The score of one segment of the movie "I've taken" is 7.1, which may be very unexpected. Because the Spring Festival stalls still have to make movies, isn't that an obvious lack of confidence? The result is more than 7 points. Is that enough?

You should know that a certain piece is a place that worships ocean. Whether it's an Island movie, a universe movie or an Indian movie, getting a score of more than 7 is like searching for something. Even foreign films made up out of thin air by film reporters in the form of performance art can get a high score of 8.9 as long as the packaging is fooled. However, this is not the case when it comes to domestic films. First, three points will be deducted.

What's this called? What else do you need to ask? Or add a fan filter score, or water army, or both! Anyway, can Ba people engage in media without water army? Do you have any fans? Oh!

The question is, is that how you do it just after you order the movie? Are you angry?

Originally, the so-called separated lines are like separated mountains, and the film "I took" seems to be a chip in the film circle. The tiktok's summon wind and call for rain is certainly heard in the movie circles, especially in the three years of the wind and rain. It is not a day or two days to make a movie. It may be possible to change the other schedule, but the Spring Festival is still a good thing. New year movies? Are you funny?

To be able to participate in the new year's film is bound to be the main play, and those who go up to steal money beyond their capacity have existed since ancient times, and they are basically black and blue. Really speaking, the producer of Nezha is full of self-confidence, which can be felt from the distribution operation, but it doesn't rush to the Spring Festival. Therefore, except for a few people who have gratitude and resentment, most of them say that young people don't know how to be awed and don't take it seriously.

A good relationship, such as Zhang Dongdong, is to compliment a person on the speed and execution of taking the Dragon logo and scheduling. Chu Yuan Xi generally returned to rely on Zheng de awesome, relying on friends to help maintain a harmonious and harmonious relationship.

However, when the news came out that Ba people were engaged in the spot screening and may implement the full vote subsidy, not only the stakeholders who rushed to the new year's show were worried, but also the people who did not show their works in the new year's show were a little restless. There was no such thing in the world! Is this the way to crush the film industry?

And how shameless are you, dare to brush yourself to more than 7 points? You know, water army is a traditional skill in the film and television industry, especially Heishui, which is a required course! Ba people, this is full of provocation!

So just a few days after the screening, on the one hand, the big V of the film and television came to the end and criticized wildly, using the magnifying glass to find the defects in the film, on the other hand, the ten thousand V turned together, as if this famous scene could release the power of KOL and vowed to break the fan filter!

As for a valve score? What about the Navy? Give it to me!

however, many people in the movie and TV circles do not know that the Brazilian people are not only making waves in the trembling sound, but also not vegetarian on micro-blog. They simply can not feel the need for the tiktok search, so the outsiders can not feel it. Ba people's media is a general micro blog, but Ba people's entertainment magnates never blog according to the rules of any circle. They neither publish a manuscript nor step on it. However, no matter whether they read, forward or comment on it, it's not low, because almost every article has something to say, which is related to a certain group of fans.

One of the most meaningful is when Chu Yuanxi cursed others! You broke my fan filter, didn't you? I'm breaking your KOL identity! Can't solve the problem, can't I solve the person who raised the problem?

However, his method does not always have room for realization. After checking, it seems that there is no black information about the other party. Except that this person has some interest relationship with a certain film during the Spring Festival, there is nothing worth hacking. It's really hard to solve

It's not that we can't, but we don't have enough time. At this time, it's impossible to investigate him for three days before we make arrangements. Chu Yuan Xi had to praise his opponent for his meticulous work. He found a big V who couldn't see anything wrong at first sight. It's a miracle.

Ba information in fact, there is no lack of experienced people, asked their Chu: "is it possible to use the next three ways?"

"For example, rumor making? No, no Chuyuan flatly refused.

He believes that his subordinates can do it perfectly, which makes people unable to grasp the handle, but they can't do it! It's a temporary pleasure to do so, but it's not in line with the values of the Ba people group.

"If you're really forced into a corner, you can't help it. Then all the options are open. It's not as good as now. Let's see what we can do. Ba people are already waiting to be listed. In case of rumor making and ship capsizing, it is not worth the loss. " Tiktok:

actually, the other side of the matter is micro-blog is not very important for movie to announce, it's worse than shaking. Tiktok can be called the strongest media, followed by other short video platforms, but word of mouth fermentation relies on friends circle, and micro-blog's strength is very little.

what's official account for the movie and TV public is the reason why most of the movie is released. It's also the reason why WeChat's limited message is so popular that it has made the tower stamp with rage. The micro-blog is not at all. Because of this, originally Xiaokang didn't intend to destroy Kangkang's internal user experience, but now it has to start injecting information into it.

Kangkang is still a new social ecology. At this time, injecting official information is a kind of behavior similar to "cash out", which is not suitable. However, in order to form a word-of-mouth fermentation, the two evils have to be carefully injected.Fortunately, this is an official controlled social scene, and the way to inject information can be more appropriate. For example, it can remind users to pay attention to the movie ticketing activities after the update of Xiaokang app. This is a kind of function prompt, which won't cause users' dissatisfaction, and then pull the topic to the highlight of "I'm convinced" from the beginning.

Therefore, the strategy of Ba people's information is that you blackmail you and I blow my trumpet. Aren't you criticizing my blackspot? I blow up the highlights, blow in micro-blog, blow in the tiktok, blow on the top APP, and blow in Kang Kang.

There must be some bright spots in this film. The general characteristics of director Xiang Jiang are strong sense of lens and good at lighting.

Some movies really need to rely on the filter to remove the flaws on the actor's skin to create a special viewing experience, but how can the texture of the screen not be damaged after the skin texture is removed? Light up.

This kind of scene, director Xiang Jiang's works are almost everywhere. For example, the warm light on both sides of the face and the cold light on the other side make the transition of the eyebrow arch, eye wheel and other bones very clear. When presented to the audience on the big screen, it naturally ignores the disobedience of the skin without texture, and only pays attention to the expression of the actors and the body The emotion that appears.

In other words, this kind of director can bring buff to the actor's acting skills.

For example, in "New Dragon Gate Inn", Jin Xiangyu and Zhang Manyu's face are half hidden in the dark, but on one side, they express the cold light of the moon outside the window, and on the other side, they flash the warm candlelight inside the house, which makes the character's only squint expression seem both right and evil. In addition, Zhang Manyu's skin is naked, showing a healthy wheat color, skin moisturizing, not only texture, but also desire.

Director Li in the Xiaokang movie also inherited the gene of this vein. There are many bright spots in the whole movie. Zhu's basic performance is his own. If he continues to make films and TV plays in the future, he may fall into a strange circle similar to that of Jin Dong, a famous actor. However, this film is definitely playing at a super level and has a lot of scenes that can stand up to scrutiny.

As a result, the PK soon became a contest between Ba people and the voice of some units in the traditional film and television industry, which is equivalent to pulling the opponent to the position he is good at, and then relying on rich experience to defeat the opponent.

In traditional film and television circles, black people who engage in water army may be good at it. It's OK to write some propaganda articles. They are also good at brushing micro blog data. They can get 100 million yuan by making a free draft and forwarding it. Even some people describe the media company's organization of water army and fans as funny as militarized management.

However, in order to form a real PK that can reach the user level, we need to encourage millions of real people to participate in it, and really fight like a March. The Ba people group can beat them up! Ba people's operators not only know how to make use of network hotspots, but also know how to make network hotspots. They can skillfully make video, audio and even comic materials to fight, and they can also intersperse, mix and cut, dub all kinds of sound, and reach users with high efficiency. What is a professional team?

On the other hand, the super power basically stays at the level of rumor making, which is not easy to use in the battlefield with video as a weapon. Short video exposure is so high, where you black me, I put a film clip that can cover the black spots, the product will speak.

The wonderful thing about film making is that the total amount of film is basically ten times that of the edited film, and then cut into film. That's why "director's editing version" and "producer's editing version" appear in the same film, and the viewing experience is completely different. Why "Fu Lian 4" can be replayed, because it has three completely different endings.

Therefore, Xiaokang has a similar home advantage position in the battle, and has a lot of resources in hand, which is much more than the film released in the point show!

This also made chuyuanxi say thanks to the sunspots in a short period of two days, which was really on the microblog. Unilateral speculation is very inefficient and has lost popularity, but it's natural for someone to cooperate in the fight. You come and I go, making the amount of movie related videos play to a new level. Therefore, we must thank the other party for their cooperation and make things lively. Xiaokang originally wanted to find big V to help promote, which saved a sum of promotion expenses. Thank you very much.

At this special time point before the Spring Festival, people's minds go. Some large and small enterprises have holidays ahead of time, and some are still fighting in their posts. The whole country is busy. So basically, the whole society is mainly happy and peaceful, and even few of the enterprises that have been fighting throughout the year are still adding weight at this time. Generally, the town is quiet.

In this kind of atmosphere, the propaganda of "I'll take it" and the battle between Blackwater became a scene on the Internet. One side came fiercely and soon fell into a rout, which surprised the onlookers.

Some people even say that this is the first time in China that video weapons have been used on a large scale in a public opinion war, which is full of tricks, orderly and highly lethal. We need to know that the purpose of public opinion war is not to refute opponents, but to conquer bystanders. This organizational power alone is not something that can be provoked by mobs.

In the Ba side, of course, it's time to enjoy the joy of victory. The time has come to February 6. It's only five days from the official release. We have a great advantage!

But chuyuanxi didn't dare to take it lightly. If the interference of the film circle to the well-off movies was only this degree, wouldn't it become a home for all? This battle is at most a lively one. How can it be so easy to pass?Sure enough, soon news came from Kangli that some people began to carry out activities at the cinema level.

It is reasonable to say that it is a normal thing for all the distribution companies to run theaters for the Spring Festival films. The Spring Festival films will not be arranged to be "approved", that is, the imported films from foreign countries. How can they not run theaters? But there is no impermeable wall in the world. Kangli is also an old man in the circle. He soon received a tip that someone is relying on friendship to promote something that is not good for a well-off movie.

The film circle is a very friendly circle, which is also the disadvantage of chuyuanxi. The introduction of elites like Kangli and their high positions are partly due to their ability and partly due to their friendship.

Friendship is the world, and drinking is the specific thing in the film and television industry. Bao Beier sold his "happy Hunter" for four years, but he drank countless wine and friendship in four years. Zhu Xiang and other creators, including the director, went out for a road show together. In fact, they drank wine one by one. In dozens of key cities across the country, one theater after another, what is a road show?

Go to the cinema and have a meeting? No, it's a roadshow to drink with cinema managers and arrange movies. This can be regarded as the unique scenery of the film circle. The great benefit of film arrangement can be solved by drinking well. Of course, if you want to drink this wine, you have to have some friendship. Otherwise, you can't find the temple gate with pig's head.

The well-off movies have inherent disadvantages. For example, pre-sale is a huge disadvantage.

Usually, the most powerful way to arrange a film is to have an urgent talk with the cinemas with the pre-sale box office of several days before going online. This data is very persuasive. Although there are also those who buy their own box office and those who lock up, the cinema managers agree with it. Faking doesn't do any good. The adjustment of cinema layout is very sensitive. Even if the layout is very good at the beginning, you will soon find out whether it's really a box office, and the layout will be removed within two days.

But Chuyuan Xi is afraid. His plan must be exposed in advance. Once exposed, it will be studied. Where is the pre-sale? Taopiao and Huyan belong to Ali and huangtuan. It's a hell of a pre-sale. Chu Yuanxi even worries about whether the two families will work together to create some small bugs, harmonizing the ticket business of "I'll take it" so that the audience can only go to the cinema to buy tickets

In fact, it is inevitable for some people to get involved in the well-off society. Even if the film industry does not take action, others will do it. The Internet industry is more covetous for the well-off society, and many of them are related to the film and cinema business.

Chu Yuan Xi is afraid of the regulatory level, such as being "guided by the window", and he is confident to overcome other small actions. That's why he doesn't take the usual road and just does point mapping. Point mapping data is more convincing than pre-sale!

But this disadvantage will naturally be magnified when others use friendship, and Xiaokang is not a big head distributor, at least not yet. It can't threaten theaters. The distribution of dozens of films a year, the ability to control the channel, you do not give me a good layout, the next time I have a good film will not be on your cinema.

Fortunately for this situation, chuyuanxi also had a plan. Therefore, when Kangli came to him, chuyuanxi only made a phone call.

"Is that really the case?" Kang Li is still a little reluctant. The implementation of this plan makes him feel that his work is worthless. What's the significance of his efforts in sharing, paying for tickets and materials? To be sure, there are two things in the negotiation between the publishing house and the cinema line: share and ticket compensation. If Chu Yuanxi's plan is implemented, he feels that anyone can do it well.

In fact, he didn't have a long time to be well-off, but he had a lot of exchanges with chuyuanxi. It's not that he didn't deduce what others might do.

For example, stealing the box office is also a traditional skill in the film industry. Why can the distributor's rotten film get rid of the cinema manager? Doesn't the manager know that arranging rotten films is equal to a loss? Of course, I know. But if there are too many films to watch, you can steal the box office

This is the river and lake. We should distinguish the interests of the cinema line and the interests of the cinema line manager. They are not the same interests. In the case that the distribution conditions of each film are similar, stealing the box office itself is not good for the cinema, but the rebate of the stolen box office can be returned to the individual.

Chu Yuan Xi also saw Kang Li's mood, and quickly comforted him: "Lao Kang, you don't have to think so. There are still a lot of issues. We can't have such high efficiency without you as an old driver."

As a matter of fact, there will only be more things in the release than most people think. For example, if e-labo is placed outside or in the door of a cinema, its effect on audience will be different. Details of this kind of material can only be handled well with a lot of ground manpower and rich experience.

If it is another schedule, chuyuanxi can even accept the trend of "the return of the great sage". At that time, Dasheng was neither a big company nor a star dubbing company, and the publicity budget was very low. What should we do? The only way is word-of-mouth fermentation. So they did a large-scale screening before the release, and three weeks of screening was used to gather popularity. In this way, after the official release, they had to wait for the films of the same period to go down before they took the initiative to counter attack the film arrangement.

But this is not the way to play the Spring Festival stall, so chuyuanxi gave a very simple scheme, which was once used in "small times" and was scolded by the insiders. The scheme is called yield. In fact, it was not divided in the first two days, and all the profits went to the cinema. Why curse? Because isn't it encouraging theaters to steal other people's box office?We are ready to spend money. Be confident, we can spend more!