Of course, smokers go to small shops to buy cigarettes, but husband and wife stores basically don't sell e-cigarettes. For convenience stores, as long as the profit is high enough, clerks can push e-cigarettes to customers and assume the functions of sales and promotion personnel. In other words, only convenience stores can reach potential and accurate users, while the only way to open a supermarket counter is for Jiang Taigong to go fishing and wait for e-cigarette users to take the bait himself.

Therefore, before chuyuanxi's departure, an emergency meeting was arranged. And when he knew that it was ma Yuening who was coming to visit him, his reaction was certainly different from that of the previous three groups. He even commissioned yuan Mu to conduct a detailed investigation through Zheng de. I wanted all the industry trends and the other company's investigation.

Results when Yuan Mu presented the research report, Chu Yuanxi's psychological activities were called "evil thoughts"

For e-cigarettes, the current situation is that the channel is the king, only those who hold the resources have the right to survive, and all talents with channel experience are the target of competition. The well-off society itself is a channel and a resource, and the Ba people have money.

At the same time, after a simple calculation, the business dilemma faced by the company is that the stall is too big, the cost is too high, and it can't make profits in the short term. It burns too much money on products and brands, and suddenly it can't get enough money. The sudden stop of investors makes people feel that they can't survive.

But in other words, it is also the starting point of the future outbreak, that is, the huge layout of offline stores, product quality and brand are in the head.

So the key question becomes, now the offline e-cigarette business is not good, but what about the future? If not in the future, Xiaokang should be satisfied with an admission fee. Anyway, as long as it's a famous brand product and the quality is OK, it's good. But if the future is worth looking forward to, it is not the channel that is most needed for rocking power, but the ration that can survive the cold winter.

When chuyuanxi saw the report, he immediately calculated the cost in extreme cases, and then found that if Ma Yuening took advantage of the opportunity of business difficulties and merged the other party completely at a better price, it seemed to be a good deal?

Of course, the key is that the price must be better. A good price is a huge amount of fat. If the price is not good, it may lose too much money in extreme cases, which is not worth the bet.

The main reason for his thinking is that Yuan Mu's report mentioned that tobacco bureaus of many provinces are doing research on e-cigarettes, and cooperation motions and regulatory regulations on "heating non combustion" e-cigarettes are also frequently reported at the official level.

There's a lot of room for this situation! At that time, chuyuanxi was on his mind. The fierce reaction made yuan Mu and Xue Jianhua feel a little fierce, because they didn't know that chuyuanxi had absorbed nutrients from other people once, and they wanted to continue to absorb them.

But fortunately, in the face of Ma Yuening, he didn't express his intention too quickly. Instead, he chatted first according to the process, and then talked about admission on the matter of fact. After all, the other party is not out of money now, and his original intention is to send his products to a well-off society.

As a result of such a chat, Chu Yuanxi suddenly found that he should not touch this matter, and made empiricist mistakes in his unfamiliar field. He thought he was prepared for the meeting, but he was not prepared at all.

The main reason is that Ma Yuening has a lot of bitterness when he wants to talk to others. There are many people in this business who are not entrepreneurs or businessmen, but who will think of ways.

Ma Yuening, for example, is a relatively standard entrepreneur. All behaviors are within a certain framework. Tactical actions can be played within the allowed range, but instinctive drive will not go out of this framework. At this point, the same is true of chuyuanxi.

But the water in this industry is too deep, some people can not enter without paying the threshold fee, and some people can be immune to fierce offline competition. In particular, some of the big brothers from outside are very wild.

This is why Ma Yuening prefers first tier cities. Relatively speaking, the competition in big cities is fair.

This vomit bad thoroughly dispelled Chu Yuan Xi's evil idea. In the original world, he had already started to build a well-off society and entered the sinking group before crossing. Then he soon found that it was more and more difficult to go north. Therefore, some of the old sayings in the business field of the imperial court are not worthless.

Therefore, it's not impossible to consider some things when the well-off society is strong in the future, but it's still far away now.

Considering the established strategy before, chuyuanxi also did not agree to Ma Yuening's sole generation. As for the admission fee, we can talk about it. All the e-cigarettes of big brands can talk about it. According to chuyuanxi's official tone: "Xiaokang is open-minded in this respect."

"Mr. Chu, it doesn't help me much..." Ma Yuening is a little worried, because of course he knows that only the only way to tie up the two enterprises closely is to create a win-win situation of cooperation, so that his company can enjoy the bonus pushed by the convenience store staff.

"And if it's just admission, it's not worth financing for me, and I can't give too high admission fee. If we sign the sole agent, it will be more convenient for me to raise funds. Do you understand? "

This means that the signer can sign a higher point. Of course, chuyuanxi can understand it. The question is, how much does he know that chuyuanxi's appetite is higher than his "higher point"?"Mr. Ma, I can't agree to this, because independent generation is not in line with the interests of a well-off society." Chuyuanxi refuses without hesitation, because the book profit is higher after the independent generation, but relatively, the sales of ordinary cigarettes will also become lower, forming a seesaw. After all, it's certainly not as cost-effective as charging more admission fees every year

In a word, after finding the big pit on the track, Chu Yuanxi immediately retreated to a safe distance. However, Ma Yuening also benefited a lot, because although this uncle is a typical entrepreneur, and he started his career earlier, his skills have not been perfected, which is why he is now facing a difficult decision.

For example, in the chat process, Chu Yuanxi repeatedly stressed that it is currently in milestone 4, only considering the entrance of the special category of e-cigarettes, and only considering the independent generation after milestone 6. Another example is talking about Xiaokang. Now we only sell other people's goods and don't have our own products, but we have already made plans. Only milestone 5 will start the planning of "quality life" series products.

And Ma Yuening does not understand why entrepreneurship should be divided into milestones? He has also made a milestone plan for a project, but he has no concept for a company.

Chuyuan Xixin said that you are all the way mang. Mang becomes the second wave after the first wave. As a result, you have to rush to the street? I can milk you this!

"Why do we have milestones? Because starting a business is not only about when to do it, but also about how to change money, where to get the money, and how to arrange the cash flow. "

Ma Yuening was not sleepy at that time, because it was the change that bothered him. Now, for him, the only one who has more hope to get money is the 400 stores now. With this scale and the ability to open stores, he may be able to move some investors.

Just listen to Chuyuan Xi leisurely said: "let's talk about financing. You have to have a rhythm in financing and get ahead. You can't always want to do something. When you find that you don't have money, you have to finance once, so you have to do the framework first. But what about the budget and the framework? We can't just consider the enterprise itself, we have to consider the scale of financing, right? According to the turn, the valuation of a start-up enterprise is always getting higher and higher in the early and mid-term, the company is getting bigger and bigger, and more and more money is being raised, which is healthy. "

"Yes, yes!" Ma Yuening has been in the process of financing for many years without starting a business, and not to mention that this life is too old. When official account was made in the early years, it began to melt and then did not melt again until the sale number was not in line with the normal law of entrepreneurship. In fact, this is also a common problem of many we media people. The situation of "high webmaster's home" is completely similar. On the contrary, "late night Gallery" follows the normal law, but it is also not smooth.

"Therefore, we must organize the rhythm of your enterprise's development into milestones. We should not only consider the law of the enterprise's own development, when and what to do, but also take the financing nodes into account to make a comprehensive plan, consider when and what to do, whether we can get enough money, and consider the demand of each step for the amount of capital, so as to achieve a balance in the overall design."

Ma Yuening immediately clapped his thigh, which is simple to say, what each milestone does, how much money it needs, when to raise funds and how much to finance. However, it is precisely because the achievements of the previous work affect the follow-up financing, so as long as the overall planning can be smoothly promoted, the previous achievements should be convincing enough, so as to achieve the ideal state of interlocking, capital and entrepreneurs boost each other.

So Ma Yuening was convinced that although President Chu didn't reach the intention of cooperation based on business interests, he was a friend!

This is the mood of Chuyuan when he went south.

This time he left, he didn't leave. No matter Ba people or Xiaokang people, many people were left with homework by him. For example, uncle Sheng has to submit the design draft of Jiaotong University film as soon as possible, and Xue Jianhua has to conduct person to person inspection on the R & D team for the online content of milestone 6, so as to ensure that the content can be taken out without any discount or delay. After all, it's only four months, which is the top priority.

In addition, murian of Ba people has to finish the recruitment of Gan Xin's vegetables for the first time. The team must be built up completely. Wang ou, the director of the well-off supply chain, has to submit a plan to get to the bottom of the upstream supply chain for the "quality life" plan of the next milestone.

In fact, this plan is very simple, that is, Xiaokang will start to do its own products, mainly focusing on fast-moving consumer goods, especially bagged videos and drinks. Of course, at present, it is still based on the mode of OEM + quality control, rather than self built factories. In the future, when everything goes smoothly, it can directly merge upstream. There are many procedures to go through in the plan, such as food certificate, etc. the state has relatively strict requirements and inspection, but if OEM is used, the more bald part can be omitted.

Although it is simple to say, this is a significant profit point, not only because of the integration of upstream resources, but also because Xiaokang can launch more attractive products according to its own user groups.

American market starters are famous for their self operated products. The composition of SKU is basically 25% self operated + 75% brand products, and then use self operated products to force brand operators to reduce prices, so as to control the supply chain.

The purpose of chuyuanxi's self-management is not here, but to make personalized, which is not only convenient to grasp a certain type of high-value users, but also convenient to make better operation activities in the future.

Chuyuanxi's plan is also relatively simple. The first card focuses on sugar free healthy food and drink. People with high sugar are far less sensitive to the price than to the sugar content.In addition, aspartame, sorbic acid, sucralose, caramel and xylitol are often added to the most common substitutes on the market, which are collectively referred to as sugar substitutes. There is also the heinous margarine, which is extremely unhealthy. The physical harm to people with high sugar is not much different from eating sugar directly.

In fact, people with high sugar don't have to taste sweet. As long as they have a little taste and don't taste bad, they are satisfied. These chemical additives are unnecessary, especially for drinks.

Therefore, Chuyuan Xiyuan world focused on pure natural fruit drinks and all kinds of spicy and sour snacks. These foods and drinks without sugar are not as delicious as those with sugar, but they make more money than those with sugar. In particular, e-commerce and other convenience stores can't buy the same model through the promotion of well-off and perfect online functions. In turn, e-commerce has become a tool for customers.

Why don't other families do that? Because sugar is a universal seasoning, whether salty or spicy, it is not delicious without sugar, which is not suitable for the taste of ordinary people, so almost all the dishes in restaurants should be filled with sugar. Other families also want to expand the sales of sugar free food for ordinary people to buy. Therefore, sugar substitutes are desperately needed. The main theme is the "sugar free" gimmick, but sugar is not put.

Well off "quality life" series of products are not suitable for ordinary people, which Chuyuan Xi knows clearly, sales are relatively narrow. However, the price is not suitable for ordinary people

In this sense, what friends and businessmen earn is black money, what well-off people earn is peace of mind money. These are all customized products of the "quality life" series, which once forced Chuyuan Xiyuan to try to modify the financial report to hide the profit margin, for fear that others would learn.

Now, Xiaokang has another convenient condition that the original world did not have, that is, it can operate jointly with Ba people, such as the operation of shopping malls and flash shops. In the original world, Xiaokang couldn't bring a pile of food and drink into the major shopping malls and open flash shops. In the fashionable words, the content is insufficient. These "quality of life" series products are too thin to support the sales model of a flash shop.

But now Ba people own the artifact company Bana. They already have a lot of products to sell. At the same time, they also have IP to cheer on. They can use the way of joint name to pull up "no way to faint king" and "Jixia Academy", which makes the flash shop not only sell products, but also promote IP.

This effect can achieve 1 + 1 greater than 2, which can boost both sides. We should know that in today's business chain, the marketing effect of flash shop for brand promotion is far greater than the profit, which is a very intuitive and effective way to establish a brand offline. Especially for the well-off society, when the "quality life" is introduced through the flash shop, it also promotes the well-off society itself, which is a basic point to surpass the original world well-off society.

, but awesome customization of goods also requires supply chain to provide strength. It is not only a factory that can solve it, but also raw materials need to be sorted out.

In addition, he also left an interesting assignment for all the staff of Xiaokang and Ba people. It was originally a task given to him by yuan Jingdiao. He hoped that he would help to come up with a marketing plan for the snow project, with social attributes. Chuyuanxi has invested in the snow project, and marketing is a compulsory course in industry and economics. It's not too much to ask him to do a little help.

"To what extent?" Chu Yuan Xi asked Yuan Jing while looking at his schedule, heart said I'm going to start, how busy people, there is the mind to do the plan?

Originally, he wanted to hand over the matter to Xue Jianhua, but Yuan Jing said, "it's better to do marketing in one sentence for the cause of snow project rather than for a certain brand."

Chuyuan Xixin says it's not a plan, but a marketing idea. It's a brain test. Why don't we just

So he sent an email to all his brothers, asking for a marketing idea from brother Meng, and deliberately emphasized that there was no interest relationship, neither DKP nor option.

As a result, on the train going south, chuyuanxi received internal e-mails like raindrops, especially the front-line staff, with a strong desire for performance. You should know that Chu Yuanxi, the boss, instilled a corporate culture of value balance in both companies. He almost never asked employees to pay extra without any return. This time, it's not normal.

Both Ba people and Xiaokang have their own market and product talents, which are good at marketing in theory. But chuyuanxi's e-mail is the e-mail of all the staff of the two companies. He can't make such a low-level mistake.

And then we have to emphasize that there is no return. Isn't that the same meaning as Monkey King's master knocking monkey's head? The implication is too obvious!

As a result, in hundreds of e-mails, Chu Yuanxi found an excellent one sentence idea, which perfectly met the social needs - you just learned how to dance Di, and all the scum men and scum women went skiing.

But also from an acquaintance, give this sentence marketing is Feng Qin. When the national day just passed, Liu Lu's old colleagues made a big fuss. As a result, they were accepted by the big brother Dei in the company. They directly connected a director to the explosion, and then Chu Yuanxi opened it on the spot. Then they also sent an email to all the staff and criticized him without naming.

This marketing idea is very good. According to this sentence, chuyuanxi quickly made up several large, medium and small marketing activities, which are very suitable for making videos.However, chuyuanxi immediately recalled how many pits Feng Qin had. He was the one who had killed him. So he posted this sentence to Yuan Jing and decided to carry out his promise without any reward.