It's okay to have scandals, but it's really not suitable to be overly associated with scandals and constantly be on the gossip headlines.

Finally, there should be a certain sense of distance.

Therefore, Tang Yulian declined many invitations to participate in Hong Kong talk shows.

This led some newspapers and TV presenters to complain that she was aloof and unapproachable.

Tang Yu was too lazy to explain; her focus wasn't on this.

Excessive entertainment is also inconsistent with her current career image.

Fortunately, her boyfriend Leon Lai is also a low-key person. Although the two are open about their relationship, they don't discuss their love life too much in front of reporters.

If you got the picture, you got the picture; don't try to find out anything else.

Before the Spring Festival Gala, Tang Yu had finished filming all the music videos, which were only five songs.

"Reverse Fairy Tale" is a love song written by Tang Yu, and the music video was directed and filmed by Tang Yu herself.

When she was a child, she fantasized about a prince on a white horse coming to her, but as she grew up, her fantasies changed.

She rode a white horse in her wedding dress to the prince, who then looked up and waited for her to kiss him.

Tang Yu was very satisfied that her boyfriend had agreed to film such a sweet music video for her.

This has finally fulfilled her dream.

"Leon, you are the cutest boyfriend in the world."

"Shouldn't it be described as handsome?"

Tang Yu, riding on horseback, leaned down and kissed the prince.

"But the way you tilt your head back waiting for my kiss is so cute."

Because of a collaboration with Vera Wang on wedding dresses, the latter provided sponsorship for the wedding dresses.

Tang Yu also took several wedding dress promotional photos with Leon Lai for next month's magazine feature.

So, after participating in the Winter Extreme Games, Tang Yu came to Beijing to rehearse for the 1999 Spring Festival Gala.

This year, freestyle skiing was added, so Tang Yu switched to a new competition event.

This sense of novelty surprised and delighted both the organizers and the audience.

After all, winning championships all the time isn't really that interesting.

However, if each time a new event or new freestyle skiing trick is introduced, it can bring a greater sense of novelty.

The 1999 Spring Festival Gala was still a major event that attracted nationwide attention.

Tang Yu wore a short black leather jacket, exuding a rugged biker vibe. Underneath, she wore a fitted gray-blue dress, and her long hair was styled into small curls. Her geometric earrings and necklace were simple and bright, creating a style that combined strength and softness, giving her a cool and fashionable look.

In addition, the song "Unstoppable" has a strong and dynamic rhythm.

Although older viewers may not understand it, many young people became fascinated with the song after watching the Spring Festival Gala.

Tang Yu's hairstyle, clothes, and jewelry have all become fashion trends pursued by girls.

The Spring Festival Gala has an incredible ability to create stars.

As a result, Tang Yu truly became famous throughout the country this time.

Chapter 10 Supermodel 10

As a successful crossover supermodel and extreme athlete, Tang Yu doesn't actually walk the runway very often.

After all, her debut was different from that of ordinary models, so after establishing her supermodel status, it was even less likely that she would accept some casual shows.

However, Tang Yu still attends some of the four major fashion weeks each year, unless she has something else to do.

She also used this time to reach domestic collaborations with some brands.

The magazine needs to maintain its high-end fashion positioning, and brands have also set their sights on this huge market of over a billion people.

Although China's potential is not yet enough to attract global attention, any normal brand manager knows that they need to increase their investment in the Chinese market in the future.

Therefore, Tang Yu became highly sought after and negotiated with many brands for the Asia-Pacific region endorsement.

The first thing she discussed was signing a Gucci ready-to-wear endorsement deal. Gucci's style in 1999 was known for its sexy and rebellious nature, which suited Tang Yu's image quite well.

In March 1999, she shot a series of advertising campaigns, wearing a low-cut leather dress and riding a heavy motorcycle on the road—Gucci, more than just elegance.

This collaboration led to Gucci featuring the magazine on the covers of Marie Claire in multiple countries.

After that, she landed a lipstick endorsement with Lancôme and filmed a captivating advertisement.

Negotiations for jewelry, watch, and perfume endorsements have also begun, so Tang Yu is busy flying around.

Hong Kong media jokingly said that she soared to great heights, signing multiple multi-million dollar endorsement deals.

That's a bit of an exaggeration; different brands have different negotiation models.

For example, many European brands pay a fixed fee, while some American brands are more flexible and offer a share of the revenue based on market response.

Especially for sports brands, Tang Yu and Nike directly launched a collaborative series of sneakers.

If an advertisement commissions her to create music for it, then additional fees will be charged.

Therefore, outsiders can only make a rough estimate, but it does prove that she has become extremely wealthy.

However, Tang Yu was not satisfied with this and quickly expanded his income into his business.

Vanguard magazine has been successfully launched and its sales are growing, making it a representative of high-end fashion in the fashion industry.

Therefore, Tang Yu did not hesitate to bring forward his plans.

Vanguard Magazine

Vanguard Youthful Fashion

Vanguard Sports Fashion

Vanguard Health & Wellness

Vanguard Home Aesthetics

These are all magazines that were pre-ordered. If it weren't for the lack of manpower and limited funds, Tang Yu could have expanded further.

Sister Chen had always felt that Tang Yu was exceptionally capable and destined for great success in her career.

But she never expected Tang Yu's career to be so successful, completing the five-year plan they had set two years ahead of schedule.

"Choosing to work with you is probably the most successful decision I've ever made."

"Sister Chen, don't be modest. Without your connections, it would be very difficult for us to succeed."

After Tang Yu finished speaking, Sister Chen started to have a headache.

Do you know what's bothering me the most right now?

Tang Yu smiled helplessly. She had invested all her money, and with the magazine's successful launch, her business was theoretically on the rise.

But if we expand rapidly now, we won't have enough talent!

Tang Yu was unaware of the classic line that would emerge in the future: What's the most valuable thing in the 21st century? Talent!

"Let's hold a competition. We can't keep hiring foreign photographers; it's too expensive."

You can't expect me to film every single time, I'm not that free.

To save costs, Tang Yu had worked as a photographer for a while, since she had a good sense of aesthetics.

“That makes sense. I’ll plan this carefully. We really don’t have enough talent.”

Besides not having enough editors-in-chief and photographers, there are also not enough stylists, set designers, and other professionals.

Moreover, with so many new types of products available now, we need a lot of professionals to manage them, so we can't afford to ruin our reputation.

With the magazine's reputation growing, Faye Wong, Maggie Cheung, and Gong Li all agreed to shoot the cover.

However, the most difficult thing for female celebrities' teams is to ensure that the difference in status between different months is not used to distinguish between them.

Tang Yu was very direct; she told me to hire supermodels for all those months.

After all, our status is different now.

High-end fashion magazines are positioned to be a bit difficult to work with, so that people will perceive you as having a high status.

While Tang Yu was busy shuttling between Shenzhen and Hong Kong, Leon Lai returned from filming in the United States and went on a date with his girlfriend.

"So who did you choose to shoot the cover for the inaugural issue of your men's magazine?"

"Hu Bing is currently the most suitable in terms of image and identity."

Although foreign male models could be hired, Tang Yu felt that it would be better to hire Chinese models for the inaugural issue.

She focused her career entirely on the mainland and overseas, and Hong Kong media criticized her several times for not valuing Hong Kong.

But it's no use her attention; she simply can't squeeze into this market.

The advertising, film and television, and music industries are already highly competitive.

If you have no money, no power, and no connections, it's wishful thinking to even think about getting a piece of the pie.

With her looks, she easily gets invitations to dinner parties.

If you refuse, you're cutting off our future.

Therefore, Tang Yu chose to develop her career abroad, and she even chose a niche field.

In fact, in the past two years, some people have tried to arrange dinner parties for her.

However, Tang Yu was very firm and refused to agree to any of them.

At first, she received offers to act in Hong Kong films, but after discovering that she was so aloof and uncooperative, she hasn't received a single offer since.

However, acting is not part of Tang Yu's career plan, as it would be too much of a waste of her time.

"I thought you were going to invite me to shoot a cover?"

When Tang Yu heard Li Ming say that, she turned over and sat on him, hooking her arms around her boyfriend's neck and laughing.

"Honey, it's not that you're not popular enough or well-known enough, but what our fashion industry needs now is the so-called high-end feel and professionalism of supermodels."

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