Big play bone

"New Year's Eve" is a typical holiday scenario movie. Since the success of "True Love", such movies have begun to fall out, last year's "Valentine's Day" has achieved good results in the box office, so this year "New Year's Eve" Another arrival.

Such a platter movie is not just that family is so simple. At the same time, for the actor, it is also an important way to learn the family audience. Therefore, the actor's lineup can be described as a starlight, and even a number of big actors compete for the same role; For the audience, even just watch the star highlights, this is also interesting pastime, not to mention, this is the best choice for holiday atmosphere.

"Bao Mei Qi" has highly attracted attention, David-Gordon-Green, in recent years, has taken the "Pineapple Express", "Prince Temple" and other works, it has become New members in the rotten tattoo, this time with the split to help the new generation of Joa, Hill, teamed up with the spoof comedy comedy, and many people think that this may be another "hangover".

For holidays, vulgar evangelism comes always does not have an error.

Maybe, this is not a weekend of the box office explosion, but at least expects, the cinema is recreated. In real life, the cinema is also as expected, and a large number of audience fish is poured into the screening hall, joining this viewing boom, but the facts have a little bit a little bit of deviation with expectations - they are not Because the two new films go into the cinema, but for "anti-cancer me".

According to the sampling investigation statistics of "US Weekly", this year, the most attractive film works of Christmas, more than 36 people have chosen "anti-cancer me", only 15% of the audience. Selected "New Year's Eve", after this, the audience of the audience chose the "big detective" 2: butches game "next week, and there is also eight percent audience to choose" Spy 4.

A movie about cancer, a movie about death, a small fresh independent artwork, surprisingly became the most popular work of this year's holiday, which is worth researching. Perhaps this can be used as a sample, give a film company, analyze the box office trend of the holiday file.

"New Year's Eve" and "Bao Meshen I have encountered", the market is expected, but the market performance is expected, and the doubles have encountered unimaginable fiasses.

The premiere premiere only three days only harvested a thousands of millions of box office data, and the horizontal contrast is the amazing results of the "Valentine's Day" last year, sweeping the amazing results of $ 56 million, which is Garry Marshall (GARRY -Marshall When the "New Year's Eve" shooting plan, the new line shadow did not hesitate to pay the board. But now the premiere weekend box office has shrunk for two-thirds, falling below the glasses of everyone.

Of course, the bad media feedback and the audience react, which is undoubtedly snowing.

The manifestation of the latter is a disaster. The first weekend box office is only 9 million US dollars, which triggered a shocked voice in the North American market. Although the production cost of this work is only two million, but now, in the 20th century, Fox may never return to the carrying amount, and even if it is lost. This is a tragedy!

As for the 39-pointed media review and 21% of the rotten tomato freshness, there is no need to have any problems.

The terrible performance of the two new films once again made people feel deeply malicious from the holiday file. Although it is not a summer file, it is the second largest ticket schedule for the whole year. It is like the winter in the north hemisphere, the holiday gear is always in the winter. If you don't care, a barrel of ice water is directly poured down, a turbulent cool.

Is this a silence of the market? Or is there a problem? When people see "anti-cancer me", when they fell, they naturally have a few days.

Remnant, "I am anti-cancer, I" release, the Lion Gamed is again increased by fifty-seven venues again, which makes the movie weekend box office to control 32%, weekend. Three days will incorporate two thousand thousand dollars in the bag; at the same time, the cumulative box office in the two weeks is a drum to reach 62 million US dollars!

In other words, Monday to Thursday, China's box office, "I" anti-cancer, I still show the super powerful momentum, the box office accumulation speed is far exceeded. However, this cost of 8 million comedy works have entered the most profitable movie ranks this year, and the Lion Getting Industry will be sleeping. They have not even put too much energy in publicity. This is definitely a model of Wanli.

Although it is just two weeks, now it is already foreseen, "I am anti-cancer, I" North American box office is over 100 million yuan! Unbelievable, absolute incredible, any language is pale, any description is also bored, the truth is the best statement, and is also the most amazing interpretator.

So, the second week of December, "I am fighting anti-cancer", I won the North American weekend box office champion, a stupid.

In the case of the top 20 in the top 20 in the North American box office list, "I am" anti-cancer "is the only thing invested less than 10 million dollars.

Finally, this week's box office list, after "anti-cancer me", "New Year's Eve", "Bao M]," Dawn (on) "," Clipping Movie "occupies the top five left The next seat. Such a list, even the most daring, the most crazy prophet, nor does it predict.

The third week of December, North America finally ushered in the big outbreak of the well, only three heavy-action movies were reflected in this week, the bustling and lively in the holiday file opened the gate, venting down .

The first is the "Great Detective Folome 2: Book Game", the 3,700 venues, the investment cost is 150 million; after the "Mouse Bao 3", the 3,700 venues are released, production costs Seven thousand five million; then "Disc Spi 4", four hundred and twenty-five-colonal lines held a small range of scope, try water temperature, and production costs are more than 1,500 million.

Three works, three styles, almost, it is included all types of movies, and the representation is to make the audience.

Among them, "Disc Hetics 4" uses a very unique release plan, only 425 municipal lines, similar to the way, collect audience opinions, waiting for word-of-mouth spread, then next week will be in three thousand five The hundreds of courtyards are fully released, and they are exploded, hoping to attract all the family audiences of Christmas holidays.

Relatively speaking, "Book Games" and "Mouse Bao 3" have a bayonet to see red, one is a criminal action movie. The target masses aimed at men, one is a relaxed comedy animation movie, and the family audience is the main force. Consumer groups; and, the two movies are sequel, each has an advantage, all of which have strong, double-doubles facing the three thousand seventh rooms, this pair of decisions will detonate the entire market.

Looking back and see the coldness of the North American market before, it is not difficult to understand people's expectations for this week's North American movie market. The facts also prove this. CHAPTER;

735 breaks again

In 2009, the Christmas schedule, "Detective Popular Sherrock" and "Mouse Bao 2" two movies have been released on the same weekend, and they hit the "Avatar" of the anti-sky level, double-double, no to ask the North American weekend box office The list, but, between the two works, the two works launched the competition of the bayonet and the struggle.

The premiere weekend, "Detective Solo Solmes" is slightly won, but the post-strength is "the mouse to Bao 2" occupies the wind, the final North America total box office, "mouse to Bao 2" is victorious; in the overseas market, Little Robert-Donney Joien Lu Lu's appeal has achieved advantages, which also enables the global box office, "Detecting Folome" is far ahead.

Both the North American box office exceeded 200 million, the global box office broke through 420 million, some extent, can be a win-win situation.

On the third week of December 2011, "Detective Solo Solmes 2: Book Game" and "Mouse Bao 3" again don't go to the Miao head again, and once again, the needle tip is to make a match, plus one to join the fun. "Disc Spi 4", which also makes the fierce intensity of box office competition, which is a big mix.

Before the start of the holiday gear, after the file is completed, everyone's sight is concentrated in the third week of December. In addition to "Twilight City: Break Dawn (on)", this is all the caravans in the focus of focus, and the three works piled up, and the grace complaints two years ago, it is enough to let all the news The media is exciting.

Unfortunately, people are disappointed again. More accurately, the higher the expectation, the greater the disappointment, the two works can not fully exert the superimpodization of the box office of the continuous collection film, but continue the "continuation film quality is not satisfactory", double encounters The blowhouse of the box office can be a hard brother.

"Book Game" premiere has only harvested 3,9 million US dollars in three days, which is more than one-third of the previous work, and the fell is more than one-third. The word of "Mouse Bao 3" is a mess, two thousand three million premiere weekend box office, more than half of the second part of the series two years ago, the premiere of four thousand eight million, it is It's bright in front of you, but now it is no longer.

The low happiness of the two works is not from the encounter of the "New Year" and "Bao M]" in the first week. It is said that this year's holiday file is overall, this is the reason for the market, not the quality of the work. ? There is no harm without comparison. There is no difference in comparison. When people see the "Disc Spi 4" point data, they know that the root is still the problem of the work itself, not the market.

In the four hundred and twenty-five-storey lines in the district, the "Disc Spi 4" is 30,000 data in a single pavilion, caught by thousands of dollars, not only detonated reputation, but also Dedicated box office, Tom Cruz Since the "World War" in 2005, after the "Disc Spi 3", the box office of "Disc Spi 3" continuously lost five years, once again re-enhancing the professional new year!

The excellent performance of the small range of "Disc Spi 4" not only witnessed Tom's back spring, but also started the first cannon of the Pickers' director Brad Bird real movie, which also made people to Pixi The animation director is born in Andrew Stanton, will be full of expectations next year.

In addition, "my anti-cancer me" is survived in a madly fried, and then handed over a wonderful performance. The decline in the third week is only thirty-five, and it is controlled again. 40% below, the decline in the artistic masterpiece with commercial movies, the performance of the applause, gaining applause.

Especially considering the encirclement of new film this Wednesday, the performance of "anti-cancer me" is still so strong, which is more difficult.

This week, after $ 3,700 this week, the three-week accumulated box office for this small cost independent comedy work has broken through 90 million US dollars, and it is more than eleven times compared to the production cost. In still continued to accumulate the box room, it is worthy of the most exciting box office black horse in the 2011 holiday file.

On the third week of December, "Book Games" won the championship, "Mouse Bao 3" runner-up, "I am anti-cancer," the "Disc Spi 4" accounts for the position of the temple, in addition ... " The New Year's Eve "The next week's box office fell by forty-five percentage points, and he harvested 7 million US dollars.

Forty-five declines, for ordinary commercial movies, not excellent, but also barely can be considered. However, "New Year's Eve" premiere box office has already made people unsatisfactory, the next week's box office is still so powerful, this is terrible. Only two thousand four million in the two weeks, compared to the production cost of 56 million production, still have a long way to catch up.

For "New Year's Eve", for "Bao M], for" Book Games ", for" Mouse Bao 3 ", this year's holiday gear seems to have a nightmare, disaster, disaster, or disaster. Now, the only thing they can expect is, the next Christmas and New Year's Day, the addition of continuous holidays, allows the box office to re-war, at least lose not too serious.

Good news is that in the next few weeks, the biggest competitor of commercial movies is "Disc Spi 4". The audience has nothing to choose, and the market is only these, the holiday box office bonus should be very His people; bad news is, "I am anti-cancer, I" the old army protrude, this accidental became the work of the holiday movie leading sheep, and how many viewers can attract it next to the end, this is an unknown.

According to the common sense, the audience of "anti-cancer me" audience is limited, at least unable to compare with "storming game", "mouse to Bao 3", "New Year,", "the new year", but the problem is Here, now the instinct has been broken, "I am" anti-cancer, "I can't predict the next trend.