What is alpha? It's a visual user community, with streets and other units on the virtual map. Users can find units with similar interests to join, and form a collective and free social interaction from scratch, which is mainly used for discussion and sharing. It's very interesting.

What is the treasure of the city? At first glance, it looks like a lbs construction game. In fact, it is an advertising engine with health coin as user feedback. Based on the virtualization of real map, it sends gift bags and map ads to guide users' consumption. It's very comfortable.

But if you think about it carefully, the city treasure and the community of alpha city are a little bit like each other!

But later, after a large number of users poured in, alpha city gradually declined, users had nothing to do, gradually became bored, and the wastage rate became larger and larger, and finally became a waste city. The reporter said that it was not very auspicious for chuyuanxi to compare with the city of alpha

He took a sip of tea and said, "sorry, Mr. Chu, although they are similar in spirit, what does it have to do with the ambition of a certain Petal?"

"Yes, the city of alpha can be turned into a city treasure just by one step, but some petal has no ambition to shoot this foot."

The reporter a mouthful of tea almost spurted out, the heart said your old gentleman's city treasure has not succeeded! It seems to have been a great success! And what's the difference? It's so far from the national football team to the world cup, OK? They just socialize, you are playing for real, just like they just want to play as a football manager, you go to the Premier League and buy a team, is this a matter of ambition?

Of course, you can't spit out bad things so freely in the exclusive interview. The reporter restrained Chuyuan's ambition and said: "Mr. Chu, in my opinion, a successful social networking means changing the life of some users. After the appearance of QQ, the connection between classmates is settled. After the appearance of microblog, microblog control is born. Needless to say, wechat. You are so optimistic about your own project, can the city treasure change the life of users? Now it's more like a shopping guide than a social network, isn't it? "

"This is the ambition of a well-off society. Products always show their functions step by step. When QQ was first launched, it didn't even have group functions. It could only chat one-on-one." Chuyuanxi began to light zhangbility, "our social interaction is not only the traditional sense of dialogue, chat and sharing, but also the region based social interaction, which will definitely change the life of users. For example, a new function will be launched this month. Its name is still in internal argument. I want to call it "wish to play."

Seeing that the reporter raised his attention, he handed over what he had been prepared to publicize in this interview: "this is actually a way of crowdfunding with health money. For example, users can launch a badminton club's private activity. The system starts crowdfunding by applying. If a certain amount of health money is collected before the scheduled time, Xiaokang will come forward to deliver the designated ball Let the users who participate in crowdfunding play.

This is the most basic form. It is a BtoC service, which essentially provides a channel for ordinary users to concentrate their efforts to do bigger things. Originally, it was very difficult for them to have such organizational strength, but the enterprise intervention provided organizational strength. That's what a well-off society can do to change users' lives.

In the future, when users have more health coins in their hands, they can not only buy private venues, but also directly buy venues, hotels and cinemas through crowdfunding. In reality, they can buy them and operate on behalf of Xiaokang. Users can not only play, but also make money, earning ￥ directly.

Users can select representatives to enter as partners of acting operation enterprises, learn management experience, supervise finance and so on, and get entrepreneurial experience from ordinary citizens on the road of professional managers. Do you think this will change users' lives? "

Reporters are silly, after a long time said: "this, how much money this health?"

"When we have tens of millions of active users, we will crowdfunding a venue every minute. How much health money will it take? In fact, it's not much in billions. You may be doing more Internet interviews, right? Don't think it's a big deal to build a stadium or restaurant in reality. I personally invested in ski resorts the year before last, but now it's quite big and the operation is healthy. Anyway, I survived in the first half of the year. "

The ski resort is the most expensive of all the venues. When Chu Yuanxi invested in it, he didn't expect that after two years as a manager, the snow project was still very tenacious.

And although chuyuanxi is not in charge, he can see the experience of the snow project in his eyes. He can be regarded as participating in the "run through" process of a large project. At the critical moment, he can also use himself as a link to find some capable and "dry" people in the snow project. It's very important to know who you have to "work" for a bigger project, whether you want to hire someone or be a consultant.

These are the hidden marginal values of participating in snow projects.

Seeing that the reporter was so stupid that he couldn't ask any questions, Chuyuan Xi raised his lips: "this is the ambition of our well-off people. If we want to socialize, we have to go all out to do it. If all goes well, we will be able to build venues or restaurants for the pilot in the new year. "

"Well, your ideal is so great. I feel that Abei is more envious of you."Reporter hold back for a long time to say such a sentence, Chu Yuan Xi quickly manage his expression: "no, no, no, it's my envy. He is relatively pure. He makes products according to his own will. I'm not. I have a purpose, so I envy him. "

In the distant year of 2011, when he wanted to recruit a certain player through school, as a Meng Xin, he also collected information from the boss of the other party. It is said that Mr. a Bei, who was in his thirties and failed to start a business, was sitting in Starbucks drinking coffee when he saw workers squatting to eat lunch boxes in the construction site not far away. There are two groups of people in the same area, but there is an air wall between them, so there is no scene of mutual interference.

Inspired by this, Abei wants to create a cyberspace, so that anyone can find a person who coincides with his own sex, and discuss and share his life with each other. So I turn on the computer in Starbucks and turn my ideas into line after line of code to interpret the world in my heart.

That place, called Douban Hutong, where all kinds of people pass by, inspired him to create a colorful online community, which is useful to people.

So what chuyuanxi said in the end was the truth. Other people's entrepreneurship was more pure than his. He didn't even dare to think about this entrepreneurial state.

After this interview was released, it almost blew up a toad pit. Looking at the front, it's nothing more than Chu Yuanxi's daily tearing force. This time, it just opened fire on a certain petal's head. Diss launched an online sociological experiment on a certain petal. The problem is that a certain petal has always been a Buddhist. It's boring to tear it up. I didn't expect that there was such a big material behind. The grand plan shattered the glasses.

The problem is that the data of Xiaokang is too hard to say. How can a convenience store enterprise imagine that it has tens of millions of active users? B station is a big platform of pure Internet. How many years have we worked hard to make daily life 100 million?

However, people who need to pick up glasses think of two games with dau of nearly 40 million and the huge fans of Ba people group. Is this kind of experience that obtains user easily gave Chu Yuan Xi what illusion?

We should know that MCN companies with hundreds of millions of fans are not rare in the market, and more than one of them has been rumored of merger and acquisition with listed companies. There are also IPO seeking, backdoor seeking, performed in various positions.

Although we media has done a good job in Ba Ren group, compared with these performers, the number of fans is still a little lower. If we media fans are heavily ranked, it will be tens of millions. Can't say, Chu Yuan Xi this guy hits is the idea that the net earns kind of user?

Recently, the online earning companies are launching a Jedi counterattack. Xiaokang's high-profile health coin is equivalent to drilling in a big catfish in the online earning market, which has a very obvious effect on the catfish of XX pig farm.

First of all, small and medium-sized players have to leave, because they can't follow. What the net earns stresses is an ROI, that is, the revenue must be greater than the cost of advertising, in order to maintain the expansion of cash flow. The revenue is the contribution of user point advertising minus the withdrawal of users.

But the appearance of health coin is equivalent to giving a very high user withdrawal unit price. If it doesn't follow, users will lose one after another, follow up, and ROI will collapse instantly. Originally, if only Xiaokang was used as a health coin, their users may not know that Xiaokang is such a thing, so the loss is not so serious. However, after the pig raising head players follow, the user loss rate quickly cleans up small and medium-sized players.

The original head of the big players bite teeth or can follow. In the past, there were too many idiots to cheat in this business, so everyone enjoyed themselves and even advertised each other. But the emergence of well-off force industry upgrading, hate this group of people teeth itch.

But just follow-up is not the way at all, because their capital entrance is only advertising, and mainly low-quality junk advertising, and the capital entrance of Xiaokang is the business of cloud computing resources, which is a trillion industry. Xiaokang can also digest internally, so it is impossible to fight the battle head-on.

So recently, every three days, there is a black public relation about a well-off life on the market. Negative hot events emerge one after another. If the big ones can't be created, they will go three ways. If the well-off ones can't be created, they will be black people.

The problem is to catch up with the large-scale interview of Chu Yuanxi, and defuse it calmly.

Even many people in the industry finally realize how uncomfortable it is to have no we media in hand. You should know that Chu Yuanxi has offended people for more than two years. After seeing that someone opened fire fiercely and used the methods of the people in the Jianghu, it's not a small number of people who want to come up and fight cheap. The characteristics of the national sunspot has always been business, he can't, trouble first, rumors with rhythm, but very skilled.

In fact, it's not just the national government. This kind of thing is a virtue all over the world. Otherwise, Bill Gates in the United States will not be hacked by the whole network. For the richest celebrities like gates, if there is no rhythm behind them and no means to use them, and if it all depends on the average wisdom and spontaneous action of the American people, I'm afraid they can't even form a complete logical chain of conspiracy theory.

The problem is that when the media channels of the Ba people's group launched such a fire, the so-called Jedi counterattack had no pressure at all, and they slapped some followers out.

The most hateful thing is that Xiaokang is not anxious to refute the rumors when he sees the black materials coming. Instead, it is leisurely to go up and rub a wave of heat to publicize the benefits of a wave of healthy money. Even he has prepared more than ten copies of video materials. As soon as there are black manuscripts, he will throw them out like a conditioned reflex, which makes his popularity unnecessary.If the other party wants to be black, it naturally has to work hard to hype the processed black materials, otherwise there will be no black value. So this kind of hype out of the heat chuyuanxi feel is not to give their own flow? I'm happy!

So much so that Ba people's penholder in charge of writing manuscripts collapsed. According to the president, the well-off society not only forces the industry to upgrade, but also reshapes the reputation of "online earning". To make the cake bigger, we must comprehensively raise the threshold of online earning products such as Chinese chives. If you really write like this, isn't it a war?

In fact, as a MCN organization, it is a basic skill to deal with black pr. a good MCN even has enough experience to know how to turn passivity into initiative, and how to use limited conditions to fight back when it makes mistakes. Do you know how many heads we media have fallen? In 2018 alone, four top-notch figures died, two men and two women, one of whom always wanted to revive.

On the one hand, this situation shows that we media is easy to expand, easy to be indecent, and lack of brain strings. On the other hand, it also shows that public relations is a compulsory course. It's better to never use it after practicing cost collection. Once it is needed, it may be a life-saving skill.

Can Ba people guarantee that they will not make mistakes? Who can guarantee that? The reason why we media industry is vulnerable is that it is easy to make mistakes, and once an accident happens, it is a big event. We should go straight to the cool, so we can't omit to point out the life-saving skills.

As a result, the Jedi counterattacker may not know that he just hit chuyuanxi's strongest event.

However, this move is useful in many cases, and it's not surprising that they made a mistake.

For example, Feng Lin has been extremely trapped in black PR for some time, and it's not black her, but black Xiaomi. The main reason is that Xiaomi is really cruel. The latest system miui12 launched by Xiaomi has made a triple connection for the quality of protecting users' privacy, which greatly destroys the rules on the road.

It's very valuable to know user privacy, so many app manufacturers try their best to take it. Even if they sell it, it's a vain profit.

This is also the reason why Apple's mobile phone is valuable. Its hardware is not so valuable, but its services are valuable. One of the services that users can't see is auditing. All the applications with poor privacy can't be put on the apple store, which greatly protects the user's privacy from being controlled by others. Apple only allows itself to control it.

How harsh is this? If you enter the gift package code in mobile games to get the basic function of gift package, you have a chance to be beaten back by apple. The reason is that this function may steal and spy on users' privacy.

But when it comes to Android, the eight immortals show their own magic power. No matter the rules on the road or the tacit understanding between mobile phone manufacturers and application developers, no one has ever cared about this kind of thing. In fact, it's very simple to manage. Just like Xiaomi, it can make the major application developers want to die. Some can't wait to launch the Xiaomi special app, just like the IOS version.

Of course, it's more about hate.

In the long run, Xiaomi will certainly win the favor of users, even not for a long time. In a few days after its release, millions of users will experience it. This is a feat never seen in the domestic mobile phone industry, and it's a time to be proud. But if the rules on the road are broken, someone will do it.

Morally speaking, Xiaomi's approach is the same as Xiaokang's.

It's just that with Xiaomi's usual words on Weibo and some other websites, it's a hell of a few thousand black PR articles. Black PR will not directly black miui12, which is a well-known thing. Just as black PR will not directly black the well-off health coin to harm users, people who have used it all know that there is no need to put in cash to get health coin, and nothing can be black.

So they all focused on the weakness of Xiaomi's mobile phone, in addition to the micro blog of tiantuan, an executive of Xiaomi.

Although the executives of Xiaomi are not we media players and do not belong to MCN, they will make the same mistakes as MCN. The key is that they don't have the self-help skills necessary for MCN institutions, so they are particularly easy to be hacked.

Feng Lin is a unlucky pond fish. Unfortunately, he listens to Chu Yuanxi's suggestion to sell Xiaomi's mobile phone. As a result, he is made to be immortal and die.

But chuyuanxi can't help Fenglin, because milestone 7 is about to start.

Milestone 7, as far as R & D is concerned, is the end point of R & D for the well-off society in the original world, followed by operation and promotion, including franchise and so on. Of course, R & d still needs to be carried out, such as version update, old function improvement, new function and new activity launch, etc. However, from the perspective of the big framework, milestone 7 has completed the main functions that need to be done in the framework.

The key function that needs to be launched in this milestone, that is, the research and development of milestone 6, is another game, which is called monster city. It is a pure VR game. In milestone 7, the ticketing function of movie tickets and franchise system need to be developed.

It is definitely a top priority to start franchising in the 8th milestone of Xiaokang. However, considering the mentality of franchisees and the actual use of Xiaokang system by franchisees, especially considering the interests of franchisees, it is necessary to develop a system that can do subtraction and provide franchisees with subtraction options according to the Xiaokang system.In this way, different franchisees can customize their own options, how much subtraction to do, and which level of franchise contract to sign. It's impossible for Xiaokang franchise stores to collect money and fine just like a large number of unscrupulous franchise stores. It will never appear when it's time to provide services.