"What? Fight a price war with us? A well-off life is worth living In a combat conference room, Jin Xu's right-hand man at this time was also excited by Wang Bo, who had been driven away after a brief entry into Xiaokang.

When Huang Tuan pushed the business, he always only considered his own scale, whether it was an experimental push to verify the logic, or a push with all his strength after the logic had run through. He never considered who to push and who not to push.

In other words, for example, when Du Li and Yu Qing of Ba people go out to do the business of sharing power bank, they go around some points. Those points have been occupied by others, or will probably be occupied by others in the future. They rarely rush to grab them, but they are more likely to fall to their own points. They will fight with others when they have no way.

Huangtuan is full promotion, horizontal push, absolutely not around who.

Because of this, Huang Tuan and Xiaokang collided in an instant. However, Xiaokang did not make a detour. On the contrary, they started to fight without even calling. It was quite unexpected to some people.

The reason why it's unexpected is that huangtuan has already got the promotion strategy of well-off society. Therefore, on the basis of the well-off society strategy, huangtuan launched a subsidy for the site, that is, the user spent 80 cents, the site got one yuan, and huangtuan made up the difference of 20 cents.

This subsidy is better than nothing for catering. A big store can only have ten arcades at most. No matter how many arcades there are, it's not that no one is using them, but there is not enough space. How many orders can ten arcade airplanes turn on at peak power?

But most people have to give Huang Tuan face, so the promotion is OK. The main reason is that sharing arcades is good. It's not about the price. It's about attracting customers. It's just a beneficial supplement to shopping malls and KTVs. It's very important for restaurants in large shopping malls. How to turn the flow of people in shopping malls into their own flow is an eternal topic. It's a very good way to provide shared arcades.

Therefore, since huangtuan wants to replace the Xiaokang arcade, and the conditions are better than Xiaokang arcade, the businessmen think that it's not impossible to talk about

However, Jin Xu and others are happy, but Xiaokang has followed up!

Normally, the world is so big that you can avoid it even if you don't want to see it. What are you following? In terms of 1000 pieces of equipment, even if Huang Tuan invested 1 million units, the cost of the equipment alone would be 1 billion yuan. The density of the equipment scattered on the vast land of the Empire would be average, far from saturation.

It's enough to have one shared power bank in a store, but how many shared arcades should a store prepare? The answer depends on the store and the flow of people. Therefore, there are several good points, but there are many poor points. In other words, in the current environment, the weak should not use their energy and cash to fight. It is only reasonable for the weak to run out of scale.

Huang Tuan's prediction is the same. If some people want to come here, a well-off society can slip away. The war is sure to be fought, and even the capital may have to be melted, but it shouldn't be now

In particular, Xiaokang is still spending a lot of money to pay for the audience of "I'm convinced". Doesn't it need money? Is their money coming from the wind?

In fact, the film industry is asking the same question. Of course, it's the people who are in the mood to watch the fun and the people who eat melons on Weibo who count how much money they need to pay to fill this big hole every day.

As for those who have been hurt, they have been in no mood for a long time, because after the inflection point, the attendance rate of other films has fallen, which is very scientific, but how can the attendance rate of well-off people not fall? It's not that we don't stop, from 65% all the way down to 45%, so that the well-off people are stunned, so that the people who eat melon outside the well-off are either happy or in a panic.

It's the Weibo people with simple thinking of big eaters who are enjoying themselves. Most Weibo people are ripe for eating melons, but they suddenly find that this time the melon actually grows on their own?

The box office of "I'll take it" has already exceeded 3 billion, and there is no sign of decline up to now. So originally, this is a melon that only the film and television industry plays with their lives. It is regarded as an ordinary melon, but now it has expanded into a melon with suspense. The box office of 200 million yuan per day is very stable! Do you want to break the Spring Festival record?

Some of them are well-informed. After reading the IPO information submitted by Ba Ren, they will naturally come to the conclusion that Xiaokang has prepared 4 billion cash for this subsidy.

As a result, the emotion of eating melons is even stronger, because 4 billion will burn out at a glance! Some people who are familiar with the rules of the capital market immediately conclude that chuyuanxi is playing now!

At this time, Ba people have submitted IPO, and can no longer casually give Xiaokang blood transfusion! Otherwise, the regulatory authorities will not turn a blind eye to the IPO? And the film box office is certainly better than chuyuanxi's biggest expectations.

According to the rule of well-off society, although cash is offset according to the selling price rather than the purchase price, there is a certain price difference, and the decline of cash is certainly slower than the growth of box office. But with the attendance of "I'm convinced", the audience is too enthusiastic! Can we at least get another two billion at the box office? Don't mention the small ball, even the wolf will break it, ah ha ha ha -

so, it's better than too much, ah ha ha ha -

so the melon will not only grow, but also change! For a time, microblog is more lively than online large-scale gourd eating talent show variety show, and some people are trying to find a way for chuyuanxi, such as withdrawing IPO? Or simply announce the end of making friends? The tickets in the back are not subsidized. Although it's self humiliating, it seems that it's not impossible?This kind of voice gradually evolved into a feeling similar to rumor. What's more, it said that it had eyes and nose. It said that it was just time to see the quality of the film and the real attendance after stopping the ticket supplement. We have to come out to refute rumors when we are well-off. We have to quickly say that there is no such thing. Please rest assured to make friends. Anyway, the ticket subsidy is aimed at people, and there is no such thing as the second brush can get subsidy. Therefore, as an accurate innovation, more is better.

For a time, the label of "Xiaokang is still tough" appears and disappears on Weibo, accompanied by "when Xiaokang will be tough" and so on, and some people set up hypertext to predict and send red envelopes. Chuyuan night to see this is quite helpless, because of course, there are some people with a sneer in it to boost the flames with rhythm, but the enthusiasm of the masses eating melon is also obviously high, there is a rhythm into the carnival.

It seems that these people really don't understand! So he put Xiaokang's microblog at the top of the list: "you say that when you have time to eat melons on microblog, why don't you have time to see the movie" I'm convinced "

And those who are in a panic are those who have signed up for the bet. They are not in the mood to eat melons, and they are not in the mood to participate in the carnival. This is because film producers have to sign bets when they sign contracts with distributors, especially big name films. This atmosphere is very bad, but the existence is reasonable, and the whole system has been running for many years, many people in the film and television industry have been able to carry out routine operation very skillfully.

But when Xiaokang doesn't play cards according to common sense, the routine operation becomes no longer routine!

Originally, the fighting in the Spring Festival stalls was equivalent to the sudden rise of a well-off society, taking away nearly 30% of the market share. Naturally, other people have to share this part of the damage, which makes the gambling that originally made the surplus become precarious. After the inflection point, it could have been operated. When everyone's attendance dropped, a set of friendship with the cinema line could have saved the film layout. It was also acceptable to complete the gambling by treading on the line.

As a result, the attendance rate of well-off people is very high. What's the situation! Ah -

after the inflection point, the schedule and film arrangement returned to normal. Almost all theaters quickly revised their film arrangement, and a new schedule will start in a few days. Although the Spring Festival stalls will not be offline, what about the gambling box office? Even if Chu Yuan Xi now immediately in place to die in front of them are useless!

Therefore, those who are expected to complete the gambling are celebrating one after another. Those who have too much appetite but don't have coordination are better than those who are not. However, there are also people who are desperate and angry to participate in the carnival, shouting such nonsense as "to die together".

In fact, the efforts of these people have already produced results. Although the attendance rate of "I'll take it" is good, it doesn't match the film arrangement rate. In the past few days after the inflection point, the film arrangement rate has stabilized at about 40%, but the attendance rate of other films has basically dropped to below 20%, and only three days after the weekend can it be lifted up. This kind of situation only gives "I took" 40% of the film layout is actually very low.

However, this situation has almost no impact on the well-off society now. Except for yuan mu, everyone's attention is focused on the shared arcade. Yuan mu, of course, looks at the expenditure like the flood discharge and her attention will not be diverted. But for others, this is Xiaokang. In fact, the proportion of big customers in Xiaokang's promotion sites is very high, and big stores like Banu are not addicted to collecting wool. However, Huang Tuan sees that this policy is definitely painful. The well-to-do society has smashed channels, and it is clear that it will not hesitate to fight a price war, so it can not continue to take it lightly.

In the war situation room, the smoke is swirling, and Wang Bo looks at Jin Xu with his eyes after the noise. Jin Xu's smoke is one after another, and his thinking links are entangled in the checkerboard of ground combat. Price, resources, contacts, in the case of not exceeding the regulation, with their own business group can mobilize how much ground power? We should try our best not to use or use as little as possible the Yellow regiment's anti hegemony deterrent force to fight for a well-off life.

After all, when launching this project, although the delegation also supported it, he didn't say that he had to carry out additional financing to continue.

Just didn't expect that Xiaokang seems to open up a wireless money printing skill. Is this the advantage of mobile payment?

Wang Bo lies behind Jin Xu's chair, watching Jin Xu open the document and start to write the application. The application for funds is very slow, but the number is not small.

"Lao Jin, can you write like this? "After calculation, the well-off cash flow has bottomed out. That's why we are fighting a big price war with our bluff. This is the performance of being strong on the outside but weak in the middle, in an attempt to frighten us. " It's all your predictions, Kuo. "

Jin Xu's face is not good: "what do you say to do? Just write that I need money? There is no upper limit for 200 million starts. Is that ok? Now we are working for the regiment. We can do it by throwing money at sows! "

"You feel like revenge. We have a grudge against Chu Yuan Xi. Many people know that. I don't think we will pass. Or Let's go and threaten Chu Yuanxi? "

Jin Xu was stunned, "threat? How to threaten? "

Wang Bo whimsically said: "doesn't he want the box office? Although tiger eye entertainment has been independent from the group for a long time, it is still in the same camp with us. At present, it is deeply bound with penguins. Let's mobilize tiger eye brothers and get the movie tickets off the shelves for ya, OK? We don't really talk to him like this. How about scaring him?It's a pity that we started this project after the Spring Festival. The peak of Chu Yuanxi's films has passed. Otherwise, we will be sure to hold him back. But we have a grudge against Chu Yuanxi, but now we'll do it well and let the regiment see that it's true. "

"What's your brain? You don't want to be a penguin or a regiment? If it's feasible, give it to ya early, OK

There is a sense of helplessness in Jin Xu's voice, but in fact, Wang Bo can think of it. Of course, he had a similar idea, but as soon as he communicated with the senior management, he knew it was unreliable. Because the high-level officials who communicated with him had the same idea, and they wanted to do it before the Spring Festival, and then they hit the wall inside

Not to mention the fact that tiger's eye has become independent, the main reason is that although online ticketing is known as the channel of control, if it is during the Spring Festival, the cinema must be happy first. Spring Festival is a special time. Theaters don't expect your online ticketing. It's better for everyone to go to the cinema to buy tickets, and they don't have to pay for the online ticketing. It's called hurting the enemy and losing eight thousand.

What if it's after the Spring Festival? Ordinary schedule, online ticketing according to their likes and dislikes casually off the shelf of a movie, the theater will fry, the consequences are very serious.

The online ticketing platform, taking tiger eye as an example, is nominally independent, but because it absorbs and merges micro shadows, it immediately has a deep binding with Penguin after independence from huangtuan. Today, the big data it provides can be regarded as one of the bottom assets of penguin's cultural and entertainment territory.

This data is very important, including the cooperation with Penguin film, the framework signed with Penguin video, the guidance for the selection and production direction of homemade dramas and homemade variety shows in penguin pan entertainment industry, and so on. This kind of small action is a bad start. It's equivalent to opening Pandora's box. No one knows what the impact of this risk will be. However, it's impossible for tiger eye or penguin to take this risk even if their head is too big.

This is because If we do, we will help a well-off society to avoid burning money? Xiaokang is willing to burn money and make friends, which shows that Xiaokang is optimistic about the effect of burning money, and the key is to be optimistic about the effective transformation after burning money and promoting innovation.

However, others may not be optimistic about this conversion rate! There are so many carnival parties on Weibo that they are not optimistic about the conversion rate.

At the same time, it is very clear that Xiaokang is a burning method with a constant cost for a single user. It is a primitive and low-cost means in the money burning industry to add a new product for every 40 yuan burned, and to buy every cent.

High level means to have scale effect, that is, to burn 10000 yuan to get 100 users, to burn 100000 yuan to get 2000 users, and to burn 100 yuan to get 70000 users. This is an efficient way to burn money. The larger the scale, the higher the efficiency. It is highly praised by all money burning masters.

And chuyuanxi's burning money is known as a powerful way to hit the wall.

Therefore, if we stop the well-off society from burning money, we will not suffer from the loss of scale. On the contrary, it will save money for the well-off society