The key point of Xiaokang's online content in milestone 6 is a game called "city treasure". The specific form of the game is that the user's trajectory in reality is projected into a fully realistic lbs city map, and the mobile map nodes can invest in building houses.

Lbs + Ar game, there are many representative works, but let people think of the first time must be the fairy treasure can dream. When playing baokemeng, waiguoren was even too addicted. In order to get the elf ball under the pier, he fell off the bridge and died in the real world.

In addition, Penguin QQ also often do some small play and activities. For example, if a treasure box point is buried in a real map, the player can go to the treasure box point with his mobile phone and turn on the scanning function. Through the AR function, he can see a penguin fly by exaggeratively in the mobile phone screen and leave a treasure, usually a coupon or something, or a bubble or dress up.

The principle of urban treasure is similar to this meaning. According to the real world map, some points are generated in LBS, but they are not used to bury treasure boxes, but to build houses. This is the reason why Liu Lu regards the city treasure as the AR version millionaire.

But she didn't notice that these sites are usually some real-world commercial supermarkets, restaurants, parks, sports grounds and other buildings. Players consume health coins to buy resources in LBS + Ar games, build houses or invest with resources, so as to obtain income.

These benefits are strongly oriented. Some of them point to community social networking, and some point to mobile payment.

Cao Xiang may have different views. The key point of milestone 6 is the spread of the Internet of travel. It is right for health coin to completely innovate its output mode through "up chain" and become a real "valuable" currency.

However, this is the effort that users are not able to see in the background. Presented at the front desk, what is placed in front of users is "city treasure". Health coin is just the currency in the city treasure, or a random output in the new version of app.

Of course, Cao Xiang can't say it's wrong, because the chain reaction brought by health coin is the guarantee and cornerstone of the internal logic of the whole online content. And online content is not only "city treasure", there will be other content after milestone 7 in the future. But if you only look at milestone 6, users will undoubtedly focus on the city's treasures.

Liu Lu doesn't understand. Chu Yuanxi's first feeling is that she doesn't play according to the mood of ordinary users. What do ordinary users care about first after opening a shopping app? It's the price. Although well-off life APP is not a common shopping APP, APP is just a business, but there are coupons in the APP of well-off life. Shopping through APP can enjoy the discount that can not be enjoyed directly by WeChat and Alipay scan code payment, so price sensitivity is the first.

Therefore, it's unnecessary and inappropriate for Liu Lu to bring herself into the role of a tester to see each specific function. The function should be reflected in the user's shopping price. She can't only focus on the speed of producing health coin after opening the Xiaokang app, and can't only focus on the price of purchasing urban treasure resources with health coin.

Now there are many apps, especially the "XX express version", which encourage users to spend a lot of time in their apps by sending gold coins to users and exchanging them for cash withdrawal rights. In this way, the so-called "gold coin" is also valuable. No matter how low its value is, it is always valuable. But this value is the price paid by the company behind the app in order to attract new users or promote daily activity.

On the other hand, the health coin produced by the user's mobile phone is not time for money, but the value of computing power provided by the user's mobile phone.

The nature of this value is completely different. The process of generating this value is that the system enriches the computing power and provides it to the units that need it. It can be Xiaokang's own cloud computing working group, or it can be exported as LAAS (infrastructure services). Through the mining mechanism of online tourism, its value is extracted from Xiaokang and then returned to users to form health coin.

Therefore, the value of health coin is really reflected in social life, and it is the value of resources. Even compared with traditional resources such as oil and steel, there is no essential difference.

"Another reason for you to be blind is that you are not familiar with the development process of mobile Internet products." Chuyuanxi said while drawing a simple sketch on the blackboard, and successfully transformed the experience summary meeting into a critical meeting for Liu Lu.

"The development of mobile Internet products is different from what you think. Before the development of various functional modules, discuss the interfaces, then develop them separately, and finally put them together. So many functions are in front of you, but if you don't have a complete picture in your mind, you don't know what they are for. I don't know why

Liu Lu knows that there are huge and complete development documents in the development group, but due to the permission problem of the library, each project group can't see the documents of other groups. As a senior vice president, she can see them, but she's not in the mood to see them.

Just like the bosses of many content companies don't read content at all, how can the big boss have the mood to read novels with millions of words?

So Liu Lu had to eat all of Chu Yuanxi. But her brain is also very fast, immediately understand the goal of the existence of this tycoon, is to let the health coin on the chain value for money.Of course, the health coin on the chain should be able to offset in the shopping, or directly withdraw as cash. But Xiaokang can't let users directly withdraw or offset cash, so it will withdraw the resource attribute of health coin and become a pure cash token.

The so-called "an inch of time is an inch of gold". It's hard to buy an inch of time with an inch of gold. It's easy to understand that the analogy of time here is resources. Resources are scarce in many occasions, but cash is not.

The way to play the content of Xiaokang online is to wash the health coin through the city treasure, and at the same time give full play to its resource attributes, cash withdrawal right or shopping offset. Specifically, in city treasure, it is the "treasure coin" and other valuable materials produced in the map node of user investment.

The correct way to open health coin is that after the novice guidance and the first wave of "money increase", users find a virtual currency that can be used to offset cash when shopping. No matter what it's called, it's cheaper to buy things anyway.

In this way, through the stimulation of cheap, let users step by step from ordinary users into the well-off structure of LBS + Ar game, find more functions.

Of course, this mode is completely different from all kinds of extreme speed apps.

This is the first function of online content, which is called currency circulation. A variety of currencies circulate through a complete online content system, with consumption, output and transaction.

Through this way, users gradually lose themselves in the fluctuating price, so as to achieve the goal of unconsciously directing users to follow the baton of the system. For example, when pushing mobile payment, it's not appropriate to directly subsidize users, but users can scan Xiaokang's code to replenish some health coins or urban treasures of construction resources, which may have a miraculous effect.

This is the old routine of the game industry, the output caliber of a certain resource is closed, so that players feel the shortage of materials, and then do operational activities.

The second function is called power enrichment. When there is no online content, if the well-off must gather users, the computing power can also be strong. However, when the number of users providing computing power is tens of thousands, the computing power can not be used. It is small and discontinuous, and can not be enriched at all.

However, as long as the daily activity reaches a certain level and the app is opened to a certain extent, this enrichment behavior can be realized, because the small probability events can be completely ignored when the number is large enough. Chuyuanxi has made great efforts to win over CaO Xiang to do the Internet of travel and develop the internal and external chain technology, in order to gather the huge mobile phone edge computing power in the 5g era to do great things.

Although the money returned by this convergence of marginal computing power is called "healthy money", the output does not have to be in a riding state. In theory, as long as you drive a well-off app, you can get a mine. Just to match the concept of well-off life, named health coin.

Although the function of converging marginal computing power is very advanced, it is the most easily understood by Liu Lu and Yuan mu, because business logic is linked with technical means. In other words, the breakthrough of technological means brings innovation in business model, so as to establish a high-dimensional and low-dimensional model, which is common in the business world. Therefore, the online tourism module is a technological highlight of well-off society, contributing to the upgrading of the industry, which is easy to understand.

And because Cao Xiang has just made great achievements, they both have honey trust in him.

The third function of online content bearing is mobile payment, and the fourth is community social networking. These two modules are actually based on location-based services.

Taking social networking as an example, Xiaokang can initiate activities through the urban treasure function to stimulate the collective behavior of users in a certain area. For example, there is an indoor badminton hall next to a community, and the land fee is paid by the hour. Normally, the residents can only buy their own tickets to play. At most, a few people can make an appointment. Unless there is a neighborhood committee, it is very difficult to organize a large-scale badminton match with many people. It costs money to charter a badminton match, and there is still a lot of money.

But now that the city treasure is available, users can initiate activities, activate the game attributes of this node, and then start crowdfunding.

Crowdfunding in the city treasure, of course, is the health coin or the corresponding resources. As long as the price is set correctly and the minimum funding standard for single person participating in crowdfunding is set, the event can be organized, and no one needs to pay in cash.

The cost of this Charter is borne by Xiaokang, because the equivalent health coin is recovered. This organization work is organized by the Xiaokang store near the node, responsible for communicating with the badminton hall, determining the time, etc., and providing drinks and snacks for the game, etc. These are included in the crowdfunding program.

Therefore, from a commercial point of view, the urban treasure module is actually a SaaS service for building a vision in the social field of the community, that is, the basic software service. Without it, there is a lack of social channels in the community, and it is hard to run.

Of course, there are still a lot of social content in the community, not all of which grow in the city treasure, but this game is actually a service output base with a very clear goal to focus on the community in the real map. In fact, the mode of well-off social development is to provide various modes of services with the community as the unit, and guide the community users to form integrity through services, so as to strengthen the social needs.

However, it's hard for Liu Lu and Yuan mu. There are only two of them. They can't experience the uniqueness of this function even if they open the infinite health coin in two days. They just want to hear Chu Yuanxi boast: "how wild is this function? Let me tell you something, in the future, more people will participate, not even crowdfunding, but crowdfunding, building and buying. For example, build a swimming pool, buy a small football field, or even a ski resort, do you believe it? "Yuan Mu was stunned immediately, because no one knew more about the cost of skiing than she did, and chuyuanxi could not. Although Chu Yuanxi had an idea and invested some money in it, after all, he was a shake off shopkeeper and had never practiced it. Zheng de was the one who invested in the snow project.

not to mention that money spent on the sound and drainage is a pretty exaggerated figure. Of course, this big tiktok jumps in one, and the life cycle value is great, and the future will earn more.

Chu Yuan Xi knew what she thought by looking at her like that, "it needs hundreds of millions of funds, right? The question is, are there more than 100 million dollars? From the user's point of view, Tiantongyuan has a community of one million people, one hundred yuan per person. From the perspective of input and output, last year, the domestic market scale of LAAS services was 100 billion. What is 100 billion? Xiaokang earns money through computing power operation, and feeds back part of it to users. If there is no problem, you can spend more if you earn more. How else can we say that technology is good? "

"Return science and technology to the good? What a brother you are Yuan Mu a face black line, the heart says you brag force of appearance is really too lovely! "The scale of 100 billion is the scale of other people's family. How much money have they invested in technology management and service for so many years? What does it have to do with building a moderately prosperous society? "

"Hey, don't you know that the Internet is about subversion? What is subversion? It is to break the old pattern with new models and technologies, so that others have no way to go. Our computing power comes from users' mobile phones. Others are building Internet data centers, decentralization vs centralization. You are an investor. Do you have any feelings when you hear entrepreneurs say that?

If not, we can make a simple analogy. We are equivalent to UGC mode, but what users provide is not content but computing power. Other people's home use mode is still an old one. Is it powerful? Why don't you have faith in us? "

Chu Yuanxi talked about the most important magic weapon for success in the original world, which is really one set after another. The original world has been relatively successful without blockchain. Now with Cao Xiang's internal and external chain, of course, he has no fear.

"This is equivalent to helping users in a region realize their vision. Originally, even if these users were willing to raise money, they could not do it, because it was not just a matter of money. They had to go through all kinds of procedures, procedures and public to public negotiations. These are not available to retail investors, but the well-off society can get through.

Then there is operation and management. How can we maintain the site even if we can buy it? Xiaokang can be responsible for maintenance and operation. Crowdfunding shareholders are responsible for enjoying it. Do you think it's attractive for us to draw a beautiful blueprint like this? Can we realize many people's dreams? Moreover, it is also very beneficial to the society. It stimulates investment and engineering, and creates a lot of jobs. The key is to consume a lot of users' health money. Perfect

Yuan Mu immediately tit for tat: "you draw this wild pie, the attraction is really there, the problem is that after the user raised funds to buy the playground, who is the asset? How to distribute equity? You can't be well-off, can you? What do users want? "

"Alas..." Chuyuanxi looked up at the starry sky at a 45 degree angle, sighed, then patted the blackboard and said, "it's OK for others to ask, do you? Trust! Can't you think of an asset trust? What have you been doing for so many years? You Zheng de started with trust! "

Then, he learned an exaggeration: "OMG!"

Yuan Mu immediately made a big red face, immediately thought that this business seems to be quite good, Zheng De is still maintaining the trust business, and it will be a business at that time.

What Chu Yuanxi didn't talk about in detail is mobile payment, which is not involved in his original world, and also the most complex part in the process of designing online content. It and community social are in two branches, and have no relationship with each other. Moreover, the online content and user volume in milestone 6 are still difficult to push, so we need to continue to enrich the online content later.

It's not that Chu Yuanxi is not in a hurry to push mobile payment. In fact, he is still in a hurry. However, the development of mobile Internet products has its own scientific rules. As an old industry manager, he knows very well that it's difficult to have any product that is completely mature and has complete functions.

Therefore, the city treasure produced by milestone 6 must be improved according to the actual situation in the future. After a wave of improvement, it is more suitable to push mobile payment. Mobile payment involves money, is a massive flow of funds, both need to be careful, but also need to have enough users to support.

It can be said that mobile payment is a natural result, not a motivation. The launch of the urban treasure version is a stage to expand the number of users, not a stage to reap the fruits. At this stage, as long as the function of mobile payment is prepared and tested well.

But Liu Lu and Yuan mu, limited by the short time, did not have the time to make such a detailed overall consideration, so after two days of experience, they focused on the details and playing methods.

In fact, city treasures are different from tycoons. Tycoons are zero sum games. They build houses to monopolize real estate, and then collect tolls from each other. City treasure is not the case. The nodes on the map are not exclusive. Everyone can invest according to their own wishes, so that they do not affect each other, but they can also choose to unite.

Because all the points in the map correspond to the business resources in the overlapping positions in reality, they must have their own attributes. No matter the stadium or the restaurant, they must have different development modes and profit models.At the same time, when investing in building houses, users can also choose the construction direction according to their own preferences, such as building a wild goose model, building a boastful style model, and so on. Therefore, the income of end-user investment in building a house is determined by the superposition of the two.

This way of playing is monotonous. It's OK, but it's not confrontational. Chuyuanxi plans to replace it with cooperation, not only between users, but also between users and real businesses, which will eventually form the driving force for mobile payment.

The specific contents of these cooperation also need to be carried by new functions, not yet. In addition, even the community group function of strong social networking has to wait until the function of milestone 7 comes online, and then the 6 and 7 versions "click" together to form a complete puzzle.

In any case, no matter how to add other games, enrich the city's treasures, or even add real strong social functions, it will definitely be much better than the online content in the current version of Xiaokang app.

Seeing off yuan Mu and Liu Lu, Chu Yuanxi began to comb himself.

If you look at the timeline, the current version of cycling produces coins, but this coin is similar to the gold coin in various popular so-called "speed version" apps. It's just that it doesn't use cash withdrawal as a gimmick, but it's used to stimulate users to buy some unsalable products at a low price. In addition, it's a parking space grabbing game.

In fact, chuyuanxi had high hopes for parking space. From the day when he had a well-off store, he asked to take parking space with him when he chose the location. In the original world, due to the scramble for parking space, the supply of cycling currency is in short supply, and the trading market is particularly hot. Many people even enter the market to buy cycling money, because parking spaces are just needed in big cities. That's why the shared parking lot business can always find a place to live.

As a result, this time when he designed to grab the parking space, Chu Yuanxi was still worried about the scene of the original world's speculation on cycling currency, so he delayed the launch of the trading market function. Unexpectedly, the whole game of grabbing the parking space did not reach the expected popularity.

After the data came out, Chu Yuanxi's attempt to push the trading function became disordered. So he saw that the parking space was basically in a calm atmosphere, but the concept of "grabbing" was not highlighted, so he didn't do much for himself.

However, this matter has a certain impact, that is, when large-scale land acquisition was carried out later, Yuan Mu strongly suggested that he should not continue to insist on carrying parking spaces when land acquisition was carried out because of the financial pressure and the popularity of this module. But Chu Yuanxi considered that under the new situation of taking land, Xiaokang often took the land near the school, next to the hospital and so on, so he didn't insist. This is a bonus after the convenience store policy continued to be liberalized last year. It's a good thing for a well-off society, but not for parking spaces.

Therefore, the way of robbing parking space is the first point in the original world, which is obviously insufficient since the establishment of a well-off society, and even makes chuyuanxi summarize the lessons of failure.

Then wait until milestone 6, when the city treasure appears, it should have a great mobilization and spontaneous spread to users, that is, with the help of wechat, but it should not arouse penguin's vigilance, because strong social communication has not yet been launched.

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thanks for the reward from the leader of the bookworm, so more than 2000 words.