The first thing you can bring out is the Ar + map team. The ability of this team to achieve business is no less than the micro interest rate of IPO in Nasdaq in early April.

Ar has always been very futuristic. For example, iron man movies express similar feelings very truly. What really set off an upsurge in the venture capital circle was the 2014 magic leap, which used a demonstration video of "whale jumping out of the stadium ground" to attract the investment of Ali, penguin and Google, and also successfully got out of the circle, making many ordinary people realize what AR is.

But later, in order to be able to quickly land, so that users with mobile phones can use, AR products, including Xiaokang, fell on mobile phones when choosing devices, not ar glasses.

Weixi is ar holographic company of Guochao. Although it has been turned into an advertising company because of its low R & D expenditure, with an annual cost of less than 10 million yuan, the average R & D team is 25000 people per month, that is, more than 30 people, it has been listed successfully with a market value of 300 million dollars. So it's very suitable for comparison. And the company's main business is ar advertising, when Xiaokang completed the research and development of map advertising, it is more closely benchmarking.

In terms of income, the map ar team of Xiaokang must be the younger brother, and the younger brother and the younger brother. The other party's annual revenue has exceeded 200 million yuan, and the gross profit rate is extremely high.

This is also very normal, advertising, business model is simple, a set of technical solutions do not need any additional investment. The next thing is to maintain, operate and collect money, unless a new product line is opened. This is also the reason why R & D investment is particularly low.

In fact, game companies that don't live by buying volume have similar characteristics. Single game online, as long as the life cycle is long enough, it's all about operation and version update. Relatively speaking, version updating is still a new R & D workload.

But the map and AR function of the well-off society are the pillar function of the whole well-off society, which is the support of the ecological bottom and is not responsible for income. The same is true of map advertising, which is not developed for revenue, but to support urban treasure or mobile payment.

The good thing about the map is that it's intuitive. When users drag the map, they can clearly see what businesses are on their route, who are doing activities nearby, and whether it's worth making a circle. Of course, it has to be connected to well-off businesses.

In this mode, the ability to reach users is intuitive and convenient, which is significantly higher than traditional advertising.

Therefore, this kind of advertising content just matches the ecology of mobile payment and well-off society. The rule is that only those who are connected to well-off society mobile payment can appear in the advertising. Whoever cooperates with the well-off society mobile payment strategy, the advertising resources will incline to whom. Moreover, "cooperation" is a very easy thing to quantify. Whoever has a high number of strokes and a large amount of running water will be more cooperative, simple and direct.

This kind of rude push strategy is not in line with the trend. What we pay attention to now is that advertising also adopts the strategy of thousands of people and thousands of faces, pushing to users with more matching categories, so as to achieve accurate advertising. But that's the strategy adopted by commercial advertising companies to refine the operation of traffic in order to make more money.

But the well-off ar does not bear the responsibility of making money. From the perspective of promotion, simple and crude is definitely the best choice.

For the same reason, compare the ability to do income well-off ar team failure. "Growth" and "income" are two ends of the sky. Harvest will be considered only when the future well-off trend has become and the demand for growth slows down. It is meaningful to compare the income capacity of the two at that time.

However, valuation and even independent package listing, especially in the NASDAQ listing, revenue is not the first, at least not before. Compared with the R & D investment, the AR investment of Xiaokang map can be more than ten micro interest rates, with an annual R & D investment of more than 100 million yuan. Of course, this also includes some expenses for purchasing third-party services.

In addition, what investors value most is the future and prospects, at least in the past. In the ideal state of a well-off future, millions of businesses are connected, while there were only more than 100 micro interest tob customers last year. At that time, the well-off VR team will not compare with wechat. What needs to be compared is the business advertising service of huangtuan.

This business has started to make a big profit for huangtuan now. If they can polish this product well enough and provide enough high-quality advertising service, I'm afraid they will not raise the price of the Commission indiscriminately, and use the overlord clause to bind the exclusive, which will lead to the accusation of the vast majority of businesses and the public protest of many provincial catering associations.

Therefore, on the whole, the value of carrying out map ar alone is absolutely higher than that of micro interest. This still does not consider the development of other revenue based functions of map AR, and only considers advertising. We can see the overall value of a well-off society from the small.

But advertising is really a big market, and there's a cross between it and the coupon itself. Just in the past April, a large number of supermarkets were putting in coupons, but they were unable to reach users.

For example, youtang outside Chaoyang Gate, the famous imperial capital, is frantically issuing coupons, such as 50 to 100 meal coupons, 100 to 200 retail coupons, and so on. There are also various kinds of small group buying red envelopes, with a wide range of categories. Hualian Shopping is more fierce. 300 is equal to 500, which is unprecedented for offline businesses.But users don't know how to break it?

These are businesses that are very active in accessing the functions of Xiaokang AI shopping group. They don't require any independent development. First of all, they distribute the coupons. These are real community operation needs. The emergence of Xiaokang AI group leader is just right.

On this day, chuyuanxi was on the front line again, busy with a product manager, which embarrassed the product manager of the map group.

The main reason is that although chuyuanxi is an old industrialist, first of all, the old does not necessarily represent excellence, and the degree of excellence and working time is not a linear relationship. Moreover, chuyuanxi's experience of industrialists in the world is all written by Pengfei technology, which is called lack of knowledge, and is in the middle and lower reaches of the despise chain of industrialists.

Second, he has been out of work for two years, so-called three days without practicing layman, especially the development speed of mobile Internet in these two years is too fast, even the most easy game product manager is also earth shaking, let alone application.

In addition, the well-to-do coffee shop is now worth billions of dollars when it comes to financing. Of course, the level of employment is also very high, and it must be disdaining the upstream of the chain. If chuyuanxi is not the president of Xiaokang, he will not be able to receive the call of Xiaokang after he has finished his resume, let alone offer.

Chu Yuanxi also specially told Liu Lu when recruiting a product manager not to use the standard of whether he has ever made a million level dau as a screening, because Xiaokang app is a very special product, which must break the Convention, dau is only a secondary factor.

Even so, Xu Ensheng, the big producer in charge of map products, has a better business ability than chuyuanxi. He is more familiar with products and knows the abilities and habits of R & D personnel. So Xu Ensheng was extremely embarrassed. When he felt that there was something wrong with Chu Yuanxi's command, he didn't know whether to correct it or not. This was a big problem.

You say he's wrong. He's actually right. You say he's right, but he's acting blindly to reduce efficiency. What's in chuyuanxi's mind, and why he tangled with some inexplicable details, isn't this special thing that should be polished after the product is made? If Chu Yuan Xi had been his minor classics, he would have been sprayed to death!

To this end, Su Gu, the general director of APP module, patted Xu Ensheng on the shoulder and said, "I tell you, you came late. Do you know Wang Le from Ba people? The origin of the book out of the mountains in troubled times. He used to be so ravaged by the president of Chu that he was impatient and forced him to swear never to interfere in the front line again. "

"And then?"

"Later, when selling Ba Ren games, Zhao Jie stayed and transferred Wang Le to manager. After he arrived at Lingxi, he was the career director of one-man studio. Later, he took a job rotation in Ali, but his rank didn't drop."

When Xu Ensheng heard about it, I knew how to do it!

Chuyuanxi also has no way, not in the front line, because sitting in the office of Xiaokang president can't help brushing his mobile phone, brushing his mobile phone can't help contacting people on the Internet.

Why is Xiaomi group's top management so good at accepting people? Many people say it's because it's cost-effective, it's easy to spread and it saves money, and it's endorsed by its high-level identity. In fact, it's not true. Sometimes people can't help themselves in the world.

The main reason is that after the health coin is put on the chain, if the user is pure enough, he can completely throw away all his gorgeous clothes, and do not look at anything like riding or shopping. In the end, he will see a kernel of online earning. Xiaokang can focus on the cloud, of course, it can also be down-to-earth. Net earning is a very good landing point, although it sounds very low.

The only problem is that it offends people.

The existing online earning is the junk app that uses various names to cheat users to order ads, such as raising pigs, farming land, walking, drinking water, watching news and so on. Anyway, the forms can be different, and it's the same to order rogue ads. What's more, the actual share given to users is extremely low. The only way for users who really want to make money is to be app promoters. It's much faster to pull down the line in the hierarchical mode of pyramid selling than to simply walk and raise pigs, although it's not much.

However, the health coin on the chain only needs the user to enter the well-off city, the treasure is open, and nothing needs to be done to achieve the effect of "online earning", let alone click the advertisement once a minute, wait for cooling after closing, and continue to click after cooling.

The general well-off users are when they open the app for riding, shopping, playing with city treasures and looking for coupons. If they choose to participate in mining, then they start to earn money online during this period. But there are also professional online earning players, that is, the so-called "pure" people, who do not ride, do not shop, only provide computing power, contribute the life of their mobile phones, and act as computing power batteries.

The key is that the profit is not lower than the net profit of advertising. How comfortable is this? It greatly optimizes the time of professional online players and improves their life. Several announcements have been issued in the activity of "recycling the old version of health coin". This method of playing has been fully warmed up. Therefore, on April 10, the number of users entering the game is exploding again.

But it is also equivalent to digging the roots of online app. What they need most is the contribution of users. They are nothing if they don't have ads contributed by users, but if they don't have computing power contributed by users to Xiaokang, it's just that the ecology is not so rich.In fact, for the sake of caution, Chu Yuanxi consciously made a choice when he designed the whole set of operation logic of health coin on the chain. He didn't directly spread the coin to pull new, and drew a clear line with the online earning apps.

The so-called direct coin throwing is the most typical way of coin throwing by pinduoduo, which stimulates users to pull new money and withdraw cash after saving a certain amount.

This solution has a long history. The spirit of the original version is to "share with friends and get profits by yourself". Later, it was cut down by pinduoduo to become a paradigm of social e-commerce, which can be called version 2.0. As a result, pinduoduo didn't give others a chance. It broke through on its own and launched the third edition, that is, the cash withdrawal edition of laxin, which can be regarded as a master in the field of exploring the coin scattering mode.

So many people in Xiaokang are very strange. Why don't we use health coin as a sharing function? Isn't Chu always fond of throwing coins? This is abnormal!

As long as you do a good job in risk control, kill the wool party, and add money to the well-off wallet after the user shares the success, it will be reflected in the bank card. That must be positive fission. Isn't that good? It can also increase the viscosity of mobile payment.

In particular, since the health coin can be separated from the well-off stores, that is to say, it can adapt to the whole country rather than the three well-off urban areas, then stimulating and innovating is an option. Let's not say we are well-off players of such a high rank. Even if we are junior players, I'm afraid we will consider throwing money, at least before 2020.

Health coin will be on the chain in 2020, but the planning is not done only in 2020. There is no such situation when the planning is done. Therefore, Chu Yuanxi received a lot of internal feedback last year, from grass-roots employees to project managers to business ministers, and from Nai to Xue Jianhua.

In fact, a well-off society is not that it does not give back, but that it is too low. Well off users share success, that is to say, after pulling in new or old users, they are given different amount of coupons.

Pinduoduo did the same thing, but it was used against the wool party. They said that they would give 100 yuan for cash withdrawal and 100 yuan for honest sharing. As for those who find a group of old users to help each other collect wool, they would give two 50 yuan coupons. If they reach 1000 yuan, they can take them away. The face of the wool party is swollen.

Xiaokang doesn't have such a ruthless threshold to use, but its experience is not good, because there are abundant coupons, so it is unnecessary to give coupons again. Coupons are not useless, but the strength of krypton gold. If there are too many coupons, they will deviate from the normal and reasonable consumption level.

These are things that Chu Yuanxi considered. There is a consumption ceiling for shopping in convenience stores. Normal users can't buy too many things from convenience stores. There are not so many SKUs to choose from.

Not to mention convenience stores, even if pinduoduo has such a rich source of goods, one day it will suddenly issue a large number of coupons? Is it enough to reduce 10 from 65 and 15 from 90? Valid for 24 hours at the same time to five, users will certainly be painful, buy uncomfortable, do not buy uncomfortable.

But chuyuanxi had two considerations.

He doesn't want his potential users to have no contact with the real well-off society. First, establishing the wool gene is one of them. As for the users who have already contacted the well-off society, they can't cultivate the wool consciousness, which is called the user's mind.

Although the coupon subsidy users are also regarded as a category of wool, and the toxicity is very difficult to solve, chuyuanxi has a solution. There are many details, involving a lot of online content. In a short section, it is solved with health money. Finally, it successfully transited to the community to form a new ecology, which is the end of detoxification.

But if the health coin is poisonous, what solution will it take? This is not to fight against poison with poison, but to cover up the less toxic with stronger poison, and the vicious circle will explode.

The so-called user's mind is actually the user's impression of the brand of Xiaokang, and what kind of consumption scene the Xiaokang convenience store is in the user's mind. This is very important. If you form the impression that you have to cooperate with the wool to go to the well-off consumption, if there is no wool, it will be difficult for the well-off business to smoothly advance to the next stage. You can only open more and more stores, but it is difficult to see profits.

In fact, Xiaolan cup and pinduoduo have already formed such a bad impression. Pinduoduo used various methods to resolve it, and finally had to get 10 billion yuan subsidies. Things are really cheap, so I don't know what they will look like after stopping subsidies.

Of course, because of the hard work of pinduoduo, the 10 billion yuan subsidy has been implemented without stopping, which directly raises the industry standard. Goudong and Ali have to follow up their 10 billion yuan subsidy one after another, virtually playing with bubbles. In a short time, they don't have to consider the problem of detoxification.

As for the second point, which he was vaguely worried about, he didn't want to happen, but it happened

It was the night of the 11th. He didn't plan to let his brothers go home. Suddenly, he received a phone call. After putting down the phone, he said to Yuan mu, "we have been reported."

"What? How about us? Well off? Being reported? "

"Yes." Chu Yuanxi's face is that others owe him 20 billion yuan. The main reason is that the current rules are related to the blockchain. After receiving the report, the relevant departments must quickly organize the verification. If the verification is true, there must be someone to drink tea, and all localities can flexibly choose whether to discuss the case on a case basis or deal with the reporting clues in a centralized way.It's very embarrassing. It's a big crime to report Xiaokang's illegal fund transactions in the name of blockchain. Even if the boss in Feilian knows that Xiaokang is very innocent, the process has to go through. For example, we need to check whether Xiaokang is nominally very clean and logically flawless, but actually it is illegal. Moreover, because blockchain is a cutting-edge technology, "ordinary people" have no obligation to understand it thoroughly when reporting, just reporting.

So Chu Yuanxi said to Yuan mu, "it's up to you."

Yuan Mu suddenly speechless, the heart said I was a CFO, weak and helpless, why should this kind of thing to me?