Become Famous Another Day

The second season of "Seventeenth Floor" begins to be preheated and a promotional video is released.

It is a very popular drama in itself. Now that the sequel is coming out, all the original cast members have returned, and of course it has attracted much attention.

As the male protagonist, Lu Yanhe did not participate in the propaganda schedule of the large army. In fact, it was not just him, and Jiang Jun did not.

Fortunately, there are enough stars in this show, and even if the two of them don’t participate, the others can still drive the publicity.

And Jiang Lan did something at this time.

She paid 20 million to the marketing and promotion team of "Jump Up" to ask the "Jump Up" team to promote the second season of "Seventeenth Floor".

Chen Ziyan said: "They are indeed smart enough. Even if your relationship with Beijing and Taiwan is in a stalemate, she will still show goodwill in this way to maintain her personal relationship with you."

Lu Yanhe nodded.

The second season of "Seventeenth Floor" must have sufficient publicity funds.

However, no matter how sufficient this funding is, Jiang Lan has the final say on where to use it.

Jiang Lan took 20 million to jump up and did a drama promotion for the team, which was definitely a high price.

On the one hand, under normal circumstances, whether it is drama promotion or movie promotion, they are all "showing a wide net" behavior and will not invest too much money in a publicity team.

Because no matter how large the publicity team is, the coverage of the entire market is small.

The promotional and marketing of the team has always been about quality rather than quantity.

On the other hand, Beijing TV itself is a large traditional TV station with its own media matrix and many companies and studios that do this business.

Strictly speaking, they all belong to the same group. According to convention, these resources are generally given priority to contracting them to their own companies rather than looking for them outside. Especially for the sequel to the second season of "Seventeenth Floor", what it needs is to let everyone know that this drama is about to be aired. Audiences who like this drama remember to watch it, it is enough. It is quantity rather than quality.

The publicity focus is different.

Under this situation, Jiang Lan found a team to jump up.

-

In fact, the biggest profitable project of the team now is the advertising business.

Because Jumping Up is essentially a content platform, from magazines, to electronic versions, to different media and content platforms under its jurisdiction, as well as the signed author numbers...

Jump up has now established a huge media matrix.

This media matrix is ​​so large that it is coveted by many capital forces, and people come to discuss acquisitions every week.

In this case, why does Chen Siqi's team still insist on doing other business segments?

Because any company, if its profit source is single, is easily restricted and falls into a crisis due to its low risk resistance.

Promotional and marketing business is something that Chen Siqi values ​​very much. According to the requirements of the Jump Up team for publicity and marketing business, the net profit of this business cannot achieve significant growth. They are following the "high-quality route" and personalized and customized publicity and marketing plans, rather than volume.

All business models that cannot achieve volume are doomed to be difficult to achieve magnitude growth in profits.

However, Chen Ziyan believes that this plays an important role in the jumping brand.

At the same time, we can also use this business segment to open up the relationship between jumping up and the film and television industry. You should know that there is another very important business that jumps to the point, which is IP operation and development.

Therefore, Chen Siqi's first reaction was to come to the second season of "Seventeenth Layer" and offered 20 million to ask them to promote it. He even had no substantial requirements for the effect he wanted to achieve.

Who are Beijing and Taiwan trying to cheat? -

"This can be accepted." Chen Ziyan told Chen Siqi, "The Seventeenth Floor is a project that Jiang Lan is responsible for. Jiang Lan is the only person in Beijing and Taiwan who has a really good relationship with Lu Yanhe. She also wants to thank Lu Yanhe for his willingness to cooperate. The second season of Seventeenth Layer is broadcast, and I am willing to continue to complete the third season."

Chen Siqi suddenly realized.

She asked, "So, are their relationship pretty good?"

"Yes." Chen Ziyan said, "Originally, Lu Yanhe and Beijing and Taiwan no longer had any contact. Now the only person he is willing to take care of is Jiang Lan."

Chen Siqi: "I was worried that Yan He is not willing to pay attention to Beijing and Taiwan now, so Beijing and Taiwan suddenly came to me and asked me to promote the second season of "Seventeenth Floor" and tell the truth. We don't need to do the promotion of the second season of Layer" at all."

Chen Ziyan: "I want to know quite. From your perspective, if there is anything worth promoting in the second season of "Seventeenth Floor"? Where do you think it is?"

Chen Siqi said: "I haven't watched the drama yet, and I haven't watched the material. Just from the theme and lineup of this drama, there is nothing to say. After the broadcast of "Seventeenth Layer", this type of drama is basically Only "Squid Game" is popular, and there are no more popular dramas of the same type. I have tried to analyze it, you see, several platforms have developed similar ones with the lineup of big stars. The series, but often have loud thunder, small raindrops, and are relatively homogeneous. They are all the same as a group of people who are concentrated in a certain place and actively or passively accept some life-and-death game-like challenges. "

Chen Ziyan heard this and said, "But isn't this kind of drama set up like this? This is also the biggest selling point of this type of drama."

"But the problem is that this type of drama often needs to have very distinct character characteristics, especially the emotional direction and character destiny that can resonate with the audience's emotional resonance in order to truly allow the audience to enter this world view, otherwise it will be like watching It's like a group of kids playing house games, you can't believe these characters."

Chen Siqi shrugged helplessly and continued, "But look at the domestic one, to give a simple example, the "First Year" developed by Icefield Video, the main story is that a couple who have broken up and their friends are invited to a house. On the island, there is a treasure hunting game, but I didn’t expect that there was a fatal danger hidden in these games. This drama was very popular at the beginning, and the starring actors were all popular stars, but after six or seven episodes, the reputation dropped directly. Why? The game world design has a bug, and it was discovered by the audience. This is one of them. Once the game world design has a bug, the world will be falsified directly. Audiences who like this type of subject will abandon it mercilessly. Second, Their main line became that the male and female protagonists kept quarreling and recalling all the things they had been together before, and carrying out their emotional drama in an environment full of fatal crises. Which audience was not upset to watch?”

Chen Ziyan nodded thoughtfully.

"The most important thing is that if these emotional quarrels, reunions, etc. can become the key factors that drive the development of the plot, then I won't say it - although this itself is a taboo for such subjects, because the audience does not like it, Based on this, these have nothing to do with the main line. I feel like I found a screenwriter to write the relationship line, another screenwriter to write the game line, and then got together stiffly. "Chen Siqi said, "I went there later, too." I inquired about it, to put it bluntly, they really found a few screenwriters to create this project as soon as possible, and saved up such a script. To put it bluntly, the current platform still does not pay attention to scripts, and no matter what they say, they don’t pay attention to it. Those actors are not easy to use. Those who are a little famous all require adding dramas to their roles. How can they add dramas? Each character has a set arrangement. Which level will be injured and which level If you want to die, then you can only add emotional scenes and memory scenes."

Chen Ziyan: "It's so sad to say. Everyone knows the importance of the script, but the result is that anyone can interfere in the script."

"Yes." Chen Siqi said, "We are doing the Jumping Theater. Most of the first-line stars we have worked with will not make any suggestions for revision of the script. Of course, this is not an absolute bad thing. It is normal to have an opinion. As long as it is proposed during normal contact, we can discuss it. The most annoying thing is that everything is fine during early communication. When it is time to join the group or start shooting, we start to do all kinds of things. Change the script."

"How did you solve this situation?"

"I don't want to be with it." Chen Siqi said, "I basically tell them directly that they want to be a big shot. OK, then we will send a notice directly. Even if the movie is not filmed or re-shooted, I won't be with it. As long as they can bear the consequences of the matter, to put it bluntly, their actors are used to being arrogant in other crews, and always feel that they are big names, and in order to keep their starring actors, we will tolerate them." Chen Ziyan: "There is that kind of person with you Did you fight to the end?”

"No." Chen Siqi said, "You have to know that the main reason why these actors dare to challenge so arrogantly is that there are supporters behind them. Even if you are a producer or a director, it doesn't matter. There are supporters on the platform. Yes, don't be afraid of being banned. But the problem is, I have the final say. No one can care about me, no one can say good things, no one can say good things, I took a few photos with someone After the second table, no one dared to jump again."

Chen Ziyan sighed.

“It’s really sad to think about it,” she said. “We are constantly committed to getting the industry on track, but whenever we feel like we are making a little progress, there will always be one or two things to remind us, Actually, it doesn't. "

Chen Siqi: "But there are always changes. At least in our own film and television projects, we really attach importance to scripts and respect the ideas of creators."

Chen Ziyan: "Compared with the entire industry, this is too drop in the bucket."

"If one day, among the top ten movies in the annual box office, four or five of them were made by us, and half of the annual hit TV series came from our projects, then the rules we set would become the rules of the entire industry , I am very confident." Chen Siqi said, "To be honest, look at those big names who treated themselves as emperors at the beginning, but in the end they honestly finished the scene of jumping into the theater."

"That's because you are strong enough, but many crews are not able to be as strong as you." Chen Ziyan said, "Forget it, we can only do what we have on hand. There is no way to be so lenient, you said Yes, at least those of us who come out of the project know what to do to make a good show.”

"Yes." Chen Siqi said, "The production funding of the theater next year can be further increased. The dramas launched by the theater this year have been very stable overall broadcast results. After working on this theater for a year, all aspects have been in use. They are all on the right track, and now everyone recognizes this theater. When preparing for the project, they finally don’t have to worry about explaining to others what it means to jump into the theater.”

Chen Ziyan: "Will jump into the theater next year still do the same thing as it is now?"

"Yeah." Chen Siqi nodded, "just use this short drama model, because we don't have the ability to produce film and television dramas when we jump back, mainly through Linghe and Yuehutai, Icefield Video and Northern Light Video production companies. Responsible for shooting specific projects, short dramas can reduce the production cycle without having to stretch the front line too long, which is more suitable for us."

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

Chen Ziyan: "I guess Yan He will focus overseas in the next few years besides acting by himself. He still seems to want to build some of our own strengths overseas and Force, of course, I think so too, and I think doing this is a good thing. But you also know that Linghe still relies on his projects now. Although there are several projects to be done, they are all "The Little Imperials" "Bankrupt Sisters" and "Partners and Women" series. I want to say that if you are still planning to continue to do the jumping theater as before, you should ask you to give Linghe more projects. Otherwise , I'm afraid they can't play with it."

"Of course, I will." Chen Siqi said, "I heard that Linghe has signed a lot of production staff."

"Yes." Chen Ziyan said, "But not everyone can enter those projects. Many of the people they signed are newcomers who have just graduated from school and need to continue to follow the group to accumulate experience. ”

Chen Siqi nodded.

“I will try to provide them with some job opportunities in the project of Jumping Up the Theater.”

-

Lu Yanhe actually didn't think about whether his future focus should be shifted overseas.

Chen Ziyan only saw this trend from Lu Yanhe’s next few projects.

Now she rarely discusses with Lu Yanhe specifically how to plan his career next.

This is actually not in line with Chen Ziyan's usual style.

But now Chen Ziyan feels that Lu Yanhe’s plan will never keep up with changes.

The biggest variable in him is his endless scripts. The emergence of every new script seems to be able to bring Lu Yanhe to a stage that he dared not think about before.

For example, after the scripts "Source Code", "Red-Eye Flight" and "Buried Live" appeared one after another, no one expected that they became several breakthrough points after "Doom Day" was deadlocked. In this case, Lu Yanhe accidentally seized the opportunity and became the producer of "Doom Day".

Linghe became one of the investors in "Doom Day" and officially entered the investment circle of Hollywood movies. Although, there are great accidental factors in this.

The initial purpose of this stunning trial was actually to win the Chen Pinhe blocking battle.

However, as Chen Ziyan said to Chen Siqi, after Lu Yanhe successfully pushed Jiang Jun to the position of the male lead in "Doom Day", a new idea did arise in his heart: on the one hand, he Work hard to promote the overseas Chinese film and television dramas. On the other hand, he should also play the biggest publicity tool in this industry and the role of stars. For example, to promote more Chinese actors to be recognized by more people in the world, so that they can learn more through actors. Chinese film and television dramas.

He himself is a typical example.

The movies starring Lu Yanhe now can basically achieve a record of one million US dollars in box office in the American theater.

This is a very amazing achievement. For many foreign-language films, it is extremely difficult to break the box office of $5 million.

Many people can only see the kind of dark horse work that has achieved shocking results. In fact, if they really have their own loyal fans like many directors, their works can still break barriers and restrictions.

Just like Spanish director Pedro Almodovar, his films may not achieve particularly high box office results in any single market, at most millions of dollars. However, such directors have their own products in every country. The movie fans, their movies are not even bound by various aspects such as schedules - because the audience's goals are clear, and finally, they look at the global box office of their works, ranging from 30 to 40 million US dollars to 40 million US dollars, or nearly 100 million, or even broken. 100 million.

Now Lu Yanhe has a somewhat "author-type filmmaker" nature in the film markets around the world. A small number of movie fans recognize him as a person. Therefore, whether it is the director, the starring or the screenwriter, as long as he is a film project he really participates in, there will be a group of movie fans willing to buy movie tickets.

Lu Yanhe made his business influence through "Mist", "Squid Game" and "Friends".

But the real and core movie fans, no matter what they shoot or do, have an influence that is willing to support and pay. Lu Yanhe relies on movies such as "Three Mountains", "Late Spring", "The Road to Glory" and "Rouge Button". Accumulated bit by bit.

Whether it is Jiang Jun or Jiang Yuqian, they are both standing at a very high starting point now.

It can be said that if there are appropriate projects to promote them to be recognized by global audiences, they can completely further increase their visibility, and even their appeal and influence as actors.

However, whether there are Asian characters in the Hollywood project really requires luck and also requires waiting.

Therefore, Lu Yanhe felt that instead of always waiting for others, it was better to take the initiative to create some projects by himself.

Just like the project like "Red Eye Flight".

It is indeed not a classic masterpiece, and it cannot win awards, and it may not have exceeded 100 million in box office.

However, this is a thriller drama film that really holds the box office by the heroine. At that time, the whole United States received more than 50 million US dollars in box office. It has no other movie stars (Killian Murphy, but it has only been since this movie. Hollywood is famous, and he even noticed Nolan because of this movie), Rachel held the box office alone, and finally, it was a film with very good returns, which helped Rachel's career a lot.

You know, if you really have a movie in Hollywood that is where you hold the box office alone and finally succeed, you are basically waiting to be on the front line. Because after that, invitations from major film companies will be sent here to test your schedule. (End of this chapter)