Become Famous Another Day

"It's not that the negative reviews of the movie will not cause much harm to the movie, but for the movie "Phone", if you want to control reviews and suppress some negative reviews, the effect will be counterproductive, because it is not the kind of route that has no negative reviews."

In Linyu's TV column, she also analyzed this matter incisively.

"For the film industry, because of the high risk of movies, and because of the decisive role of the first day box office or the first weekend box office on the life and death of the entire movie, everyone is afraid that the bad reviews have been bad for a long time. Even if we all say that the difference is bad, and the difference is bad, you have to stand at attention and be beaten. However, from the perspective of the film company, this is definitely not the case. In fact, I think "The Phone" has blown a new trend for the entire film industry, that is, the audience does not have to be perfect in the movie to be willing to go to the cinema to watch this movie."

"I chatted with many friends, talking about the advantages of the movie "Phone" and what they did right. I summarized a few points and shared them with everyone. If it is wrong, just pretend I was wrong."

Linyu smiled and paused before continuing.

"First, the core selling point has been very clear from the moment this movie enters the audience's vision, and not to take advantage of any hot topics, such as one of the women that two heroines are easily reminiscent of."

"Second, under the configuration of screenwriter Lu Yanhe and starring Jiang Yuqian, the movie has a clear box office goal from the beginning, and it is very practical, 100 million to 300 million. This is the goal estimated by the film company based on this theme and market conditions. They control the cost budget based on this goal, and are not blindly arrogant. Unlike various movies that open their mouths, they will hit the box office of 1 billion or 2 billion, and they will not exaggerate their production costs, difficulty, and investment. Instead, attracting more audiences to enter the cinema, so that they will not maintain high expectations. This is too rare. Now, basically all the promotional rules of movies are that the movies are so good that you don't watch them, and you will lose this route. On the one hand, it raises the audience's expectations, and on the other hand, it often makes the goods wrong."

"Third, "Phone" is willing to do promotional marketing, and it also uses stars to the point of using the sword. One of the selling points of "Phone" is the subject matter, and the other is Jiang Yuqian and Lu Yanhe. Compared with many movies, the starlight of the actors in "Phone" is not enough. It can be said that this is basically an actor Jiang Yuqian is carrying the movie alone. If Lu Yanhe's blessing is not calculated, he is a screenwriter, not an actor. In this case, they have not ignored the other actress, Wang Jing, who uses Jiang Yuqian and Lu Yanhe to promote the scope of publicity and popularity, and use Wang Jing to criticize the audience's freshness. As far as I know, the promotional and marketing expenses invested by the film crew in the actor and character Wang Jing are almost the same as Jiang Yuqian."

…

"Jiang Yuqian is also getting back to life." Zhang Lan sneered, "I actually made a newcomer dare to fight with her."

Shi Zhou smiled and said, "I told you a long time ago that she is becoming more and more humble in front of Lu Yanhe. Her so-called momentum and popularity are only available through Lu Yanhe's plays. So look at how she licks Lu Yanhe. When Lu Yanhe stops praising her in the future, she will be out of breath."

Zhang Lan: "Have you gone to watch "The Phone"?"

"Not yet." Shi Zhou shook his head, "I'm too lazy to watch it. People are clearly not a good movie, but come to make quick money. Unexpectedly, this can make the audience feel that they are sincere and are willing to watch this movie."

Zhang Lan said: "Before, "Fake Death" was very popular. Several such love comedy scripts were sent here. Do you think I want to pick one?"

"Those scripts are very average, do you want to take them?" Shi Zhou asked with a frown.

"The main reason is that there are no other scripts now." Zhang Lan said, "I haven't been in the crew for a long time. I don't have a single pre-spreading show now. If I don't take on the show, what should I do later?"

"I think we would rather be insignificant than indiscriminate," said Shi Zhou. "You see, the two dramas I took before were not very good in the end, but instead dragged on me. With your status, fame, and popularity, even if you haven't appeared in the show for two years, it is enough to maintain the current situation. Every time you have major setbacks in your career, it is after you appear in the show."

Zhang Lan: “…”

Shi Zhou also said, "Unless we are very sure, this drama will explode."

"This is not accurate. If we are all confident that a drama can be successful, there will not be so many dramas in front of us," Zhang Lan sighed, "Do you think I have been in bad luck in the past two years? Why don't I go to the temple to find a Bodhisattva to worship?"

Shi Zhou: "It's OK, it's good to remove bad luck."

-

On weekdays, the decline in "Telephone" was a bit big, exceeding everyone's expectations.

Box office analysis and audience tracking department people said that the audience of this movie is very small, with viewers over 35 years old accounting for only 17%, which is very small, so the decline will be serious once the weekend passes.

"However, the total box office of "Telephone" still has the hope of exceeding 400 million. The market was relatively cold throughout January, and there were no competitive films that would not erode the screening space of "Telephone". This period is very friendly to small and medium-sized box office movies like "Telephone".

At that time, people from the publicity and distribution department chose this period, which was actually specially studied.

Jiang Yuqian was unable to continue to promote with the crew in the future, and she still had a lot of work.

So, after the release, Wang Jing is basically running alone.

Wang Jing ran very carefully.

This movie brings a lot of attention to her.

Before, she was not the protagonist role in "Late Spring" or "Squid Game". Although the show was popular, it brought her a lot of attention, but it did not really form a large-scale fan effect, so she did not really make her "instant hit".

This time, the constantly reversing villain she played in "The Phone" vividly allowed her to show her acting skills in her comfort zone, firmly grasping the audience's attraction, and making her truly popular.

This can be seen from Wang Jing suddenly received four scripts within a week - all of them were the protagonists.

In addition to the road show, Wang Jing also took a day to complete the guest appearance of "Home Imperial".

This matter was specially marketed by Linghe.

After all, it can not only promote "The Phone" and keep the movie popular, but also preheat for "Home Imperial".

"Home Imperial" is a movie that needs constant attention - it has less starlight than "The Phone".

At this moment, the Xituer Film Festival suddenly announced the list of this year's jury.

Liu Bigo was among them, which attracted some attention.

After Lu Yanhe, Li Zhibai and Yan Liang completed a Spring Festival Gala rehearsal, the Xituer Film Festival announced a batch of films entering the main competition unit.

"The Rainy Season" starring Lu Yanhe and "The Big Red Lantern" written by the screenwriter are among them.

As Lu Yanhe's works have won awards on the international stage over the past two years, after these two films were once again shortlisted for the top international film festivals, everyone is not talking about whether they can win the award, but what awards can be won.

The media industry wants to know:

1. Can Lu Yanhe win a Best Screenplay Award for "The Big Red Lantern"? 2. Can Chen Bige win the third International Film Festival Best Actress Trophy with this movie?

3. Can a Malaysian art film like "Tropical Rainy Season" be even entered into the main competition unit by Lu Yanhemi? When did the main competition unit be so easy to enter? Didn’t this movie say that you can only enter the second-level unit?

4. Can a Chinese-language movie win the highest award this time?

After all, in the jury lineup of the main competition unit of the Xituer Film Festival this time, there is Liu Bigo.

It’s not that he can be finalized with just one judge. He is not the chairman of the jury either, it is not that true.

However, if one judge is there, you can introduce the cultural background and interpretation of the movie in detail with other judges. Movies are ultimately cultural products. If you have some understanding of the cultural background, you can know more deeply what is inside them.

-

Lu Yanhe thought to himself that "The Big Red Lantern Hanging High" is a standard award-winning film.

With the configuration of director Wang Chong and starring Chen Bige, coupled with the performance techniques and theme of this movie, it is difficult for it to not win an award.

In fact, this movie doesn't have so many things that are difficult to understand for foreigners. Because the theme of this film is very clear and there is nothing to hide. Anyone who watches this movie actually understands that this movie is about "human alienation".

As for the oppression of feudal ethics—

This kind of thing is the case for Chinese people. For foreigners, even if they don’t understand what the oppression of feudal ethics is, they can still appreciate this movie.

They do not understand feudal ethics, but they must understand the power structure, especially the power structure between men and women. Such story themes are just as common in foreign films.

As for "The Big Red Lantern Hanging", Lu Yanhe always felt that the most outstanding thing about this movie compared with other movies is that its structure is extremely rigorous, and it even reaches a place where people can feel the beauty of the structure.

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Whether it is the frequent appearance of central axis symmetrical images, the sound of hammer feet with a certain rhythm, or the repeated lighting of lamps, forming a certain ritual with ancient colors...

It can be said that in this movie, metaphors and metaphors seem to be everywhere. The whole world has become a system.

The original work won the Silver Lion Award at the Venice International Film Festival and was nominated for the Oscar for Best Foreign Language Film. In China, Gong Li and He Saifei also won the Best Actress and Best Supporting Actress at the Hundred Flowers Awards respectively, with remarkable results.

Lu Yanhe will always remember the shock when he first watched this movie.

At that time, he thought that this kind of film was a critical, serious, not very good-looking work, but just a so-called high artistic value.

But one afternoon, he saw the movie playing on TV, so he pulled the curtains up and watched them alone for a while, but ended up watching them inside.

This movie itself is a good story. All the value and meaning given by the criticality, seriousness and the criticism community are attached to it. From the story itself, this is a story of twists and turns and no idea what will happen next.

Especially Songlian's attitude towards Hammer Foot was changed, and her struggle for favor before and after marriage and after falling into the fall, she slowly twisted and became the kind of person she had hated the most before.

At that moment, Lu Yanhe really felt that Lao Taozi was able to make such a great reputation really rely on his strong skills.

Some directors eat in the critical world, some directors eat in the audience's reputation, and some directors eat in the market's money bag, but he takes it all.

-

Lu Yanhe has not watched Wang's remake of "The Big Red Lantern Hanging High", but based on his understanding of Wang Chong, he is very clear that this movie will only be more "sincere" than the original.

He is also looking forward to the performance of this film at the Situer Film Festival.

So many times, this is the first time he has really taken out a winning film to win the award.

Whether it is the previous "Rouge Button" or "Love Letter", in fact, it is a movie recognized by the audience in more sense. It is not that outstanding in terms of its artistic value to mainstream awards.

But in this world, they have achieved some success.

I just don’t know what will happen to "The Big Red Lantern Hangs High".

Lu Yanhe sincerely hopes that this movie can win a very important trophy.

Don't smash yourself into your hands.

Lu Yanhe couldn't stand this.

-

After Lu Yanhe and the other three participated in a rehearsal in the Spring Festival Gala, because Lu Yanhe was really nervous, the director team finally gave him a vacation and allowed him to miss the two rehearsals in the middle, as long as he could catch up with the last round.

This is really the "preferential treatment" of Lu Yanhe by the director team of the Spring Festival Gala. Basically, the director team of the Spring Festival Gala will not give such treatment to celebrity artists.

Of course, this is also because when Lu Yanhe reaches the point of this, the director team still hopes to let Lu Yanhe stand on the stage of the Spring Festival Gala.

The Spring Festival Gala is now about making the most popular, most representative, star artists who have achieved remarkable achievements in the year, especially those who represent China's remarkable achievements on the international stage, appear on the stage, just like doing a performance.

If Lu Yanhe doesn't show up, it's really a bit unreasonable.

Not to mention, this show is a three-person chorus stage.

Lu Yanhe didn't go, and Li Zhibai and Yan Liang couldn't go.

If the two of them matched with the other one, they would definitely be squirted to death.

God knows how many fans are waiting for the annual stage of the three of them.

As the three of them go further and further on the road to actors, their stages as idols are really getting fewer and fewer, let alone a fusion stage.

After the Reuters of the last Spring Festival Gala rehearsal of the three of them were released, they have attracted great attention and expectations.

Unless there is really some force majeure factor, it is impossible to get their program down now. (End of this chapter)