As an old friend, let me tell you seriously. If your thoughts are always so heavy and you can't even handle a small project like "Householding Together" with ease, you How will you keep up with the two of them later? Don't be a lone ranger. The style you developed in Beijing and Taiwan where you handle everything yourself and only show the results to your leaders may not be suitable for Linghe, and Chen Ziyan and Lu Yanhe may not like it either."

Bai Jingnian's words were like a wake-up call.

Hu Siwei woke up.

When did he develop this habit?

When did it start that when you encounter problems and troubles, it is useless to go to the leader. No one can help you solve it. You can only weigh the pros and cons, make a choice, and then come up with a result and submit it to the leader's desk? (End of chapter)